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A. WHAT IS A COMPANY PROFILE?

company profile is a professional summary of the business and its activities. You need a
company profile if you want to raise capital and win investors, but you can also use it to inform
other stakeholders, including clients.

B. WHAT TO INCLUDE IN YOUR COMPANY PROFIL


 The Business Details
 The Company Basics
 The Highlights
 Optional Items

C. IMPORTANCE OF COMPANY PROFILE

There are numerous reasons as to why businesses need a well-written company profile:

It presents an opportunity for the prospective buyer to know about the company and enable direct
interaction with the sales and marketing teams of the business. By using the right template, one
can write an effective profile that will persuade the customers to know more, which ultimately
leads to business growth.

If the company profile is being created for the business website, then it must be carefully
structured so that users will find all the important information like company address, contact
details, management team etc. on sections like the ‘about us’ page. If the business is listed in an
organization like the Better Business Bureau, then the profile makes it easy for customers to
know about the company when trying to find services in that particular field of work. Learn more
about how to effectively engage your customers with this course.

The company profile acts like an informative dossier that highlights what the business stands for
and what serves as a roadmap for growth. It needs to be created from a reader’s perspective and
must be tailor-made for the target audience. Learn more about marketing strategies to grow your
business in this course.

Creating the company profile follows logically after you have a good business plan in place, or
have already started. If you’re in the business planning phase, you should check out this course
to better understand how to create an effective business plan. Choosing the right company profile
template is essential to determine the main elements of the business. The sections featured
depend on the kind of business and what are the expectations from the profile. One can find
hundreds of business profile templates, from which the best one can be chosen to meet the
requirements of the organization. Let’s look at some of the company profile examples to
understand how to develop the right kind of profile for your business.
Company Profile Examples

Let’s use a few hypothetical companies as examples of a company profile and the type of
information that should be included such as the name of the company, location, description and
other details.

Example 1: Johnson Corporation

Business Information

Business Name: Johnson Corporation

Business Address: 153 James Street, Miami, USA

Email: Info@Johncorp.com

Tel: 555-777-9999

General Business Activities Johnson Corporation has been established as a real estate company
in North and South America. Our traditional business model is based on the accomplishment of
properties in the real estate markets in America. Based on the decision of the company to
diversify our properties; we have now established this corporation in Toronto. The revenues of
our company are expected to be nearly US$50,000 per month depending on the variables that are
factored in with investments in the real estate industry. There is a great need for certified or
official bank checks in the future to deal with some real estate transactions. In addition to real
estate investments, the company has invested portions of its assets in the purchase and sale of
securities such as stocks and bonds as well as Forex trading on global markets.

Company Strategy

PurposeTo be a leader in the real estate industry by providing enhanced services, relationship
and profitability.

VisionTo provide quality services that exceeds the expectations of our esteemed customers.

Mission statementTo build long term relationships with our customers and clients and provide
exceptional customer services by pursuing business through innovation and advanced
technology.

Core values• We believe in treating our customers with respect and faith• We grow through
creativity, invention and innovation.• We integrate honesty, integrity and business ethics into all
aspects of our business functioning
Goals• Regional expansion in the field of property management and develop a strong base of key
customers.• Increase the assets and investments of the company to support the development of
services.• To build good reputation in the field of real estate and property management and
become a key player in the industry.

Scope of Work

Johnson Corporation conducts real estate marketing as well as real estate consulting. The
company undertakes all maintenance duties for real estate facilities and organizations and
conducts all the security and surveillance for the properties.

Financial Considerations The company expects to reach the desired profits in the first year and
does not anticipate serious cash flow problems. We believe that the average profitability per
month for the first 3 years will be sufficient. However, we have current borrowing from the Bank
of America to be paid off in 3 years. Most of the company’s liabilities come from management
investment.

