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APR 2019

APR 2019 VOL. 21 NO. 2 ISSUE 181

solutions (the OLTs and ONTs that we need to So the growth prospects of the company are
deploy). Today, we don’t participate in the very encouraging. As I pointed out, for Grupo
mobile side of the business. But it’s likely that in Televisa, the growth of the telecommunications
the future we will somehow participate in the area is very important.
mobile side of the business, and it is very
important to be close to different world-class What do you see as Izzi’s greatest challenges
suppliers of equipment and technologies. ZTE is going forward?
one of those leaders in the world and we have
to work together for the benefits of both Size in this industry is relevant. So one of
companies. the main challenges we have is competition
with some of those companies that are much
“The growth prospects of the company are very larger than us, and we need to to be very
encouraging.” customer-oriented, very responsible from a
financial perspective and very conservative,
What do you see as Izzi’s greatest opportunities to ensure we are growing in strong grounds.
going forward?
What’s your vision for the future?
Again, the greatest opportunity in Mexico is
broadband penetration. Only about 52 percent Telecommunications need will grow because
of Mexican households have broadband of the productivity and efficiency that can be
connection. It is very low. I’m not sure how long achieved with global telecommunications. How
this may take us, but broadband connection is the life of people is going to change when
expected to become as widely used as running everything is connected-going from
water or electricity. Broadband connection will self-driving cars to virtual reality, more efficient
be crucial for libraries, hospitals, households, etc. telepresence communications. We need to be
It’s part of the needs that people will have for ready for those needs. I think that companies
everything (e.g. financial services, healthcare and such as ZTE that invest a lot in R&D contribute
education). So the opportunity, the benefit and a lot to the global progress because whenever
the knock-on effects it has on the economy are they find a solution, it is not only applicable
crucial. You can use broadband to improve the to one country but applicable to everyone.
quality of life for many communities in the The pace at which different countries are
country. I believe that in Mexico there is an implementing some of the solutions changes
opportunity to invest, to connect and to offer because it depends on where the country is.
better services at very attractive prices. I think that fixed networks and mobile
If you look at the overall industry, we are tiny. networks will converge, and they will be

VIP Voices
We have about 7 percent market share of the
overall telecommunications industry. But the
together in terms of providing solutions-
everywhere you can watch anything that you

Izzi Telecom: Tapping into


growth potential is sizeable. For example in
broadband, today we have 23 percent market
the Broadband Market in Mexico
want to watch on any device. So it’s very
encouraging and it generates a lot of passion
share of all the broadband connections in the to see what the future can bring. Our vision is
Expert
country. Views
But in 2006 when we started, we had to be the best telecommunications company

Video Services are Booming


zero. Every single quarter we gained market
share we had only coverage in only about 43
As 5G Applications Surge
in Mexico, providing all the different
solutions that Mexicans require. We have to
Analysis
percent of Key
of the households Technologies
of the country. It’s work for 5Gday
hard every Bigto beVideo Development
a better company
about service, quality, prices and about with better technology, better people and

Big Video
providing the right solutions for our customers. better services.
Special Topic:
Scan for mobile reading

07
CONTENTS
CONTENTS
VIPVIP
Voices
Voices

04 04
Izzi Telecom:
Izzi Telecom:
Tapping
Tapping
intointo
the Broadband
the Broadband
Market
Market
in Mexico
in Mexico
Reporter:
Reporter:
Liu Yang
Liu Yang

ZTEZTE
TECHNOLOGIES
TECHNOLOGIES 08 08
ZTE ZTE
CEOCEO
Highlights
Highlights
5G Progress
5G Progress
Source:
Source:
Mobile
Mobile
WorldWorld
Live Live
APR 2019
APR 2019
VOL. 21
VOL.NO.
21 2 NO.
ISSUE
2 ISSUE
181 181

Advisory
Advisory
Committee
Committee 11 11
ZTE ZTE
ChiefChief
Security
Security
Officer
Officer
ShedsSheds
LightLight
on Cybersecurity
on Cybersecurity
Director:
Director:
Liu JianLiu Jian Assurance
Assurance
Deputy
Deputy
Directors:
Directors:
Sun Fangping,
Sun Fangping,
Yu Yifang,
Yu Yifang, Source:
Source:
ZTE Press
ZTE Press
Release
Release
Zhang Zhang
Wanchun,
Wanchun,
Zhu Yongxing
Zhu Yongxing
Advisers:
Advisers:
Bai Yanmin,
Bai Yanmin,
Chen Jian,
Chen Jian,
Chen Yufei,
ChenCui
Yufei,
Li, Cui Liangjun,
Li, Cui Liangjun,
Fang Hui,
Fang Hui,
Heng Yunjun,
Heng Yunjun,
Sun Peng,
SunYe
Liu Jianhua,
Peng,
Ce Ye Ce
Liu Jianhua,
Meng Qingtao,
Meng Qingtao,
Expert
Expert
Views
Views
Editorial
Editorial
BoardBoard
Director:
Director:
Lin Xiaodong
Lin Xiaodong 15 15
Video
Video
Services
Services
are Booming
are Booming
As 5G
AsApplications
5G Applications
Surge
Surge
Deputy
Deputy
Director:
Director:
HuangHuang
Xinming
Xinming By YinBy
Qin
Yin Qin
Members:
Members:
Han Gang,
Han Huang
Gang, Huang
Xinming,
Xinming,
Jiang Wen,
JiangLin
Wen,
Xiaodong,
Lin Xiaodong,
Liu Qun,
Liu Qun,
Wang Quan,
Wang Zhang
Quan, Zhang
Zhenchao
Zhenchao 18 18
Analysis
Analysis
of key
of Technologies
key Technologies
for 5G
forBig
5G Video
Big Video
Development
Development
Sponsor:
Sponsor:
ZTE Corporation
ZTE Corporation
By Wang
By Wang
Jindong
Jindong
EditedEdited
By Shenzhen
By Shenzhen
Editorial
Editorial
Office Office
Editor-in-Chief:
Editor-in-Chief:
Lin Xiaodong
Lin Xiaodong

BigBig
Video
Video
Deputy
Deputy
Editor-in-Chief:
Editor-in-Chief:
Special
Special
Topic:
Topic:
HuangHuang
Xinming
Xinming
Editorial
Editorial
Director:
Director:
Liu Yang
Liu Yang
Executive
Executive
Editor-in-Chief:
Editor-in-Chief:
Yue Lihua
Yue Lihua
Circulation
Circulation
Manager:
Manager:
Wang Pingping
Wang Pingping
22 22
Smart
Smart
Speakers
Speakers
are Quickly
are Quickly
Gaining
Gaining
Popularity
Popularity
in AIinEra
AI Era
Editorial
Editorial
Office
Office By Wang
By Wang
Weiwei
Weiwei
Address:
Address:
NO. 55,NO.
Hi-tech
55, Hi-tech
Road South,
Road South,
Shenzhen,
Shenzhen,
P.R.China
P.R.China
Postcode:
Postcode:
518075518075
Tel: +86-755-26775211
Tel: +86-755-26775211 26 26
Key Key
Technologies
Technologies
for STBs
for STBs
in 5GinEra
5G Era
Fax: +86-755-26775217
Fax: +86-755-26775217 By You
ByHongtao
You Hongtao
Website:
Website:
wwwen.zte.com.cn/en/about/publications
wwwen.zte.com.cn/en/about/publications
Email: Email:
yue.lihua@zte.com.cn
yue.lihua@zte.com.cn
Premium
30 30 Premium
Video
Video
Solution
Solution
to Meet
to Meet
UserUser
Expectations
Expectations
for for
Statement:
Statement:
This magazine
This magazine
is a freeispublication
a free publication
for you.for you.
Video
Video
Streaming
Streaming
Services
Services
If you do
If you
notdo
want
nottowant
receive
to receive
it in theit future,
in the future,
you canyou
send
can send
the “TDthe
unsubscribe”
“TD unsubscribe”
mail tomail
magazine@zte.com.cn.
to magazine@zte.com.cn. By LuBy
WeiLu Wei
We willWe
notwill
sendnotyou
send
thisyou
magazine
this magazine
again after
again after
receiving
receiving
your email.
your Thank
email. you
Thank
foryou
yourforsupport.
your support.
15 15

0404
03 03 40 40

32 32
CloudTV
CloudTV
Brings
Brings
a New
a New
Experience
Experience
for STB
for STB
Deployment
Deployment
and and
Operations
Operations
By Pang
By Pang
Hongyi
Hongyi

35 35
Big Video
Big Video
3.0S3.0S
Boosting
Boosting
Video
Video
Service
Service
Development
Development

0808
By Cheng
By Cheng
Shenliang
Shenliang

Success
Success
Story
Story

38 38
Telkom
Telkom
and and
ZTE ZTE
Develop
Develop
Win-Win
Win-Win
Cooperation
Cooperation
in in
Deploying
Deploying
IPTV/OTT
IPTV/OTT
STB STB
in Indonesia
in Indonesia
By Yang Buan Buan
By Yang

Press
Press
Clipping
Clipping

40 40
HowHow
AI Can
AI Can
Transform
Transform
Video
Video
Offerings
Offerings
intointo
Big Video
Big Video
Source:
Source:
Disruptive.Asia
Disruptive.Asia 3838

01 01
ZTEZTE
News
News

ZTEZTE
Brings
Brings
AI to
AIMEC
to MEC ZTEZTE
Showcases
Showcases
Industry’s
Industry’s
Highest
Highest
Power
Power
Tri-Band
Tri-Band
28 February
28 February
2019,2019,
Shenzhen,
Shenzhen,
UBRUBR
andand
NGNG
Dual-Band
Dual-Band
FDD FDD
Massive
Massive
MIMO
MIMOat at
ChinaChina
― ZTE―released
ZTE released
its ES600S
its ES600S MWCMWC
2019
2019
MEC server
MEC server
at theatMobile
the Mobile
WorldWorld
26 February
26 February2019,2019,
Shenzhen,
Shenzhen,
ChinaChina antennas,
antennas,
it alsoit enables
also enables operators
operators
to to
Congress
Congress
2019.2019. ― ZTE ―released
ZTE releasedthe industry’s
the industry’s
highesthighest unlockunlock
network network
potentialpotential
and and
With With
the rise
theofrise
newof technologies
new technologies powerpowertri-bandtri-band
ultra-broadband
ultra-broadband substantially
substantially
increaseincrease
the throughput
the throughput
and data-driven
and data-driven
services,
services,
the rapid
the rapid radio radio
(UBR)(UBR)
and the andnew-generation
the new-generation of 4Gofstations
4G stations
in highly-loaded
in highly-loaded cells cells
growth
growth
of data
of requires
data requires
advanced
advanced dual-band
dual-bandFDD Massive
FDD MassiveMIMOMIMOat at wherewhere
the capacity
the capacityis difficult
is difficult
to beto be
intelligence
intelligence
closercloser
to thetoendpoints
the endpoints Mobile Mobile
WorldWorldCongress
Congress
(MWC) (MWC)
2019 2019 increased.
increased.
that generate
that generate
and consume
and consume
data. data. in Barcelona,
in Barcelona,Spain.Spain. “With“With
shipmentshipment
volume volume
currently
currently
Therefore,
Therefore,
the data
the processing
data processing
and and ZTE’s ZTE’s
tri-bandtri-band
UBR isUBRtheisindustry’s
the industry’s reaching
reaching
150,000 150,000
sets to sets
date,
to date,
the the
analytics
analytics
functions
functions
of different
of different first RF
first
module
RF modulethat integrates
that integrates
threethree newlynewly
releasedreleased
tri-band tri-band
UBR provides
UBR provides
applications
applications
must must
be placed
be placed mainstream
mainstream frequency
frequency
bandsbands
of 900M,
of 900M, customers
customers
with thewithsimplest
the simplest
possible
possible
1800M, 1800M,
and 2100M.
and 2100M.The tri-band
The tri-band
UBR UBR site solution,
site solution,
displaying
displayingan unparalleled
an unparalleled
closercloser
to thetodata
the generating
data generating
and and
supports
supports
GSM, GSM,
UMTS,UMTS,FDD-LTE,
FDD-LTE,
and and breakthrough
breakthrough in ultra-wideband
in ultra-wideband
consuming
consuming
endpoints,
endpoints,
that is,
that
at is, at
NB-IoT NB-IoT
and helps
and helps
minimize
minimize
the number
the number technology,
technology,
” said”Ms.
saidTang Ms. Tang
Xue, Xue,
the “edge.
the “edge.
” ”
of siteofdevices.
site devices.
The product
The product
is set istoset to Planning
Planning
DirectorDirector
of FDD of Product
FDD Product
Compliant
Compliant
with OTII
with standard,
OTII standard,
the the
facilitate
facilitate
the industry’s
the industry’s
smooth smooth
evolution
evolution Division
Division
at ZTE. at ZTE.
ZTE ES600S
ZTE ES600S
serverserver
is built
is built
on theon the to 5Gtonew 5G radio
new radio
(5G NR).
(5G NR).
Intel Xeon
Intel Xeon
Scalable
Scalable
processor,
processor,
Intel Intel Dual-band
Dual-band
FDD Massive
FDD Massive
Core Core
i5 processor
i5 processor
and Intel
and Stratix
Intel Stratix MIMOMIMOsupports
supports
1800M 1800M
10 FPGA
10 FPGA
for edge
for edge
AI deep
AI deep and 2100M
and 2100M
at theatsame
the same
learning
learning
applications.
applications.
It works
It works
at theat the time. time.
In addition
In addition
to to
edge edge
to deliver
to deliver
moremore
powerful
powerful replacing
replacing
the output
the output
of of
services,
services,
whilewhile
reducing
reducing
latency
latency
and and the combination
the combination
of twoof two
optimizing
optimizing
TCO by
TCO
virtue
by virtue
of of RRUs RRUs
and the
anddirectional
the directional
programmable
programmable
software
software
and and
innovative
innovative
hardware.
hardware.
The ZTE
Theencode/decode
ZTE encode/decode ZTEZTE
Wins
Wins
thethe
2018
2018
Global
Global
5G5G
Infrastructure
Infrastructure
acceleration
acceleration
Intel Stratix
card, card,
Intel Stratix
whichwhich
10 FPGA
adopts
10 FPGA
adopts
the the
and Intel
and Intel
Technology
Technology
Leadership
Leadership
Award
Award
Core Core
i5 processor,
i5 processor,
enables
enables
the the 27 February
27 February
2019,2019,
Shenzhen,
Shenzhen,
ChinaChina standardization
standardization
and product
and product
R&D, R&D,
ZTE ES600S
ZTE ES600S
serverserver
to implement
to implement ― ZTE―wasZTEpresented
was presented
the 2018
the 2018 and subsequently
and subsequently deriving
deriving
profound
profound
facial facial
recognition
recognition
applications
applications
at at GlobalGlobal
5G Infrastructure
5G Infrastructure
Technology
Technology insights
insights
into 5Gintotechnologies.
5G technologies.
Working
Working
1200 1200
frames/s
frames/s
on a single
on a single
AI AI Leadership
Leadership
AwardAward
at Mobile
at Mobile
WorldWorld in 5Gindeployment
5G deployment for years,
for years,
ZTE has
ZTE has
accelerator
accelerator
card, card,
resulting
resulting
in a in a Congress
Congress
2019 2019
by Frost
by Frost
& Sullivan
& Sullivan
for for launched
launched
a series
a series
of commercially
of commercially
detection
detection
rate of
rate
over
of 98%.
over 98%. beingbeing
a leading
a leading
provider
provider
of 4G,of 4G, oriented
oriented
all-band
all-band
5G AAU,
5G AAU,
5G transport,
5G transport,
Pre5G,Pre5G,
and 5Gandinfrastructure
5G infrastructure
systems,
systems, 5G core
5G network,
core network,
5G devices,
5G devices,
and and
Furthermore,
Furthermore,
real-time
real-time
AI analysis
AI analysis
of of
equipment,
equipment,
and devices.
and devices. otherother
end-to-end
end-to-end
5G solutions
5G solutions
to to
100+ 100+
HD video
HD video
streams
streams
can be
can be
Each Each
year, year,
Frost Frost
& Sullivan
& Sullivan
presents
presents prepare
prepare
for large-scale
for large-scale
5G 5G
implemented
implemented
on a single
on a single
ES600S
ES600S
the Technology
the Technology
Leadership
Leadership
AwardAward
to to commercialization.
commercialization.
server.server.
companies
companies
that demonstrate
that demonstrate
leadership
leadership ZTE’s ZTE’s
full series
full series
of 5Gofbase
5G base
stations
stations
ZTE will
ZTEcontinue
will continue
to deepen
to deepen
its its in developing
in developing
and leveraging
and leveraging new new can be
candeployed
be deployed
in various
in various
5G 5G
collaboration
collaboration
with Intel
with to
Intel
jointly
to jointly technologies
technologies
that offer
that offer
significant
significant scenarios,
scenarios,
helping
helping
operators
operators
build build
promote
promote
artificial
artificial
intelligence
intelligence
in in customer
customer
value.value. wide-coverage,
wide-coverage,high-capacity,
high-capacity,
the field
the of
field
multi-access
of multi-access
edge edge ZTE established
ZTE established
its leadership
its leadership
in in rapid-deployment,
rapid-deployment, and cost-effective
and cost-effective
computing.
computing. 5G by5Ginvesting
by investing
heavily
heavily
in 5Gin 5G 5G networks.
5G networks.

02 02
APR 2019
APR 2019

ZTEZTE
Unveils
Unveils
FullFull
Range
Range
of E2E
of E2E
FTTH
FTTH
Products
Products
ZTEZTE
andand
Ethio
Ethio
Telecom
Telecom
Launch
Launch at FTTH
at FTTH
Conference
Conference
a Joint
a Joint
Innovation
Innovation
Center
Center
in Ethiopia
in Ethiopia 20192019
13 March
13 March
2019,2019,
Shenzhen,
Shenzhen,
ChinaChina
― ZTE
―unveiled
ZTE unveiled
end-to-end
end-to-end
FTTH FTTH
7 March7 March
2019,2019,
Shenzhen,
Shenzhen,ChinaChina― ― network
network
NFV, IP, NFV,
BSS/OSS,
IP, BSS/OSS,
RCS andRCS and
IPTV facilities.
IPTV facilities. solution
solution
enabled
enabled
by itsby
fullitsrange
full range
of of
ZTE announced
ZTE announced that itthathasitlaunched
has launched
a jointa joint
innovation
innovationcentercenter
in in As a technological
As a technological supplier,
supplier,
ZTE ZTE FTTH FTTH
products,
products,
and shared
and shared
its its
partnership
partnership
with Ethio
with Ethio
Telecom Telecom
in in donated
donated
and deployed
and deployed variousvarious expertise
expertise
with European
with European
partners
partners
at at
Ethiopia.
Ethiopia. cutting-edge
cutting-edgetechnologies
technologies of over of over FTTH FTTH
Conference
Conference
2019.2019.
FTTH FTTH
The Ethio
The Ethio
Telecom-ZTE
Telecom-ZTE Joint Joint USD 3USDmillion
3 million
to Ethio to Ethio
TelecomTelecom
to to Conference
Conference
is theismost
the most
influential
influential
Innovation
Innovation
Center Center
is expected
is expectedto to build build
the joint
the joint
innovation
innovation
center.center. conference
conference
in theinoptical
the optical
accessaccess
field field
facilitate
facilitate
Ethio Ethio
Telecom Telecom
to undertake
to undertake Following
Following
the opening
the opening ceremony
ceremony in Europe.
in Europe.
verification
verification
on new on technologies
new technologies as as held on
heldMarch
on March4, 2019 4, 2019
in TExA,
in TExA,
ZTE ZTE ZTE has
ZTEshowcased
has showcased
the industry’s
the industry’s
well aswell
tests
as tests
of products
of productsand services,
and services, and Ethio
and Ethio
Telecom Telecom
have havealso signed
also signed
a a first optical
first optical
accessaccess
platform
platform
with awith a
and organize
and organizeseminars,seminars,
workshopsworkshops Memorandum
Memorandum of Understanding
of Understanding for for
high-end
high-end
routerrouter
architecture,
architecture,
TITAN.TITAN.
and conferences,
and conferences, aimedaimed to foster
to foster
an an futurefuture
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FMC and
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and virtualization,
open open
and inclusive
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TITANTITAN
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environment
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and and optimize
optimize
its operation.
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transport,
transport,
routing
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and ITand IT
development
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ZTEEthio
and Ethio
Telecom Telecom
have have
been been
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the Telecom Excellence
Excellence collaborating
collaborating
since since
2000.2000.
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AcademyAcademy
(TExA), (TExA),
the joint
the joint
innovation
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flagship
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and telecomexpansion
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(TEP) (TEP) TITANTITAN
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aretwo
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10G-PON
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and and
(MBB),(MBB),
fixed fixed
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broadband (FBB),(FBB),
core core between
between
the two thecompanies.
two companies. Combo
Combo
PON cards,
PON cards,
thereby
thereby
allowing
allowing
the network
the network
to deliver
to deliver
ultra ultra
broadband,
broadband,
big video,
big video,
5G services,
5G services,
ZTEZTE
and
and
Netgem
NetgemSign
Sign
Strategic
Strategic
Partnership
Partnership and massive
and massive
connectivity.
connectivity.
It supports
It supports

to to
Address
Address
European
EuropeanFiber
Fiber
Market
Market diverse
diverse
network
application
network
application
slicingslicing
scenarios.
and and
scenarios.

13 March
13 March2019,2019,
Shenzhen,
Shenzhen,
ChinaChina TITANTITAN
features
features
a fullya distributed
fully distributed
― ZTE ―announced
ZTE announced that itthat
hasitsigned
has signed architecture,
architecture,
whichwhich
is oriented
is oriented
strategic
strategic
partnership
partnership
with Netgem
with Netgem towards
towards
SDN and
SDNNFV
and to
NFV
support
to support
GroupGroup
to offerto offer
connected
connected
homehome edge edge
network
network
re-architecture
re-architecture
and and
solutions
solutions
to European
to Europeanfiber fiber
operators.
operators. evolution,
evolution,
and satisfy
and satisfy
the the
As perAstheperpartnership
the partnership agreement,
agreement, requirements
requirements
of fixed-mobile
of fixed-mobile
ZTE will
ZTEprovide
will provide
devicedevice
portfolios
portfolios convergence
convergence
and 5G+FTTH
and 5G+FTTH
access.
access.
and innovation
and innovation roadmap,
roadmap,
backed backed
up up In addition
In addition
to TITAN,
to TITAN,
ZTE has
ZTEalso
has also
with its
with
cost-effective
its cost-effective
production
production launched
launched
its ODN
its ODN
product
product
portfolio,
portfolio,
capability
capability
and aand long-term
a long-term
whichwhich
aims aims
at helping
at helping
operators
operators
financing
financing
facility,
facility,
and Netgem
and Netgemwill will
rapidly
rapidly
build build
networks
networks
whilewhile
provide
provide
EuropeanEuropean
TV multi-service
TV multi-service
enabling
enabling
fast deployment,
fast deployment,
smartsmart
providers
providers
with software
with softwareand and
acceptance,
acceptance,
smartsmart
diagnosis,
diagnosis,
fast fast
contents,
contents,
by virtue
by virtue
of its of
20its
years
20 years
of of
experience
experience
in connected
in connectedhomehome troubleshooting
troubleshooting
and smart
and smart
O&M O&M
of of
solutions.
solutions. optical
optical
networks.
networks.

