A proposal for Srilankan Airlines e-commerce development

Chosen topic for Write a proposal for an e-commerce development in an organisation

is Srilankan Airlines. Srilankn Airlines has award winning carrier with good
reputation and good service in comfort, safety, reliability, punctuality.It started in
1979. Srilankan Airlines currently expanding its services for the on going tourism and
economic development. It giving the services to 49 destinations in 31 countries in
Europe, the Middle East, South Asia, Southeast Asia, the Far East, North America and
Australia. It hub located in Bandaranaike International Airport in Colombo.
(www.srilankan.aero). It giving the services through the travel agents,online srilankan
airline websites and it branches. Srilankan Airlines online website takes the major part
of the continuation to giving the services. The web site is useful to check the fares, to
book a flight, manage your bookings and check the check inn’s.

Srilankan Airlines e-commerce come under the Business to consumer E-commerce

that means its giving through the service through the internet. According to the
srilanka legal notice says it is owned and operated by the Srilankan Airlines Limited.
Disclaimer and Limitation of liability says Srilankan airlines not take responsibility
for any thing and no warranties for the informations and the
virus,bugs,worms,Trojans horses and any harmful operations. It Indemnity says It is
harmless website but ask to not sure for the claims to using the website. Copy right
and restriction on use says all trade mark, copyright, database right are intellectual
property of srilankan Airlines and it trade mark and signs are prohibited to used,
modified and adopted by others. Restricted to copy the software codes, linking,
publishing, broadcasting, distributing. Only allowed to download, print or copied for
non commercial purpose. Acceptable use says restrict the un authorised access. Your
operation shouldn’t harm the website or net work. Modification terms says changes in
website or product or information make with out notice. Age limitation also mention
in the legal side. They should have the legal age to access and come for a bond and
there is a chance who are living miners with you they can knew your account
information and they have the chance to access but Srilankan Airlines website legal
notice says they are not responsible for this actions.

Privacy policy says Srilankan Airlines website is a secured website it not going to
take your personal information without your knowledge. But when you are interest to
buy their product or service the will ask your personal information but they are not
going to give that information to other people Other term says the terms and
conditions are only for the Srilankan Airlines website and not for the attach product
services. There is a chance to differ from the terms and conditions from Srilankan
Airlines website. Governing Law says this web site running under the laws of the
Democratic Socialist Republic of Srilanka. Srilankan Airlines Reserve the rights to
proceeding against to you in your country residents

Flight booking also promoted through the online services. Mostly they are seasonal
offers this offers giving only who booking through online. Credit and debit card
Payment methods accepted through the online. The cards are mostly accepted are
Visa, Master, Dines club, American Express cards and Airlines own UAPT card when
the card payment process Airlines Check the validity of the card. It is checking card is
altred in anyway or black listed by the issued company. Checking the signature
matching with the card finally waiting for the approval code from the company.
In This business bank become the intermediaries between the airlines and customers.
The method of the business model is the Business to consumer model because it sell it
services through the online to the consumers online e-commerce to help to gain the
size of market capitalization. It has giving the services without spending the money
for a space or equipments or furniture making profit through the online.

The major challenges in the Business to consumer e-commerce business is getting

browser to buy things, Building customer loyalty and Fulfilment. Getting browsers to
buy things the Srilankan Airlines not only in the traffic line after the battle it get only
half of the visitors. Conversion rates are fairly low but some ways to increase to your
conversion improving navigation, simplifying the check ous, Advertise the special
offers. Building the customer loyality is very important may of the website aware
from this. Easy use of customer, Design individual customer preference and Quick
lorded web site make customer loyalty much more. Fulfilment of the service means
the efficiency of the services and on time service delivery. Increased focus on
investment supply chain and logistical technology will improve the fulfilment.
According to Srilankan Airlines Annual report Srilankan Airlines invest sophisticated
money on improve the technology.it useful to identify the customer impact , convince
and cost reduction. It improve the booking engine, popularisation of online checking
facilities and 2D bar coding facilities it won the platinum award from IATA.

E-Commerce 2.0 will giving the information about how the reality will change, How
software solutions are designed, created and used principals of the E- Commerce
explain customer expectation, how and when they buy products Srilankan online feed
back and suggestion help to improve the website and services. Srilankan airlines
customer review also help to improve the quality at the same time it giving the bad
impact also.

Srilankan Airlines content all these things in the web site but how much reliable, how
much efficient it works these are the big questions of this websites transactions,
ethics, trust and law are mostly designed for self defence of the Srilankn Airlines
website. Not concern about the consumers even Srilankan Airlines web site not take
responsibility for the information this make the consumer un reliable and it break
customer loyalty. Srilankan Airlines giving the major contribution to develop the
srilanka tourisum. It services giving good impression not only to the airlines but also
it giving the good image of Srilanka. Web site has the advantage for quick loaded
because most them are image slides and this web sites only in four langues they are
English, Chinese, Dutch and French it show the limitations to other langue’s and areas
like spain, Italy, Hindi, Russian etc

Srilankan Airlines website doesn’t content the search option you have serch by your
self through the options. E –Tickets one of the most important things in the e-
commerce. E-Ticketing giving the security from the stolen and misleading and He
don’t won’t to visit to the ticket office. E ticket giving the chance to consumer to
make the changes easily.