Вы находитесь на странице: 1из 28

ENG 105 Research Paper on

Positive impacts of TVC ads on social media in Bangladesh

Submitted to:

Hossain, M Shakhaowat

Honorary lecturer

Department of English

North South University

Submitted by:

Sharif Uddin Fahim

ID: 1512153030

Section: 11

Date of Submission: 23rd August 2017


Acknowledgements:

First of all, I would like to thank my honorable faculty, Mr. Hossain, M Shakhaowat sir, for
being kind enough and allowing me to conduct this research. During this semester there were
many problems I was facing in spite of these sir helped me a lot and gave the proper guideline
for doing this research along with my course mates. The way, sir took our class, every word was
useful and his assistance and support made me comfortable doing this. Secondly, I want to thank
my dear friends who helped me with my surveys and some people who shared their experiences
with me. They answered my questions and helped me with some valuable information and for
giving interviews. Then I would like to thank my mother and father who always supported me
and encouraged me to do this research. Without their support and encouragement, I would not be
able to conduct this research properly.
Abstract:

TVC ads based on our real-life story can be an eye-opening way for many social problems and
create awareness among social people. From my research, I expect to find that people having
experience of view TVC ads impact their life positively. The opportunities, advantages, and
disadvantages will also carry out by this research. Since most Bangladeshi people have a
peaceful, loving mind, I think a positive mixture of thoughts from our creative minds can be
demonstrated by TVC ads on social media. So I expect people thought and their opinion about
TVC ads on social media in Bangladesh. For my primary research, I will conduct a survey of the
general public in Dhaka and will interview people who actually have the experience of TVC ads.
I will design a questionnaire for my survey and for my secondary research I plan to use the
resources of the library and internet. This survey will help to understand, the better view of the
TVC ads positive impact on society people. I surveyed in online through a google survey from
and my sample size was 59 and from those, most of them agreed with my hypothesis about the
positive influence of TVC ads on social media in Bangladesh. Because of its real life scenario
and solution to the problem of many social problems in Bangladesh.
Table of contents:

SL Topic Page
no.

1. Introduction 2

2. Background 3

3. Research Questions (or Areas of Research) 4

4. Hypothesis 4

5. Methodology 5

6. Data Presentation and Analysis 6-13

7. Summary of Research Findings 14

8. Recommendations/Suggestions 15

9. Conclusion 15

10. References 16

11. Appendix 17-25

Introduction:
Nowadays, the Internet is becoming the vast medium of communication on our social life. It has
the power to change anything by its use and abuse in our society people. From the very
beginning of TVC ad creation, social media, extending its need-based on our real-life examples.
The role of positive TVC ads on social media already took place in our mind as a life learning
lesson. Because of the availability of Internet TVC ads already surrounding us with its powerful
creation of thoughts from our real-life.
The focus of my research will be on how the experiences of TVC ads on social media changed
their thoughts and lifestyles through its message. Bangladesh is a developing country and most
of our country people life is filled with various uncountable problems and here I’m trying to find
out how Positive TVC ads on social media bringing some solutions and changing our life.

From the very beginning of our life, the social problem is one of the most curses for all of us to
go ahead. Life is getting much more complex for many social problems. But after the decades of
the 20th century, science has conferred us many revolutionary gifts of its creation. After the
invention of the media communication system, many changes on this platform affect our social
life positively and TVC ads one of them. After the invention of short-term telecast videos on
social media, TVC ads are getting more popular. Because of TVC ads creation from our real-life
problems it has been already taken a place in the mind. Society people are the main viewers of
TVC ads on social media and getting benefited by it.

Gender, Country Person's life, Family, Generational issues and many other social problems are
the main focus for TVC ad creation. TVC ads on social media in Bangladeshi context are mainly
working with that kind of social problems and creating awareness among the country people. For
gender issues, we had already seen that many of our gender-related problems are getting flashed
by the story of TV commercial ads and bringing the solution with its powerful creation of
thoughts.
In our daily life somehow society, people always connect with social media. Online platforms
are mostly used for TVC ads on social media. By the vast use of social media and free of cost,
we are always facing many TVC ads on online. As well as, during the time of watching
television we had to face the TVC ads on TV channels. TVC ads on social media are now an
eye-opening way for many social problems and creating awareness among social people.
Because of the use of many real life examples, TVC ads had been already taken a place inside all
age people in Bangladesh. From the creation of many creative minds with its writings and TVC
ads making it happen with its short-time video. TVC ads on social media solving many new
invented social problems through its creation of solutions.

