Business Plan

Prepared by: Louis Wong

Founder of LyteProtein
 FOUNDER'S CONTACT COMPANY OVERVIEW

info@lyteprotein.sg LyteProtein is found

to provide a vegan
+65 90887477 alternative to the
growing fitness
comunity in asia
Louis Wong

LOCATION MILESTONE

(To be achieve within 2 years)

Establish our presence in Singapore

Our Manufacturing MILESTONE #1 -
Partner & Malaysia

Establish oversea distribution
MILESTONE #2 -
network. Mainly China, Indonesia
Our Headquarter
MILESTONE #3 - Expand our product line assortments
PRODUCTS

SUPERFOOD BLEND

3 Variant
French Vanilla
Dark Chocolate
Apple Cinnamon
OUR MISSION

LyteProtein is born from the belief that the

cleanest form of fitness nutrition comes from
Mother Nature herself. Our mission is to provide an
organic vegan alternative to the growing health
conscious community. We believe that nutrition
can be clean, green and tasty.
 OUR PRODUCTS
AND IT'S UNIQUE SELLING POINT

CLEAN AND GREEN MORE THAN JUST RIDING THE TREND

PROTEIN POWDER
Our protein powder are made of only They are enriched with Superfood like Consumers are more health-conscious
natural plant based ingredients chia seeds, maca powder and tumeric than ever towards their diet
for additional benefits.
 THE PROBLEM

VEGAN QUALITY FAIR

FOOD SUPPLEMENTS PRICING

Lack of vegan food Plant based protein options Overseas plant protein are
variation in Singapore are limited. Most are dyed expensive and shipping
with artificial ingredients takes time
 OUR TARGET

AUDIENCE
LET'S CALL THEM EDDY AND JANE

COMMON OBJECTIVES
27/F 31/M
Both Eddy and Jane adopt an active lifestyle and
Role: Talent Acquisition Role: Gym Trainer/Influencer
have a clean balanced diet. Jane sign up with
Workplace: Michael Page Workplace: Virgin Active
Crucycle and attend the class 2-3 times a week
Marital Status: Single Marital Status: Engaged
while Eddy trains 6 times a week.
A quick yet nutritional product. A protein powder that has no
WHAT THEY LOOK FOR
Better if the products are vegan artificial flavoring, additives,
friendly fillers and added sugar

HOW WE CAN PROVIDE

Our products are plant based and we added chia seeds Our products suits Eddy because it is clean and all
for the omega-3 and fiber on top of the protein she gain ingredients used are natural. We added tumeric
to build lean muscle. Nutritional, tasty and fuss-free extract to optimize his muscle recovery time
OUR SOLUTION

Our LyteProtein powder are suitable for everyone who are looking:

TO ADOPT TO TAKE TO BE

PLANT BASED CLEAN BUDGET

DIET PROTEIN CONSCIOUS
 THE

COMPETITORS

SUPERFOOD BLEND 100% VEGAN PEA PROTEIN PEA PROTEIN

24G PROTEIN

FUNCTIONAL FOOD

NO ARTIFICIAL
FLAVORING AND
SWEETENER

ORGANIC INGREDIENT
 OUR

BUSINESS TRACTION

PHASE PHASE PHASE PHASE

01 02 03 04
THE PILOT THE SCALE UP THE EXPANSION THE NEW WORLD
July 2020 DEC 2020 MAY 2021 APR 20221
Official launch of LyteProtein Establish distribution channel Identify key market area in Asia Expand sales channel by
store. Malaysia market countries exploring new ideas
Social marketing will launch 6 Launch of new product line Establish new distribution Increase our product line
weeks prior. Building oversea brand channel and strengthen relation Maintain strong relation with key
Focus on branding awareness with current distribution partners distribution partners
UNIT COST/PROFIT

MARGIN

$52SGD PACKAGING $22.50SGD

RETAIL COST NET
PRICE $1SGD PROFIT

MARKETING RENTAL PRODUCT

COST COST COST
$3SGD $2.50SGD $21SGD

*Note that cost price are based on min. MOQ tier price. Higher tier qty will allow us to achieve
10-25% discount off current price
 OUR

FINANCIAL FORECAST

REVENUE EXPENSES & COSTS NET PROFIT

$250,000

$200,000

$150,000

$100,000

$50,000

$0
Year 1 Year 2
 THE

USE OF FUNDS
HOW IT WILL BE UTILIZED

Product Development
40%

Marketing Cost
50%

Operational Cost
10%
 THANK YOU FOR YOUR

TIME
WWW.LYTEPROTEIN.SG

@lyteprotein.sg facebook.com/lyteprotein +65 90887477