YEDI, Manager – Communication and External Relation

VACANCY ANNOUNCEMENT
Job Title: YEDI, Manager – Communication and External Relations
Reports To (Title): Executive Director

Type Full Time – Job

Location: Lagos
Start Date: Immediately

Youth Empowerment and Development Initiative (YEDI) seeks to hire a full-time Communication and
External Relations Manager (CERM) to join its team.
Background

YEDI is a Nigerian nonprofit organization that has benefited more than 200,000 young people in schools
and community sites in Lagos, Abuja, Akwa-Ibom, and Ogun, with evidence-based programs designed to
build young people’s assets, facilitate their access to health services, and promote their adherence to healthy
behaviours. YEDI equips adolescents (age 10–19) with comprehensive sexual and reproductive health
information through the Grassroot Soccer SKILLZ programs. YEDI programs target the most vulnerable
youth at risk of sexual and reproductive health misinformation, HIV, GBV, and other adverse health
challenges, including out-of-school and street children. YEDI also manages five HELLO Lagos Youth-
Friendly Centres for the Lagos State Ministry of Health with UNFPA funding.

Overview
The CERM, reporting to the Executive Director and Program Director, will drive the design and effective
delivery of YEDI’s communications strategy, lead campaigns, strengthen external relations and increase
the visibility of our work across Nigeria. S/he will lead the communication planning and execution for all
our programs, delivering creative, robust, clear, and data-driven communications to key audiences and
diverse stakeholders, to ensure YEDI’s organizational and program impact is well documented and
reported.
Key Accountabilities:
Communication Strategy and Public Relations

 Design and implement strategic communication plans for the organization and its programs, to
enhance the impact of YEDI’s work and enhance its voice in the sector.

 To ensure all communications activities undertaken are monitored, evaluated, and inform future
work, producing insights reports for the team, donors, our Board and other stakeholders

 Cultivate mutually beneficial relationships with media firms, agencies and ensure maximum
publicity for the YEDI Brand.

 Effective reputation and crisis management.

 Coordinate press activities.

 Develop and implement marketing plans for the organization, its programs, and activities.
 YEDI, Manager – Communication and External Relation

Digital Marketing

 Coordinate the creation of multimedia productions for the organization including commercials,
short documentaries, audio messages and videos in various formats.

 Coordinate and supervise the creation of content and leads on social media to drive publicity for
YEDI’s programs and events (e.g. Twitter, Instagram, Facebook, LinkedIn, YouTube, blog etc),
also monitor & report performance metrics quarterly.

 Manage and oversee the digital fundraising activities of the organization.

Branding, Corporate Communications and Events

 Oversee and manage the activities relating to the production and distribution of branding materials
for YEDI and all its programs/events e.g. banners, T-shirts, flyers etc.

 Ensure adherence to brand ideals in all external and internal communications and events.

 Manage the production of corporate materials used in stakeholder engagement.

 Manage internal and external communications of the organization, ensuring that the message is
consistent with the mission and values of YEDI and engaging. Tailor messages to increase
awareness and to maximize the potential of various channels.

 Ensure the regular and timely production and distribution of YEDI’s biannual newsletter, annual
reports and other publications related to the organization or its various program activities.

 Ensure all YEDI events are effectively branded as required in full compliance with grants, contracts
and agreements
Partnerships & Relationship Management

 Liaise with the Executive Director to create and implement communications, public relations,
media and branding strategy to strengthen YEDI’s reputation, visibility and social influence.

 Identify key media and key journalists and foster the relationship with them to proactively position
the organization`s topics and massages in the national news agenda.
 Providing leadership in coordinating media involvement in the YEDI activities; including press
releases and coverage, special features and airing of events in print and electronic media
 Plan and implement engagement plan for funders and partners; identify different stakeholders and
beneficiaries’ groups and determine the best way to communicate effectively with them.

 Develop and maintain relationships with YEDI’s stakeholders, conduct annual stakeholder
satisfaction surveys and reviews that feed into the program and organizational improvements, as
well as consult with programs departments on stakeholder engagement and management.

 Maintain and update YEDI’s partner database and mailing list.

Website Maintenance and Content Management

 Coordinate and manage websites- ensuring regular maintenance and up to date content that
effectively projects the YEDI brand.

 Manage and optimize SEO for the website and blogs.

 YEDI, Manager – Communication and External Relation

Qualifications and Competencies

 Minimum of Bachelor’s degree in a Communication/PR/ or any other relevant field. A postgraduate

degree is an added advantage.
 5 - 7 years’ experience in Corporate Communications, Media/Public Relations is required.
 Experience in fundraising, partnership and stakeholder management is preferred.
 Familiarity with NGO/civil society sector is as an added advantage but not compulsory.
 Proficient public speaking and facilitation skills.
 Excellent communication skills, both verbal and written, with a good command of the English
language.
 Creative thinking and an ability to understand and craft messages for a diverse audience.
 Good knowledge of graphics design and basic video editing skills is preferred.
 Experience of using customer relationship management (CRM) systems, Content Management
Systems (CMS) tools will be an advantage.
Behavioural Competencies

 Demonstrates integrity by modelling the YEDI’s values and ethical standards.

 Strong analytical, driven, efficient, innovative and problem-solving skills.
 Strong customer service skills with the ability to interact with stakeholders with top-notch
professionalism.
Location: Lagos, Nigeria.

How to Apply

Kindly send a cover letter and resume (not exceeding three pages) to recruitment@yedinaija.org with
“YEDI: Comm & Ext Rel Manager” in the subject line of the email.

Only shortlisted applicants will be contacted. Please note that this role is for a local hire.

Application Closing Date

May 20th, 2020.