03 03
VIPVIP
Voices
Voices

Izzi
IzziTelecom:
Telecom:Tapping
Tapping
into
intothe
theBroadband
Broadband
Market
MarketininMexico
Mexico
Reporter:
Reporter:
Liu Yang
Liu Yang

SalviSalvi
Folch,
Folch,
CEOCEO
of Izzi
of Telecom
Izzi Telecom

04 04
APR 2019
APR 2019

exico exico
has ahas
relatively
a relatively
low level
low level
of of ThereThere
are many
are many
challenges.
challenges.
Certain
Certain
OTT OTT
broadband
broadband
penetration.
penetration.
In an In an players
players
are becoming
are becoming
very strong.
very strong.
They They
are are
interview with ZTE
interview withTechnologies,
ZTE Technologies, becoming
becoming
globalglobal
brands
brands
like Netflix,
like Netflix,
AmazonAmazon
Salvi Salvi
Folch,Folch,
CEO ofCEO
IzziofTelecom,
Izzi Telecom, and YouTube.
and YouTube.
They They
have have
big budgets
big budgets
for content
for content
talkedtalked
aboutabout
the company’s
the company’s
fiber-based
fiber-based production.
production.
The way
The that
way we
thatlook
we at
look
things
at things
is is
broadband
broadband
strategy
strategy
and highlighted
and highlighted
the great
the great that they
that are
theya are
complement
a complement
to ourtoservices.
our services.
In In
prospects
prospects
that telecommunications
that telecommunications
will have
will have
in in the Mexican
the Mexican
market,
market,
the pay
theTV
pay
service
TV service
is is
Mexico.
Mexico.
Izzi isIzzi
owned
is owned
by Mexico's
by Mexico's
largest
largest
mediamedia relatively
relatively
cheap.cheap.
Our entry
Our entry
price price
is about
is about
10 10
company
company
GrupoGrupo
Televisa.
Televisa.
It is aIttriple
is a triple
play play dollars
dollars
a month.
a month.
For 10For
dollars,
10 dollars,
you get
youabout
get about
operator
operator
that offers
that offers
television,
television,
internet
internet
and and 60 channels
60 channels
and also
and aalso
lot aoflot
contents
of contents
on on
telephone
telephone
bundles.
bundles. demand.
demand.
So unlike
So unlike
otherother
markets
markets
wherewhere
pay TV
pay TV
service
service
fees amount
fees amount
to 100
todollars,
100 dollars,
our pay
ourTV
pay TV
“It’s the
“It’sbundle,
the bundle,
the price
the price
and OTT.”
and OTT.” service
service
is more
is more
attractive.
attractive.
Also, Also,
if youifwant
you want
to to
use an
use
OTT
an platform,
OTT platform,
you need
you need
a broadband
a broadband
In theInpay
theTV
pay
sector,
TV sector,
what what
differentiates
differentiates
Izzi Izzi connection
connection
of good
of good
quality,
quality,
a device
a device
and you
and you
from from
the other
the other
operators?
operators? need need
to paytofor
paythe
forsubscription.
the subscription.
The The
competition
competition
from from
OTT in
OTT
theinMexican
the Mexican
market
market
is is
First, First,
Izzi isIzzi
partis of
part
Grupo
of Grupo
Televisa.
Televisa.
GrupoGrupo growing
growing
and isand
very
is relevant,
very relevant,
but we
butare
wewell
are well
Televisa
Televisa
has been
has been
the most
the most
important
important
producer
producer positioned
positioned
to integrate
to integrate
thosethose
OTT services
OTT services
of Spanish
of Spanish
contents
contents
in theinworld.
the world.
So weSohave
we have
an an withinwithin
our services.
our services.
Our strategy,
Our strategy,
the same
the same
as as
integration
integration
between
between
a company
a company
that originally
that originally that of
that
theofother
the other
operators
operators
in theinworld,
the world,
is to is to
was producing
was producing
contents
contents
and now
and is
nowdistributing
is distributing include
include
thosethose
relevant
relevant
contents
contents
for our
for our
contents.
contents.
Within
Within
GrupoGrupo
Televisa,
Televisa,
therethere
are two
are two customers.
customers.
If theyIf want
they want
to subscribe
to subscribe
to theto the
companies
companies
that distribute
that distribute
contents.
contents.
One isOne
Sky,is Sky, relevant
relevant
OTT platforms,
OTT platforms,
they can
theydo
canit do
through
it through
the DTH
the platform
DTH platform
that has
thatnationwide
has nationwide
coverage;
coverage; us. I think
us. I think
we can
weprovide
can provide
addedadded
valuevalue
by by
and the
andother
the other
one isone
Izzi.is Izzi. putting
putting
everything
everything
together
together
in a bundle.
in a bundle.
The great
The great
advantage
advantage
we have
we have
is thatis we
thatcan
we can
offer offer
tripletriple
play services,
play services,
offering
offering
our customers
our customers “We have
“We have
to gettoready.”
get ready.”
a verya attractive
very attractive
offer offer
at very
at attractive
very attractive
pricesprices
that solves
that solves
all their
all their
needsneeds
in terms
in terms
of payofTV,
pay TV, Izzi has
Izzibeen
has been
making
making
greatgreat
efforts
efforts
to deploy
to deploy
fixed fixed
telephony
telephony
and broadband
and broadband
connectivity.
connectivity. FTTHFTTH
in Mexico.
in Mexico.
CouldCould
you tell
youustell
moreus more
Our pay
OurTV
pay
offer
TV offer
includes
includes
a lot aoflot
channels
of channels
that that aboutabout
it? What’s
it? What’s
the driving
the driving
force force
behind
behind
it? it?
are attractive
are attractive
in terms
in terms
of prices
of prices
and some
and some What’s
What’s
your plan
your to
plan
improve
to improve
customer
customer
exclusive
exclusive
contents
contents
that put
thatusput
in us
a competitive
in a competitive experience?
experience?
position.
position.
We offer
We offer
our customers
our customers
attractive
attractive
services.
services.
For example,
For example,
we have
we have
an application
an application Telecommunications
Telecommunications
is extremely
is extremely
important
important
calledcalled
izzi go
izziwhere
go where
you can
youwatch
can watch
the contents
the contents for any
forcountry
any country
or anyoreconomy.
any economy.
Mexico
Mexico
is is
whenwhen
you are
youaway
are away
from from
home.home.
This also
This also lagging
lagging
behind
behind
manymany
otherother
countries
countries
in thein the
includes
includes
manymany
on-demand
on-demand
contents.
contents.
So it’sSothe
it’s the worldworld
in terms
in terms
of broadband
of broadband
penetration.
penetration.
If youIf you
bundle,
bundle,
the price
the price
and OTT.
and And
OTT. we
Andare
weusing
are using look at
look
theatstatistics
the statistics
for OECD
for OECD
member
member
new technologies
new technologies
to allow
to allow
the use
theofuse of countries,
countries,
we rank
we the
ranksecond
the second
lowest
lowest
in terms
in terms
of of
new-generation
new-generation
services
services
like being
like being
able to
able
stop,
to stop, penetration
penetration
and inand
terms
in terms
of speed.
of speed.
That’sThat’s
why why
to rewind,
to rewind,
to go to
forward
go forward
and toand
pause.
to pause. our government
our government
has made
has made
a telecommunications
a telecommunications
reform
reform
and amended
and amended
the constitution,
the constitution,
tryingtrying
OTT video
OTT video
services
services
are growing
are growing
fast. How
fast. is
HowIzziis Izzi to foster
to foster
competition.
competition.
We areWepart
are of
part
that.
of that.
embracing
embracing
this trend?
this trend?
WhatWhat
are the
arechallenges?
the challenges? Over Over
the last
the13
last
years,
13 years,
starting
starting
from from

05 05
VIP Voices

Izzi's website

To enable connectivity
2006 when we started acquiring cable TV
companies and trying to grow our business,
and trust everywhere
go back to that network.

Grupo Televisa has invested over 10 billion How is ZTE helping you in the project?
dollars on deploying infrastructure. As a part of How do you assess ZTE’s team and solutions?
that plan, we are now deploying FTTH to be
able to offer a better experience, better speed ZTE is in many ways similar to us because it is
and more connectivity to our existing and new not the largest player in the industry and is
customers. willing to compete in customer services and
It’s true that today probably the speeds that trying to find solutions for clients. ZTE is a
people demand are not as high as that in the crucial part of our Monterrey project. We have
other countries because if people at home don’t very good communication to try to find
have many devices, probably with lower speeds, solutions together that can solve our business
they are not fighting for the bandwidth, problems.
or if they don’t use it for video or if 4K is not
there yet but will come in the future. So we What’s your expectation for the future
have to get ready and we have to be very cooperation between Izzi and ZTE?
competitive. What we are doing on our FTTH
deployment is to look at the best in class in the ZTE has many customers throughout the
world, to determine the type of infrastructure, world, has a lot of experience, and has a very
and how to deploy the best network. We relevant R&D department, working together for
have a legacy product because it was the different solutions that we need. It is a fact that
cable company with HFC that was deployed ZTE has a lot of experience on FTTH, the new
all over the country. But for the new set-top boxes, the Wi-Fi solutions at home, the
investments and the new areas, and other hotspots for covering the public areas, some of
areas that are relevant, we don’t want to the video solutions, and some of the broadband

06
APR 2019

solutions (the OLTs and ONTs that we need to So the growth prospects of the company are
deploy). Today, we don’t participate in the very encouraging. As I pointed out, for Grupo
mobile side of the business. But it’s likely that in Televisa, the growth of the telecommunications
the future we will somehow participate in the area is very important.
mobile side of the business, and it is very
important to be close to different world-class What do you see as Izzi’s greatest challenges
suppliers of equipment and technologies. ZTE is going forward?
one of those leaders in the world and we have
to work together for the benefits of both Size in this industry is relevant. So one of
companies. the main challenges we have is competition
with some of those companies that are much
“The growth prospects of the company are larger than us, and we need to to be very
very encouraging.” customer-oriented, very responsible from a
financial perspective and very conservative,
What do you see as Izzi’s greatest opportunities to ensure we are growing in strong grounds.
going forward?
What’s your vision for the future?
Again, the greatest opportunity in Mexico is
broadband penetration. Only about 52 percent Telecommunications need will grow because
of Mexican households have broadband of the productivity and efficiency that can be
connection. It is very low. I’m not sure how long achieved with global telecommunications. How
this may take us, but broadband connection is the life of people is going to change when
expected to become as widely used as running everything is connected-going from
water or electricity. Broadband connection will self-driving cars to virtual reality, more efficient
be crucial for libraries, hospitals, households, etc. telepresence communications. We need to be
It’s part of the needs that people will have for ready for those needs. I think that companies
everything (e.g. financial services, healthcare and such as ZTE that invest a lot in R&D contribute
education). So the opportunity, the benefit and a lot to the global progress because whenever
the knock-on effects it has on the economy are they find a solution, it is not only applicable
crucial. You can use broadband to improve the to one country but applicable to everyone.
quality of life for many communities in the The pace at which different countries are
country. I believe that in Mexico there is an implementing some of the solutions changes
opportunity to invest, to connect and to offer because it depends on where the country is.
better services at very attractive prices. I think that fixed networks and mobile
If you look at the overall industry, we are tiny. networks will converge, and they will be
We have about 7 percent market share of the together in terms of providing solutions-
overall telecommunications industry. But the everywhere you can watch anything that you
growth potential is sizeable. For example in want to watch on any device. So it’s very
broadband, today we have 23 percent market encouraging and it generates a lot of passion
share of all the broadband connections in the to see what the future can bring. Our vision is
country. But in 2006 when we started, we had to be the best telecommunications company
zero. Every single quarter we gained market in Mexico, providing all the different
share we had only coverage in only about 43 solutions that Mexicans require. We have to
percent of the households of the country. It’s work hard every day to be a better company
about service, quality, prices and about with better technology, better people and
providing the right solutions for our customers. better services.

07
VIPVIP
Voices
Voices

“We“We
have
have
a strong
a strong
R&DR&D
resource.
resource.
We are
We are
the the
leader
leader
in the
in the
5G non-standalone
5G non-standalone
(NSA)
(NSA)
andand
standalone
standalone
(SA)(SA)
teststests
andand
alsoalso
the the
firstfirst
world-class
world-class
company
company
to provide
to provide
end-to-end
end-to-end
5G solution
5G solution
withwith
realreal
5G 5G
terminals.”
terminals.”
— ZTE
—CEO
ZTEXu
CEOZiyang
Xu Ziyang

08 08
APR 2019
APR 2019

ZTE
ZTECEO
CEOHighlights
Highlights
5G
5GProgress
Progress
Source:
Source:
Mobile
Mobile
WorldWorld
Live Live

t MWC19
t MWC19
Barcelona,
Barcelona,
ZTE CEO
ZTEXu
CEO Xu balance
balance
the incoming
the incoming
revenue
revenue
and budget.
and budget.
Ziyang
Ziyang
updated MobileMobile
updated WorldWorld
Live Live The third
The challenge
third challenge
for 5Gfor
is Opex.
5G is Opex.
The higher
The higher
(MWL)(MWL)
on theoncompany’s
the company’s
progress
progress OpexOpex
including,
including,
for example,
for example,
the power
the power
on 5Gon
and
5Goutlined
and outlined
what what
he sees
heas
sees as consumption,
consumption,
the site
thefee,
siteand
fee,the
andtransport
the transport
fee. fee.
the biggest
the biggest
challenges
challenges
for mobile
for mobile
operators.
operators. All these
All these
are much
are much
moremore
expensive.
expensive.
So weSo
cannot
we cannot
use the
usetraditional
the traditional
4G mode
4G mode
to runtoinrun
thein5G
the 5G
MWL:MWL:
For the
Forupcoming
the upcoming
5G era,
5Gcould
era, could
you you network.
network.
We should
We should
provide
provide
simplified
simplified
integration
integration
please
please
tell ustell
a bit
us about
a bit about
ZTE’s ZTE’s
strategy
strategy
for 5G?
for 5G? solution
solution
for the
foroperators.
the operators.
TheseThese
are the
arechallenges
the challenges
we are
wefacing.
are facing.
So weSo we
I strongly
I strongly
believe
believe
that ZTE
thatisZTE
a 5Gis pioneer
a 5G pioneer
and and should
should
continually
continually
find afind
suitable
a suitable
solution
solution
for 5Gfor 5G
we are
weinare
theintier
theone
tierofone
theof5G
the
scenario.
5G scenario.
Our new
Our new with our
withpartners.
our partners.
visionvision
is to enable
is to enable
connectivity
connectivity
and trust
and trust
everywhere.
everywhere.
So, forSo,
theforstrategy:
the strategy: MWL:MWL:
And you
Andmentioned
you mentioned
solutions
solutions
there,there,
tell tell
First, we
First,
will
wekeep
will keep
on theonend-to-end
the end-to-end
5G 5G us a little
us a bit
little
about
bit about
how ZTE
howisZTE
innovating-
is innovating-
solution.
solution.
It’s very
It’simportant
very important
to provide
to provide
the the somesome
of theoftechnology
the technology
perhaps
perhaps
that isthat
making
is making
operators
operators
with awith
simplified
a simplified
network.
network.
So weSo we you stand
you stand
out amongst
out amongst
somesome
of your
of your
insist insist
on that.
on that. competitors.
competitors.
WhatWhat
are you
aredoing
you doing
that’sthat’s
The second
The second
is thatiswe
that
still
wekeep
still keep
focusing
focusing
on theon the innovative?
innovative?
operator
operator
market.
market.
ThereThere
is enough
is enough
spacespace
for us.for us.
Third,Third,
we arewe
much
are much
moremore
open open
for the
forpartner
the partner For ZTE,
Forwe
ZTE,
have
we ahave
strong
a strong
R&D resource.
R&D resource.
We are
We are
and for
andthe
for5G
the
ecosystem.
5G ecosystem. the leader
the leader
in thein5G
the
non-standalone
5G non-standalone
(NSA)(NSA)
and and
At theAtsame
the same
time, time,
we will
weput
willmuch
put much
moremore standalone
standalone
(SA) tests.
(SA) tests.
resources
resources
on theoncybersecurity
the cybersecurity
and the
and the And after
And the
after3GPP
the 3GPP
standard
standard
was issued,
was issued,
we we
compliance
compliance
system
system
to make
to make
the operators
the operators were were
the pioneer
the pioneer
to release
to release
5G equipment
5G equipment
at theat the
satisfied
satisfied
with that.
with that. samesame
time. time.
In addition,
In addition,
ZTE isZTE
theisfirst
theworld-class
first world-class
company
MWL:MWL:
5G is 5G
new.
is What
new. What
sort of
sort
challenges
of challenges
do do to provide
company
end-to-end
to provide
5G end-to-end
solution with
5Greal
solution
5G with
operators
operators
face in
face
deploying
in deploying
and launching
and launching
5G? 5G? terminals.
real 5G
Soterminals.
I think thisSo
is Iamazing
think this
part
is amazing
of that. part
Furthermore,
of that. Massive MIMO is the key
I thinkI think
the biggest
the biggest
challenge
challenge
for 5Gfor
is the
5G is the technology
Furthermore,
for 5G. In the
Massive
previous
MIMOtwo
is the
years,
keyZTE
business
business
model.
model.
We have
We already
have already
testedtested
a lot of
a lot of has already
technology
deployed
for 5G.
10KInsites
the previous
of 4G using
two years,
scenarios.
scenarios.
But the
But5G
the
business
5G business
modelmodel
is notisclear.
not clear. Massive
ZTEMIMO.
has already deployed 10K sites of 4G using
So, allSo,
of our
all ofoperators
our operators
and partners
and partners
should
should
face face All Massive
these key
MIMO.
technologies
All thesehave
key technologies
been have
the challenges
the challenges
together.
together. embedded
been embedded
in 5G solution
in 5G
to solution
ensure our
to ensure our
And there
And there
is alsoisaalso
challenge
a challenge
for the
forinvestor
the investor
to to competitiveness.
competitiveness.

09 09
VIPVIP
Voices
Voices

An interview
An interview

MWL:MWL:
You have donedone
You have a lot of trials
a lot with with
of trials MWL:MWL:
Do you
Dothink 5G will
you think 5Ghelp
will vertical
help vertical
operators around
operators the world.
around Is there
the world. anything
Is there anything industries? WhatWhat
industries? sorts sorts
of services and and
of services
that you’ve learned
that you’ve from from
learned thosethose
trials trials
of 5Gofthat
5G that applications in theinvertical
applications spacespace
the vertical do you
dothink
you think
you will
youtake
will to commercial
take launch?
to commercial launch? 5G will
5Genable?
will enable?

I thinkI think
that the
thatfirst
thekey
firstthing is thatiswe
key thing that we This isThis
theismost exciting
the most part of
exciting 5Gof
part for5G
the
for the
should movemove
should quickly from the
quickly fromlab test
the labtotest
theto the vertical enterprises.
vertical We have
enterprises. We already done done
have already a lot of
a lot of
field test.
fieldBecause you can
test. Because youtry much
can moremore
try much trials with
trials the
withindustry, but I would
the industry, actually
but I would say say
actually
complex scenarios
complex in theinfield
scenarios thetest,
field test, that the
that5G vertical
the solution
5G vertical is notisvery
solution notclear
very in thein the
clear
for example, CBD mode
for example, with awith
CBD mode higher
a higher business model.
business So mySo
model. suggestion is thatiswe
my suggestion that we
building, the traffic
building, modemode
the traffic with awith
large city, city,
a large should be involved
should with the
be involved withindustry together
the industry to to
together
and also
andthe
alsocoverage mode.mode.
the coverage So this
So this find afind
better solution
a better for 5Gfor
solution and5Gintegrate our 5G
and integrate our 5G
should be accelerated.
should And this
be accelerated. Andtime,
this time, solution into the
solution intoindustry.
the industry.
the operator can know
the operator how to
can know really
how run a run
to really reala real The most important
The most thingthing
important I would suggest
I would is
suggest is
5G system.
5G system. aboutabout
the slicing network.
the slicing Because
network. we can
Because we can
Secondly, the vendor
Secondly, should
the vendor knowknow
should the the provide a higher-quality
provide and much
a higher-quality moremore
and much flexible
flexible
operator’s previous
operator’s network
previous from the
network from2G,
the3G,
2G,4G
3G, 4G solution for the
solution forenterprise by using
the enterprise slicingslicing
by using networknetwork
well. Because if youifknow
well. Because the details
you know of theof the
the details with virtualization. It canItgive
with virtualization. canthem a veryaflexible
give them very flexible
operators’ network,
operators’ you can
network, youjust
canprovide an an
just provide way to control
way their private
to control network
their private in 5G.in 5G.
network
excellent solution
excellent suitable
solution for the
suitable foroperators.
the operators. I wishI everybody and partners
wish everybody to jointo
and partners the industry
join the industry
This isThis
much moremore
is much important.
important. scenario to work
scenario together.
to work together.

