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It should be noted that there is no special software required to use these templates. All business plans
come in Microsoft Word and Microsoft Excel format. Each business plan features:
Excecutive Summary
Marketing Plan
Personnel Plan
As stated above, the primary revenue stream for the business will come from the sale of soybeans to the
general public directly from the Soybean Farm facility and through distribution agreements with local
retailers and restaurants. Secondary streams of revenue will include providing customers with the ability
to tour the Soybean Farm facility and pick their own produce. The third section of the business plan will
further describe the services offered by the Soybean Farm.
Mr. Doe is seeking to raise $900,000 from as a bank loan. The interest rate and loan agreement are to be
further discussed during negotiation. This business plan assumes that the business will receive a 15 year
loan with an 8% fixed interest rate. The financing will be used for the following: • Development of the
Company’s Soybean Farm location. • Financing for the first six months of operation. • Capital to
purchase equipment needed for the Soybean Farm. Mr. Doe will contribute $100,000 to the venture.
The Soybean Farm’s mission is to become the recognized leader in its targeted market for sales of
freshly grown and organic soybeans.
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the farming
industry. Through his expertise, he will be able to bring the operations of the business to profitability
within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials
over the next three years.
The Founder expects that the business will aggressively expand during the first three years of operation.
Mr. Doe intends to implement marketing campaigns that will effectively target farms, retailers,
restaurants, and the general public within the target market.
Soybean Farm, Inc. The Company is registered as a corporation in the State of New York.
At this time, the Soybean Farm requires $900,000 of debt funds. Below is a breakdown of how these
funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant
earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on
behalf of the Soybean Farm. Based on historical numbers, the business could fetch a sales premium of
up to 8 times earnings (including the value of appreciated real estate).
The primary revenue stream for the business will come from the sale of organic soybeans to the general
public (directly from the organic farm) as well as through local distribution channels such as restaurants,
hotels, supermarkets, and small retailers. In time, Management may frequently attend farmer’s markets
that will allow the business to further divest inventories.
4.0 Strategic and Market Analysis
This section of the analysis will detail the economic climate, produce industry, the customer profile, and
the competition that the business will face as it progresses through its business operations. Currently,
the economic market condition in the United States is sluggish. This slowdown in the economy has also
greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this
sluggish will continue for a significant period of time, at which point the economy will begin a prolonged
recovery period. This should have only a modest impact on the Company’s ability to generate revenues
from its organic farming operations.
Within the United States, there are approximately 6,000 farms that specialize in the production of
organic produce (including soybeans). Each year, these businesses generate almost $8 billion of
revenues and provide jobs to more than 70,000 people. Annual payrolls in each of the last five years has
exceeded $1 billion. This is a mature industry, and the expected future growth rate is expected to equal
that of the general economy. The demand for fruit has continued to remain strong despite the current
economic climate.
The Soybean Farm’s average client will be a produce distributor, restaurant, hotel, or supermarket in the
Company’s target market. Common traits among clients will include: • Annual revenues exceeding
$1,000,000 • Operates no more than 25 miles from the Company’s location. • Will spend $5,000 to
$30,000 with the Company on an annual basis.
The Soybean Farm intends to maintain an extensive marketing campaign that will ensure maximum
visibility for the business in its targeted market. Below is an overview of the marketing strategies and
objectives of the Company.
• Establish relationships with organic produce distributors, retailers, and restaurants throughout the
target market.
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper
advertisements, and word of mouth advertising.
• Develop an online presence by developing a website and placing the Company’s name and contact
information with online directories.
Mr. Doe intends on using a number of marketing strategies that will allow the Soybean Farm easily
target buyers within the target market. These strategies include traditional print advertisements and ads
placed on search engines on the Internet. Below is a description of how the business intends to market
its services to the general public. The Soybean Farm will also use an internet based strategy. This is very
important as many people seeking local services, such as organic soybean farming operations, now the
Internet to conduct their preliminary searches. Mr. Doe will register the Soybean Farm with online
portals so that potential customers can easily reach the business. The Company will also develop its own
online website showcasing the Soybean Farm facility, its inventory of organic produce, preliminary
pricing information, and contact information.
5.3 Pricing
In this section, describe the pricing of your services and products. You should provide as much
information as possible about your pricing as possible in this section. However, if you have hundreds of
items, condense your product list categorically. This section of the business plan should not span more
than 1 page.
In this section of the business plan, you should write a two to four paragraph biography about your work
experience, your education, and your skill set. For each owner or key employee, you should provide a
brief biography in this section.
7.0 Financial Plan
• The Soybean Farm will have an annual revenue growth rate of 10% per year.
• The Owner will acquire $900,000 of debt funds to develop the business.
During times of economic recession or a sluggish economy, the Company may have issues with top line
income as ranchers scale down their buying activities and farmers cut back on capital expenditures.
However, the demographics target by the Company have tremendous economic staying power, and as
such, declines in general economic productivity should have only a moderate effect on the Company’s
revenues.
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