Marketing is the activity, set of institutions, and processes for creating, communicating,

delivering, and exchanging offerings that have value for customers, clients, partners and
society at large. The marketing mix is a crucial tool to help understand what the product
or service can offer and how to plan for a successful product offering. The marketing
mix is most commonly executed through the 4 P’s of
marketing: Price, Product, Promotion, and Place.
(https://study.com/academy/lesson/introduction-to-marketing-definition-and-
applications.html)

The marketing strategy of Jollibee Foods Corporation contributes to their continuous

success and development. The primary target market of JFC are kids, adults, and even
families who are looking for budget-friendly or quick meals. It gives an option to avail
kiddie meals with a toy in order to get kids attention while at the same time serving them
good meals. Also, it serves the adults who are always in a rush, and families for their
simple celebrations. It provides budget-friendly and high quality meals. In addition, it
offers value meals, group meals, and also food discounts especially when they
celebrate stores anniversaries. The product of JFC are mouth-watering and made to
appeal the Filipinos tastes. It serves localized dishes that are exactly as Filipinos want
them done. Moreover, it always innovate their product depending to the current season.
Moreover, it gives importance to their customers request such as when their customers
wish to make a product back in their menu. It uses various media for promoting their
brand using television, radio, newspaper, print advertising, and more. It hires highly paid
actors, actress, and influencers to promote their product. Hence, commercials and
advertisements of are always eye-catching and usually go viral in social media. It outlets
are usually located where most of the Filipinos are gathered. In addition, some outlets
can be found in good, high traffic, and convenient locations

Strength: strong financial performance

Weakness: lack of brand presence overseas as compared to locally