10 10
APR 2019
APR 2019

ZTE
ZTEChief
ChiefSecurity
Security
Officer
OfficerSheds
ShedsLight
Lighton
on
Cybersecurity
CybersecurityAssurance
Assurance
Source:
Source:
ZTE Press
ZTE Press
Release
Release

ZhongZhong
Hong, Hong,
Chief Security
Chief Security
OfficerOfficer
of ZTE of ZTE

11 11
VIPVIP
Voices
Voices

ZZ
TE puts
TE security
puts security
value value
of its of
customers
its customers and regulations,
and regulations,
respect
respect
the legitimate
the legitimate
rightsrights
aboveabove
commercial
commercial
interests,
interests,
and and and interests
and interests
of customers
of customers
and end
and users,
end users,
and and
complies
complies
with relevant
with relevant
laws and
laws and continuously
continuously
improve
improve
management
management
and and
regulations
regulations
on cybersecurity
on cybersecurity
so as so
to as to technical
technical
practices
practices
to provide
to provide
customers
customers
with with
ensureensure
the end-to-end
the end-to-end
delivery
delivery
of secure
of secure
and and securesecure
and trustworthy
and trustworthy
products
products
to create
to create
a a
trustworthy
trustworthy
products
products
and services.
and services.
Cybersecurity
Cybersecurity goodgood
cyberspace
cyberspace
security
security
environment.
environment.
is oneisofone
theofhighest
the highest
priorities
priorities
for ZTE’s
for ZTE’s
product
product
development
development
and delivery.
and delivery.
In an In
interview,
a interview,
ZTE ZTE Recently,
Recently,
somesome
governments
governments
have have
raisedraised
Chief Chief
Security
Security
OfficerOfficer
ZhongZhong
HongHong
talkedtalked
aboutabout concerns
concerns
aboutabout
cybersecurity.
cybersecurity.
FromFrom
your your
the company’s
the company’s
cybersecurity
cybersecurity
assurance.
assurance.
ZTE will
ZTE will pointpoint
of view,
of view,
how can
howZTE
canprotect
ZTE protect
the the
establish
establish
a holistic
a holistic
cybersecurity
cybersecurity
governance
governance security
security
and confidentiality
and confidentiality
of information
of information
structure
structure
basedbased
on theoncompany’s
the company’s
development
development for customers
for customers
around
around
the world?
the world?
In other
In other
strategy
strategy
plan, with
plan, reference
with reference
to international
to international words,
words,
how do
howyou
dohelp
you help
customers
customers
achieve
achieve
standards,
standards,
laws, and
laws,regulations,
and regulations,
thereby
thereby
fostering
fostering the goal
the of
goal
jointly
of jointly
resisting
resisting
cybersecurity
cybersecurity
good good
security
security
awareness
awareness
for allfor
employees
all employees
and and threats,
threats,
how to
how
dispel
to dispel
customers’
customers’
concerns
concerns
emphasizing
emphasizing
the security
the security
of theofentire
the entire
process.
process. aboutabout
cybersecurity?
cybersecurity?

The 5G
Theera
5Ghas
eraarrived.
has arrived.
CloudCloud
computing,
computing, This question
This question
should
should
be answered
be answered
from from
two two
IoT, big
IoT,data
big data
and AI
and
areAItriggering
are triggering
a newa new perspectives.
perspectives.
One isOne
of our
is ofown,
our own,
what what
we should
we should
roundround
of industrial
of industrial
changes.
changes.
UnderUnder
such such
a a do todo
guarantee
to guarantee
cybersecurity
cybersecurity
and how
and to
howdotoit;do it;
background,
background,
the greater
the greater
challenge
challenge
that the
that the the other
the other
is theiscustomer
the customer
perspective,
perspective,
how our
how our
telecom
telecom
industry
industry
is facing
is facing
is to resist
is to resist
the the initiatives
initiatives
couldcould
gain customer
gain customer
recognition
recognition
and and
evolving
evolving
cybersecurity
cybersecurity
threat.
threat.
As a global
As a global trust. trust.
telecom
telecom
equipment
equipment
and solution
and solution
provider,
provider, First of
First
all,ofI think
all, I think
security
security
is theisintrinsic
the intrinsic
what what
position
position
does does
ZTE take
ZTE for
takecybersecurity
for cybersecurity property
property
of product,
of product,
so wesoput
wesecurity
put security
in thein the
assurance?
assurance? top position.
top position.
Secondly,
Secondly,
on the
onone
thehand,
one hand,
we we
should
should
fully understand
fully understand
the security
the security
needsneeds
of of
ZTE believes
ZTE believes
that the
thatsecurity
the security
valuevalue
we we our customers,
our customers,
and on
andthe
onother
the other
hand,hand,
we need
we need
provide
provide
customers
customers
is greater
is greater
than than
that of
that of to letto
our
letcustomers
our customers
knowknow
that our
thatproducts
our products
are are
commercial
commercial
interests,
interests,
and the
andsecurity
the security
features
features secure.
secure.
ZTE isZTE
running
is running
a long-term
a long-term
and and
of products
of products
are the
arefirst.
the Cybersecurity
first. Cybersecurity continuous
continuous
cybersecurity
cybersecurity
assurance
assurance
program,
program,
threats
threats
are a are
common
a common
issue issue
that customers
that customers
are are whichwhich
is called
is called
“ZTE Cybersecurity
“ZTE Cybersecurity
Governance”.
Governance”.
facingfacing
with us.
withInus.
myInopinion,
my opinion,
the biggest
the biggest Our vision
Our vision
is “security
is “security
in blood
in blood
and trust
and trust
through
through
concern
concern
for customers
for customers
is whether
is whether
we have
we have transparency”.
transparency”.
The ultimate
The ultimate
goal is
goal
to provide
is to provide
sufficient
sufficient
security
security
control
control
measures
measures
to ensure
to ensure customers
customers
with end-to-end
with end-to-end
trustworthy
trustworthy
the security
the security
operation
operation
of their
of their
equipment
equipment
and and cybersecurity
cybersecurity
assurance.
assurance.
services.
services.
ZTE’s ZTE’s
ongoing
ongoing
cybersecurity
cybersecurity At theAtstrategic
the strategic
level, level,
cybersecurity
cybersecurity
is oneisof
one of
governance
governance
in theinpast
the few
pastyears
few years
has has the highest
the highest
priorities
priorities
for product
for product
development
development
provided
provided
customers
customers
with awith
holistic
a holistic
end-to-end
end-to-end and delivery.
and delivery.
That is
That
to say,
is toinsay,
theinkey
the key
security
security
assurance
assurance
mechanism
mechanism
that makes
that makes decision-making
decision-making
pointspoints
in theinprocess
the process
of R&D
of R&D
products
products
and services
and services
be able
be to
able
withstand
to withstand and engineering
and engineering
services,
services,
whenwhen
we need
we need
to to
cyber-attacks.
cyber-attacks. makemake
choices,
choices,
we will
wegive
will priority
give priority
to ensuring
to ensuring
ZTE isZTE
willing
is willing
to communicate
to communicate
and cooperate
and cooperate the security
the security
of theofproducts.
the products.
For example,
For example,
in thein the
with operators,
with operators,
regulators,
regulators,
business
business
partners,
partners, product
product
development
development
process,
process,
we set
wethe
set the
and other
and other
stakeholders
stakeholders
in an in
open
an open
and and release
release
gate. gate.
If a product
If a product
fails the
failssecurity
the security
test, test,
transparent
transparent
manner,
manner,
comply
comply
with relevant
with relevant
laws laws the version
the version
will not
willbe
not
allowed
be allowed
to release.
to release.
In theIn the

12 12
APR 2019
APR 2019

engineering
engineering
services
services
process,
process,
the technical
the technical
and and infiltrated into each
infiltrated product
into each and process.
product We We
and process.
management
management
methods
methods
are used
are used
to ensure
to ensure
the the regularly review
regularly the security
review specifications
the security specifications
security
security
operation
operation
of theofcustomer
the customer
network.
network.
For For against the industry's
against maturity
the industry's modelmodel
maturity and and
example,
example,
account
account
management
management
applies
applies
the the ensure that they
ensure that are
theyenforceable and effective.
are enforceable and effective.
need-to-know
need-to-know
and the
andminimum
the minimum
privilege
privilege Strict Strict
implementation: The daily
implementation: work work
The daily of each
of each
principles;
principles;
all operation
all operation
involving
involving
accessaccess
to to business department
business is strictly
department implemented
is strictly implemented
customer
customer
networks
networks
and data
and must
data must
be authorized
be authorized in accordance with the
in accordance withregulations. The The
the regulations.
in advance
in advance
by the
bycustomers.
the customers. company has issued
company a "Product
has issued Security
a "Product Red Red
Security
At theAtorganizational
the organizational
level, level,
ZTE has
ZTEadopted
has adopted Line" Line"
whichwhich
drew drew
an insurmountable security
an insurmountable security
an industry-recognized
an industry-recognized
three-lines
three-lines
of defense
of defense bottom line for
bottom linecustomer network
for customer operations
network operations
security
security
structure.
structure.
BasedBased
on the
onprinciple
the principle
of of and personal data processing,
and personal mandatory
data processing, for for
mandatory
separation
separation
of duties
of duties
and responsibilities,
and responsibilities,
ZTE ZTE both both
organizations and individuals.
organizations and individuals.
oversees
oversees
product
product
security
security
from from
multiple
multiple Traceability: The components
Traceability: of theofproduct,
The components the product,
perspectives:
perspectives:
The first
Theline
firstofline
defense
of defense
achieves
achieves the distribution of theofproduct's
the distribution location,
the product's and and
location,
cybersecurity
cybersecurity
self-management
self-management
and control,
and control,
the the the record of theofexecution
the record process
the execution constitute
process constitute
second
second
line ofline
defense
of defense
implements
implements
independent
independent a complete picture
a complete of theofproduct,
picture helping
the product, us us
helping
security
security
verification
verification
and supervision;
and supervision;
and the
and the visually manage
visually the product,
manage for example,
the product, for example,
third third
line ofline
defense
of defense
auditsaudits
the effectiveness
the effectiveness
of of security incidents
security can be
incidents traced
can back back
be traced and and
the first
theand
firstsecond
and second
lines lines
of defense.
of defense. reviewed.
reviewed.
In theInproduct
the product
development
development
process,
process,
the the Strong supervision:
Strong CheckCheck
supervision: the effectiveness of of
the effectiveness
deployment
deployment
of a multi-layer
of a multi-layer
security
security
verification
verification the implementation of theofregulations
the implementation and and
the regulations
mechanism
mechanism
ensures
ensures
that security
that security
is reviewed
is reviewed specifications through
specifications internal
through and third-party
internal and third-party
from from
multiple
multiple
perspectives.
perspectives.
In theInfield
the of
field of security audits,audits,
security the audit resultsresults
the audit are reported
are reported
engineering
engineering
services,
services,
according
according
to regional,
to regional, to thetoAudit Committee,
the Audit rectification
Committee, and and
rectification
national,
national,
and project
and project
dimensions,
dimensions,
the company
the company review must must
review be followed up. up.
be followed
has established
has established
a multi-level
a multi-level
product
product
security
security Transparency: Cybersecurity
Transparency: initiatives
Cybersecurity should
initiatives should
management
management
team team
and aand
cybersecurity
a cybersecurity be transparent to customers,
be transparent and we
to customers, andhave
we have
monitoring
monitoring
and incident
and incident
response
response
mechanism;
mechanism; deployed a series
deployed of initiatives
a series to make
of initiatives the the
to make
The second
The second
and third
and third
line conduct
line conduct
on-site
on-site process transparent.
process In 2017,
transparent. the company
In 2017, has has
the company
inspection
inspection
and audit
and audit
on the
onfield
the of
field
engineering
of engineering become a CVEaNumbering
become Authority,
CVE Numbering the the
Authority,
services
services
to ensure
to ensure
the operation
the operation
and maintenance
and maintenance relevant parties
relevant can be
parties aware
can of theofhandling
be aware the handling
of on-line
of on-line
products
products
are secure
are secure
and trustworthy.
and trustworthy. process of vulnerabilities
process in ourinproducts
of vulnerabilities our products
At theAttactical
the tactical
level, level,
the cybersecurity
the cybersecurity through the formal
through vulnerability
the formal disclosure
vulnerability disclosure
assurance
assurance
program
program
adheres
adheres
to a six-point
to a six-point
policy:
policy: policy.policy.
In theInfirst
thequarter of 2019,
first quarter we are
of 2019, we are
standardization,
standardization,
strict strict
implementation,
implementation, expecting to release
expecting a newa version
to release of theof the
new version
traceability,
traceability,
strongstrong
supervision,
supervision,
transparency,
transparency, “Cybersecurity WhiteWhite
“Cybersecurity Paper” to letto
Paper” stakeholders
let stakeholders
and trustworthiness.
and trustworthiness. understand ZTE’s ZTE’s
understand understanding, attitudes,
understanding, attitudes,
Standardization:
Standardization:
The developed
The developed
security
security and initiatives on cybersecurity
and initiatives assurance.
on cybersecurity In In
assurance.
policies
policies
and process
and process
specifications
specifications
are are the meantime, the company
the meantime, has begun
the company to to
has begun

13 13
VIPVIP
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build build
overseas
overseas
security
security
labs, which
labs, which
allowsallows Committee
Committee
of theofCSC
theisCSC
represented
is represented
customers
customers
to review
to review
our products
our products
online;
online;
in in by thebyultimate
the ultimate
responsible
responsible
persons
persons
addition,
addition,
we are
weseeking
are seeking
strategic
strategic
partnerships
partnerships from from
the business
the business
unit of
unit
Supply
of Supply
Chain,Chain,
with third
with third
parties
parties
to acquire
to acquire
industry-leading
industry-leading System
System
Products,
Products,
and Engineering
and Engineering
technologies
technologies
and services
and services
for security
for security Services.
Services.
The organization
The organization
of cybersecurity
of cybersecurity
laboratory
laboratory
preparation,
preparation,
independent
independent assurance
assurance
has been
has been
deployed
deployed
throughout
throughout
the the
evaluation
evaluation
and security
and security
audits.audits. management
management
level. level.
Trustworthiness:
Trustworthiness:
The premise
The premise
of winning
of winning
customers’
customers’
trust is
trust
to respect
is to respect
and understand
and understand CouldCould
you please
you please
introduce
introduce
moremore
on the
on the
the values
the values
of ourofcustomers
our customers
by making
by making
the the preparation
preparation
and release
and release
plan plan
of theofsecurity?
the security?
process
process
transparent
transparent
and regulated.
and regulated.
ZTE has
ZTE has
passed
passed
ISO 27001
ISO 27001
certification
certification
for the
for the The security
The security
labs being
labs being
built built
will be
will
operated
be operated
information
information
security
security
management
management
system
system
in in in a “1+N”mode.
in a “1+N”mode.
The center
The center
lab will
labbe
will
located
be located
2005 2005
and updated
and updated
its certificate
its certificate
everyevery
year. In
year. In in China,
in China,
and multiple
and multiple
remote
remote
accessaccess
pointspoints
will will
2017,2017,
ZTE passed
ZTE passed
the ISO
the28000
ISO 28000
(Specification
(Specification be deployed
be deployed
at home
at home
and abroad.
and abroad.
for security
for security
management
management
systems
systems
for the
for the The security
The security
labs will
labspreset
will preset
threethree
functions:
functions:
supply
supply
chain)chain)
certification.
certification.
SinceSince
2011,2011,
more more View View
and evaluate
and evaluate
the source
the source
code code
of ZTEof ZTE
than ten
thanproducts
ten products
have have
been been
certified
certified products
products
in a secure
in a secure
environment;
environment;
provide
provide
by thebyCommon
the Common
Criteria
Criteria
(i.e., ISO
(i.e.,15408).
ISO 15408). accessaccess
to important
to important
technical
technical
documentation
documentation
of of
In theInpast
the two
pastyears,
two years,
ZTE has
ZTEbeen
has been
working
working ZTE products
ZTE products
and services;
and services;
and provide
and provide
manual
manual
closely
closely
with customers,
with customers,
third third
parties
parties
and and and automated
and automated
security
security
testing
testing
of ZTEofProducts
ZTE Products
overseas
overseas
regulators
regulators
to conduct
to conduct
activities,
activities, and services.
and services.
such such
as source
as source
code code
review,
review,
security
security
design
design The construction
The construction
will come
will come
in phases:
in phases:
review
review
and supplier
and supplier
audit.audit. Two security
Two security
labs are
labsexpected
are expected
to beto
built
be built
overseas
overseas
in Belgium
in Belgium
and Italy
and in
Italy
2019.
in 2019.
In terms
In terms
of personnel
of personnel
training,
training,
we believe
we believe
that that Moving
Moving
forward,
forward,
ZTE will
ZTEbe
will
considering
be considering
the the
the success
the success
of theofcybersecurity
the cybersecurity
governance
governance establishment
establishment
of new
of labs
new in
labs
accordance
in accordance
program
program
depends
depends
largely
largely
on personnel
on personnel
and and with the
withcustomers’
the customers’
needsneeds
and business
and business
security
security
awareness.
awareness.
We have
We have
built security
built security
teamsteams development.
development.
and trained
and trained
security
security
professionals.
professionals.
In theInpast
the past
year, we
year,have
we have
addedadded
27 certificates
27 certificates
consisting
consisting
of of Recently,
Recently,
therethere
is a concern
is a concern
aboutabout
national
national
Certified
Certified
Information
Information
SystemSystem
Security
Security security
security
spreading
spreading
around
around
the world
the world
that the
that the
Professional
Professional
(CISSP),
(CISSP),
Certified
Certified
Information
Information credibility
credibility
of Chinese
of Chinese
telecommunications
telecommunications
Security
Security
Auditor
Auditor
(CISA),(CISA),
Certified
Certified
Information
Information equipment
equipment
manufacturers
manufacturers
has been
has been
Security
Security
Assurance
Assurance
Worker
Worker
(CISAW)
(CISAW)
and and questioned
questioned
by foreign
by foreign
governments
governments
and and
Certificate
Certificate
of Cloud
of Cloud
Security
Security
Knowledge
Knowledge
(CCSK).
(CCSK). enterprises.
enterprises.
SomeSome
people
people
believe
believe
that Chinese
that Chinese
We have
We have
also organized
also organized
various
various
levelslevels
of of telecom
telecom
vendors
vendors
provide
provide
cooperation
cooperation
for for
learning,
learning,
training,
training,
workshops,
workshops,
hands-on
hands-on government
government
intelligence
intelligence
work.work.
WhatWhat
opinion
opinion
practices,
practices,
and exams,
and exams,
and have
and have
educated
educated security do you
security dohold
you hold
on the
onissue?
the issue?
personnel
personnel
of more
of more
than 600
thanpeople.
600 people.
But, But,
most most
importantly,
importantly,
the development
the development
of of ZTE has
ZTEnever
has never
received
received
any requests
any requests
from from
security
security
awareness
awareness
begins
begins
with management.
with management. relevant
relevant
agencies
agencies
to settoupsetbackdoors
up backdoors
in ourin our
The Cyber
The Cyber
Security
Security
Committee
Committee
(CSC)(CSC)
is is products;
products;
the source
the source
code code
of ourofproducts
our products
headed
headed
by thebyCEO,
the CEO,
with the
withCTO
the as
CTOtheas the can be
can
opened
be opened
to security
to security
auditsaudits
by customers
by customers
executive
executive
deputy
deputy
director,
director,
and the
andCSO
the as
CSOtheas the and professional
and professional
organizations
organizations
through
through
our our
deputy
deputy
director,
director,
the members
the members
of theofStanding
the Standing security
security
labs. labs.

14 14
Expert
Expert
Views
Views

Video
VideoServices
Servicesare
are
Booming
BoomingAs As5G5G
Applications
ApplicationsSurge
Surge
Yin Qin
Yin Qin
General
General
Manager
Manager
of Multimedia
of Multimedia
Video Conferencing
Video Conferencing
Products,
Products,
ZTE ZTE

II
t is estimated
t is estimated
that 5G
thatcommercialization
5G commercialization
and popularization
and popularization
will start
will in
start
around
in around
2020,2020,
accompanied
accompanied
by significant
by significant
rate, traffic
rate, traffic
and bandwidth
and bandwidth
improvement.
improvement.
In addition,
In addition,
due to
due
lowto low
latency
latency
and mass
and mass
accessaccess
features
features
of 5G,ofthe
5G,technology
the technology
upgrade
upgrade
will facilitate
will facilitate
innovations
innovations
in in
the live
thevideo
live video
industry
industry
and market
and market
penetration
penetration
of 4K/8K
of 4K/8K
high-definition
high-definition
videos.
videos.
For example,
For example,
whenwhen
the AR
theand
ARVR
and
technologies
VR technologies
are combined
are combined
with live
withbroadcast,
live broadcast,
the use
theofuse
ARofand
ARVR
and
technologies
VR technologies
also brings
also brings
high bandwidth
high bandwidth
occupation
occupation
and more
and more
latency,
latency,
and thus
and poor
thus poor
user experience.
user experience.
In such
In such
cases,cases,
the low
thelatency
low latency
and mass
and mass
accessaccess
provided
provided
by 5Gbywill
5Gmake
will make
a difference
a difference
and bring
and bring
excellent
excellent
user user
experience.
experience.
Predictably,
Predictably,
with the
withsupport
the support
of 5G,oflive
5G,broadcast
live broadcast
via drones
via drones
and VR
and
will
VRbe
will
extensively
be extensively
used used
in such
in such
scenarios
scenarios
as concerts,
as concerts,
football
football
matches
matches
and ultimate
and ultimate
experience
experience
tours.tours.
OtherOther
factors
factors
that promote
that promote
mobile
mobile
live video
live video
include
include
cancellation
cancellation
of domestic
of domestic
mobile
mobile
roaming
roaming
charges,
charges,
increased
increased
internet
internet
speeds
speeds
and reduced
and reduced
internet
internet
fees in
fees
recent
in recent
years,years,
and further
and further
5G 5G
development.
development.
At theAtend
the of
end
November
of November
2017,2017,
China’s
China’s
Ministry
Ministry
of Industry
of Industry
and Information
and Information
Technology
Technology
announced
announced
that the
thatbasic
the basic
goal of
goal
5GofPhase-3
5G Phase-3
R&D trial
R&Dwould
trial would
be achieved
be achieved
by the
byend
the of
end
2018
of 2018
and be
and be
commercially
commercially
launched
launched
in 2020.
in 2020.
5G means
5G means
not only
not higher
only higher
transmission
transmission
speeds
speeds
but also
but lower
also lower
traffictraffic
tariffs.tariffs.
China’sChina’s
huge huge
population
population
base base
and high
and penetration
high penetration
rate of
rate
smartphones
of smartphones
have have
also provided
also provided
a a
fertilefertile
soil for
soilthe
fordevelopment
the development
of short
of short
videos.
videos.

