CHAI SUTTA BAR

LOYALTY PROGRAM

Trisanka Banik.
Marketing.
NEED FOR CUSTOMER DATA
Generally 2.5 quintillion bytes of information are created each day - and that mind-blowing number is just
going to keep on getting higher.

Regardless of the business you work inside, the socioeconomics of your objective market, or the sorts of
products/administrations you give, you realize that gathering information about your clients causes you to
improve almost every part of your business.

What's more, despite the fact that you will be unable to catch all 2.5 quintillion bytes of shopper information,
you need to guarantee that you put the client information you do gather to the most ideal use.

The sorts of information gathered by organizations can remember data for a wellness watch, a client's IP
address, past inquiry questions, a client's area, and even the advertisements that somebody taps on the web.

The benefits of collecting data –

1. Fruitful for a deeper understanding of the market.

2. Helps in optimizing consumer database.
3. It can help in creating and improving marketing strategies.
4. The current market’s all about personalization. It greatly helps in personalizing.

USAGE OF DATA
1. Personalizing promotions –
The classic use of customer data is personalizing your offer to an individual consumer’s preferences.
Realizing singular client request inclinations and purchasing behaviors permits one to send customized
offers bound to be pertinent. A significant focal point of this sort of work is recommending new items a
purchaser may appreciate, in light of what else they request. In any case, it's not just about customized
advancements. A huge part is as yet conveying traditional mass crusades, however direct to every buyer
in the objective fragment. These might remember cold beverages for hot days, item dispatches, or regular
menus.
2. Plans for selecting sophisticated real estate areas –
Planning where to open a store is presently a mind-boggling bit of information investigation. The way a
company can utilize information for this covers each possible factor you'd anticipate. What's more, it
likewise considers a couple of you presumably wouldn't.
3. Machine maintenance –
The average in-store Chai Sutta Bar exchange is generally easing and brief span. High volumes of client
throughput is critical to the accomplishment of a store. So if a machine breaks down, it can fundamentally
upset business execution.

DATA COLLECTION METHODS –

1. Observation –
Observation strategy has involved a significant spot in graphic sociological research. It is the most
noteworthy and basic method of information assortment. Examination of survey reactions is worried
about what individuals think and do as uncovered by what they put in writing. The reactions in the
meeting are uncovered by what individuals express in discussion with the questioner. Perception tries to
 learn what individuals think and do by watching them in real life as they communicate in different
circumstances and exercises.
2. Interview –
Interview as a method of information assortment is extremely mainstream and widely utilized in each
field of social research. The meeting is, it could be said, an oral poll. Rather than composing the
reaction, the interviewee or subject gives the required data verbally in an up-close and personal
relationship. The elements of the meeting, be that as it may, includes substantially more than an oral
questionnaire.
3. Schedule –
Schedule is a lot of like the poll and there is almost no distinction between the two most definitely. The
primary distinction between these two is that while the calendar is utilized in direct meetings on direct
perception and in it the inquiries are posed and filled by the analyst himself, the poll is commonly sent to
the respondent, who tops it off and returns it to the specialist. Consequently the primary contrast
between them lies in the technique for acquiring information.
4. Projective Techniques –
The therapists and specialists had first conceived projective methods for the conclusion and treatment of
patients harassed by passionate clutters. Such methods are received to introduce an exhaustive profile of
the person's character structure, his contentions and buildings, and his enthusiastic needs. The
appropriation of such procedures isn't a simple undertaking. It requires escalated particular preparation.