MBA Research Topics – final Semester

I . MARKETING

Project MBA Project Topics for Marketing

No.
1 Customer preference and satisfaction level towards their
expectation with special reference to Yamaha motor bikes
(MBA Marketing)
2 A study on credit card users in [ABCD] city (MBA Marketing)
3 A study on awareness and acceptance level of MILEAP
(laptop) of HCL among chartered accountants (MBA Marketing)
4 A study on analysis of the customer satisfaction level towards
landline service provided by BSNL (MBA Marketing)
5 Advertising Strategy of the Indian Corporate World - LG
Electronics (MBA Marketing)
6 Customer satisfaction with reference to financial services in
DJS Stock and Shares Ltd (MBA Marketing)
7 A Market Study about Laser Toner (MBA Marketing)
8 A study to evaluate the banking service provided to SME
customers by ICICI Bank (MBA Marketing)
9 Customer experience management in personal loan (MBA
Marketing)
10 Effectiveness of training and development with special
reference to Voltas Limited (MBA Marketing)
11 A study to identify the retail penetration level of Airtel pre paid
cards (MBA Marketing)
12 A comparative study on consumer behaviour about Colgate
and Pepsodent paste (MBA Marketing)
13 A study on the customer perception of mobile phone service
providers in [CITY] with special reference to BSNL (MBA
Marketing)
14 A study on factors influencing the disconnection of land lines
of BSNL (MBA Marketing)
15 Factors affecting dealer performance to evolve a strategy for
increasing market share of TATA Indicom (MBA Marketing)
16 A study to identify why the std usage by Airtel customers in
 STATE is lesser than the national average (MBA Marketing)
17 Customer relationship management- an empirical study in
Spencers (MBA Marketing)
18 A study to identify sales management and sales leadership
(MBA - Marketing)
19 A study on identifying awareness among corporate executives
on pursuing higher studies (MBA Marketing)
20 A study on customer expectations, experience and
satisfactionlevel towards services provided at two-wheeler
exchange (MBA Marketing)
21 A study to identify the retail penetration level of airtel pre paid
cards in [city] (MBA Marketing)
22 A study on traders perception and expectation towards Anchor
electrical products in [city] (MBA Marketing)
23 A study on the awareness and acceptance level of HPP - Home
Protection Policy among the home loan takers (MBA
Marketing)
24 A study on the factors affecting dealer performance to evolve
a strategy for increasing market share of Tata Indicom in
Chennai. (MBA Marketing)
25 A study of premium credit card users for their choice and to
create a customer profile for future promotions (MBA
Marketing)
26 A study on perception of life insurance agency as a career for
Bajaj Allianz Life Insurance company limited (MBA Marketing)
27 A study on the effectiveness of services provided to private
banking customers of [Bank] (MBA Marketing)
28 Assessment about the level of awareness of speciality
services offered by kovai medical center and hospital in the
[Region] (MBA Marketing)
29 A comparitive study on customer preference on mobile
communication with reference to the service provided by
private (Airtel) and public (Bsnl) (MBA Marketing)
30 A study on customers expectations and satisfaction level
towards after sales service provided at ABC Motors (MBA
Marketing)
31 A study on general awareness on non-life insurance policies
 (MBA Marketing)
32 A study on market feasibility of bulk selling of international
long distance calls for Airtel (MBA Marketing)
33 A study on the perception of home insurance customers
towards advertising at ICICI Lombard General Insurance
Company Ltd (MBA Marketing)
34 A study on how CBD will be a potential channel in bridging the
geographical barrier in insurance sale for icici prudential (MBA
