FUNDAMENTALS OF DIGITAL

MARKETING
1. List
2. Template
3. Campaigns
4. Compliance and privacy related concerns

KEYWORD TOOL
http://adwords.google.com/KeywordPlanner
GOOGLE TARGETING

 Contextual Targeting- targeting to show ads to potential clients

searching for what you do, according to searches they make.
 Placements
 Interests
 Audiences
 Remarketing
IT’S AN AUCTION

 Advertisers Bid On Specific Terms

 Max Bid Price
 Quality Score
 Competition
 Historical CTR’S( Quick Through Ratios)
HOW ADS ARE RANKED
Ad Rank = CPC x Quality Score
WHAT IS SOCIAL MEDIA

 Community building
 Conversation
 User engagement
 Virality