ShortShort
VideoVideo
and Live
and Broadcast
Live Broadcast photography
photography
and short
and short
videos
videos
to plan
to new
plan new
mediamedia
content,
content,
thereby
thereby
enhancing
enhancing
the appeal
the appeal
With With
the popularity
the popularity
of 4Gofand
4Gpredictable
and predictable
5G 5G and spread
and spread
effecteffect
of theofreport.
the report.
applications,
applications,
short short
videos
videos
and live
andwebcast
live webcast
via via The trend
The trend
of all of
theallpeople
the people
to beto
anchors
be anchors
mobile
mobile
terminals
terminals
are booming
are booming
and growing
and growing beganbegan
in China
in China
in 2016.
in 2016.
The live
Thebroadcast
live broadcast
rapidly.
rapidly.
This has
Thisgreatly
has greatly
promoted
promoted
the internet
the internet platforms
platforms
such such
as YY,asDouyu
YY, Douyu
and MP
andhave
MP have
economy.
economy.
In many
In many
emergencies
emergencies
and important
and important become
become
hot, and
hot,the
andcontent
the content
industry
industry
has has
activities
activities
in recent
in recent
years,years,
the media
the media
used used
aerialaerial exploded.
exploded.
Everyone
Everyone
gets agets
change
a chance
to betoa be a

15 15
Expert
Expert
Views
Views

network
network
star as
star
long
as as
long
theasanchor
the anchor
is is especially
especially
live events.
live events.
The audiences
The audiences
expect
expect
to to
good-looking
good-looking
or theorcontent
the content
is attractive
is attractive upload
upload
videovideo
clips or
clips
liveorevents,
live events,
causing
causing
huge huge
enough.
enough.
The fast-rising
The fast-rising
live broadcast
live broadcast
platforms
platforms capacity
capacity
pressure
pressure
on the
onmobile
the mobile
network.
network.
can be
can
found
be found
in various
in various
areas,areas,
such such
as as People
People
are eager
are eager
for networks
for networks
with few
withstutters,
few stutters,
entertainment,
entertainment,
onlineonline
education,
education,
investment and and goodgood
investment coverage,
coverage,
high video
high video
quality,
quality,
short short
delaydelay
financial
financial
management,
management,
corporate
corporate
management
management time, time,
short short
loading
loading
time, time,
and high
and sound
high sound
and product
and product
release.
release.
The best-known
The best-known
broadcast
broadcast quality.
quality.
In liveInbroadcasting
live broadcasting
of sports
of sports
events,
events,
5G 5G
platforms
platforms
include
include
professionals
professionals
represented
represented
by by can also
can provide
also provide
a more
a more
intuitive
intuitive
on-site
on-site
Luo Yonghao
Luo Yonghao
and Luo
andZhengyu,
Luo Zhengyu,
live broadcast
live broadcast experience.
experience.
By synchronously
By synchronously
transferring
transferring
data data
endorsement
endorsement
represented
represented
by the
byactress
the actress
GongGong between
between
a large
a large
number
number
of smartphones,
of smartphones,
5G 5G
Li, and
Li,live
andcorporate
live corporate
press press
release
release
represented
represented networks
networks
enable
enable
fast live
fastmulticast.
live multicast.
With With
by LeibyJun.
Lei Jun. real-time
real-time
videovideo
streaming
streaming
and virtually
and virtually
At theAtend
the of
end
2017,
of 2017,
the number
the number
of China’s
of China’s zero-latency
zero-latency
transmission
transmission
at different
at different
camera
camera
onlineonline
videovideo
users users
reached
reached
579 million,
579 million,
an an angles,
angles,
users users
will be
will
able
be to
able
enhance
to enhance
and share
and share
increase
increase
of 6.3%
of 6.3%
year-on-year,
year-on-year,
and that
and of
that of their their
true stadium
true stadium
experience.
experience.
mobile
mobile
videovideo
users users
reached
reached
549 million,
549 million,
an an To meet
To meet
increasing
increasing
user needs
user needs
for mobile
for mobile
increase
increase
of 9.7%
of 9.7%
year-on-year.
year-on-year.
Moreover,
Moreover,
the the videovideo
and enhance
and enhance
user experience,
user experience,
it is it is
number
number
of instant
of instant
messaging
messaging
users users
in China
in China extremely
extremely
urgent
urgent
to develop
to develop
the next-generation
the next-generation
increased
increased
to 720
tomillion,
720 million,
accounting
accounting
for 93.3%
for 93.3% new technologies.
new technologies.
The pleasant
The pleasant
live video
live video
of total
of total
internet
internet
users,users,
an increase
an increase
of 8.1%
of 8.1% experience
experience
is inseparable
is inseparable
from from
5G. 5G.
year-on-year.
year-on-year.
The sharing
The sharing
and forwarding
and forwarding
of of In China,
In China,
ZTE and
ZTEChina
and China
Mobile
Mobile
jointlyjointly
set upset up
various
various
socialsocial
mediamedia
and instant
and instant
messaging
messaging an integrated
an integrated
CDN system
CDN system
to provide
to provide
tools tools
is an is
important
an important
way for
wayshort
for short
videos
videos
and and professional
professional
content
content
delivery
delivery
for internet
for internet
videovideo
live broadcast
live broadcast
in theinmobile
the mobile
internet.
internet. suppliers
suppliers
such such
as Tencent,
as Tencent,
iQiyi and
iQiyiSohu.
and Sohu.
The The
As theAsindustry
the industry
scale scale
in theinshort
the short
videovideo
field field system
system
coverscovers
not only
not traditional
only traditional
fixed fixed
expands
expands
rapidly
rapidly
and the
andwhole
the whole
peripheral
peripheral networks
networks
but also
but 4G
alsomobile
4G mobile
networks.
networks.
It is fully
It is fully
environment
environment
gets better
gets better
and better,
and better,
investors
investors prepared
prepared
for 5Gforpopularity
5G popularity
and deeply
and deeply
are investing
are investing
moremore
in theinshort
the short
videovideo
industry
industry integrates
integrates
the 5G
thenetwork,
5G network,
MEC, MEC,
and CDN
and service
CDN service
and new
and explorations
new explorations
are being
are being
mademade
on the
on the platform
platform
to deliver
to deliver
best user
bestexperience
user experience
of video
of video
market
market
leading
leading
mode.mode.
AmongAmong
the top
the100
topAPPs
100 APPs services
services
in theinfuture.
the future.
in China,
in China,
one or
one
two
orshort
two short
videovideo
apps apps
are are
growing
growing
at 20 at
to20
30%,
to 30%,
and some
and some
even even
as high
as high Live Broadcast
Live Broadcast
via Drone
via Drone
as 50%.
as 50%.
This growth
This growth
rate israte
basically
is basically
unprecedented
unprecedented
in other
in other
areas.areas.
If 80%If of
80%online
of online
content
content
in theinfuture
the future
is video
is video
content,
content,
the user
the user
base base
of short
of short
videovideo
will achieve
will achieve
double
double
growth
growth
in theinnext
the three
next three
years.years.
As unstable
As unstable
and slow
and slow
network
network
connections
connections
are most
are most
likely likely
to occur
to occur
during
during
the live
the live
broadcast
broadcast
of a large
of a large
event,event,
goodgood
cellular
cellular
networks
networks
are quite
are quite
important
important
to network
to network
platforms.
platforms.
The survey
The survey
showed
showed
that more
that more
than than
half ofhalf
anchors
of anchors
are forced
are forced
to abandon
to abandon
their their
live live
broadcast
broadcast
due to
due
poor
to poor
network
network
connectivity.
connectivity.
The The
number
number
of mobile
of mobile
TV services
TV services
accessed
accessed
via via In October
In October
2017,2017,
ZTE cooperated
ZTE cooperated
with Wind
with Wind
mobile
mobile
networks
networks
will increase
will increase
in theinfuture,
the future, Tre & Tre
Open
& Open
Fiber Fiber
to build
to build
up Europe’s
up Europe’s
first 5G
first 5G

16 16
APR 2019
APR 2019

pre-commercial
pre-commercial
network
network
in Italy,
in Italy,
takingtaking
a a supporting
supporting
HD videos
HD videos
that meet
that meet
user needs
user needs
of of
significant
significant
step toward
step toward
5G commercialization
5G commercialization
in in immersive
immersive
experience.
experience.
Japanese
Japanese
Europe.
Europe.
With With
ZTE’s ZTE’s
commercial
commercial
ultra-bandwidth,
ultra-bandwidth, mobile
mobile
communication
communication
company
company
DOCOMO
DOCOMO
low-latency
low-latency
5G mobile
5G mobile
system
system
used used
for network
for network cooperated
cooperated
with Nokia
with Nokia
to successfully
to successfully
complete
complete
support,
support,
dronedrone
HD live
HDbroadcast
live broadcast
and and the real-time
the real-time
transmission
transmission
of 8Kof
video
8K video
test using
test using
360-degree
360-degree
panoramic
panoramic
VR live
VRbroadcast
live broadcast
can be
can be wireless
wireless
accessaccess
technologies
technologies
of 5Gofmobile
5G mobile
simultaneously
simultaneously
performed.
performed.
The drone
The drone
and the
and the communication
communication
system.
system.
This test
Thisused
test used
the the
360-degree
360-degree
panoramic
panoramic
camera
camera
transmit
transmit
the the H.265/HEVC
H.265/HEVC
coding
coding
technique
technique
and radio
and radio
captured
captured
4K full-view
4K full-view
videos
videos
to thetocloud
the cloud
CDN CDN tracking
tracking
technology
technology
to transmit
to transmit
centercenter
through
through
the 5G
thenetwork,
5G network,
and then
and then millimeter-wavelength
millimeter-wavelength
(MMW)(MMW)
signals
signals
at 70 at
GHz.
70 GHz.
deliver
deliver
themthem
to each
to each
end user
end for
userreal-time
for real-time In theIntest,
the 48
test,
Gb/s
48 Gb/s
8K video
8K video
was compressed
was compressed
viewing
viewing
through
through
the 5G
thenetwork
5G network
and the
andCDN
the CDN by the
byencoder
the encoder
into 145–85
into 145–85
Mb/s,Mb/s,
and and
node.node.
UsersUsers
can enjoy
can enjoy
the view
the view
of theofdrone
the drone
in in successfully
successfully
achieved
achieved
transmission
transmission
with no
with no
the air
thethrough
air through
the big
thescreen,
big screen,
or 360-degree
or 360-degree latency.
latency.
full-view
full-view
immersive
immersive
experience
experience
through
through Thanks
Thanks
to thetoultra-fast
the ultra-fast
transmission
transmission
rate of
rate of
VR glasses.
VR glasses. 5G signals,
5G signals,
Samsung
Samsung
demonstrated
demonstrated
the scene
the scene
of of
4K ultra
4K ultra
HD videos
HD videos
transmitted
transmitted
wirelessly
wirelessly
to a to a
Smooth
Smooth
4K/8K4K/8K
Broadcast
Broadcast mobile
mobile
vehicle.
vehicle.
With With
the development
the development
of of
driverless
driverless
car technology,
car technology,
in-carin-car
streaming
streaming
5G can
5Gprovide
can provide
a peak
a peak
rate of
rate
10 of
Gb/s,
10 Gb/s, mediamedia
entertainment
entertainment
will become
will become
moremore
and and

17 17
Expert
Expert
Views
Views

moremore
popular.
popular. to support
to support
services
services
equivalent
equivalent
to TVto
broadcast
TV broadcast
In China,
In China,
the radio
the radio
and television
and television
service
service
will will and thus
and to
thus
enter
to enter
the USD
the 5USD
trillion
5 trillion
globalglobal
TV TV
provide
provide
ultra ultra
HD broadcast
HD broadcast
TV based
TV based
on the
on the and video
and video
markets.
markets.
They They
will compete
will compete
with with
5G/wireless
5G/wireless
interactive
interactive
broadcast
broadcast
TV technology
TV technology cablecable
TV operators,
TV operators,
satellite
satellite
TV operators,
TV operators,
for the
for2022
the 2022
Beijing
Beijing
WinterWinter
Olympics,
Olympics,
enabling
enabling internet
internet
TV operator,
TV operator,
and terrestrial
and terrestrial
TV broadcast
TV broadcast
backhaul
backhaul
transmission
transmission
of ultra
of ultra
HD contents
HD contents
as as service
service
providers.
providers.
well as
well
broadcasting
as broadcasting
and mobile
and mobile
receiving
receiving
of of T-Mobile,
T-Mobile,
the third-largest
the third-largest
mobile
mobile
operator
operator
in in
ultra ultra
HD TV.HD TV. the United
the United
States,States,
announced
announced
its “5GitsFirst”
“5G First”
strategy
strategy
for TVfor
market
TV market
development
development
in in
5G TV5G TV September
September
2018.2018.
“5G+TV”
“5G+TV”
will be
will
itsbe
major
its major
TV TV
business
business
(big screen
(big screen
TV) development
TV) development
mode.mode.
The combination
The combination
of 5Gofwith
5G other
with other
network
network After After
the merger
the merger
with Sprint,
with Sprint,
the fourth
the fourth
enhancements
enhancements
and technologies
and technologies
will allow
will allow largest
largest
mobile
mobile
operator
operator
in theinUnited
the United
States,States,
operators
operators
to support
to support
TV services,
TV services,
whichwhich
may may T-Mobile
T-Mobile
will provide
will provide
“5G+TV”
“5G+TV”
services
services
to urban
to urban
gradually
gradually
replace
replace
the USD
the 500
USDbillion
500 billion
globalglobal
TV TV and rural
and rural
users users
through
through
the coverage
the coverage
of 5Gof 5G
and video
and video
market
market
currently
currently
served
served
by cable,
by cable, networks
networks
acrossacross
the whole
the whole
country.
country.
satellite,
satellite,
IPTV and
IPTVterrestrial
and terrestrial
TV broadcast
TV broadcast
service
service T-Mobile
T-Mobile
will become
will become
the first
themobile
first mobile
operator
operator
providers.
providers. in theinUnited
the United
StatesStates
to deliver
to deliver
bundled
bundled
Although
Although
data transmission
data transmission
rate israte
theismost
the most “5G+TV+wireless
“5G+TV+wireless
broadband”
broadband”
service,
service,
with the
with the
important
important
factor,factor,
otherother
network
network
technologies
technologies goal of
goal
developing
of developing
9.5 million
9.5 million
such such
5G home
5G home
will also
will become
also become
the key
thetokey
thetosuccess
the success
of 5Gof 5G users users
by 2024.
by 2024.
TV service.
TV service.
The feasibility
The feasibility
of 5GofTV5G
service
TV service The operators
The operators
that proposed
that proposed
the development
the development
depends
depends
on the
onefficiency
the efficiency
of end-to-end
of end-to-end of "5G+TV"
of "5G+TV"
also include
also include
Verizon
Verizon
and AT&T,
and AT&T,
the the
network
network
delivery.
delivery.
The cases
The cases
of operators
of operators
such such
as as top two
topmobile
two mobile
operators
operators
in theinUnited
the United
Verizon,
Verizon,
Deutsche
Deutsche
Telekom,
Telekom,
KoreaKorea
Telecom,
Telecom,
AT&T AT&T States.States.
In August
In August
2018,2018,
Verizon
Verizon
officially
officially
and BT
and
prove
BT prove
that 5G
thatTV5G
will
TVappear
will appear
in many
in many announced
announced
a cooperation
a cooperation
agreement
agreement
with Apple
with Apple
placesplaces
around
around
the world
the world
in theinfuture.
the future. and Google
and Google
to provide
to provide
5G TV5G
services.
TV services.
The rise
The rise
The number
The number
of homes
of homes
and devices
and devices
supported
supported of 5Gofrepresents
5G represents
the combination
the combination
of multimedia
of multimedia
by 5GbyTV5G
will
TVdetermine
will determine
the success
the success
or failure
or failure
of of and communication
and communication
as well
as as
well
theasconvergence
the convergence
5G TV5G
applications.
TV applications.
The enhanced
The enhanced
network
network of wireless
of wireless
and fixed-line
and fixed-line
services
services
will enter
will enter
the the
technologies
technologies
that can
thatincrease
can increase
this figure
this figure next stage.
next stage.
include
include
MIMOMIMO
and beamforming
and beamforming
optimized
optimized
for for
spectrum
spectrum
utilization,
utilization,
virtualization
virtualization
of cellular
of cellular Conclusion
Conclusion
base base
stations,
stations,
dynamic
dynamic
throughput
throughput
of backhaul
of backhaul
network,
network,
as well
as as
well
theasnetwork
the network
slicingslicing Compared
Compared
with existing
with existing
wireless
wireless
networks,
networks,
5G 5G
technology
technology
and MEC+CDN
and MEC+CDN
that guarantee
that guarantee
data data has four
has significant
four significant
features,
features,
namely
namely
high-speed
high-speed
rates rates
to thetohome.
the home. transmission,
transmission,
massive
massive
connection,
connection,
low latency
low latency
at at
According
According
to thetolatest
the latest
reportreport
from from
market
market millisecond
millisecond
level, level,
and large-capacity
and large-capacity
throughput.
throughput.
research
research
firm Strategy
firm Strategy
Analytics,
AnalyTIcs,
TV and
TVvideo
and video VideoVideo
accounts
accounts
for more
for more
than than
70% of
70%
internet
of internet
contents
contents
may become
may become
the core
the of
core of traffic,traffic,
and isand
oneisof
one
many
of many
services
services
that rely
that rely
next-generation
next-generation
5G wireless
5G wireless
communication
communication heavily
heavily
on the
oninternet.
the internet.
With With
the rise
theofrise
liveof live
services.
services.
RecentRecent
technology
technology
demonstrations
demonstrations videovideo
broadcast
broadcast
and the
andpursuit
the pursuit
of high-definition
of high-definition
have have
proved
proved
5G will
5Gbe
will
able
be to
able
support
to support
data data 4K/8K4K/8K
experience,
experience,
5G will
5Gbetter
will better
support
support
the the
transfer
transfer
rates rates
of 1 Gbps.
of 1 Gbps.
WhenWhen
combined
combined
with with existing
existing
videovideo
scenarios
scenarios
with poor
with poor
experience
experience
or or
otherother
network
network
enhancement
enhancement
solution
solution
and and unachievable
unachievable
and will
andusher
will usher
in a new
in a outbreak
new outbreak
technologies,
technologies,
5G is 5G
expected
is expected
to allow
to allow
operators
operators in theinvideo
the video
field. field.

18 18
Expert Views
APR 2019

Analysis
AnalysisofofKey
Key
Technologies
Technologiesforfor
5G
5GBig
BigVideo
Video
Development
Development WangWang
Jindong
Jindong
Director
Director
of Multimedia
of Multimedia
Pre-research
Pre-research
at ZTE at ZTE

55
G network,
G network,
featuring
featuring
large large
bandwidth,
bandwidth,
low latency
low latency
and massive
and massive
connectivity,
connectivity,
will bring
will bring
users users
abundant
abundant
new services
new services
and stimulate
and stimulate
rapid rapid
development
development
of existing
of existing
services.
services.
VideoVideo
services,
services,
with no
withdoubt,
no doubt,
will be
will
a highlight
be a highlight
of 5Gofapplications.
5G applications.
Among
Among
a variety
a variety
of services,
of services,
the most
the most
important
important
videovideo
technologies
technologies
are cloud
are cloud
virtualvirtual
realityreality
(Cloud(Cloud
VR), ultra
VR), ultra
high high
definition
definition
(UHD),
(UHD),
and multi-access
and multi-access
edge edge
computing-content
computing-content
delivery
delivery
network
network
(MEC-CDN)
(MEC-CDN)
that acts
that as
acts
theas the
underlying
underlying
support
support
(Fig. 1).
(Fig. 1).

Cloud
Cloud
VR VR the platform
the platform
makesmakes
it possible
it possible
to have
to have
VR VR
contents
contents
basedbased
in theincloud
the cloud
and rendered
and rendered
in thein the
The VR
The
technology
VR technology
can be
can
divided
be divided
into VR
into VR cloud.cloud.
The cloud
The cloud
contents
contents
can aggregate
can aggregate
headend,
headend,
cloudcloud
VR platform,
VR platform,
and VR
and
terminals
VR terminals discrete
discrete
contents
contents
and fully
and protect
fully protect
the interests
the interests
according
according
to its to
application
its application
locations
locations
in theinVR
the VR of content
of content
providers,
providers,
whilewhile
the cloud
the cloud
rendering
rendering
service
service
system.
system.
The VR
The
headend
VR headend
involves
involves
mobile
mobile can make
can make
terminals
terminals
lightweight,
lightweight,
low cost,
low cost,
and and
panoramic
panoramic
photography,
photography,
panoramic
panoramic
sound,
sound,
VR VR easy for
easyusers
for users
to accept.
to accept.
The cloud
The cloud
VR platform
VR platform
videovideo
stitching,
stitching,
toningtoning
(image
(image
noise-reduction,
noise-reduction, involves
involves
the following
the following
technologies:
technologies:
imageimage
sharpening,
sharpening,
contrast
contrast
enhancement,
enhancement,
etc.), etc.), Computing
Computing
and rendering:
and rendering:
Implement
Implement
audio-video
audio-video
synchronization,
synchronization,
content
content
editing
editing multithreading
multithreading
distributed
distributed
computing
computing
and and
(watermark
(watermark
adding
adding
and cropping),
and cropping),
just-in-time
just-in-time soft/hard
soft/hard
rendering
rendering
of VRof
videos
VR videos
and games
and games
packaging
packaging
(JITP),(JITP),
audio-video
audio-video
coding,
coding,
push push by using
by using
edge-cloud
edge-cloud
resources
resources
such such
as vCPU
as vCPU
stream
stream
and local
and local
recording
recording
techniques.
techniques.
VR VR and vGPU.
and vGPU.
terminals
terminals
include
include
VR EPG
VR and
EPGVR
and
players.
VR players.
TheseThese Projection
Projection
mapping:
mapping:
Convert
Convert
three-dimensional
three-dimensional
terminals
terminals
involve
involve
the asynchronous
the asynchronous
time warp
time warp spheres
spheres
into the
intoprint
the print
mediamedia
formats.
formats.
The The
(ATW)(ATW)
and asynchronous
and asynchronous
spacespace
warp warp
(ASW)(ASW) commonly
commonly
used used
formats
formats
are cylindrical
are cylindrical
technologies.
technologies.
The cloud
The cloud
VR platform
VR platform
is theiscore
the core projection
projection
and polyhedral
and polyhedral
projection.
projection.
of VRof
business
VR business
operation.
operation.
With With
high-bandwidth,
high-bandwidth, Coding:
Coding:
The common
The common
traditional
traditional
videovideo
codeccodec
low-latency
low-latency
networks
networks
and the
andMEC
the technology,
MEC technology, formats
formats
include
include
H.264,H.264,
H.265,H.265,
VP9, AOM’s
VP9, AOM’s

19 19
Expert Views

UHD VR
NFVO
Coding / Caching / QoE
VR ads
transmission acceleration measurement

Image quality Low bitrate Encapsulation /


Coding
enhancement HD delivery

Poor quality Super resolution Computing and Projection


recognition reconstruction rendering mapping
Fig. 1. Hierarchical
structure of key
5G video technologies.
MEC-CDN