Marketing)
35 A Study on Purchase Behaviour of Mobile phone among women
segment (MBA Marketing)
36 A study on customer experience management - CEM in
personal loan (MBA Marketing)
37 A study on awareness and expectations of industrial entities
with respect to mortgage programmes offered by Citi Financial
(MBA Marketing)
38 A study to evaluate the banking services provided to SME
customers (MBA Marketing)
39 A study on existing customers perception towards tax saving
& ULIP products of ICICI Prudential Life Insurance (MBA
Marketing)
40 A study on customer feedback about Centurion Bank of Punjab
services (MBA Marketing)
41 A study on trading behavior of investors at Reliance Money
(MBA Marketing)
42 Expansion of Blackberry in retail market through retail
auditing, marketing, research and survey (MBA Marketing)
43 Brand awareness of Spencers & its comparative analysis with
Big Bazaar & other retail organizations (MBA Marketing)
44 A project report on Apollo tyres brand image. (MBA Marketing)
45 Project report on consumer behaviour of HMT - Hindustan
Machine Tools (MBA Marketing)
46 Studying the influence of factors affecting purchase behaviour
of customers towards Life Insurance products (MBA
Marketing)
47 A study on distribution channel adopted by the Times of India
to its existing customers (MBA Marketing)
48 Effectiveness of Retailing Mix in Big Bazaar (MBA Marketing)
49 Radio as a promotional tool an exploratory study (MBA
Marketing)
50 A study on dealers perception in ABCD Apparels (MBA
Marketing)
51 A study on customer satisfaction towards Ventura Pumps
(MBA Marketing)
52 A study on retailers satisfaction with special reference to
Suguna poultry farm (MBA Marketing)
53 A study on the consumer perception of HYUNDAI [Car Model]
Cars (MBA Marketing)
54 A competitive analysis and study in Indian Telecom Sector
(MBA Marketing)
55 A study on Future of BPO (MBA Marketing)
56 A study on factors affecting customers preference towards life
insurance policies
57 Emergence of E-Commerce - A brief history - Indian scenario
(MBA Marketing)
58 Emergence of Internet Marketing -Origins, Needs, Challenges
and Opportunities (MBA Marketing)
59 Internet Marketing Strategies - approaches and challenges :
an overview (MBA marketing)
60 Customers First, Employees Later Service Marketing Overview
- (MBA Marketing)
61 Effectiveness of Online Classifieds Website (MBA Marketing)
62 Service Quality and Consumer satisfaction of Maruti Service
Centers (MBA Marketing)
63 Customer satisfaction of Kent waterpurifier (MBA - Marketing)
64 Marketing through social media and bookmarking sites (MBA -
Marketing)
65 Measurement of Brand awareness and brand perception of
Mobile Phone Company (MBA - Marketing)
66 Study of consumer behavior in Automotive industry (MBA
Marketing)
67 A Study on Online Marketing (MBA Marketing)
68 Planning for Internet Marketing - broad guidelines : A case
 study (MBA Marketing)
69 B2C Marketing strategies on Social Media (MBA Marketing)
70 Factors influencing Customer Buying Decisions - a Case Study
- (MBA Marketing)
71 Consumer behaviour on Airtel (MBA Marketing)
72 Customer focus - A key to service marketing - MBA Marketing
73 Effect of branding on consumer buying behavior - MBA
Marketing
74 B2B Marketing strategies on Social Media - MBA Marketing
75 Social Media Marketing (MBA Marketing)
76 Key features of Social Networking sites (MBA Marketing)
77 Marketing through social news and bookmarking sites (MBA
Marketing)
78 Websites and Portals - leverage in Marketing effectiveness : A
Case study (MBA Marketing)
79 Introduction to Services Marketing (MBA Marketing)
80 Measuring the impact of social media marketing campaign
( MBA Marketing)
81 Impact of Brand Positioning on Consumer Learning and Brand
Loyalty (MBA Marketing)
82 Importance of Consumer Buying Behaviour (MBA Marketing)

