Part I: Marketing Channel Systems

CHAPTER 1 Marketing Channel Concepts

Learning Objectives

①The growing importance of marketing channels

Why the growing importance of marketing channels?

a. The explosion of information technology and E-commerce
Part I: Marketing Channel Systems
CHAPTER 1 Marketing Channel Concepts: Learning Objectives

b. A greater difficulty in gaining a sustainable competitive advantage

Objective#1 The growing importance of marketing channels

Part I: Marketing Channel Systems
CHAPTER 1 Marketing Channel Concepts: Learning Objectives

b. A greater difficulty in gaining a sustainable competitive advantage

c. The growing power of distributors,

especially retailers in marketing channels

d. The need to reduce distribution costs

Objective#1 The growing importance of marketing channels

Part I: Marketing Channel Systems
CHAPTER 1 Marketing Channel Concepts: Learning Objectives

c. The Growing Power of Distributors,

especially Retailers in Marketing Channels

Objective#1 The growing importance of marketing channels

Part I: Marketing Channel Systems
CHAPTER 1 Marketing Channel Concepts: Learning Objectives

d. The need to reduce distribution costs

Objective#1 The growing importance of marketing channels

 Part I: Marketing Channel Systems
Objective#2 The definition of marketing channels

②The definition of marketing channels

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

 Part I: Marketing Channel Systems
Objective#2 The definition of marketing channels

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#3

③How Marketing Channels

Relate to Strategic variables in the Marketing Mix

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#3

③How Marketing Channels

Relate to Strategic variables in the Marketing Mix

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#3

③How Marketing Channels

Relate to Strategic variables in the Marketing Mix

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#4
④The flows in the marketing channels and their relationship
to channel management

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#4
④The flows in the marketing channels and their relationship
to channel management

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#4
④The flows in the marketing channels and their relationship
to channel management

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#4
④The flows in the marketing channels and their relationship
to channel management

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#4
④The flows in the marketing channels and their relationship
to channel management

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#4
④The flows in the marketing channels and their relationship
to channel management

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#5

⑤The Principles of Specialization,

Division of Labor & Contactual Efficiency

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#5

⑤The Principles of Specialization,

Division of Labor & Contactual Efficiency

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#5

⑤The Principles of Specialization,

Division of Labor & Contactual Efficiency

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Objective#6

⑥The Difference between

The Concepts of Channel structure
& of Ancillary Structure

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Discussion Question #1 ROCKAUTO.COM CLAIM

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Discussion Question #1 ROCKAUTO.COM CLAIM

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Discussion Question #3MOBILE PHONE COMMERCE

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Discussion Question #5 Financial Investment

CHAPTER 1 Marketing Channel Concepts: Learning Objectives

Part I: Marketing Channel Systems
Discussion Question #5 Financial Investment

CHAPTER 1 Marketing Channel Concepts: Learning Objectives