Background:
The main objective of my research paper is to find out the positive impacts of TVC ads on social
media in Bangladesh and how our social problems are getting solved through its powerful
creation of thoughts from our real-life. Bangladesh is a developing country and most of our life
filled with various uncountable problems and here I’m trying to find out how TVC ads on social
media bringing some solutions and changing our life.

An excellent example of an educational place would be Discovery by TVC ads on social media
in Bangladesh. In terms of gender-related issues, TVC ads are trying to make an equal place for
all genders through its creation of thoughts. From the realization of real life issues, TVC ads are
making awareness to social people in terms of third gender issues.

We usually have an inclination to say that viewing television and staying on online has
disadvantages more than advantages, but actually, it would be much more constructive and
enlightening to learners that how TVC ads on social media have made a positive impact on
society. Creating awareness is also a message from TVC ads on social media in Bangladesh.
Some TVC ads are very near to country people life-related issues. Such as family related issues,
generation gap issues, health issues, social problem issues and much more.

Finally, in terms of Bangladesh, the TVC ads would be a life learning lesson for all of us to make
a positive change in our society. TVC ads are already taking a specified place to its audience for
its powerful creation of thoughts and if the right way of creation would continue properly,
Positive impacts of TVC ads will be no-longer. I believe TVC ads on many social platforms
changing positively through its creation of real-life scenario. Positive TVC ads on social media
would be an eye-opening way for many social problems and create awareness among social
people.

We Bangladeshi people have a peace loving mind, I think a positive mixture of thoughts from
our creative minds would be the message for solving many problems and creating awareness
through TVC ads on our society.

Research Questions: In my research I plan to inquire the experiences of TVC Ads view of the
people in their daily life. My research will address the following research questions:
 What does it mean by TVC ads?

 What is the main purpose of TVC Ads on social media?

 What is the process to create TVC ads?

 How TVC ads are being published on social media platform?

 How TVC ads positively impact on our society?

 Who is mainly benefitting by TVC ads?

 What we learned from TVC add?

 How TVC ads can be a part for our social awareness among the people of all ages?

 How TVC ads can change our social problems through its positive impact?

 What is the message of TVC ads on social media?

Hypothesis:

Positive TVC ads on social media can be an eye-opening way for many social problems and
creating awareness among social people.

From my research I expect to find that people’s having experience of view TVC ads impact their
life positively. The opportunities, advantages and disadvantages will also be carried out from this
research. Since most Bangladeshi people have a peace-loving mind, I think the positive mixture
of thoughts from our creative minds can be the message for solving problems and creating
awareness through TVC ads on our society. So I expect peoples thought and their opinion about
TVC ads on social media in Bangladesh will be near to clear by this research.

Research Methodology:
For my primary research, I will conduct a survey of the general public in Dhaka and will
interview people who actually have the experience of TVC ads. With the help of the survey I will
be able to know their experiences and how they learn from it. I will design a questionnaire with
different types of questions which will help me to answer my research questions.

For my secondary research, I plan to use the resources of the library. I will mainly take the help
from Google, Facebook and Linkedin.

Data Presentation and Analysis:


The main objective of my research paper was to find out the positive impact of TVC ads on
social media in Bangladesh and how our social problems are getting solved through its powerful
creation of thoughts from real life. Bangladesh is a developing country and most of its population
is below under the poverty line. Here I’m trying to find out how TVC ads on social media
bringing some solutions by its positive influence over the country people and changing a life.

According to the view of Bangladeshi TV commercial perspective, most of the TVC ads are
created based on real-life scenarios. Nowadays, TVC ad has become the most effective place by
which many kinds social problems can be easily solved. Country peoples' life-related problems
are the main focus for making TVC ads and find out a solution for those on social media. For this
research, I tried to find out TVC ads positive effects on our country's social problems.

However, everything has a negative toll on learners too. The kind of negative creation of TVC
ads would harm society people. For the creation of negative TVC ads, there need to create some
laws and rules so that it won’t be able to cross the security zone.

