TO: ARAFAT SAUDAGAR

CASE: Cane`s Gone international

Raising Can`s is a fast-food chicken finger established based in Baton
Rouge, Louisiana. Cane`s restaurants are popularly throughout the Gulf
South. Cane`s recently has been approached by people interested in
opening Cane`s restaurants in other countries. The best contact is an
Australian. However, Cane`s has also been approached about outlets in
Montreal’s, Quebec, and in Monterrey, Mexico. Cane`s prepares high-quality
fried chicken fingers and a limited menu consisting of fingers, fries, slaw,
and lemonade.

ANSWER

1. Write a decision statement for Raising Cane`s?

 The decision statement Canada, mexico, Australia Diversification
into one or more countries NAFTA members or non-members,
North America or beyond
 Sourcing from the country or exporting local customized flavors,
or, the standard recipes number of cities, and, number of stores
the business.
Raising Cane’s is a fast food chicken finger establishment based
in Louisiana. Cane’s is interested to open in other countries and
Australia was the first choice. Cane’s wants to open in other
countries because it became popular and well known restaurant
in the United States. Cane’s offers high-quality fried chicken
fingers. The same menu will be offered in Australia. Is it suitable
to establish Raising Cane’s in Australia.
2. Write corresponding research objectives and research questions?


a. Where (the region) in Australia Raising Cane’s is going to be

established?
b. What are the costs of opening a restaurant franchise in
Australia?
c. Who are the target consumers?
d. Does the limited menu of chicken fingers satisfy the Australian
consumer?
e. Is there any possibility to add new dishes into the menu if the
Australian consumer required varieties?
f. What other restaurant chains offer similar food / menu in
Australia?
g. Will Raising Cane’s be able to interpret its vision of “ To have
restaurants all over the world and be the brand for quality
chicken finger meals, a great crew, cool culture, and active
community involvement” and make it a reality on the ground,
starting from Australia?
h. What is the Australian culture towards fried chicken?
i. How many times per month does an Australian consume
chicken?
j. Will all the ingredients be shipped from the US or some are going
to be bought from local Australian market?

3. What role would a proposal play in assisting this research effort

and in assisting Cane`s in improving their business situations?
 Current Situation:
Raising Cane’s is a fast-food chicken finger establishment based
in Baton Rouge, Louisiana, which has chains in 18 US States. Its
vision is to go global and to establish a chain in Australia.