NAME – PRIYANKA SONI

COURSE- MBA (2019-2021)

Answer no. 1- I would like to perform an ‘applied research ‘for Mr. Anil Mehra. It
would be the combination of problem oriented research as well as problem solving
research. As the outcomes of this research will be directly applied to this problem. In
addition, here the goal of the research is action oriented.
RESEARCH APPROACH
First I will follow the qualitative and inductive approach then, I will follow quantitative
and deductive approach.
RESEARCH DESIGN

 First, I will use the exploratory research design to know more about it.
Thus, it will lead to concept.
 Then I will follow conclusive research design to deduct all the data
collected in exploratory research.
 Then I will use descriptive research design as it describe the situation
and there will be no manipulation with data.
 Then I will apply cross-sectional study to measure the status of the
sample of population at a particular time.
 Then I will follow singular research design at a particular geographical
place and in the same period with the same population and same
sample group, I will measure the status.
Answer no.2- The steps that I will need to carry out in our study are as follows-
Step 1- Formulation of a research problem

 Defining Research Question-

Q.no. 1- Whether to launch a daily sports?
Q.no. 2- what is the demand in the first year is it going to be profitable
 Variables
a) The dependent variables are the demand, the sales of the Sports Daily in the
market and purchase intensions of the consumers.
b) The independent variables are the attitude and demographic environment of
the consumers.
c) The moderate variables are literacy rate in the society and influence from
family.
d) The intervening variable is the performance of the Indian sports teams.
e) The extraneous variable is increased focus of Government on sports.
 Objective

a) Who all Wi-Fi be the target audience?

b) What should be the price for the Sports Daily?
c) Why should a reader opt f or exclusive Sports daily when you have
a sports page in the newspaper?
d) At what time should the sports daily brought out?
 e) Which all games should the sports daily emphasize ?
f) Whether we forecast the demand for the sports daily for one year?
 Hypothesis

Relat ional Hypothesis: In this hypot hesis, there is a typical relat ionship
between the two var iables.

Ho: Attitudes of people has an i mpact on the purchase intensions

of the Sports Daily
H1: Attitudes of people has no impact on the purchase intensions of the
Sports Daily
Other hypothesis
Ho: The l i t e r a c y level of people h a s po s i t i ve relation with the
purchase intensions
Ho: Demographic environments of consumer s has a relationshi p with
the sales of the Sports Dai ly.
Step 2- Creation of a research design (Research methodology)

 Exploratory research
 Conclusive research
 Descriptive research
 Cross sectional
 Singular

Step 4 - Constructing instruments for data collection- Questionnaire

Step 5- Selecting a sample- I will have the youth as the population and select my
sample with the help of non-probability judgmental sampling.

6. Type of data- Primary data

7. Processing and analyzing data- SPSS

9. Writing the report

Answer 3- The aspects I would like to take in account while designing the study are
as follows-

i. It must have a clearly stated purpose. This not only refers to the objective of
the study, but also precise definition of the scope and domain of the study
while making research report.
ii. It must follow a systematic and detailed plan for investigating the research
problem. The systematic conduction also requires that all the steps in the
research process are interlinked and follow a sequence.
iii. The selection of techniques of collecting information, sampling plans and data
analysis techniques must be supported by a logical justification about why the
methods were selected.
iv. The results of the study must be presented in an unbiased, objective and
neutral manner.
v. The research at every stage and at any cost must maintain the highest ethical
standards.
vi. And lastly, the reason for a structured, ethical, justifiable and objective
approach is the fact that the research carried out by you must be replicable.
This means that the process followed by you must be 'reliable'.