II. FINANCE

Project MBA Project Topics for Finance

No.
1 Investment analysis of [Company] (MBA Finance)
2 A Study on Working Capital Management (MBA Finance)
3 Financial planning for salaried employee and strategies for
tax savings (MBA Finance)
4 Testing MBA
5 A study on Cost And Costing Models in Company (MBA
Finance)
6 Investment awareness in financial asset and preference of
financial intermediaries in equities trading (MBA Finance)
7 A study on perception of investors investing in life insurance
(MBA Finance)
8 Impact of earnings per share, dividend per share and price
earning ratio on share market price movements NSE (MBA
Finance)
9 Comparative analysis on the performance of sectorial, multi-
sectorial and equity diviersified mutual funds (MBA Finance)
10 A study to assess the perception of mutual fund investors
(MBA Finance)
11 A comparative study of traditional products with new UIL
products (MBA Finance)
12 Indian Infrastructure Sector Growth in terms of equity
research report (MBA - Finance)
13 A Study on Cash Management of ABC Company (MBA Finance)
14 A Study On Financing Self-Help Groups NBFC (MBA Finance)
15 A study on whether taxation is a selling tool for life insurance
(MBA Finance)
16 A comparative analysis of performance of mutual funds
between private and public sectors (MBA Finance)
17 A survey on the preference of salaried class on various
investment options available (MBA Finance)
18 A study on investment pattern and preference of retail
investors (MBA Finance)
19 A study on investment options and investors attitude towards
investment in private insurance companies (MBA Finance)
20 A study on investment pattern with special reference to small
and medium capitalization companies (MBA Finance)
21 An analysis of various investment avenues with special
reference to mutual funds (MBA Finance)
22 Risk perception and portfolio management of equity investors
(MBA Finance)
23 A study on investor awareness towards commodity market in
Karvy Stock Broking Limited (MBA Finance)
24 A comparative analysis of performance of mutual funds
between private and public sectors (MBA Finance)
25 Analysis of working capital management at Videcon (MBA
Finance)
26 A study on ratio analysis with reference to Vizag Port Trust
(MBA Finance)
27 The Gold Monetizaion Scheme - its impact on the Indian
Banking system and the Indian economy (MBA Finance)
28 SWIFT - How it Works: Gains and Risks (MBA - Finance)
29 FMC merges with SEBI - First ever merger of two regulators in
India (MBA Finance)
30 Inventory Management & Budgetory Control System (MBA
Finance)
31 Investment in Tax Saving products-an overview (MBA
Finance)
32 Systematic Investment Plan as a stability builder for Retail
Investor (MBA Finance)
33 Income Tax Planning in India (MBA Finance)
34 Multi Level Marketing (MLM) in the Indian scenario - MBA
Finance
35 Electronic Payment : current scenario and scope for
improvement (MBA Finance)
36 Senior Citizen Investment Portfolio - A Case Study (MBA
Finance)
37 Retail Banking transformation story in post-liberalized India
(MBA Finance)
38 Investment vs. Savings - risks and opportunities - A Case
Study (MBA Finance)
39 Ratio Analysis: A tool of Financial Statement Analysis (MBA
Finance)