For this research, Primarily, I’m doing a survey on the internet and I took 59 people as my
sample size. Here 69.5% were male, 27.1% were female and 3.4% preferred not to say.
My first question to my survey people was about TVC ads on Social media. I asked them either
they do like TVC ads or not. From here, I got 69.5% people that they said yes and 30.5% said no.
According to that question Firstly, I tried to find out either they interested or not in TVC ads So
that I get my exact answer from them.
The second question was about their daily time over TVC ads on Social media. Here 32.2% said,
a few times in a week, 30.5% said daily and 28.8% said rarely. According to this point of view,
we can say that more than 60% people are regularly watching TVC ads on social media and 40%
also view but they said rarely. That means everyone is watching TVC ads on social media in
Bangladesh.
The third question to my survey people was about their opinion on social media influence over
people. Here, I found 50.8% said yes, 25.4%, said maybe, 15.3 % strongly agree with that and
only 8.5% said no. Based on that answer, I found more than 91% people agree with social media
influence over people to change.
My fourth question was about the benefits of TVC ads on social media. Here I found 40% people
said they are getting informed, 42.2% said, getting informed and learning and only 13.3% said
no benefits of TVC ads on social media. According to a survey we can easily found that only a
few percentages of people said no benefit but near to 90%, people agree with benefits of TVC
ads on social media.
My fifth question was the expected time period of TVC ads on social media. Here, I found about
59 people that, 17 said depending on its message, 19 said less than 1 minute, 6 said more than 1
and 3 said 2 to five minutes. According to me that question again, I found my expected people
from those who believe in the positive influence of TVC ads on social media. And from here I
found two important data. One side people said within 1 minute TVC ads, other side said
depending on its message
The next question was about the Changemaker of our country people through TVC ads on social
media. Here, I asked my survey people, Can this TVC platform, turn a thinker to become a
change maker for Bangladeshi society. I found from the answered people, 27 said maybe, 8 said
yes, 6 were confused and 4 said their opinion.
The last and the final question was about the influence of TVC ads on Social media in
Bangladesh. This question was very important to me cause based on that I found my research
topic answer about the influence of TVC ads on Social media. Here I found 21 said positively
influence, 7 said real life scenario, 6 said funny and only 8 people said worst condition.
According to that question of mine, I found that everyone has a deep interest in TVC ads on
social media in Bangladesh. That was exactly what I wanted to see on my hypothesis. Here I
found everyone wants to see TVC ads on social media in Bangladesh. Most of them said the
condition of TVC ads on social media in Bangladesh is good and positively influence them. Few
said the negative side and they give their opinion about TVC ads.
Summary of Research Findings:

The data I collected matched my hypothesis. Positive TVC ads on social media can be an eye-
opening way for many social problems and create awareness among social people. This was the
part of my hypothesis and according to my hypothesis and after the field survey of primary data
collection, I found that my hypothesis was correct and most of my survey people agree with that.

From my research, I expect to find that people’s having experience of view TVC ads impacts
their lives positively and according to that the opportunities, advantages, and disadvantages will
also be carried out from this research. Since most Bangladeshi people have a peace loving mind,
I think the positive mixture of thoughts from our creative minds can be the message for solving
problems and creating awareness through TVC ads on our society. So I expect peoples thought
and their opinion about TVC ads on social media in Bangladesh will be near to clear by this
research. All of this speech was on my hypothesis and according to those facts, I found from my
primary survey about peoples opinion on those facts. My survey people didn’t go against my
opinion and from each and every question I found the value of their opinion. From every answer,
most of them were positive and placed the answer on the right track. My last question was about
the influence of TVC ads on social media in Bangladesh and here I found most of them said
positive influences of TVC ads for our social problems and a few said negative but still they
want to see the best of it.

According to the view of my hypothesis and survey results, I found exactly what I wanted to see
on my paper. From the collected data and my primary survey, I found that most of my survey
people won’t go against my hypothesis. I found most of them said their opinion and interest over
TVC ads on social media in Bangladesh. Most of them said the positive influence of TVC ads
on social media. To summarize my findings over this survey I can now easily claim that Positive
TVC ads on social media can be an eye-opening way for many social problems and create
awareness among social people.
Recommendations:

From my data collected it is proved that TVC ads on social media are already very popular and
most of the people are aware of it. People seem to prefer TVC ads on social media for its
powerful message of thoughts from creative minds as a life learning lesson and the solution of
many social problems because of its positive influence. My recommendation will be this sector
of TVC ads on social media should be made greater so that it can be an eye-opening way for the
whole Bangladeshi people in solving many social problems through its positive influence.

