Business Plan

Vela the Nepali Kitchen

Jamsikhel
Laitpur,Nepal

Santosh Kurmar karki

Akash Neupane President
President
New Baneshor Kathmandu
New Baneshor Kathmandu
Phone: 9842655126 Phone: 9814910590
Email:mail.com neupaneaksh@gmail.com
1 Executive Summary

1.1 The Quick Pitch

‘Hamro Desh Hamro Khana ‘
A brand new restaurant mainly focused on Nepali & Newari Cuisine at the heart of the K-town,
Durbarmarg.
Serving local food to promote local neplai dishes.

1.2 The Problem

Jhamsikhel is also known as restaurant hub, we can find continental as well as other cuisine here and
there in every street but we rarely find Nepalese food so my business plan is to open vela the nepali
kitchen on the heart of lalipur i.e jhamsekhel.

1.3 The Solution

Tourist are attracted by Patan Durbar square and their motive is visit local areas and taste local food. SO
opening Vela the nepali kitchen oveter can solve the problem of tourist to have local food with local
ambience as well as the local peoples can also get benefit directly as well as indirectly.

1.4 Keys to Success

New Concept
New Dishes
New taste
Promoting Locals

2 Our Team & Organization

2.1 Mission Statement

Hamro Desh Hamro Khana

2.2 Management & Team

Professional and Advisory Support

Board of Directors Akash Neupane / Santosh Kumar Karki
Management Advisory Board Dr Kalpana Mishra
Legal Representative Krishna Suwal
 Accountant Pawan Bastola
Insurance Agent Abiral Sakya
Banker Sudip Thapa Magar
Consultant(s) Kalprit Pandey
Mentors and Key Advisors Dr Narendra Shrestha

2.3 Company Goals and Objectives

Our Goal is to Promote Nepali Cuisine locally and internationally along with the development of local
community
Provide healthily food
Focus on Organic Ingredient
Local employment Emphasis
Know the world by Food
Providing nutritious diet along with training to new learners

3 Products & Services

 Food & Beverage
 Organic Food
 Pickel
 Local Paintings
 souvenir
 Tradition Dress

4 Market Analysis
 Young Couples
 Families
 Older Couples

4.1 Competition
Moderate Completion

 Tamrid Resturent
 Gimbu Thakali
Both Are oprating Contenental Menus
We are focus on Nepali food

4.2 Customer Acquisition

 Making Advertisement
 Public Announcement
 Invitation
 Social Media Bosting
  Organizing Corporate Meeting of various Organization

4.1 Pricing Strategy and Revenue Model

1St Phase (3 Months )

Cost To cost
2nd Phase
Increase the menu price to mmet the 25 % Profit
Start-up Requirements  

Start-up Expenses  
Fixed Costs
Legal and Permits
500,000.00
Stationery and Supplies
180,000.00
Insurance
50,000.00
Rent
200,000.00

Office Equipment 1,500,000.0

0
Website Development
5,000.00
Print Advertisements
40,000.00
Brochures
30,000.00

Total Fixed Costs 2,505,000.0

0
Average Monthly Costs
Rent
200,000.00
Utilities
40,000.00
Salaries / Wages
200,000.00
Total Average Monthly Costs
440,000.00
x Number of Months:
6.00
Total Monthly Costs
 2,640,000.0
0

Total Startup Expenses 5,145,000.0

0

Start-up Assets  
Owner Funding

Owner 1 Cash 1,500,000.0

0

Owner 2 Cash 1,500,000.0

0
Other  

Total Owner Funding 3,000,000.0

0
Loans
Bank Loan 1
500,000.00
Bank Loan 2
500,000.00
Other  

Total Loans 1,000,000.0

0
Other
Grant 1
500,000.00
Grant 2
645,000.00
Other  

Total Other Funding 1,145,000.0

0

Total Start-up Assets 5,145,000.0

0
Br+A1:D33eak-Even Analysis  
Selling Price (per unit) 40,000.00

FIXED COSTS  
Advertising
1,000.00
Accounting
5,000.00
Insurance
5,000.00
Manufacturing
20,000.00
Payroll
200,000.00
Rent
200,000.00
Supplies  
Taxes  
Utilities
50,000.00
Other (specify)
50,000.00
Total Fixed Costs
531,000.00

VARIABLE COSTS Per Unit

Variable Costs based on dollar amount per unit
Cost of Goods Sold
20,000.00
Direct Labor  
Overhead  
Other (specify)  
Total  
20,000.00

Variable Costs based on percentage per unit

Commissions
-
Other (specify)  
Total  
-
   
Total Variable Cost per Unit
20,000.00
  Contribution Margin per Unit
20,000.00
  Contribution Margin Ratio
0.50

Break-Even Point  
Break-Even Units
27.00

Break-Even Sales 1,062,000.0

0

Thank You
Akash Neupane