III. HUMAN ESOURCES

Project MBA Project Topics for HR

No.
1 Awareness and effective utilization of ESI benefits (MBA HR)
2 A study on satisfaction level of employees with special
 reference textile industry (MBA HR)
3 A study of exit interview in relation to employer branding
(MBA HR)
4 Emotional Intelligence and Quality of Work Life among
employees of HCL-BPO (MBA HR)
5 Employees perception about organizational HR practices and
culture (MBA HR)
6 Influence of organizational climate on employee commitment
and job satisfaction (MBA HR)
7 Scientific Screening process in a Recruitment Consulting Firm
(MBA HR)
8 Effectiveness of Organisational Culture in Hyundai Motors
(MBA HR)
9 Satisfaction level of the employees on the various welfare
facilities provided by ABC industries (MBA HR)
10 A study on performance appraisal of an employees at
Company (MBA HR)
11 A Study on Organizational Culture and its Impact on
employees behaviour (MBA HR)
12 A study on identifying awareness among corporate executives
on pursuing higher studies from top B schools (MBA HR)
13 A study on training and development of executive in the
Himalaya drug (MBA HR)
14 A study to analyse the effect of implementation of 360 degree
performance appraisal technique (MBA HR)
15 Effectiveness Of The Existing Appraisal System At Indian
Airlines And To Suggest Measures For The Improvement Of
The System (MBA HR)
16 A comprehensive study on work-life balance (MBA - HR)
17 Impact of intra organisational relationship on organisational
effectiveness at Company. (MBA HR)
18 A study on the effectiveness of existing performance
appraisal system in Company (MBA HR)
19 A study on employee morale at Company (MBA HR)
20 A study on the effectiveness of performance appraisal in
managerial employees of a Bank (MBA HR)
21 A study of labour welfare measures at SAIL (MBA HR)
22 A study on effectiveness of organisation climate in Company
(MBA HR)
23 Study on absenteeism of workmen in MRF Ltd. (MBA HR)
24 A study to identify the potential advisor for ICICI Prudential
Life Insurance Company Ltd Bangalore. (MBA HR)
25 A comparative study on the effectiveness of search methods
in a recruitment consulting firm. (MBA HR)
26 A study on the challenges faced in identifying potential
advisor for ICICI Prudential (MBA HR)
27 A study on corporates and job seekers potential (MBA HR)
28 A study on the executives perception regarding the Training
and development system (MBA HR)
29 A study on employee motivation (MBA HR)
30 A study on employee retention techniques of Company (MBA
HR)
31 A detailed study of promotion and reward policy of an
organisation (MBA - HR)
32 Women at workplace : Geographically mobile, Qualified and
Liberated - A Global Phenomenon (MBA - HR)
33 Need and imperative of Induction and Orientation processes :
an overview (MBA - HR)
34 A comparative study on employee motivation in it -and
banking sector between Infosys and SBI (MBA - HR)
35 Prevention of Industrial Accidents: Measures and Challenges
(MBA HR)
36 A Detailed Study of Promotion and Reward Policy of State
Bank of India - SBI (MBA HR)
37 Training as a HRD tool with reference to ABC Company (MBA
HR)
38 Employee attrition and retention strategies in BPO industry
(MBA HR)
39 Study on Job Satisfaction of teachers in private schools (MBA
- HR)
40 A Study on the Importance of Cross-Cultural Training in
Effective Management of MNCs (MBA - HR)
41 Strategic Rewards Systems - an overview (MBA - HR)
42 Role of HR in NGO (MBA - HR)
43 Training Need Analysis - process steps : an overview (MBA -
HR)
44 A study to identify what motivates staff towards better
performance in hotel industry (MBA HR)
45 A Study of Performance Management in Bharti Airtel (MBA HR)
46 Leaders Vs Managers - myths & reality - A case study (MBA
HR)
47 Human Resource Information system (MBA HR)
48 Training and development (MBA HR)
49 Wage Differentials - occupational vs. skills - an overview (MBA
HR)
50 Teacher Employee satisfaction at vocational education (MBA
HR)
51 A study on the performance appraisal at Sahara India Pariwar,
Lucknow (MBA HR)
52 Future Trends in Recruitment- India and Overseas (MBA HR)
53 A detail study on selection and recruitment process at a
[Compnay] (MBA HR)
54 Study the Employees Job Satisfaction at ABC Infra Projects
Pvt. Ltd. (MBA HR)
55 A study of job satisfaction among employees of Oil and
Natural Gas Corporation (MBA HR)
56 Need for Strategy for Training and Development - an overview
(MBA - HR)
57 Case Study on Employee Motivation in an Organization (MBA
HR)
58 Executive perception on training & development system (MBA
HR)
59 Work-Life Balance - need and imperative as an HR initiative
60 Effectiveness of induction and orientation programme in auto
sector (MBA HR)
61 A systematic study on school management and teacher staff
selection process (MBA HR)
62 HRIS implementation challenges and solution : an overview
 (MBA - HR)
63 Effectiveness of Reward System on Motivational Level of
Employees (MBA HR)
64 Importance of Recognition For Employees In Rewards System
(MBA HR)
65 Sources of Recruitment - global scenario : brief study (MBA
HR)