Openness and interconnection

VNFM
FMC E2E operations Content analysis Content delivery

Transmission Delivery
Service continuity Targeted ads
optimization agorithm

Application MESH Service


Service control
management networking scheduling

MEP

latest AV1 format (equivalent to H.265 protocols are extended for VR contents, such
compression ratio, open source, free of patent as HLS, DASH, and MMT. Since different
fees), ZTE’s H.265S (complying with H.265, terminals support different transmission
with 30% increase in compression ratio), and protocols and DRM solutions, the VR-JITP
H.266 that may be released in 2020 (about technology is essential for compatibility with
30% increase in compression ratio compared different terminals.
with H.265). The audio formats include AAC, VR advertisement: Advertisement is essential
MPEG-H, and 3D Audio. for commercial operation for video services.
File/encapsulation: There are many container Current VR ads are produced in advance
formats for VR contents, such as MP4 and FLV. during content production. In the future, with
The DASH format is usually used for encapsulation. the dynamic ads insertion technology at the
Delivery: The transmission of VR traffic falls service side, different VR ads will be presented
into full view transmission and field of view for different users according to contents.
(FOV) transmission. The former refers to full QoE measurement: VR QoE measures the
transfer of VR contents, while the latter only immersion quality and interactive quality.
transfers contents in the current field Immersion quality is measured through
of the user’s view to the VR terminal. content quality and terminal presentation
For weak-interactive VR services, full view quality, while interactive quality is measured
transmission is usually used at the early stage according to the degree of matching
of VR development. When VR resolution between the interaction and the feedback
improves and its technologies and standards received by the user’s sensory channel. In
are mature, FOV transmission will gradually general, VR QoE measurement involves video
be used to save transmission bandwidth. The quality, audio quality, presentation quality,
current VR transmission usually uses RTMP, transmission quality, interactive quality, and
RTSP, HLS, DASH, and FLV over HTTP experience quality. At present, China Video
protocols. Based on this, the mainstream Experience Alliance, ITU-T SG-12, and VQEG

20
APR 2019

are specifying VR QoE measurement many solutions for seamless migration in


standards and testing the product quality. MEC, but a complete solution has not yet
been available for video business in the
UHD industry. It is easier to think of using the
timeout connection reconstruction method
UHD technology is currently a hot research that uses the terminal’s caching ability.
topic in codec formats, transmission protocols, However, this method may cause video
segment caching, bitrate smoothing, stuttering that will affect user experience
performance enhancement, image quality especially in live broadcast. After in-depth
enhancement, super-resolution reconstruction research, ZTE, for the first time in the
and poor quality recognition. ZTE has developed industry, proposed a complete seamless
a unique low bitrate HD technology that can migration solution for video services, ensuring
reduce bitrate by more than 30% compared the service continuity when users move
with H.265 and offer visually lossless across MEC-CDN.
performance. The HD technology fully complies Content delivery algorithm optimization:
with the H.265 specifications, and terminal users Since MEC-CDN aims at a small number of
have no awareness. users, the traditional content delivery
algorithm needs to be further optimized. ZTE
MEC-CDN makes full use of the effective information
provided at the MEC side, abandons the
As MEC has been widely accepted in the policy that delivers only based on content
industry, MEC-CDN will undoubtedly become a popularity, and takes into full consideration
life-saving medicine for operators to get rid of the user identity, trajectory, stay time and
the fate as pipeline providers and will also be preference to build a content delivery
their golden key to open the OTT market. The prediction model based on user behaviors.
MEC-CDN technology involves: This significantly improves the MEC-CDN
Networking: MEC-CDN implements dynamic cache hit ratio and reduces the upstream
self-networking as required. ZTE is the first in bandwidth cost.
the industry to propose the MESH-CDN Content delivery: In addition to traditional
networking architecture that can effectively OTT adaptive bitrate and protocol
help operators address the issues of long optimization, MEC-CDN needs to focus on the
uploading and uplink path and slow response use of OTT multicast and further evolved
time in the traditional CDN tree structure. multimedia broadcast multicast service
Transmission optimization: The guarantee of (FeMBMS). ZTE is working with telecom
video transmission QoS is especially operators to develop 5G live broadcasting
important when a large number of users solutions in venue.
access the system at the same time.
According to the network status feedback by With the leading position in the industry and
MEC, CDN can combine with PCF, SDN and its rich technological accumulation, ZTE has rolled
own service capability (the slicing technology) out its big video system to lead the development
to achieve congestion control and bandwidth trend. In the upcoming 5G era, ZTE has also
balance of video transmission. developed a full range of video products that
Service continuity: Service continuity refers to can deliver complete and highly competitive
seamless service migration when handover solutions for individuals, enterprises and vertical
between fixed and mobile networks or industries, aiming to promote the prosperity of
between multiple MECs occurs. There are 5G big video industry.

21
Special
Special Topic BigBig
Topic Video
Video

Smart
SmartSpeakers
Speakers
are
AreQuickly
QuicklyGaining
Gaining
Popularity
PopularityininAIAIEra
Era

AA
I-enabled
I-enabled smartsmart speakers
speakers that allow
that allow largest
largest smartsmart speaker
speaker market
market behind
behind the U.S.
the U.S.
for chatting,
for chatting, shopping
shopping and and thanks
thanks to aexpansion
to a fast fast expansion
in theinsector,
the sector,
music-playing
music-playing have have
been been favored
favored with Alibaba,
with Alibaba, BaiduBaidu and Xiaomi
and Xiaomi ranked
ranked the top
the top
byhouseholds,
by the the households, as evidenced
as evidenced threethree vendors
vendors domestically.
domestically.
by a string
by a string of highs
of new new highs in shipments
in shipments reached
reached It seems
It seems that technology
that technology titanstitans are falling
are falling all all
by them.
by them. over each
over each otherother to grab
to grab a piece
a piece of theofsmart
the smart
The latest
The latest data from
data from research
research firm Canalys
firm Canalys speaker
speaker pie.why?
pie. But But why?
showed
showed that global
that global smartsmart speaker
speaker shipments
shipments
WangWang Weiwei
Weiwei had surpassed
had surpassed 100 million
100 million units units by end-2018
by end-2018 Reason:
Reason: TrafficTraffic
PortalPortal Is a Must-Win
Is a Must-Win for Industry
for Industry
Chief Planning
Chief Planning Director
Director of of compared
compared with40
with just just 40 million
million in 2017.
in 2017. The figure Players
The figure Players
Home Home
Media Media
Center,Center,
ZTE ZTE
is likely
is likely to climb
to climb tomillion
to 225 225 million in 2022.
in 2022. Such Such
growth
growth already
already exceeds
exceeds the at
the rate rate at which
which any any In theInPC
theera,
PCthe
era,traffic
the traffic
portalportal was operating
was operating
consumer
consumer electronics
electronics growsgrows overpast
over the thedecade. systems,
past decade. systems, whichwhich enabled
enabled Microsoft
Microsoft to dominate
to dominate
SmartSmart speakers
speakers have have
been been
hailedhailed
as a as a all computer
all computer interfaces.
interfaces. SearchSearch engines,
engines, the the
phenomenal
phenomenal product.
product. As brands
As new new brands
enterenter
the the portalportal
of theofinternet
the internet age, turned
age, turned Google
Google and and
fraythere
fray and and there are diverse
are diverse products,
products, competition
competition BaiduBaidu into giants
into giants amongamong web companies.
web companies. The The
is heating
is heating up.isThis
up. This is a that
a sign sign“the
that battle
“the battle
of of mobile
mobile internet
internet era the
era sees seesrole
theof
role
theofportal
the portal
speakers”
speakers” has begun,
has begun, with products
with products of all of all price
price played
played by smartphones
by smartphones andapps
and the the apps running
running
ranges
ranges shaping
shaping up toup to carve
carve out their
out their respective
respective on them.
on them. Apple,Apple, Facebook,
Facebook, Alibaba
Alibaba and Tencent
and Tencent
market
market niches.
niches. By theByend
the of
end of 2018,
2018, Amazon
Amazon and and have have
since since emerged
emerged as industry
as industry heavyweights
heavyweights of of
Google
Google had gained
had gained a worldwide
a worldwide market
market shareshare
of of the era.
the era.
around
around 80%. 80%.
ChinaChina has become
has become the second
the second In theInAIthe
era,AIvoice
era, voice interaction
interaction becomes
becomes the the

22 22
APR 2019
APR 2019

preeminent
preeminent
portal.portal.
BecauseBecause
the smart
the smart
speaker
speaker must-have
must-have
for households,
for households,
smartsmart
speakers
speakers
must must
can cover
can cover
various
various
scenarios
scenarios
of home
of home
life, itlife, it is the be truly:
is the be truly:
ideal ideal
carriercarrier
of voice
of voice
interaction
interaction
in theinhome
the home Audible.
Audible.
UsingUsing
far-field
far-field
voicevoice
technologies
technologies
and that
and in
that
turn
in makes
turn makes
the smart
the smart
speaker
speaker
the the including
including
speech
speech
enhancement,
enhancement,
soundsound
source
source
perfect
perfect
candidate
candidate
as theascontroller
the controller
of theofsmart
the smart location,
location,
beamforming
beamforming
and echo
and echo
suppression,
suppression,
homehome
and as
and
theasportal
the portal
to search,
to search,
shopping,
shopping, smartsmart
speakers
speakers
can provide
can provide
wake-up
wake-up
and and
content
content
and social
and social
mediamedia
(Fig. 1).
(Fig.
Sensing
1). Sensing
the the identification
identification
services
services
that are
thatmore
are more
accurate,
accurate,
huge huge
potential
potential
of smart
of smart
speakers,
speakers,
almost
almost
all bigall big fasterfaster
and more
and more
stablestable
(Fig. 3).
(Fig. 3).
technology
technology
giantsgiants
are throwing
are throwing
their their
hats into
hats into Understandable.
Understandable.
Through
Through
deep deep
learning,
learning,
the ring.
the ring. smartsmart
speakers
speakers
can strengthen
can strengthen
their their
natural
natural
Currently
Currently
a fierce
a fierce
price price
war iswar
raging
is raging
in thein the language
language
processing
processing
(NLP)(NLP)
capability
capability
smartsmart
speaker
speaker
market.
market.
That is
That
because
is because
vendors
vendors and boost
and boost
their their
understanding
understanding
capacity
capacity
close close
are concerned
are concerned
not about
not about
the profitability
the profitability
of theof the to that
to of
that
humans.
of humans.
Only Only
whenwhen
the person
the person
smartsmart
speaker
speaker
but about
but about
the big
thepie
bigassociated
pie associated who speaks
who speaks
is identified
is identified
can acan
reala real
with it,
withi.e.,it,the
i.e.,smart
the smart
homehome
(Fig. 2).
(Fig. 2). conversation
conversation
between
between
man and
manmachine
and machine
be be
achieved.
achieved.
Key: Hardware,
Key: Hardware,
Technology
Technology
and Service
and Service
Are Are Smart.Smart.
By integrating
By integrating
the industry
the industry
chainchain
and and
Indispensable
Indispensable improving
improving
the ecosystem,
the ecosystem,
industry
industry
players
players
can make
can make
rich content
rich content
and excellent
and excellent
services
services
Experience
Experience
is king.
is king.
To deliver
To deliver
a superior
a superior available
available
to smart
to smart
speakers
speakers
so that
so they
that can
they can
AI-based
AI-based
user experience
user experience
and become
and become
a a deliver
deliver
a really
a really
smartsmart
experience.
experience.

BasicBasic
capabilities
capabilities SkillsSkills
store store SmartSmart
homehome
control
control

Music Music Entertainment


Entertainment

Smart Smart
band band
Living Living
room room Search Search Commerce
Commerce Glucometer
Glucometer Smart watch
Smart watch
Fig. 1. Traffic
Fig. 1. Traffic portal portal
is is
Smart Smart Health Health
a must-win
a must-win for for
lighting lighting Smart phone
Smart phone
Kitchen Kitchen
monitoring
monitoring industryindustry
players.players.
Chat Chat ShoppingShopping
Smart Smart Smart Smart
camera camera Security Security Enter- Enter-
tainmenttainment TV TV

MessageMessage Travel Travel


BedroomBedroom Smart Smart Smart Smart
lock lock DomesticDomestic cloud cloud
service service
Smart Smart Smart Smart
Alarm clock
Alarm clock Life service
Life service washer washer car car
RetaurantRetaurant

Smart SmartSmart Smart


oven ovencompanion
companion

CalendarCalendar Health Health

23 23
Special
Special Topic BigBig
Topic Video
Video

Opportunity: The Entry


Opportunity: PointPoint
The Entry for Operators to to
for Operators otherother
hand,hand,
they have inherent
they have advantages
inherent for for
advantages
Embrace the AIthe
Embrace EraAI Era building a smart
building speaker
a smart ecosystem
speaker because
ecosystem because
they possess pipe and
they possess pipeplatform resources.
and platform By By
resources.
In 2018, homehome
In 2018, broadband and video
broadband services
and video services seizing the voice
seizing portalportal
the voice of theofhousehold,
the household,
experienced rapid rapid
experienced development, whilewhile
development, AI began
AI began operators can accelerate
operators the deployment
can accelerate of of
the deployment
to play
to an increasingly
play strategic
an increasingly role inrole
strategic video
in video smartsmart
homehome
and new
and services to tapto tap
new services
services. Operators
services. are bundling
Operators 100M100M
are bundling opportunities in theinnew
opportunities the segment.
new segment.
bandwidth, 4K UHD,
bandwidth, and intelligent
4K UHD, networking
and intelligent networking At theAt“Digital Sichuan”
the “Digital meeting
Sichuan” held in
meeting May
held in May
with the
withsmart home.home.
the smart By building a newa new
By building 2018 2018
to order pan-smart
to order terminals,
pan-smart the Sichuan
terminals, the Sichuan
ecosystem and aand
ecosystem newa portal in thisinway,
new portal this way, branch of China
branch Telecom
of China (Sichuan
Telecom Telecom)
(Sichuan Telecom)
operators hope hope
operators to explore new revenue
to explore sources
new revenue sources purchased 5.78 million
purchased pan-smart
5.78 million terminals,
pan-smart terminals,
in new
in areas.
new areas. including 2.48 million
including smartsmart
2.48 million speakers and 2.41
speakers and 2.41
SmartSmart
consumer products,
consumer especially
products, smartsmart
especially million smartsmart
million control devices.
control To gain
devices. To entry into into
gain entry
homehome
offerings, will be
offerings, the
will bemain driverdriver
the main of a of a homes, Sichuan
homes, Telecom
Sichuan adopted
Telecom the “1+1+N”
adopted the “1+1+N”
consumption upgrade
consumption in China
upgrade in theinnear
in China the term.
near term. sales sales
model, whichwhich
model, was complemented with with
was complemented
Undoubtedly, they have
Undoubtedly, a strong
they have attraction
a strong for for
attraction strongstrong
channels and heavy
channels subsidies
and heavy to achieve
subsidies to achieve
operators. On the
operators. Onone
thehand, operators
one hand, face face
operators quickquick
results. The sales
results. modelmodel
The sales plus the
plus the
uncertain revenue
uncertain growth
revenue because
growth their their
because data data complementary measures
complementary mademade
measures the smart
the smart
dividend will soon
dividend disappear
will soon thanks
disappear to thetorapid
thanks the rapid terminals project
terminals of Sichuan
project Telecom
of Sichuan a classic
Telecom a classic
adoption of unlimited-data
adoption plans,plans,
of unlimited-data but onbutthe
on the case of “pinpointing
case the entry
of “pinpointing pointpoint
the entry and quickly
and quickly

Technology
Technology
or internet
or internet
giantsgiants

Traditional
Traditional
speaker
speaker
vendors
vendors
Fig.2. Big
Fig.2.
technology
Big technology
giants,giants,
vendors vendors
and and
CPs involved
CPs involved
in the smart
in the smart
speaker speaker
market.market.
Internet
Internet
startups
startups
or technology
or technology
providers
providers

Content
Content
providers
providers

IT titans
IT titans

24 24
APR 2019
APR 2019

360o 360°
Touch switch
Touchand
switch
prompt
and prompt
light light 5m far-field
5m far-field
soundsound
Motherboard
Motherboard
and chipand chip interaction
interaction
pick-up
pick-up
Built-in voice
Built-in voice
Hardware
Hardware Multi-mic
Multi-mic Smart Smart Dual-mic
Dual-mic
interaction
interaction
system system
technology
technology array array speaker
speaker array array
Mic arrayMic array
Voice Voice
Speaker Speaker wake-upwake-up Wi-Fi andWi-Fi and
rate ofrate
95%of 95% bluetooth
bluetooth Fig. 3. Hardware,
Fig. 3. Hardware,
Battery Battery
or above
or above
technology and and
technology
serviceservice
are are
indispensable.
indispensable.

VoiceVoice
processing
processing
technology
technology VoiceVoice
interaction
interaction
technology
technology

Far-field
Far-field Voice Voice Semantic
Semantic Personalized
Personalized
recognition
recognition recognition
recognition understanding
understanding recognition
recognition

scaling
scaling
up”. The
up”.first
The1first
in the
1 insales
the sales
modelmodel
refersrefers including
including
the pure-play
the pure-play
speaker,
speaker,
speaker
speaker
plus plus
to thetosmart
the smart
speaker,
speaker,
whichwhich
is theisvoice
the voice
portalportal STB, and
STB,speaker
and speaker
plus phone,
plus phone,
can assist
can assist
of theofhome.
the home.
The second
The second
1 stands
1 stands
for the
forsmart
the smart operators
operators
in strategic
in strategic
planning
planning
and and
control
control
device,
device,
such such
as a smart
as a smart
plug plug
or smart
or smart intelligence-based
intelligence-based
homehome
transformation.
transformation.
infrared
infrared
gadget,
gadget,
whichwhich
is used
is used
to control
to control
traditional
traditional
household
household
appliances.
appliances.
The NThe N Conclusion
Conclusion
represents
represents
otherother
smartsmart
homehome
devices,
devices,
including
including
smartsmart
locks,locks,
smartsmart
curtains
curtains
and smart
and smart Chinese
Chinese
telecom
telecom
operators
operators
have have
hundreds
hundreds
of of
routers.
routers. millions
millions
of home
of home
broadband
broadband
users users
and anand an
The “1+1+N”
The “1+1+N”
modelmodel
allowsallows
operators
operators
to first
to first associated
associated
sales sales
and service
and service
system.
system.
The smart
The smart
use ause
smart
a smart
speaker
speaker
plus aplus
smart
a smart
control
control
devicedevice speaker
speaker
is theisportal
the portal
to thetosmart
the smart
homehome
and and
to gain
to entry
gain entry
into the
intouser
the home
user home
and then
and then
keep keep should
should
be the
befocus
the focus
of operators
of operators
beforebefore
they they
adding
adding
otherother
smartsmart
gadgets
gadgets
to complete
to complete
the the integrate
integrate
core services
core services
including
including
IPTV, IPTV,
smartsmart
setupsetup
of whole-home
of whole-home
intelligence.
intelligence.
AmongAmong
all all homehome
and IMS
andvoice.
IMS voice.
The eventual
The eventual
win-win
win-win
the products
the products
involved,
involved,
the smart
the smart
speaker
speaker
is theis the smartsmart
homehome
ecosystem
ecosystem
involving
involving
all all
portalportal
and therefore
and therefore
has strategic
has strategic
significance.
significance. industry
industry
partners
partners
should
should
include
include
the smart
the smart
As a long-term
As a long-term
partner
partner
of telecom
of telecom
operators,
operators, speaker
speaker
as theasunified
the unified
portal,portal,
the smart
the smart
homehome
ZTE always
ZTE always
seeksseeks
to continually
to continually
createcreate
valuevalue
for for product
product
portfolio
portfolio
as theascore
the carrier,
core carrier,
and and
customers
customers
through
through
technological
technological
innovations.
innovations. smartsmart
operations
operations
as theasway
the of
waytraffic
of traffic
The series
The series
of smart
of smart
speakers
speakers
developed
developed
by ZTE,
by ZTE, monetization.
monetization.

25 25
Special
Special Topic BigBig
Topic Video
Video

Key
KeyTechnologies
Technologies
for
forSTBs
STBsinin5G
5GEra
Era

M
M
uch different
uch different
from from
previous
previous Current
Current
HomeHome
Networking
Networking
ModeMode
generations
generations
of wireless
of wireless
standards
standards
wherewhere
applications
applications
were were
drivendriven HomeHome
wiringwiring
(Fig. 1),
(Fig.
expecially
1), expecially
connection
connection
by technologies,
by technologies,
5G technology
5G technology between
between
rooms,
rooms,
is theisbiggest
the biggest
obstacle
obstacle
in home
in home
has been
has been
drivendriven
by specific
by specific
uses and
uses and service
service
development.
development.
It remains
It remains
a headache
a headache
for for
applications.
applications.
5G will
5Gcome
will come
with many
with many operators
operators
since since
eithereither
PLC orPLC
wireless
or wireless
improvements
improvements
to meet
to meet
multiple
multiple
scenarios,
scenarios,
such such connectivity
connectivity
has problems
has problems
in stability
in stability
and and
as continuous
as continuous
wide-area
wide-area
coverage,
coverage,
high capacity
high capacity penetrability.
penetrability.
You Hongtao
You Hongtao hotspots,
hotspots,
and low-power
and low-power
massive-connections.
massive-connections.
Chief Planning
Chief Planning
Engineer
Engineer Video,Video,
an indispensable
an indispensable
service
service
to users,
to users,
will will HomeHome
Networking
Networking
ModeMode
in 5Gin
Era
5G Era
of ZTE’sofDHome
ZTE’s DHome
Products
Products
also embrace
also embrace
new opportunities
new opportunities
with the
witharrival
the arrival
of 5G.of 5G. Through
Through
deploying
deploying
intelligent
intelligent
CPE, using
CPE, using
5G 5G
As a multimedia
As a multimedia
terminal
terminal
device,
device,
the set-top
the set-top wireless
wireless
backhaul
backhaul
for upstream
for upstream
and and
box (STB)
box (STB)
will undergo
will undergo
a revolutionary
a revolutionary 5G/Wi-Fi
5G/Wi-Fi
dual channels
dual channels
for downstream,
for downstream,
the the
transformation
transformation
alongalong
with the
withnew
the new homehome
networking
networking
solution
solution
in 5G in
era5G(Fig.
era2)
(Fig. 2)
developments
developments
in video.
in video. can provide
can provide
largerlarger
coverage
coverage
and easier
and easier

Access
Access
ModeMode
Internet
Internet

5G with
5G the
withhigh
the bandwidth
high bandwidth
feature
feature
will transform
will transform
the the Smart Smart
OTT/DLNA
OTT/DLNA
DMP DMP
phonephone
accessaccess
mode.mode.
Different
Different
typestypes
of of
users users
are supported
are supported
over the
over the
LaptopLaptop
Home Home
samesame
physical
physical
5G network,
5G network, gateway
gateway
Broadband
Broadband
whichwhich
logically
logically
includes
includes
fixed fixed TabletTablet
PLC PLC
IPTV STB
IPTV STB
network
network
users.users.
In 5G,Infixed
5G, fixed
and andEthernet
Ethernet
PC PC
Wi-Fi Wi-Fi
mobile
mobile
networks
networks
will will
interwork
interwork
and collaborate
and collaborate
for for
full-service
full-service
and and
integrated-service
integrated-service
operation.
operation. Fig. 1.Fig.
Current
1. Current
home home
networking
networking
mode.mode.

