The 5 Key Success Factors of Business – No.

4: Marketing
Today we want to give insights into what the world’s best companies do
regarding marketing – also called customer relations, sales and
responsiveness.
As a reminder, the 5 Key Success Factors are:
 Strategic Focus (Leadership, Management, Planning)
 People (Personnel, Staff, Learning, Development)
 Operations (Processes, Work)
 Marketing (Customer Relations, Sales, Responsiveness)
 Finances (Assets, Facilities, Equipment)

Here’s what the world’s best companies do for

Success Factor No. 4, Marketing:
 We have defined target markets in which we can sustain our
advantage.
 We continuously monitor customer needs, values and satisfaction.
 Our unique brand positioning is built on a sustainable advantage.
 We attract new customers with targeted communications in multiple
media.
 We gain new customers with strategic selling and database tracking
systems.
 We manage customer expectations and perceptions to ensure
satisfaction.
 We keep customers informed in language they understand.
 We encourage customer feedback and communicate it internally to
everyone.
 We ensure customer enthusiasm with a proprietary interaction
process.
 We monitor competitor moves and market trends to be proactively
prepared.