Expected Activities of General Bank Account Initial Deposit of US$1000 by Bank of Toronto
Official check was made. Then wire funds of nearly US$300,000 from securities account were
made. To prove the origin of funds, account documentation will be provided.

Required Banking Services include savings account, checking account, online banking, and
secured credit card and debit card.

Example 2: ABC KH, Inc.

Company Information and Contact Details

Business Name: ABC KH, Inc.

Business Address: 1240 North Expressway, Arizona

Phone: 111-222-8900

Fax: 111-333-444

Annual Sales: $75 million

Total number of Employees: 50

Number of Employees at Head Office: 11

Primary Line of Business: Wood Products

Management Directory
John Smith, President and Chief Executive Officer

Jane Smith, Vice President of Product Development

Sarah Jane, Vice President of Sales

Noel Richards, Human Resources Executive

Karla Louis, Plant Manager

Company Overview

ABC KH is considered as one of the leading supplier of fibreboard products in North America
with 10 offices across the globe, including the head office in Arlington, VA. The company also
has operations in the Middle East countries, carrying out work in the construction of new kilns.

Company News

“ABC KH Exports Increasing in China,” International Digest, November 5, 2009.

According to the market analysts, exports from ABC KH facilities in China will exceed the
forecast and is expected to see a huge demand in numerous cities of America over the next 5
years.

ABC KH chief executive officer, John Smith has announced construction of new manufacturing
units in different states of the U.S. states, that are expected to add several new jobs to the region.

Industry Information

The following document provides information related to the industry for SIC 2576.

Background and Development

The first market opportunities for designing fibreboard on a commercial basis began with the
requirement of high strength resins by chemical industry. In 2000, the shipments of particleboard
and fibreboard were estimated to be $5 billion, which increased to $25 billion by 2010…..

Present Conditions

South Carolina is the leading manufacturer of reconstituted wood and related products. The
primary target for U.S exports is the Asian furniture market….

Industry Leaders: ABC large board, Inc. is the largest manufacturer of fibreboard, which is one
of the best re-constituted wood products. The company’s sales in 2010 totalled $50 billion…

Workforce
Nearly 30,000 employees are employed in the wood products industry and the number is
expected to increase in the coming years. Though there was a slight decline in the past 2-3 years,
more and more people are seeking employment opportunities in the reconstituted wood product
industry.

Key Processes

Latest technology and manufacturing equipment has improved the quality of reconstituted wood
products. Even the fibreboards are being made fine with advanced equipment. Some of the
technological innovations include resin recipes, wood preparation, and panel sanding and press
technology.

Manufacturing of fibreboards starts with the selection of raw materials, where most of the raw
materials are chips that are reclaimed from plywood plants. The raw material is cleaned using
magnet. Next, the material is …..

These are few examples of well-written company profiles that not only give the required
information to prospective customers but also provide an insight into the industry that the
business operates in. Creating your company profile can be easy, if you’re clear about your
business strategy and customer segment. Learn more about creating a good business strategy
with this course.

D. TIPS TO WIRTE AN EFFECTIVE COMPANY PROFILE

Since the company profile acts like an ambassador of the policies and working style of a
business, a few tips as mentioned below will help in creating a company profile of top-notch
quality:

 It is advised to start the company profile with a focused introduction that reflects the
management style
 Don’t make use of idioms and phrases. It is always better to state the mission statement
clearly
 Define the policy of the company by keeping the terms catchy and ideal for target
customers
 Make use of proper format, font and style, as referred in different authenticated sources.
 Keep the business profile up-to-date. Review and revise the company profile as and when
required.

In this competitive world, what your company needs is a winning horse. Business owners and
managers often think that a sophisticated profile can bring more number of clients than the one
written in simple language. This is a misconception, as a company profile that is loaded with
heavy language is often difficult to understand and create disconnect with the audience. The
uniqueness of a well written company profile not only leaves a good impression on the minds of
the readers but can also provide you with the essential wings to fly high in the business world.