26 26
APR 2019
APR 2019

Internet
Internet

OTT/DLNA
OTT/DLNA
DMP DMP
SmartSmart
phonephone

Fig. 2. Home
Fig. 2. Home
networking
networking
Laptop
Laptop
solutionsolution
in 5G era.
in 5G era.

TabletTablet HomeHome
gateway
gateway

5G, Wi-Fi
5G, Wi-Fi IPTV STB
IPTV STB
PC PC

accessaccess
by capitalizing
by capitalizing
on 5Gon
base
5G stations/small
base stations/small Service
Service
base stations/micro
base stations/micro
base stations.
base stations.
It hasItthe
has the
following
following
features:
features: With With
rapid rapid
development
development
of ultra
of ultra
HD video,
HD video,
Integrating
Integrating
WLANWLAN
management
management
and 5G
andNE5G NE videovideo
has entered
has entered
the 4K
the
era.
4KHere
era. Here
is a brief
is a brief
for management
for management exploration
exploration
of how
of ithow
willitevolve
will evolve
in theinfuture.
the future.
Higher
Higher
mobility
mobility
guaranteed
guaranteed
by a 5G
by acellular
5G cellular
network
network FromFrom
4K to4K
8Kto 8K
Seamless
Seamless
service
service
integration;
integration;
real-time
real-time
switchswitch
between
between
licensed
licensed
spectrum
spectrum
(5G) and
(5G) and JapanJapan
will broadcast
will broadcast
the Tokyo
the Tokyo
Olympics
Olympics
in in
unlicensed
unlicensed
spectrum
spectrum
(WiFi);(WiFi);
flexible
flexible 8K in 8K
2020.
in 2020.
In September
In September
2018,2018,
ChinaChina
Unicom
Unicom
deployments
deployments announced
announced
its 5G+8K
its 5G+8K
live broadcast
live broadcast
solution,
solution,
whichwhich
is going
is going
to beto
used
be used
in thein the
SmartSmart
HomeHome
with IoT
with IoT Beijing
Beijing
2022 2022
Winter
Winter
Olympics.
Olympics.
Demands
Demands
for for
service
service
will bring
will bring
higher
higher
resolution
resolution
videos.
videos.
5G can
5Geffectively
can effectively
solve solve
network
network
deployment
deployment 8K encoding
8K encoding
and related
and related
transmission
transmission
and device
and device
accessaccess
problems
problems
to realize
to realize
the IoT
the IoT standards
standards
have have
gradually
gradually
matured,
matured,
potential.
potential.
More More
and more
and more
smartsmart
homehome and itand
is expected
it is expected
that 8K
that
video
8K video
will will
devices
devices
will deployed
will deployed
around
around
the home
the home
(Fig. 3).
(Fig. 3). comecome
into market
into market
in next
in 2-3
nextyears.
2-3 years.
VideoVideo
is is
For example,
For example,
the home
the home
monitoring
monitoring
devicedevice entering
entering
the era
theofera
8Kof
along
8K along
with the
witharrival
the arrival
integrated
integrated
with the
withhome
the home
base base
station
station of 5G.of 5G.
function
function
supports
supports
wireless
wireless
upload
upload
and makes
and makes
devicedevice
placement
placement
and management
and management FromFrom
Single-Screen
Single-Screen
to Multi-Screen
to Multi-Screen
moremore
convenient.
convenient.
Personal
Personal
devices,
devices,
like mobile
like mobile
phone,
phone,
allowallow
users users
to view
to view
and control
and control
smartsmart TV dominates
TV dominates
the traditional
the traditional
multimedia
multimedia
homehome
devices
devices
moremore
conveniently.
conveniently.
5G could
5G could landscape.
landscape.
Mobile
Mobile
devices
devices
like smartphone
like smartphone
promote
promote
a boom
a boom
in smart
in smart
home,home, allowallow
users users
to display
to display
contents
contents
from from
their their
and aand
uniform
a uniform
network
network
architecture
architecture phone
phone
on a bigger
on a bigger
TV screen.
TV screen.
With With
allowsallows
betterbetter
management
management
of smart
of smart
homehome developments
developments
in video
in video
technology,
technology,
network
network
devices.
devices. accessaccess
capacity
capacity
and processing
and processing
capacity
capacity

27 27
Special
Special Topic BigBig
Topic Video
Video

of terminal
of terminal
devices,
devices,
new multi-screen
new multi-screen
services
services of 5G,ofwill
5G,enable
will enable
Director
Director
Mode,Mode,
have have
emerged,
emerged,
such such
as PIP,asmulti-screen
PIP, multi-screen
viewing
viewing whichwhich
allowsallows
users users
to dynamically
to dynamically
selectselect
(four (four
concurrent
concurrent
streams),
streams),
and nine-screen
and nine-screen videovideo
shooting
shooting
angle,angle,
and God
and Mode
God Mode
program
program
guide.guide. whichwhich
allowsallows
users users
to watch
to watch
videos
videos
shot from
shot from
different
different
angles
angles
of view
of view
FromFrom
2D to2D
3Dto 3D simultaneously.
simultaneously.
Such Such
kindskinds
of services
of services
will be
will
given
be given
full play
full in
play
liveinstreaming
live streaming
Traditional
Traditional
videos
videos
comecome
in twoindimensions.
two dimensions. events
events
such such
as electronic
as electronic
sports,
sports,
concerts
concerts
However,
However,
with the
withdevelopment
the development
of VRof VR and ball
andgames.
ball games.
technology,
technology,
3D video
3D video
services
services
are growing,
are growing,
especially
especially
360-degree
360-degree
omnidirectional
omnidirectional
videovideo
and and FromFrom
Non-Intelligent
Non-Intelligent
to Intelligent
to Intelligent
120-degree
120-degree
wide wide
angleangle
3D video.
3D video.
Developments
Developments
in interactive
in interactive
operations
operations
have have
further
further AI technology
AI technology
has improved
has improved
greatly
greatly
in recent
in recent
transformed
transformed
the user
the experience.
user experience. years years
and isand
increasingly
is increasingly
beingbeing
incorporated
incorporated
into into
the video
the video
industry.
industry.
Terminal
Terminal
devices
devices
integrated
integrated
FromFrom
One-Way
One-Way
to Interaction
to Interaction with far-field
with far-field
vice recognition
vice recognition
have have
the ability
the ability
to to
“listen”
“listen”
and, when
and, when
connected
connected
with the
with the
Traditional
Traditional
videovideo
service
service
is one-way
is one-way background
background
AI system,
AI system,
also have
also have
the ability
the ability
to to
broadcasting
broadcasting
(for example
(for example
DVB).DVB). “think”
“think”
and “speak”.
and “speak”.
Terminal
Terminal
devices,
devices,
whichwhich
used used
Interactivity
Interactivity
emerged
emerged
in theinera
theofera
IPTV/OTT
of IPTV/OTT to beto
operated
be operated
by a remote
by a remote
control,
control,
now have
now have
but itbut
is only
it is limited
only limited
to program
to program
selection.
selection. the ability
the ability
to communicate
to communicate
with users.
with users.
With With
the the
In theInfuture,
the future,
the multi-screen
the multi-screen
modemode
and and development
development
of AI of
technology,
AI technology,
multimedia
multimedia
integration
integration
of VRof
services,
VR services,
whenwhen devices
devices
will make
will make
goodgood
companions
companions
for children
for children
coupled
coupled
with the
withhigh
the bandwidth
high bandwidth and elderly
and elderly
people
people
at home.
at home.

Automatic
Automatic
curtaincurtain
switch switch
Ethernet
Ethernet

PSTMNPSTMN
Internet
Internet CrystalCrystal
panel switch
panel switch

Wireless
Wireless
sensor sensor

Handset
Handset
PC Telephone
PC Telephone Door magnetic
Door magnetic
switch switch

CameraCamera

Big touch
Bigscreen
touch screen
Monitoring
Monitoring
host host

CameraCamera

Fig. 3.Fig.
Solving
3. Solving
homehome
wiringwiring
problem
problem
to create
to create
a smart
a smart
home.home.

28 28
APR 2019
APR 2019

VideoVideo
and Audio
and Audio
Technology
Technology commenced
commenced
work work
on a new
on a coding
new coding
standard
standard
known
known
as Versatile
as Versatile
VideoVideo
Coding
Coding
(VVC)(VVC)
in 2018.
in 2018.
The move
The move
to 5Gtowill
5Gtransform
will transform
accessaccess It faces
It faces
great great
difficulties
difficulties
to compete
to compete
with other
with other
technologies
technologies
and services.
and services.
SinceSince
the demand
the demand
for for videovideo
coding
coding
standards
standards
developed
developed
earlier.
earlier.
5G technology
5G technology
has been
has been
drivendriven
by new
by services,
new services,
videovideo
and audio
and audio
technologies
technologies
will also
will have
also have WhileWhile
the 4K
the
video
4K video
codeccodec
battlebattle
is in full
is in full
revolutionary
revolutionary
changes.
changes. swing,swing,
work work
on new
on specifications
new specifications
concerning
concerning
8K and
8Kfull-view
and full-view
videovideo
is underway.
is underway.
MPEG’s
MPEG’s
Encoding/Decoding
Encoding/Decoding
Technology
Technology FVC/H.266
FVC/H.266
is expected
is expected
to beto
ready
be ready
in several
in several
years.years.
The AVS
The3.0
AVSstandard
3.0 standard
for 8Kfor
is 8K
being
is being
Currently,
Currently,
H.265/HEVC
H.265/HEVC
is theismainstream
the mainstream formulated
formulated
with the
withfirst
theedition
first edition
to beto
released
be released
codeccodec
for 4Kfor
video,
4K video,
whichwhich
contributes
contributes
greatly
greatly
to to in 2019.
in 2019.
4K service
4K service
development.
development.
However,
However,
HEVCHEVC
licensing
licensing
is complex
is complex
and uncertain.
and uncertain.
ThereThere
are are OtherOther
Technologies
Technologies
now three
now three
patent
patent
pools,pools,
one ofone
which
of which
has not
has not
published
published
their their
license,
license,
and aand
significant
a significant
number
number HDR: HDR:
HDR is
HDR
oneisof
one
theofmost
the most
important
important
of patent
of patent
holders
holders
that have
that have
not published
not published
their their aspects
aspects
of ultra
of ultra
HD video,
HD video,
providing
providing
greater
greater
licenses.
licenses.
It is believed
It is believed
therethere
is going
is going
to beto
a be a brightness
brightness
levelslevels
in low-light
in low-light
scenes.
scenes.
HDR10,HDR10,
huge huge
cost for
costthe
forwhole
the whole
industry
industry
chain.chain. HLG and
HLGDolby
and Dolby
VisionVision
are three
are three
majormajor
HDR HDR
To avoid
To avoid
above-mentioned
above-mentioned
risks, risks,
severalseveral standards
standards
and each
and each
has itshas
own
its supporters.
own supporters.
organizations
organizations
have have
proposed
proposed
alternative
alternative TheseThese
standards
standards
will coexist
will coexist
for a for
longa time
long time
solutions.
solutions. and terminal
and terminal
devices
devices
have to
have
support
to support
all of them.
all of them.
AVS: AVS
AVS:isAVS
created
is created
in China.
in China.
AVS2.0
AVS2.0
is theis the WCG:WCG:
The BT.2020
The BT.2020
standard
standard
for Wide
for Wide
ColorColor
latestlatest
codeccodec
standard
standard
for 4Kfor
video.
4K video.
Tests Tests
have have Gamut
Gamut
(WCG)(WCG)
has defined
has defined
the color
the color
spacespace
for for
shown
shown
that AVS2.0
that AVS2.0
has advantages
has advantages
over over ultra ultra
HD TVs.
HD10-bit
TVs. 10-bit
color color
depthdepth
is designated
is designated
H.265/HEVC
H.265/HEVC
in terms
in terms
of encoding
of encoding
rate and
rate and for 4Kfor
and
4K12-bit
and 12-bit
for 8K.
for 8K.
efficiency.
efficiency.
ManyMany
Chinese
Chinese
and overseas
and overseas New-generation
New-generation
videovideo
and audio
and audio
transmission
transmission
operators
operators
have have
included
included
support
support
for AVS2.0
for AVS2.0
in in technologies:
technologies:
New technologies
New technologies
and services
and services
their their
bid specifications.
bid specifications. in 5Ginera
5Gput
erahigher
put higher
requirements
requirements
on on
AV1: The
AV1:Alliance
The Alliance
for Open
for Open
MediaMedia
(AOMedia)
(AOMedia) traditional
traditional
transmission
transmission
technologies.
technologies.
is backed
is backed
by leading
by leading
members
members
like Google.
like Google.
It It MPEG’s
MPEG’s
Common
Common
MediaMedia
Application
Application
Format
Format
released
released
the AV1
the royalty-free
AV1 royalty-free
videovideo
format
format
in in (CMAF)
(CMAF)
aims aims
at unifying
at unifying
two leading
two leading
MarchMarch
2018.2018.
The technical
The technical
disadvantage
disadvantage
of streaming
streaming
protocols
protocols
(HLS and
(HLSMPEG-DASH)
and MPEG-DASH)
AV1 isofitsAV1
optimization
is its optimization
algorithm.
algorithm.
As a and adding
and adding
support
support
for new
for services
new services
like VR.
like VR.
consequence
As a result
of of
avoiding
avoiding
patent
patent
issues,
issues,
AV1 In theInfuture,
the future,
transmission
transmission
technologies
technologies
such such
encoding
AV1 encoding
is very lowis when
very slow
compared
when compared
with as QUIC
as QUIC
and HTTP/2
and HTTP/2
will be
will
introduced
be introduced
to to
H.265/HEVC.
with H.265/HEVC. further
further
reduce
reduce
the latency.
the latency.
XVC: The
XVC:Swedish
The Swedish
company
company
Divideon
Divideon
has has
developed
developed
XVC codec
XVC codec
basedbased
on MPEG/VCEG
on MPEG/VCEG Summary
Summary
technology.
technology.
The codec
The codec
is available
is available
underunder
a a
singlesingle
license
license
approach.
approach.
The latest
The latest
version
version
of of 5G will
5Ghave
will have
a drastic
a drastic
impact
impact
on the
on the
XVC (2.0)
XVC was
(2.0)released
was released
in July
in 2018.
July 2018.
XVC isXVC is fast-growing
fast-growing
multimedia
multimedia
videovideo
industry.
industry.
ZTE will
ZTE will
said to
said
outperform
to outperform
HEVCHEVC
by around
by around
20% and
20% and keep keep
a close
a close
eye on
eyethe
onlatest
the latest
technology
technology
trends,
trends,
AV1 by
AV1around
by around
10%. 10%.
It stillIttake
still atakes
longatime
long time specifications
specifications
and services,
and services,
explore
explore
new market
new market
for this
forcodec
this codec
to gain
to industry-wide
gain industry-wide
recognition.
recognition. opportunities,
opportunities,
and help
and operators
help operators
createcreate
moremore
VVC: The
VVC:Joint
The Joint
VideoVideo
Experts
Experts
TeamTeam
(JVET)(JVET) valuevalue
in theinnew
the era.
new era.

29 29
Special
Special Topic BigBig
Topic Video
Video

Premium
PremiumVideo
VideoSolution
Solution
totoMeet
MeetUser
UserExpectations
Expectationsfor
for
Video
VideoStreaming
StreamingServices
Services

NN
owadays
owadays
moremore
and more
and more
operators
operators and core
and components
core components
such such
as O&M
as O&M
module
module
and and
are realizing
are realizing
that video
that video
is notisjust
notajust a STBs. STBs.
On topOnoftop
theofbasic
the basic
videovideo
services,
services,
ZTE ZTE
value-added
value-added
service
service
on toponoftop of provides
provides
an AIinabstraction
addition an
layer
AI abstraction
which layer
traditional
traditional
telco telco
services
services
but also
but also encapsulates
which encapsulates
various AI technologies
various AI technologies
such as such
fundamental
fundamental
to future
to future
strategy,
strategy,
especially
especially
in thein the objectasorobject
face recognition,
or face recognition,
deep learning
deep learning
(DL),
coming
coming
5G era.
5G5G
era.cellular
5G cellular
will enable
will enable and natural
(DL), and
language
natural processing
language processing
(NLP), and (NLP), and
significantly
significantly
greater
greater
capacity
capacity
and lower
and lower
latency,
latency, helpshelps
operators
operators
differentiate
differentiate
their their
videovideo
services,
services,
and optimum
and optimum
support
support
for UHD
for UHD
streaming
streaming
videovideo improve
improve
their their
customer
customer
loyalty
loyalty
and discover
and discover

Lu Wei
Lu Wei embedded
embedded
with advanced
with advanced
applications
applications
and and moremore
opportunities
opportunities
for their
for their
revenue
revenue
growth.
growth.
Chief Multimedia
Chief Multimedia services
services
including
including
AR, VR,
AR,education,
VR, education,
and various
and various
Product
Product
Strategy
Strategy
& &
Innovation
Innovation
Officer,Officer,
ZTE ZTE IoT enabled
IoT enabled
applications
applications
and services.
and services. AI Powered
AI Powered
VideoVideo
Services
Services
Meanwhile,
Meanwhile,
the video
the video
industry
industry
has benefited
has benefited
greatly
greatly
from from
the recent
the recent
advancements
advancements
in artificial
in artificial In today’s
In today’s
connected
connected
universe,
universe,
data is
data is
intelligence
intelligence
(AI), and
(AI),there
and there
are tremendous
are tremendous important
important
to thetomovie
the movie
and TV
and
experience.
TV experience.
The The
opportunities
opportunities
to offer
to captivating
offer captivating
user experiences
user experiences ecosystem
ecosystem
of theofvideo
the video
industry
industry
involves
involves
manymany
to subscribers
to subscribers
and new
and revenue
new revenue
streams
streams
to to parties
parties
and isand
expanding
is expanding
from from
content
content
producers,
producers,
content
content
and video
and video
service
service
providers.
providers.
To capture
To capture aggregators,
aggregators,
solution
solution
vendors,
vendors,
to many
to many
AI AI
thesethese
openings,
openings,
ZTE has
ZTElaunched
has launched
its premium
its premium capability
capability
providers
providers
having
having
their their
own data
own data
videovideo
solution
solution
with awith
platform
a platform
evolving
evolving
toward
toward analytics
analytics
and learning
and learning
algorithms,
algorithms,
trained
trained
with with
the future,
the future,
and helps
and helps
operators
operators
unlock
unlock
new new massive
massive
data. data.
As part
As of
part
thisofconvergent
this convergent
and and
business
business
models
models
by using
by using
innovative
innovative AI technologies. innovative
AI technologies. innovative
videovideo
ecosystem,
ecosystem,
ZTE cooperates
ZTE cooperates
with industry’s
with industry’s
leading
leading
AI capability
AI capability
providers
providers
by by
ZTE’s ZTE’s
Premium
Premium
VideoVideo
Solution
Solution encapsulating
encapsulating
their their
capability
capability
including
including
objectobject
or face
or recognition,
face recognition,
DL, and
DL,NLP
and into
NLP the
intoAIthe AI
ZTE’s ZTE’s
premium
premium
videovideo
solution
solution
is a convergent
is a convergent abstraction
abstraction
layer, layer,
in order
in order
to deliver
to deliver
new new
platform
platform
that allows
that allows
IPTV, IPTV,
OTT, mobile,
OTT, mobile,
and DVB
and DVB consumer
consumer
experiences
experiences
through
through
innovations
innovations
in in
videovideo
content
content
to beto
accessed,
be accessed,
managed,
managed, operated, artificial
operated, artificial
intelligence
intelligence
with the
withhighest
the highest
accuracy.
accuracy.
and delivered
and delivered
in a unified
in a unified
manner.
manner.
It helps
It helps BasedBased
on open
on open
APIs, APIs,
the AIthe
abstraction
AI abstraction
layer layer
operators
operators
provide
provide
rich and
richquality
and quality
videovideo
content
content allowsallows
operators
operators
to unlock
to unlock
manymany
advanced
advanced
such such
as 4K/8K,
as 4K/8K,
AR and
ARVR
and
with
VR ultimate
with ultimate experience features
experience features
in addition
in addition
to thetotraditional
the traditional
videovideo
and across
and across
multiple
multiple
network
network
typestypes
and terminals.
and terminals. services.
services.
For example,
For example,
features
features
usingusing
data data
The premium
The premium
videovideo
solution
solution
is mainly
is mainly analytics
analytics
such such
as personalized
as personalized
UI, precise
UI, precise
composed
composed
of theofvideo
the video
service
service
platform,
platform,
the the recommendation
recommendation
or intelligent
or intelligent
searchsearch
allowallow
convergent
convergent
content
content
distribution
distribution
network
network
(CDN),(CDN), operators
operators
to re-imagine
to re-imagine
the TV
the
experience,
TV experience,

