Boost is one of India’s leading malt-based health food drink

launched in 1975. It is clinically proven to increase stamina by three

times (3X) more. It contains nutrients known to be essential for
oxygen utilization of the body and energy metabolism.
Fortified with 17 essential vitamins and minerals, Boost is synonymous
with stamina, energy and a winning spirit.

Boost has a legacy of iconic ambassadors who have all proclaimed that
‘Boost is the secret of my energy, right from Kapil Dev, Sachin Tendulkar,
Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli, Rishabh Pant and
Shreyas Iyer in recent times.

It is available in Chocolate flavour and continues to be a favourite health

food drink in the market. A ‘Ready to Sip’ pack called Pocket Boost is
available for on-the-go consumption.

Place in the Marketing mix of Hindustan Unilever ( HUL )

Hindustan Unilever deals in various brands and has many products under
its belt. To handle all this products and brandssuccessfully it has a
vast distribution network that includes at least two million outlets directly
and 7.7 million retail shops in every part of the country. The company also
has a direct selling network called Hindustan Unilever network (HUNL) and
under this network, Ayush Therapy markets health products,
Aviance markets beauty products, Lever Home markets home
products, D.I.Y. markets male grooming products.  In order to retain its
market hold the company has pursued an innovative mechanism for
distributing its products. In its zeal to reach the innumerable potential
consumers in urban regions and in rural areas, where there is little scope
for reaching and establishing a network, the company has simply gone
forward with no-holds barred policy and set up various networks.

The company realizes that it has an advantage over its competitors and so
has adopted various methods to reach the customers through independent
wholesale and retail outlets with a minimum of two thousand and nine
hundred stockists. Local warehouses are set up at convenient places from
where the C & F agents dispatch the items to the retailers on the stockist’s
orders.

In order to reach the rural market, Hindustan Unilever has a four-tier

system of distribution in place. The company under the Direct Coverage
Scheme has a common stockist that provides for every outlet under its
zone.  Under the Indirect Coverage Scheme, the company targets those
retailers in villages that are near urban markets. The stockist is instructed
so that heserves all the villages in its vicinity.

Price in the Marketing mix of Hindustan Unilever ( HUL )

Hindustan Unilever believes in products that are consumer friendly as this
generates huge amount of sales. For this purpose, they have kept
a simple pricing policy of low cost products so that the products could
reach a wider market. They have not compromised with the quality of the
product but have simply cut down on costing because of its wide and far-
reaching distribution policy. For some of its products Hindustan Unilever
has maintained a competitive pricing policy. As soon as its competitors
increases or decreases the prices of the products so does Hindustan
Unilever.

It is to maintain the balance of the market in the name of various discounts

or schemes like two hundred gm. of a product free with one kg of that
product. This automatically reduces the prices and as the consumers are
eager to buy at discounted rates, it does generate excess sales volume
thus resulting in extra revenues.

Hindustan Unilever tries to offer various brands with variety of products at

numerous price ranges. This is so because the consumer will buy any one
of the product according to his/her financial capability. The prices are
placed so that they are generally reasonable and at competitive rates. For
its premium quality of products it has kept a premium pricing policy as it
caters to a different section of the society, who are happy to buy branded
and premium products.

Promotions in the Marketing mix of Hindustan Unilever

( HUL )
Hindustan Unilever is a very large company with lots of brands and
products so its promotional policies are varied and extensive. It has taken
the help of advertisements to create consciousness about its products.
Sharing product knowledge through the print media like periodicals and
various newspapers is also a good promotional strategy.

 Sometimes coupons are attached with local newspapers to advertise and

promote the products. Hindustan Unilever has utilized the electronic media
for its promotions as the ads are on television at regular intervals. It has
also posted detailed information about its products along with
advertisements on the websites to maintain consumer awareness.
Hindustan Unilever has maintained attractive product appearances with
detailed and complete information about the product on its packaging in at
least three languages.

Discounts are provided along with various schemes to attract the

customers during off seasons and during special occasions.  Sales push is
also possible through various contests, free samples, and lowered prices of
introductory products and endorsement of products by celebrities. Sakshi
Talwar is associated with Vim, Yami Gautam in Kwality Walls, Actor
Kareena Kapoor is associated with Lakme, Actor Kajol is associated with
Knorr soups, and Varun Dhawan in Ponds men’s range and Anoushka
Sharma is associated with Bru. In order to arouse the interest of the
consumers various staffs’ are hired who provide a live product
demonstration through the stalls at particular public places