Conclusion:

In conclusion, we can say that the positive influence of TVC ads is increasing day by day
because of its real-life scenario. Sooner it will reach to the whole Bangladesh. Generally, people
are now more conscious about TVC ads on social media in Bangladesh because of its positive
influence. TVC ads on social media are not only an eye-opening way for problems, but also
gives society many solutions to social problems. We all should appreciate TVC ads on social
media in Bangladesh because of its positive influence and instant solutions to the problems for
many social problems.
References:

1. Slideshare.net. (2017). A Study on Bangladeshi Television Commercials


(TVCs). [online]
2. Anon, (2017). TV Commercial maker in Bangladesh, TV Commercial AD
Maker in Dhaka, Chittagong, Sylhet, Rajshahi. [online] Available at:
http://www.nbyit.com/tv-commercial-maker-in-bangladesh/ [Accessed 22 Aug. 2017].
3. Nekmahmud, M. and Rahman, M. (2017). Audience Attitude Towards
Satellite TV Program and Advertising in Bangladesh. [online] Globalmediajournal.com.
Available at: http://www.globalmediajournal.com/open-access/audience-attitude-
towards-satellite-tv-program-and-advertising-in-bangladesh.php?aid=82624 [Accessed
22 Aug. 2017].
4. Anon, (2017). TV Commercial maker in Bangladesh, TV Commercial AD
Maker in Dhaka, Chittagong, Sylhet, Rajshahi. [online] Available at:
http://www.nbyit.com/tv-commercial-maker-in-bangladesh/ [Accessed 22 Aug. 2017].
5. Norris, C. and Colman, A. (1993). CONTEXT EFFECTS ON MEMORY FOR
TELEVISION ADVERTISEMENTS. Social Behavior and Personality: an international journal,
21(4), pp.279-296.
6. YouTube. (2017). Vaseline Bangladesh New Ad 2015 Heart Touching Tvc..
[online] Available at: https://www.youtube.com/watch?v=VYOaRH6FD58 [Accessed 22
Aug. 2017].
7. YouTube. (2017). আমার দেখা পৃথিবীর সেরা বিজ্ঞাপন গুলোর একটি - এ লজ্জা
কার? দেশ না জাতীর ??. [online] Available at: https://www.youtube.com/watch?
v=3jtqWCTLkHE [Accessed 22 Aug. 2017].
8. YouTube. (2017). Banglalink TVC Positive Bangladesh. [online] Available
at: https://www.youtube.com/watch?v=LpnFjrkoFQo&index=2&list=PLRWgttjSG_f1Nu-
uVGLRoRhHr7irAitAV [Accessed 22 Aug. 2017].
9. YouTube. (2017). Bangladesh MOWCA Communications Campaign on
Violence Against Women 2010 2011. [online] Available at:
https://www.youtube.com/watch?v=eUe9W7sbpFY&index=3&list=PLRWgttjSG_f1Nu-
uVGLRoRhHr7irAitAV [Accessed 22 Aug. 2017].
10. YouTube. (2017). Why Social Media Is Better Than Traditional Advertising.
[online] Available at: https://www.youtube.com/watch?v=vRGEESyaIpw [Accessed 22
Aug. 2017].
11. YouTube. (2017). Bangladesh Biman With CG For Sefty. [online] Available
at: https://www.youtube.com/watch?v=vJo-pMC97_U [Accessed 22 Aug. 2017].
Appendix:

Date: 07/06/17

Name: Sharif Uddin Fahim

ID: 1512153030

Section: 11

Course: ENG105

Subject: Proposal of Research Topic.

1. World war could break out at any moment on this earth for the reason of cruelty with humanities.

2. Positive TVC ads on social media could change the negative way of social life.

3. No amounts of books can prepare you for what actually happened in life.

4. The right path of life journey begins with full of uncertain fears.

5. Automation and Digitalization of life could cut jobs of human in the next decades.

6. The regular way of Shopping for Dhaka is better than the Online shopping sufferings.
Research Proposal: Positive Impacts of TVC adds

Date: June 21, 2017

To: Hossain, M Shakhaowat

From: Sharif Uddin Fahim, ID: 151 215 3030, ENG105, Sec: 11

Subject: Proposal to conduct a research project on the positive impacts of TVC ads on social media in
Bangladesh.

Introduction:

Nowadays, the Internet becomes the vast medium of communication on our social life. It has the power
to change anything by its use and abuse in our society people. From the very beginning of TVC adds
creation, social media, extending its need-based on our real-life examples. The role of positive TVC ads
on social media already took place in our mind as a life learning lesson. Because of the availability of the
Internet, TVC adds already surrounding us with its powerful creation of thoughts from our real-life.

The focus of my research will be on how the experience of TVC ads on social media changed their
thoughts and lifestyles through its message. Bangladesh is a developing country and most of our life is
filled with various uncountable problems and here I’m trying to find out how Positive TVC ads on social
media bringing some solutions and changing our life. How bad habits of the trend changing from us
through its positive impact on our mind.

Research Questions: In my research, I plan to inquire the experiences of TVC adds view of the people in
their daily life. My research will address the following research questions:

 What is TVC ads?

 What is the main purpose of TVC ads on social media?