30 30
APR 2019
APR 2019

change
change
the way
the viewers
way viewers
connect
connect
with, with,
discover,
discover, effectiveness
effectiveness
by delivering
by delivering
the data-driven
the data-driven
and enjoy
and enjoy
their their
favorite
favorite
TV shows
TV shows
and movies,
and movies, capabilities
capabilities
for advertisers
for advertisers
usingusing
any television
any television
and finally
and finally
attract
attract
users users
and increase
and increase
revenue
revenue platform
platform
for their
for their
campaign,
campaign,
and introduces
and introduces
new new
with long
with tail
longmarketing.
tail marketing. revenue
revenue
opportunities
opportunities
to thetooperator
the operator
and Ad
and Ad
Moreover,
Moreover,
with the
withdevelopment
the development
of network
of network inventory
inventory
owners.
owners.
technology
technology
and expansion
and expansion
of social
of social
platforms,
platforms,
short-form,
short-form,
UGC, UGC,
mobile-friendly
mobile-friendly
and UHD
and UHD
videovideo UHD Video
UHD Video
Distribution
Distribution
may dominate
may dominate
the future
the future
of content,
of content,
and content
and content
and service
and service
providers
providers
moremore
and more
and more
consider
consider With With
the premium
the premium
videovideo
solution,
solution,
ZTE ZTE
the value
the value
of social
of social
as a distribution
as a distribution
network.
network.
AI AI extends
extends
its video
its video
platform
platform
to network
to network
edgesedges
to to
basedbased
4K UHD
4K UHD
restoration
restoration
of theofclassic
the classic
movies
movies optimize
optimize
UHD UHD
videovideo
distribution
distribution
and transport,
and transport,
will enrich
will enrich
the UHD
the UHD
content
content
library,
library,
and features
and features as theasmulti-access
the multi-access
edge edge
computing
computing
(MEC)(MEC)
such such
as short-form
as short-form
editing
editing
and content
and content
recognition
recognition platform
platform
is impacting
is impacting
the future
the future
of theoftelco
the telco
will facilitate
will facilitate
from from
production
production
to delivery
to delivery
of theof the ecosystem.
ecosystem.
By providing
By providing
vCDNvCDN
and content
and content
massive
massive
UGC contents,
UGC contents,
as well
as as
well
creation
as creation
of of processing
processing
modules
modules
as software-based
as software-based
solutions
solutions
short short
clips and
clipstrailers
and trailers
of sports
of sports
eventevent
or or on the
onMEC
the platform,
MEC platform,
the content
the content
can be
can
rapidly
be rapidly
traditional
traditional
TV programming.
TV programming.
For example,
For example,
as AI as AI ingested,
ingested,
processed
processed
and delivered
and delivered
at theatvery
the very
is able
is to
able
analyze
to analyze
each each
videovideo
frameframe
to figure out out edge edge
to figure of theofnetwork,
the network,
closercloser
to thetocustomers.
the customers.
all theall
imageries
the imageries
and mark
and them
mark them
up with
uptimestamps,
with timestamps, The premium
The premium
videovideo
solution
solution
also adopts
also adopts
videovideo
clips as
clips
trailers
as trailers
can becan
automatically
be automatically microservice
microservice
basedbased
architecture
architecture
(MSA)(MSA)
that will
that will
generated.
generated.
Moreover,
Moreover,
objectobject
and face
and recognition
face recognition not only
not facilitate
only facilitate
O&M O&M
or launch
or launch
of new
of new
technologies
technologies
have have
mademade
it possible
it possible
to automatically
to automatically features
features
but also
but allow
also allow
for expansion
for expansion
of video
of video
tag objects
tag objects
with additional
with additional
information,
information,
and can
and can service
service
capabilities
capabilities
to various
to various
vertical
vertical
applications
applications
be used
be used
to enrich
to enrich
the content
the content
metadata,
metadata,
to to underunder
5G. As5G.
5GAsnetwork
5G network
architecture
architecture
relies relies
on on
generate
generate
smartsmart
advertisement,
advertisement,
or to or
shorten
to shorten
the the network
network
slicingslicing
to deal
to with
deal high
with external
high external
content
content
reviewing
reviewing
process
process
beforebefore
sharing
sharing
it by it by demands
demands
and network
and network
slicingslicing
requires
requires
a scalable
a scalable
socialsocial
networks.
networks. and software-defined
and software-defined
infrastructure,
infrastructure,
MSA MSA
will will
properly
properly
support
support
the responsiveness,
the responsiveness,
flexibility,
flexibility,
SmartSmart
Advertising
Advertising updatability
updatability
and scalability
and scalability
that 5G
thatdemands.
5G demands.
Today,Today,
hundreds
hundreds
of millions
of millions
of users
of users
watchwatch
TV TV
TV advertising
TV advertising
is another
is another
interesting
interesting
topic topic programming
programming
or online
or online
videos
videos
supported
supported
by by
regarding
regarding
the use
theofuse
AI of
technology.
AI technology.
TV TV ZTE video
ZTE video
solutions.
solutions.
However,
However,
network,
network,
AI and
AI and
advertising
advertising
has been
has been
a dominant
a dominant
marketing
marketing videovideo
technologies
technologies
continue
continue
to evolve
to evolve
from from
channel
channel
acrossacross
the world
the world
for more
for more
than than
60 60 generation
generation
to generation.
to generation.
The 2018
The 2018
WorldWorld
Cup Cup
years.years.
UnlikeUnlike
traditional
traditional
linearlinear
or programmatic
or programmatic featured
featured
a range
a range
of emerging
of emerging
videovideo
TV, smart
TV, smart
advertising
advertising
usingusing
AI such
AI such
as as technologies,
technologies,
and the
andWinter
the Winter
Olympics
Olympics
in in
addressable
addressable
technology
technology
can completely
can completely PyeongChang
PyeongChang
also provided
also provided
manymany
innovations
innovations
eliminate
eliminate
wasted
wasted
reach,reach,
whenwhen
advertisements
advertisements including
including
somesome
events
events
covered
covered
already
already
in 8K.in 8K.
are viewed
are viewed
by viewers
by viewers
who aren’t
who aren’t
part of
part
theof the Aiming
Aiming
to beto
the
beoperator’s
the operator’s
best partner
best partner
in thein the
targettarget
market.
market.
This precision
This precision
helpshelps
the operator
the operator videovideo
industry,
industry,
ZTE accelerates
ZTE accelerates
the transition
the transition
to to
targettarget
its audience
its audience
whatever
whatever
they are
theywatching,
are watching, pervasive
pervasive
next-generation
next-generation
videovideo
by connecting
by connecting
closescloses
the loop
the on
looptrue
on marketing
true marketing
outcomes
outcomes people
people
and media
and media
acrossacross
any device
any device
with its
with its
and delivers
and delivers
improved
improved
audience
audience
understanding.
understanding. premium
premium
videovideo
platform,
platform,
and continuously
and continuously
Technology
Technology
is fundamentally
is fundamentally
changing
changing
the way
the way removes
removes
the barriers
the barriers
of accessibility
of accessibility
and and
brands
brands
connect
connect
with audiences
with audiences
through
through watching
watching
experience
experience
with industry’s
with industry’s
leading
leading
television,
television,
helpshelps
to maximize
to maximize
advertising
advertising technologies.
technologies.

31 31
Special
Special Topic BigBig
Topic Video
Video

CloudTV
CloudTVBrings
BringsaaNew
New
Experience
Experiencefor
forSTB
STB
Deployment
DeploymentandandOperations
Operations

AA
s big svideo
big video
develops
develops
moremore
and and dominant
dominant
for a for
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of because
time because
the the
moremore
mature,
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users users
have have
placed
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resolution
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is notisobvious
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in a in a
higher
higher
requirements
requirements
on video
on video homehome
scene.scene.
However,
However,
the growth
the growth
of future
of future
experience.
experience.
They They
hope hope
to enjoy
to enjoy
a a services
services
such such
as BigasVideo
Big Video
3.0S, 3.0S,
complex
complex
betterbetter
UI experience
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through
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big video,
big video,
enjoyenjoy services,
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and large
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gamesgames
will pose
will pose
ever higher
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richerricher
value-added
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services,
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and enrich
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requirements
for STB
forhardware,
STB hardware,
mainly
mainly
in terms
in terms
daily daily
lives. lives.
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with fast
withfixed
fast fixed
broadband
broadband of enhanced
of enhanced
CPU/GPU
CPU/GPU
capability
capability
and expanded
and expanded
connection,
connection,
fiber-to-the-home,
fiber-to-the-home,
4G prevalence,
4G prevalence, RAM/flash
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space.space.
Pang Pang
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andarrival
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of 5G,ofthe
5G,big
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service
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will will Combining
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in a period
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and STB
andhardware,
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ZTE isZTE
theisfirst
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at ZTE at ZTE
widespread
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applications.
applications.
Big video
Big video
has become
has become introduce
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its CloudTV
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solution
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(Fig. 1)
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in the
1) in the
a strategic
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business
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for telecom
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whilewhile
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and the
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function.
function.
cost of
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STB isSTB
tooishigh.
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STB vendors
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This results
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and activation.
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to lowering
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the requirements
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for for
STB hardware
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capabilities
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include
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resolution
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the CloudTV
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solution
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shields
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support
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support.
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service
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and models
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era.
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era.
resolution
4K resolution will remain service
will remain service
experience.
experience.
This helps
This helps
operators
operators
solve solve

32 32
APR 2019
APR 2019

Sticky VASs
Sticky VASs
Basic VASs
Basic VASs
and gaming
and gaming
Big Video
Big3.0S
Video 3.0S Interactive
Interactive
education,
education,
cloud VR
cloud VR CDN CDN
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andgaming
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Fig. 1. ZTE’s
Fig. 1.CloudTV
ZTE’s CloudTV
solution.
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CloudTV
platform
platform
(service
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adaptation
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the pain
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complexity,
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accessaccess
has become
has become
the the
whether
whether
the software
the software
versions
versions
of oldofand and new mainstream,
oldnew mainstream,
and home
and home
broadband
broadband
has entered
has entered
STBs STBs
are compatible.
are compatible.
All the
AllSTBs
the STBs
can be
can be the 100-megabit
the 100-megabit
era, meeting
era, meeting
the demand
the demand
for for
upgraded
upgraded
overnight.
overnight. network
network
bandwidth
bandwidth
and quality
and quality
of CloudTV
of CloudTV
Less maintenance:
Less maintenance:
Services
Services
are processed
are processed
in in products.
products.
From From
the architecture
the architecture
perspective,
perspective,
the cloud,
the cloud,
whilewhile
STB carries
STB carries
only aonly
lighta light
load. load. with the
withadvent
the advent
of 5G,ofCO
5G,and
COAO
and AO
This reduces
This reduces
failurefailure
rate and
rateOpex.
and Opex. re-architecture
re-architecture
significantly
significantly
reduces
reduces
network
network
High High
security:
security:
Third-party
Third-party
APKs APKs
are are latency.
latency.
The move
The move
of edge
of edge
computing
computing
resources
resources

33 33
Special Topic Big Video

into end users lays a foundation for CloudTV breakthroughs. They have gained rich
deployment. In summary, ZTE believes that the experience in low latency, image quality
conditions have matured for CloudTV enhancement, network adaptation, multi-screen
deployment. overlay, graphics device call, and efficient
coding. The continuous breakthroughs of these
Technical Features key technologies have laid a solid foundation for
large-scale commercial use of CloudTV products.
ZTE’s CloudTV products based on As technologies advance, products will continue
virtualization technology enable cloud services. to evolve. With the maturity of the ecological
Resources are flexibly allocated based on user chain, cloud VR, cloud games, cloud education,
activity. The CloudTV products have the cloud video, and AI interaction will become
following technical features: basic services of CloudTV products. “Technology
Standard interfaces: A big video system has leadership, cost leadership, and product
many network elements (NEs). CloudTV leadership” has always been the core concept of
products use standard interfaces to connect ZTE Cloud TV team.
external NEs such as EPG and CDN. Its ZTE’s CloudTV products are being trialed for
element management system (EMS) does not cloud services by Fujian Telecom, with the goal
need to be changed. of allowing new and old users to enjoy big
Flexible deployment: CloudTV products can video 3.0s services without changing their STBs.
be deployed at the CR, BRAS or OLT side Moreover, ZTE has cooperated with Hunan
according to service and network conditions. Telecom to jointly build a universal CloudTV
Fast deployment: CloudTV products can be capability platform, and has successfully run the
deployed with a cloud resource pool or CloudTV trial with Anhui Telecom. The CloudTV
purchased general-purpose servers. As the products are highly recognized by operators and
products adopt the NAT mechanism and are expected to be fully commercialized in 2019.
need only one public network address, they ZTE’s CloudTV products transform the
are more convenient to deploy. traditional experience in STB operations,
Strong adaptability: CloudTV products providing a new direction for the deployment of
support multiple user access modes including big video services. With the arrival of 5G, the
bridging, routing and NAT. They can be CloudTV products will certainly become basic
widely deployed and are adaptable to network elements that play an increasingly
different networks. important role in the 5G fixed-mobile
Secure network platform: The CloudTV convergence (FMC) and the development of
solution is designed to run carrier-class 5G big video. 5G will make networks accessible
applications, with its software and hardware everywhere and make service ubiquitous
architecture incorporating security policies possible. Meeting the technology trend
and mechanisms necessary for smooth towards mobile edge computing (MEC),
system operations. The capability nodes of ZTE’s CloudTV products will have a strong
CloudTV products use the NAT mechanism to vitality not only to bring users a more
improve security and reliability. extreme sensory experience but also to
help users stick to operators, increase ARPU,
In the product development process, ZTE and bring about growth in both profits and
CloudTV team continues to make technological user base.

34
APR 2019

ZTE Big Video


3.0S Boosting Video
Service Development

A
fter going through the voice era “New Experience” with a focus on one-second
and the data era, the improvements means a comprehensively
communications industry is improved user experience. “New Platform”
entering the video era. Video is the means a new-generation video platform with
primary carrier for information creation, spread unified EPG and iCDN as its core. “New
and consumption in the ICT industry. Statistics Operation” means smart operation and
show that video accounts for 70% of total maintenance (O&M), which can greatly improve
network traffic. Higher quality video experience, the profitability of the video service.
smarter video interaction, and more diversified Cheng Shenliang
video application scenarios are key elements in New Experience Chief Engineer of
Multimedia Video
a strategic upgrade of the video industry. Video, Solutions at ZTE
especially HD/4K, will become a major service To make IPTV a significant attraction for users,
carried by networks. The number of households enabling high-quality user experience is a
worldwide which pay for digital video service prerequisite. ZTE Big Video 3.0S solution is user
will reach over 1 billion mark, which means experience-centric. It proposes the concepts of
huge market potential of video. “splendid, special, smart, and speed”, which
Many operators have upgraded video from a precisely define the criteria for user experience
traditional VAS to a basic pillar of their strategy. assessments in the video 3.0 era. Its ultimate
Video service development has gradually shifted purpose is to get users engaged at the very
from increasing user base to increasing APRU beginning and offer them personalized
with good user experience and precision guidance and natural interaction experience.
marketing. To help operators address challenges
in the new era, ZTE proposes the brand new Big Splendid Experience
Video 3.0S solution (Fig. 1), aiming to achieve a
“New Experience, New Platform, and New Users will have a immersive viewing
Operation”. Through a smooth upgrade of experience the moment the TV is turned on. The
operators’ existing IPTV platforms, this solution interface always has some kind of streaming
can help operators realize their two strategic element. When users browse the program guide,
goals-network reconstruction and operation channels will run in the background. When they
reconstruction. enter the live TV menu, channels in the preview

35
Special
Special Topic BigBig
Topic Video
Video

Big Video
Big Video
3.0S 3.0S

1 1 2 2 3 3
New New New New New New
experience
experience platform
platform operation
operation

Fig. 1. ZTE
Fig. 1.
BigZTE
Video
Big Video
3.0S solution.
3.0S solution.
SplendidSplendid Special Special Smart Smart
experience
experienceinterfaceinterface
UnifiedUnified
EPG EPG maintenance
maintenance

Smart Smart Speedy Speedy Smart Smart


interaction
interactionresponseresponse iCDN iCDN operation
operation

PIP windows
PIP windows
will be
will
displayed
be displayed
simultaneously.
simultaneously. contents
contents
with different
with different
tags will
tagsbe
will
intelligently
be intelligently
The PIP
Thepreview
PIP preview
is changed
is changed
in realintime
real as
time
theas the recommended.
recommended.
BasedBased
on the
onusers’
the users’
previous
previous
channel
channel
is switched.
is switched.
WhenWhen
users users
open open
the VOD
the VOD watching
watching
habits,
habits,
contents
contents
can be
can
matched
be matched
content
content
pages,pages,
instead
instead
of dull
ofintroduction
dull introduction
texts,texts, precisely
precisely
with the
withuser
the preferences.
user preferences.
they can
theyview
can view
trailers
trailers
that are
thatautomatically
are automatically Navigation
Navigation
is easy.
is easy.
With With
roller-type
roller-type
cross cross
loaded
loaded
and played.
and played. searching,
searching,
users users
can find
can interesting
find interesting
contents
contents
in in
Big Video
Big Video
3.0S understands
3.0S understands
users users
betterbetter
with with various
various
aspects
aspects
effectively
effectively
and rapidly.
and rapidly.
The The
its bigitsdata-based
big data-based
analysis.
analysis.
Through
Through
CDN frame
CDN frame navigation
navigation
drawer
drawer
layoutlayout
allowsallows
users users
user to
user to
extraction
extraction
and smart
and smart
analysis,
analysis,
it enables
it enables
fast fast focusfocus
on the
onmain
the main
content.
content.
update
update
of short
of short
videovideo
posters
posters
and and To fulfill
To fulfill
different
different
requirements
requirements
of family
of family
replacements
replacements
of default
of default
posters
posters
of movies
of movies
in thein the members,
members,
user interfaces
user interfaces
customized
customized
for for
viewing
viewing
history,
history,
allowing
allowing
users users
to gettoa get
content
a content different
different
roles roles
are available.
are available.
For example,
For example,
the the
preview
preview
directly.
directly. user interface
user interface
for children
for children
has ahas
child-friendly
a child-friendly
cartoon
cartoon
look and
lookpresents
and presents
videos
videos
appropriate
appropriate
Special
Special
Interface
Interface for them;
for them;
the user
the interface
user interface
for the
forelderly
the elderly
has ahas a
large large
font size.
font size.
Big Video
Big Video
3.0S has
3.0Sahas
brand
a brand
new interface
new interface
that that
offersoffers
great great
visualvisual
effects.
effects.
The EPG
The interface with with SmartSmart
EPG interface Interaction
Interaction
a waterfall-style
a waterfall-style
design
design
reduces
reduces
interface
interface
complexity
complexity
and saves
and saves
space,space,
makingmaking
browsing
browsing VoiceVoice
control
control
is becoming
is becoming
a newa habit
new habit
for for
easiereasier
for users.
for users.
UsersUsers
can browse
can browse
each each
module
module users.users.
Big Video
Big Video
3.0S offers
3.0S offers
powerful
powerful
voicevoice
(e.g. latest
(e.g. latest
recommendations,
recommendations,
moviesmovies
and TVand TV control
control
capabilities,
capabilities,
allowing
allowing
users users
to change
to change
series)series)
in oneinpage,
one page,
and each
and each
module
module
is is channels,
channels,
searchsearch
for contents
for contents
and perform
and perform
composed
composed
of system
of system
recommendations,
recommendations,
hot hot operations
operations
on VOD
on VOD
programs
programs
through
through
intuitive
intuitive
columns,
columns,
hot programs,
hot programs,
and recommended
and recommended voicevoice
commands.
commands.
stars. stars.
SinceSince
multi-dimensional
multi-dimensional
contents
contents
are are With With
the CDN
the frame
CDN frame
extraction
extraction
technology,
technology,
displayed,
displayed,
users users
can easily
can easily
find their
find their
preferred
preferred whenwhen
a video
a video
is released,
is released,
imagesimages
with with
programs.
programs. specified
specified
resolution
resolution
will be
will
extracted
be extracted
at an at an
WhenWhen
users users
are watching
are watching
programs,
programs,
relevant
relevant interval
interval
of several
of several
seconds
seconds
basedbased
on on

36 36
APR 2019
APR 2019

the frame
the frame
extraction
extraction
service
service
configuration.
configuration. operators’
operators’
expenditure
expenditure
and improve
and improve
operators’
operators’
WhenWhen
a usera wants
user wants
to play
to the
playpreview,
the preview,
a a capability
capability
in providing
in providing
unified
unified
services.
services.
request
request
for thumbnail
for thumbnail
pictures
pictures
will be
will
sent
be to
sent to Meanwhile,
Meanwhile,
it uses
it technologies
uses technologies
like smart
like smart
the frame
the frame
extraction
extraction
server.server.
Preview
Preview scheduling,
scheduling,
M-ABR,
M-ABR,
JITP and
JITPJITT
and to
JITT to
thumbnails
thumbnails
can be
can
displayed
be displayed
whenwhen
the the greatly
greatly
reduce
reduce
network
network
bearing
bearing
and content
and content
progress
progress
bar isbar
hovered
is hovered
over. over.
This gives
This gives
users users storage
storage
costs.costs.
In 2018,
In 2018,
ZTE launched
ZTE launched
the the
a visual
a visual
way toway
browse
to browse
content
content
of theofvideo.
the video. VS3000H
VS3000H
seriesseries
and VS3000S
and VS3000S
seriesseries
CDN devices
CDN devices
Markers
Markers
can be
can
added
be added
on the
onprogress
the progress
bar tobar to with the
withmaximum
the maximum
throughput
throughput
for a for
single
a single
indicate
indicate
the locations
the locations
of interesting
of interesting
contents
contents
in in devicedevice
reaching
reaching
60 Gbps
60 Gbps
and 90
and
Gbps
90 Gbps
a video.
a video. respectively.
respectively.
In 2019,
In 2019,
a single
a single
CDN device
CDN device
is is
goinggoing
to achieve
to achieve
a throughput
a throughput
of 200ofGbps,
200 Gbps,
Speedy
Speedy
Response
Response providing
providing
powerful
powerful
support
support
for scaled
for scaled
deployments
deployments
of 4Kof
and
4K8K
and
services.
8K services.
Big Video
Big Video
3.0S creates
3.0S creates
a “onea minute
“one minute
faster”faster”
user experience
user experience
with speedy
with speedy
response
response
and zero
and zero New New
Operation
Operation
latency,
latency,
differentiating
differentiating
itself itself
from from
internet
internet
videos
videos
and improving
and improving
the user
the stickiness.
user stickiness. ZTE Vinsight
ZTE Vinsight
smartsmart
maintenance
maintenance
platform
platform
For live
Forchannels,
live channels,
the PIP
theswapping
PIP swapping
time is
time is basedbased
on video
on video
quality
quality
evaluation
evaluation
system
system
reduced
reduced
from from
1-2 seconds
1-2 seconds
to lesstothan
less than
0.5 0.5 (V-QoE)
(V-QoE)
can timely
can timely
detectdetect
and diagnose
and diagnose
videovideo
second.
second.
With With
the cache
the cache
technology,
technology,
the EPG
the EPG service
service
problems.
problems.
BasedBased
on itson
bigitsdata
big data
posterposter
loading
loading
time is
time
reduced
is reduced
from from
moremore
than than analytics
analytics
capability,
capability,
it allows
it allows
operators
operators
to utilize
to utilize
1 second
1 second
to lesstothan
less than
0.5 second.
0.5 second.
4K videos
4K videos
can can various
various
marketing
marketing
methods
methods
(e.g. personalized
(e.g. personalized
be played
be played
withinwithin
1 second.
1 second. display,
display,
desktop
desktop
layout,
layout,
in-depth
in-depth
operation
operation
of contents,
of contents,
smartsmart
advertising,
advertising,
smartsmart
New Platform
New Platform recommendation,
recommendation,
smartsmart
search)
search)
and and
refined
refined
marketing
marketing
strategies
strategies
to gain
to more
gain more
ZTE Big
ZTEVideo
Big Video
3.0S helps
3.0S helps
operators
operators
build build
a a market
market
share.share.
In December
In December
2017,2017,
brandbrand
new video
new video
service
service
platform,
platform,
whichwhich
also also ZTE launched
ZTE launched
a pre-commercial
a pre-commercial
trial of
trial
Bigof Big
helpshelps
createcreate
a newa ecosystem.
new ecosystem.
With With
unified
unified
EPG EPG VideoVideo
3.0S on
3.0Sthe
onexisting
the existing
network
network
of China
of China
and service
and service
management
management
platform,
platform,
it completely
it completely Telecom
Telecom
FujianFujian
Branch,
Branch,
demonstrating
demonstrating
that ZTE
that
solvessolves
the multi-vendor
the multi-vendor
CDN interconnection
CDN interconnection Big Video
ZTE Big
3.0SVideo 3.0S is capable of full
problem.
problem.
Content
Content
interconnection,
interconnection,
capability
capability is capable
commercial
of full commercial
use. On October
use. On
30, 2018,
scheduling,
scheduling,
service
service
development,
development,
and terminal
and terminal October
at a30,
smart
2018,
TVatpress
a smart
conference
TV pressheld in
management
management
will be
will
unified
be unified
to greatly
to greatly
improve
improve conference
Anyang,
held
Henan
in Anyang,
Province,
Henan
ChinaProvince,
Unicom
O&M O&M
efficiency.
efficiency.
End-to-end
End-to-end
security
security
is realized
is realized ChinaHenan
Unicom
Branch,
HenanChina
Branch,
Broadcasting
China Network
through
through
four aspects:
four aspects:
security
security
O&M,O&M,
WAF WAF Broadcasting
(Henan Branch),
Networkand
(Henan
ZTE Branch),
announcedand ZTE
firewall,
firewall,
live broadcast
live broadcast
anti-tampering,
anti-tampering,
and and announced
that the
that
newthegeneration
new generation
IPTV video
IPTV video
content
content
anti-tampering.
anti-tampering.
A EPGA editing
EPG editing
tool istool is platform
platform
Big Video
Big Video
3.0S has
3.0Sbeen
has been
put into
put into
also provided
also provided
for fast
forand
fastconvenient
and convenient
page page commercial
commercial
use. use.
editing
editing
to ensure
to ensure
the timeliness
the timeliness
of EPG
of EPG Big Video
Big Video
1.0 solves
1.0 solves
the basic
the basic
videovideo
problems,
problems,
information.
information. whichwhich
helpshelps
createcreate
the IPTV
the service.
IPTV service.
Big Video
Big Video
ZTE Big
ZTEVideo
Big Video
iCDN iCDN
solution
solution
truly truly
integrates
integrates 2.0 further
2.0 further
improves
improves
the service.
the service.
Big Video
Big Video
3.0S 3.0S
IPTV, IPTV,
OTT and
OTTcache
and cache
services
services
in oneinCDN
one CDN that makes
that makes
technology
technology
upgrades
upgrades
to improve
to improve
the the
platform,
platform,
and with
and the
withadded
the added
support
support
for for user experience
user experience
will improve
will improve
APRU,APRU,
increase
increase
interconnection
interconnection
with third-party
with third-party
CDNsCDNs
and and customer
customer
retention,
retention,
and add
andnew
add impetus
new impetus
to to
capability
capability
leasing,
leasing,
it canitsignificantly
can significantly
reduce
reduce the industry
the industry
growth.
growth.

