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What are the main differences between theories of Maslow, Herzberg and
McClelland?
COMPARATIVE ANALYSIS BETWEEN MASLOW’S THEORY AND HERZBERG’S
THEORY
IN TERMS OF MEANING: Maslow’S theory is based on the concept of human
needs and their satisfaction while Herzberg’s theory is based on the use of
motivators which includes achievement, recognition and opportunity for growth.
BASIS OF THEORY: Maslow’s theory is based on the hierarchy of human needs. He
identified five sets of human needs(on priority basis) and their satisfaction in
motivating employees while Herzberg refers to hygiene factors and motivating
factors in his theory. Hygiene factors are dissatisfiers while motivating factors
motivate subordinate. Hierarchical arrangement of need is not given.
NATURE OF THEORY: Maslow’s theory is rather simple and descriptive, the theory
is based long experience about human needs. While Herzberg’s theory is more
prescriptive. It suggests the motivating factors which can be used effectively. The
theory is based on actual information collected by Herzberg after interviewing
203 engineers and accountants.
APPLICABILITY OF THEORY: Maslow’s theory is the most popular and widely cited
theory of motivation and has wide applicability. It is mostly applicable to poor and
developing countries where money is still a big motivating factor. While
Herzberg’s theory is an extension of Maslow’s theory of motivation. It is on the
other hand applicable to rich and developed countries where money is less
important motivating factor.
DESCRIPTIVE OR PRESCRIPTIVE: Maslow’s theory is descriptive in nature while
Herzberg’s theory is Prescriptive in nature.
MOTIVATORS: According to Maslow’s model, any need can act as a motivator
provided it is not satisfied while Herzberg in his dual factor model, hygiene
factors(lower levels) do not act as motivators, only higher order
needs(achievement, recognition, challenging work) act as motivators.
SIMILARITIES BETWEEN MASLOW, HERZBERG AND McCLELLAND’S THEORY
Although Theory X management has largely fallen out of fashion in recent times,
big organizations may find that adopting it is unavoidable due to the sheer
number of people that they employ and the tight deadlines that they have to
meet.
Theory Y organizations also give employees frequent opportunities for promotion.