MBA Dissertation Topics

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1. The influence of organizational culture on innovation management

2. The effect of environmental issues on business management in today’s world
3. The influence of leadership skills on organizational management
4. Investment strategies; an analytical overview
5. Start-ups and the influence of online marketing on them
6. Direct marketing vs. Creative Marketing; Evaluation and Analysis
7. Consumer Behavior and the Influence of advertising
8. An analysis of risk management in banking sector
9. Organizational profit and the influence of employee turnover
10. Analysis of macroeconomic factors
11. The impact of globalization on small scale industries
12. Analysis of data management in the workplace
13. The effect of e-commerce industry in today’s world
14. Is trade union advantageous for the employees or the employers?
15. Global economic crisis and its effect
16. Facing conflict at work and how to deal with it efficiently
17. Workforce diversity and is it managed in the workplace
18. Can effective leaders at workplace improve the overall productivity of the business?
19. Overcoming leadership scams and how big companies manage doing so
20. The benefits and disadvantages of online business and offline business
21. What role has a country’s economy to play in domestic businesses?
22. The concept of sustainable business technicalities and its effect
23. The concept of incentives and retirement bonus made available in several business houses
24. How can small scale businesses increase brand awareness more effectively?
25. Older employees in workplaces and how they are being treated
26. How can brands convince and motivate prospective buyers in purchasing electronic
gadgets?
27. Local marketing technicalities that can be profitable in the global market as well
28. What factors are responsible for business’s profit?
29. International business and the prospective limitations faced by the trade
30. How e-commerce websites and businesses decide business profitability
31. How can an efficient internal audit be conducted?
32. What is the influence of retail layout on retail business?
33. The functionality of foreign exchange dealers; analysis and evaluation
34. The utilization of human resource in large firms
35. Information systems and their functionality
36. A critical comparison between the financial conditions of two different organization
37. Can social media platforms be used as an effective marketing tool?
38. What technical skills and analytical concepts can help an individual in taking efficient
financial decisions?
39. How can one manage different types of people in a single team?
40. Controlling operation of a company using corporate governance
41. What efficient marketing tools and techniques can convince people to buy baby foods
42. The influence of currency exchange rates on stock market
43. How can one manage employee conflict in start-ups
44. What effective remedies can help an organization overcome loss faster
45. How can one increase product visibility with the help of offline advertisement?
46. How to use online advertising tools and increase business visibility in a better and more
effective way?
 47. How important it is to raise brand awareness and ensure recall values among prospective
clients?
48. The concept of micro finance and its impact
49. The influence of TQM in today’s world
50. The influence of knowledge management

Finance MBA Research Topics

 External Finance and Firm Performance, Evidence From China

 An Analysis and Evaluation of Investment Strategies
 The Future Of Secularization, Is Secularization History? Its Impact
And Influence On The Banking Sector
 An Analysis into the Effectiveness of Margin Financing. A UK
Based Exploratory Study
 The Impact Of Asset Allocation Between Stocks And Bonds On
The Portfolio Performance

Marketing MBA Dissertation Topics

 The Influence of Advertising on Consumer Behavior
 Brand Design and its Effects on Consumer Purchasing
 An Investigation into the Effects of E-Marketing and Online
Animated Advertising on Consumer Buying Behavior
 Impact of Online Marketing on Small Organisations
 Creative Advertising versus Direct Marketing

Human Resource Management Dissertation Topics

 Impact of Employee Empowerment to Enhance Job Satisfaction
within Vodafone UK
 Can Flexible Working Act as Employee Recruitment and Retention
Tool? A Study of NHS Direct
 Impact of Employee Turnover on Organisational Profitability
 An Investigation into Employee Retention and Commitment
through the Deployment of Best HR Practice
 The Role Played by Human Resource Management in Business
Growth. A Study of Tesco