37 37
Success
Success
Story
Story

Telkom
Telkomand
andZTE
ZTEDevelop
Develop
Win-Win
Win-WinCooperation
Cooperation
ininDeploying
DeployingIPTV/OTT
IPTV/OTTSTB
STB
ininIndonesia
Indonesia

TT
elkomelkom
is theislargest fixed-line
the largest fixed-line continually rolledrolled
continually out latest product
out latest solutions
product solutions
operator in Indonesia,
operator with with
in Indonesia, ranging from from
ranging screenscreen
management and and
management
approximately 5 million
approximately fixed-line
5 million fixed-line advertising services
advertising to thetobig
services thevideo 3.0 smart
big video 3.0 smart
subscribers, accounting
subscribers, for about
accounting for about operations platform
operations that will
platform thatbe commercially
will be commercially
90% of
90%theofcountry’s market
the country’s share.share.
market SinceSince
2010,2010, used used
and to thetonew-generation
and INK6 INK6
the new-generation template.
template.
Telkom has been
Telkom working
has been with ZTE
working withon
ZTEanon
IPTV
an IPTV The horizontal and vertical
The horizontal scopescope
and vertical of theofTV
the TV
project. Through
project. years years
Through of sincere cooperation,
of sincere cooperation, industry chainchain
industry is relatively wide,wide,
is relatively and only
and only
Telkom has attracted
Telkom moremore
has attracted than than
2 million IPTV IPTV
2 million positive integration
positive can be
integration a benign
can be a benign
Yang Yang
BuanBuan users,users,
and the
andIPTV
the project has become
IPTV project one of
has become one of development. In theInIPTV/OTT
development. set-top
the IPTV/OTT box (STB)
set-top box (STB)
ManagerManager
of Multimedia
of Multimedia ZTE’s ZTE’s
largest overseas
largest sites. sites.
overseas project, Telkom
project, and ZTE
Telkom andworked closely
ZTE worked to build
closely to build
DigitalDigital
Home Home
Product
Product
line line
at ZTE at ZTE the IPTV
the ecosystem including
IPTV ecosystem the headend,
including the headend,
New New
Products and Solutions
Products to Enhance
and Solutions to Enhance DRM,DRM,
third-party value-added
third-party services,
value-added and and
services,
Competitiveness
Competitiveness multi-ecological terminal
multi-ecological operating
terminal system.
operating The The
system.
ecosystem helped
ecosystem Telkom
helped introduce
Telkom multiple
introduce multiple
Telkom chosechose
Telkom ZTE as its as
ZTE cooperative partner
its cooperative partner popular Chinese
popular TV channels
Chinese and mature
TV channels gamegame
and mature
because ZTE could
because continually
ZTE could offer offer
continually platforms, hencehence
platforms, enhancing their their
enhancing brandbrand
cutting-edge technologies
cutting-edge and solutions.
technologies Early Early
and solutions. competitiveness.
competitiveness.
in 2014, ZTE deployed
in 2014, a converged
ZTE deployed IPTV/OTT
a converged IPTV/OTT Telkom has adopted
Telkom the latest
has adopted STB models
the latest STB models
platform solution
platform for Telkom.
solution To improve
for Telkom. user user
To improve mademade
by ZTE.
by Since 2017,2017,
ZTE. Since ZTE has
ZTEsupplied
has supplied
viewing experience,
viewing Telkom
experience, adopted
Telkom special
adopted special 4Kp604Kp60
STBs STBs
that are
thatcharacterized by high
are characterized by high
functions supplied
functions by ZTE
supplied bysuch as lowasbit
ZTE such lowrates
bit rates security and superior
security performance,
and superior fulfilling
performance, fulfilling
and high
and definition, and also
high definition, and used DASH-based
also used DASH-based Telkom’s needsneeds
Telkom’s for developing new services.
for developing new services.
Multi-DRM for video
Multi-DRM delivery.
for video Moreover,
delivery. ZTE ZTE
Moreover, ZTE’s ZTE’s
Android TV STBs
Android have have
TV STBs also been used used
also been to to

38 38
APR 2019
APR 2019

improve
improve Telkom’s
Telkom’s brandbrand competitiveness.
competitiveness.
To build
To build a mature
a mature business
business incubation
incubation
mechanism,
mechanism, Telkom
Telkom andco-founded
and ZTE ZTE co-founded
a a
Joint Joint Innovation
Innovation Center
Center (JIC)
(JIC) in in 2015.
2015. SinceSince
High-level
High-level
leadersleaders
then, then, thesides
the two two sides
have have discussed
discussed and and from Telkom
from Telkom
formulated
formulated multiple
multiple topicstopics
each each
year, year,
and and GroupGroup
visit ZTE
visit
booth.
ZTE booth.
implemented
implemented verification
verification and closure.
and closure. So far,So far,
several
several JIC innovation
JIC innovation projects
projects have have
been been
completed.
completed. In theInDigital
the Digital Experience
Experience Center
Center
built built by Telkom
by Telkom in 2019,
in 2019, a number
a number of ZTEof ZTE
product
product solutions
solutions have have
been been deployed.
deployed.
Customers
Customers are regularly
are regularly invited
invited to ZTE
to visit visit ZTE
boothbooth and experience
and experience new services.
new services. ZTE has
ZTE has
been been committed
committed to providing
to providing the best
the best
solutions
solutions for mainstream
for mainstream operators
operators worldwide.
worldwide.

ActiveActive Response
Response to Improve
to Improve User User Satisfaction
Satisfaction

To satisfy
To satisfy the needs,
the user user needs, Telkom
Telkom has tohas to recognized
recognized by high-level
by high-level leaders
leaders from from Telkom.
Telkom.
customize
customize its IPTV/OTT
its IPTV/OTT STB system
STB system and and
terminals
terminals such such as tailor-made
as tailor-made EPG templates.
EPG templates. Timely
Timely Delivery
Delivery to Ensure
to Ensure Service
Service Continuity
Continuity
Assisted
Assisted by Telkom
by ZTE, ZTE, Telkom
carriescarries out numerous
out numerous
custom
custom development
development programs
programs everyevery
year. year.
For For Telkom
Telkom needsneeds to purchase
to purchase IPTV/OTT
IPTV/OTT STB STB
somesome
of theofmore
the more customized
customized needs,needs,
TelkomTelkom terminals
terminals regularly
regularly for sustainable
for sustainable development.
development.
arranges
arranges expertexpert on-site
on-site communication
communication and and ZTE isZTE is required
required to comply
to comply with Indonesian
with Indonesian
implements
implements tests tests on-site
on-site if necessary.
if necessary. Especially
Especially national
national regulations
regulations and implement
and implement localized
localized
after after the commercial
the commercial use ofuse of Android
Android STBs, STBs,
user user production
production of STBs.
of STBs. EveryEvery step from
step from market
market
demands
demands grow grow rapidly.
rapidly. Telkom
Telkom has built
has built an an accessaccess to import,
to import, production,
production, and delivery
and delivery
AppStore
AppStore that introduces
that introduces threethree mainstream
mainstream OTT OTT requires
requires precise
precise control
control to ensure
to ensure terminal
terminal
content
content providers
providers (iFlix, (iFlix, Catchplay,
Catchplay, HooQ)HooQ)
and and supply.
supply. Because
Because Indonesia
Indonesia is a multi-regional,
is a multi-regional,
several
several APP providers
APP providers at a time.
at a time. With With the of
the help help of multi-island
multi-island country
country with awith a complex
complex geographical
geographical
ZTE, Telkom
ZTE, Telkom has completed
has completed customization
customization and and environment,
environment, it poses
it poses a higher
a higher challenge
challenge to to
commercialization
commercialization withinwithin a short
a short period
period of time.
of time. local local logistics
logistics and after-sales
and after-sales services
services ranging
ranging
Thisgreatly
This has has greatly enhanced
enhanced the ecological
the ecological from from transportation
transportation to delivery
to delivery and acceptance.
and acceptance.
dominance
dominance and integration
and integration capabilities
capabilities of of In theIncase
the of
case of a sharp
a sharp depreciation
depreciation of theof the
Telkom
Telkom in theinregional
the regional market.
market. Moreover,
Moreover, Telkom Indonesian
Telkom Indonesian rupiahrupiah exchange
exchange rate
rate in in 2018,
2018, ZTE ZTE
andhold
and ZTE ZTE regular
hold regular meetings,
meetings, collect
collect user user kept stable
kept stable product
product supply
supply to Telkom,
to Telkom, ensuring
ensuring
requests
requests and feedback
and feedback questions,
questions, and give
and give that users
that users are uninterrupted
are uninterrupted in services.
in IPTV IPTV services.
solutions
solutions in a timely
in a timely manner.
manner.
SinceSince
2016,2016, Telkom
Telkom has cooperated
has cooperated with ZTE
with ZTE Telkom
Telkom andwill
and ZTE ZTEcontinue
will continue to adhere
to adhere
in implementing
in implementing interoperability
interoperability tests tests for the
for the to thetoconcept
the concept of sincere
of sincere cooperation
cooperation and and
IPTV/OTT
IPTV/OTT STB platform.
STB platform. From From the formulation
the formulation of of work work together
together for a for a win-win
win-win future.
future. Telkom
Telkom
standard
standard specifications
specifications to thetofinal
theimplementation
final implementation will continue
will continue to rolltoout
rollnew
out products
new products
and and
of commercial
of commercial use, have
use, they they have invested
invested a lot aoflot of services
services to meet
to meet user needs,
user needs, enhance
enhance
manpower
manpower to address
to address the issue
the issue of openness.
of openness. competitiveness,
The The competitiveness, and strengthen
and strengthen its market
its market
open open IPTV/OTT
IPTV/OTT STB platform
STB platform has been
has been highlyhighly position.
position.

39 39
Press
Press
Clipping
Clipping

How
HowAIAICan
CanTransform
Transform
Video
VideoOfferings
Offeringsinto
intoBig
BigVideo
Video
Source:
Source:
Disruptive.Asia
Disruptive.AsiaBy Weijun
By Weijun
Lee Lee

TT
o accurately
o accurately
definedefine
the emerging
the emerging solve solve
problems
problems
that are
thathard
are hard
to define
to define
or or
statusstatus
and trends
and trends
of theof the enumerate
enumerate
by explicit
by explicit
rules,rules,
for example,
for example,
natural
natural
convergent
convergent
videovideo
landscape,
landscape,
ZTE ZTE language
language
understanding.
understanding.
They They
can also
can also
and other
and other
players
players
have have
proposed
proposed autonomously
autonomously
learn learn
from from
the massive
the massive
big data
big data
the concept
the concept
of bigofvideo
big video
that covers
that covers
four four sets and
setsimprove
and improve
their their
accuracy
accuracy
over time.
over time.
aspects:
aspects:
big content,
big content,
big network,
big network,
big data,
big data,
and and ML and
MLDL
andrequire
DL require
massive
massive
computing
computing
powerpower
big ecosystem.
big ecosystem. that was
thatinfeasible
was infeasible
until the
untilcommercial
the commercial
The big
Thevideo
big video
industry
industry
has benefited
has benefited
greatly
greatly deployment
deployment
of cloud
of cloud
computing
computing
systems.
systems.
In In
from from
the recent
the recent
advancements
advancements
in artificial
in artificial recentrecent
years,years,
ML/DL ML/DL
are able
are to
able
recognize
to recognize
and and
intelligence
intelligence
(AI), especially
(AI), especially
machinemachine
learning
learning understand
understand
objects,
objects,
faces,faces,
voices,
voices,
and and
(ML) and
(ML)deep
and deep
learning
learning
(DL), (DL),
whichwhich
is a is a conversations
conversations
with 95%+
with 95%+
accuracy,
accuracy,
equivalent
equivalent
to to
specialized
specialized
and powerful
and powerful
version
version
of MLofwith
ML with human
human
classification
classification
errors.errors.
This isThis
an is
enabler
an enabler
to to
manymany
processing
processing
layers.layers. unlock
unlock
manymany
advanced
advanced
features
features
in biginvideo.
big video.

Advancements
Advancements
in AI in AI AI forAI
BigforContent
Big Content

Artificial
Artificial
intelligence
intelligence
has two
hasmajor
two major
schools:
schools: Big content
Big content
denotes
denotes
the current
the current
diversified
diversified
rule-based
rule-based
expertexpert
systems
systems
and data-driven
and data-driven trendstrends
in theindigital
the digital
content
content
business,
business,
ranging
ranging
machine
machine
learning
learning
systems.
systems. from from
audioaudio
to video
to video
to virtual
to virtual
realityreality
(VR) /(VR) /
Rule-based
Rule-based
expertexpert
systems
systems
perform
perform
efficiently
efficiently augmented
augmented
realityreality
(AR) /(AR)
mixed
/ mixed
realityreality
(MR), (MR),
and deterministically
and deterministically
but lack
but the
lackability
the ability
to to from from
standard
standard
definition
definition
(SD) to
(SD)
high
to definition
high definition
learn learn
adaptively
adaptively
from from
the data
the sets
data being
sets being (HD) to
(HD)
ultra
to ultra
high definition
high definition
(UHD),(UHD),
from from
processed.
processed. traditional
traditional
studio-produced
studio-produced
long-form
long-form
movies
movies
Data-driven
Data-driven
machine
machine
learning
learning
systems,
systems, and dramas
and dramas
to user-generated
to user-generated
mobile-friendly
mobile-friendly
especially
especially
deep deep
learning
learning
systems,
systems,
are able
are to
able to portrait-mode
portrait-mode
short short
videos.
videos.

40 40
APR 2019
APR 2019

The content
The content
may be
may
professionally
be professionally
generated
generated dimensions:
dimensions:
by each
by each
subscriber,
subscriber,
by each
by each
content
content
(PGC),(PGC),
occupationally-generated
occupationally-generated
content
content content/asset,
content/asset,
and by
and
each
by each
network
network
resource.
resource.
(OGC)(OGC)
like live
likecasting
live casting
of online
of online
games,games,
and and Face-recognition
Face-recognition
to each
to each
subscriber
subscriber
by the
by the
user-generated
user-generated
content
content
(UGC).(UGC). set-top
set-top
box (STB)
box (STB)
or theorsoft
theclients
soft clients
(e.g. smart
(e.g. smart
To facilitate
To facilitate
fluentfluent
multi-screen
multi-screen
experience
experience phones/tablets)
phones/tablets)
provides
provides
a smooth
a smooth
user user
and sharing
and sharing
by social
by social
network
network
services,
services,
short short experience
experience
with an
with
individualized
an individualized
electronic
electronic
clips and
clipstrailers
and trailers
of long
of content
long content
are essential.
are essential. program
program
guideguide
(EPG).(EPG).
This used
This used
to beto
done
be done
by experts
by experts
manually.
manually. Content
Content
recommendation
recommendation
system
system
is critical
is critical
One smart
One smart
use case
use of
case
AI of
forAIbig
forvideo
big video
is to is to to attract
to attract
users users
and increase
and increase
average
average
automatically
automatically
generate
generate
interesting
interesting
videovideo
clips as
clips as revenue
revenue
per user
per (ARPU).
user (ARPU).
It is based
It is based
on on
trailers.
trailers.
AI is able
AI is to
able
analyze
to analyze
each each
videovideo
frameframe
to to supervised
supervised
learning
learning
algorithms
algorithms
that that
figurefigure
out allout
theallimageries
the imageries
(meaning
(meaning
objects)
objects) remember
remember
what what
a usera likes
user and
likesdislikes
and dislikes
and and
and mark
and mark
themthem
up with
up timestamps.
with timestamps.
For For figurefigure
out aout
formula
a formula
that covers
that covers
manymany
example,
example,
for a for
90-minutes
a 90-minutes
long soccer
long soccer
game,game,
AI AI features/properties
features/properties
of theofuser
the and
usereach
and each
is able
is to
able
pick
to up
pickscenes
up scenes
related
related
to goals
to goals
and and content.
content.
misses
misses
and audience
and audience
cheers.
cheers.
For the
Foraudio/speech
the audio/speech
side of
side
bigofvideo,
big video, AI forAI
BigforEcosystem
Big Ecosystem
natural
natural
language
language
processing
processing
(NLP),(NLP),
a branch
a branch
of of
AI, has
AI,enabled
has enabled
automatic
automatic
generation
generation
of subtitles
of subtitles The big
Theecosystem
big ecosystem
of theofvideo
the video
industry
industry
and close-captions
and close-captions
basedbased
on a good
on a good understanding involves
understanding involves
manymany
parties,
parties,
e.g. content
e.g. content
producers,
producers,
of theofspeeches
the speeches
and conversations
and conversations
in a video.
in a video. content
content
aggregators,
aggregators,
solution
solution
vendors,
vendors,
Moreover,
Moreover,
object-recognition
object-recognition
(including
(including multi-channel
multi-channel
videovideo
service
service
providers/operators,
providers/operators,
face-recognition)
face-recognition)
technologies
technologies
have have
mademade
it it and advertisers.
and advertisers.
possible
possible
to automatically
to automatically
tag objects
tag objects
with with An interesting
An interesting
example
example
here is
here
smart
is smart
AI AI
additional
additional
information.
information.
This isThis
especially
is especially
usefuluseful advertisements
advertisements
basedbased
on image
on image
recognition
recognition
and and
for VR,forAR,
VR,and
AR,MR.
and MR. videovideo
blending.
blending.
For example,
For example,
appropriate
appropriate
advertisements
advertisements
or logos
or logos
may be
may
added
be added
onto onto
AI forAI
BigforNetwork
Big Network open open
spacespace
in theinvideo
the video
scenescene
and will
andappear
will appear
as naturally
as naturally
embedded
embedded
objects.
objects.
Big network
Big network
captures
captures
the facts
the facts
that modern
that modern APIs to
APIs
access
to access
the subscriber
the subscriber
data and
data and
videovideo
contents
contents
may be
may
delivered
be delivered
via many
via many
typestypes network
network
statistics
statistics
can becan
offered
be offered
to theto the
of networks
of networks
including
including
terrestrial
terrestrial
broadcasting,
broadcasting, third-party
third-party
developers
developers
that create
that create
advanced
advanced
analog/digital
analog/digital
cable,cable,
analog/digital
analog/digital
satellite,
satellite, features
features
and services.
and services.
For example,
For example,
managed
managed
IPTV and
IPTVundamaged
and undamaged
OTT videos
OTT videos
over over enterprise-oriented
enterprise-oriented
onlineonline
education
education
systems
systems
fixed fixed
broadband
broadband
networks,
networks,
Wi-Fi Wi-Fi
networks,
networks,
and and can utilize
can utilize
the content
the content
delivery
delivery
network
network
built built
for for
mobile
mobile
data networks.
data networks. the operator-oriented
the operator-oriented
pay TV
pay
services.
TV services.
IPTV and
IPTVOTT
and video
OTT video
systems
systems
are notoriously
are notoriously
hard hard
to maintain
to maintain
and manage
and manage
due to
due
their
to their Final Final
Thoughts
Thoughts
non-deterministic
non-deterministic
and non-repeatable
and non-repeatable
nature.
nature.
Unsupervised
Unsupervised
learning
learning
algorithms
algorithms
can be
can
used
be used AI is not
AI isanot
panacea
a panacea
that can
thatsolve
can solve
all theall the
to automatically
to automatically
detectdetect
abnormality
abnormality
of network
of network problems
problems
in oneinshot.
one shot.
Nevertheless,
Nevertheless,
with with
operations.
operations. massive
massive
data to
data
train
to train
the system,
the system,
AI canAIbecome
can become
smarter
smarter
and smarter.
and smarter.
For the
Forbig
thevideo
big video
industry,
industry,
AI forAI
BigforData
Big Data smartsmart
AI leads
AI leads
to happier
to happier
users,users,
moremore
attractive
attractive
contents,
contents,
better-managed
better-managed
networks,
networks,
and more
and more
Big data
Big in
data
theinvideo
the video
industry
industry
coverscovers
multiple
multiple prosperous
prosperous
ecosystems.
ecosystems.

41 41
To enable connectivity and trust everywhere

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