 What is the process to create TVC adds?

 How TVC adds are being published on social media platform?

 How TVC adds positively impact on our society?

 Who are mainly benefited by TVC ads?

 What did we learn from TVC adds?


 How TVC adds can be a part of our social awareness among the people of all ages?

 How TVC adds can change our social problems through its positive impact?

 What is the message of TVC ads on social media?

Hypothesis:

Positive TVC ads on social media can be an eye-opening way for many social problems and create
awareness among social people. From my research, I expect to find that people’s having experience of
view TVC adds impact their life positively. The opportunities, advantages, and disadvantages will also be
carried out from this research. Since most Bangladeshi people have a peace loving mind, I think a
positive mixture of thoughts from our creative minds can be the message for solving problems and
creating awareness through TVC adds on our society. So I expect peoples thought and their opinion
about TVC ads on social media in Bangladesh will be near to clear by this research.

Research Methodology: For my primary research, I will conduct a survey of the general public in Dhaka
and will interview people who actually have the experience of TVC adds. With the help of the survey, I
will be able to know their experiences and how they learn from it. I will design a questionnaire with
different types of questions which will help me to answer my research questions.

For my secondary research, I plan to use the resources of the library. I will mainly take the help from
Google, Facebook, and Linkedin.

Organization: My paper will be divided into several sections, the most important of which are the
Introduction, Background, Data Presentation and Analysis, and Summary of Findings. Within the section
of my organization will be based on my research questions.

Timetable: I hope to complete my primary research by the end of/early 13 th July and my secondary
research by the end of/early 15th July. I shall complete writing the final draft of my research paper by 31 st
July, and submit it by the specified deadline (the last day of classes) towards the end of this semester.

Request for Approval: I hereby request your approval for my research proposal. If you wish me to
modify or improve my proposal, I will submit it after incorporating the necessary changes. I would also
be grateful for your advice and help in conducting my research and completing the project.

Date: 12.07.17
Name: Sharif Uddin Fahim

ID: 1512153030

Section: 11

Course: ENG105 - Research Questionnaire: A survey about Positive TVC ads on Social Media in
Bangladesh. The purpose of this survey is to find out how TVC add-on social media continuously
changing us through its powerful message.

Name: Age: a) Under 18 b) 18-24 c) 25-31 d) Over 32 Sex: a) Male b) Female c) Other

1. Do you like TVC add?

A. Yes

B. No

2. Do you have any experiences with TVC add-on social media?

A. Yes

B. No

3. How often do you see TVC ad?

A. Daily

B. Weekly

C. Monthly

D. Rarely

4. Do you believe the positive TVC ad on media influence us to change through its message?

A. Yes

B. No

C. Not that much

D. Sometimes

5. What types of benefits people get from a TVC ad on social media?

A. No benefit

B. Learning
C. Getting the message

D. Both B & C

6. Do you believe positive TVC ad on social media can be a reason for changing Bangladesh?

A. Yes, it can

B. Not at all

7. How long duration do you prefer?

A. Less than 1 minute

B. More than 1 minute

C. 2 to 5 minutes

D. Depending on its message

8. Can this platform, turn a thinker to become a change-maker for our society?

A. Yes, of course!

B. Maybe

C. Not at all

D. I have no idea

9. Why do you think it is spreading day by day in Bangladesh?

A. All age people can watch

B. Because of people's tendency to change

C. It is creating awareness

D. All

10. Sometimes it's negative impact harms us, why is that?

Answer:
Date: 31.07.17

To: Hossain, M Shakhaowat

From: Sharif Uddin Fahim, ID: 1512153030, ENG105, Section:11

Outline part: 1

Topic: Positive impacts of TVC ads on Social media.

Outline of Introduction and Background section

 What is TVC ad?


 Definition
 The process to create
 Some examples from real life
 Social expectations
 Suggestion about TVC ads

 Purpose of TVC ads on Social media


 Influence people
 Uncover some real life scenario
 Public awareness
 Social problem solving
 Situation analysis
 Message to people

 The process to create TVC ad


 Story of TVC ads
 Gender issues
 Real life scenario
 Various Social classes
 Person's life condition
 Generation gap issues
 Social problems
 Cultural diversity

 Plan about the idea


 Face the situation and analysis
 Take a video-shoot
 Analysis and publish on social media
 Types of TVC ads on social media
 Positive
 Negative

 Positive impacts of TVC ads on society


 Increasing awareness
 Gender
 Problems
 Public
 Country

 Benefits people get from TVC ads


 Message
 Life learning issues
 Problem solving
 Generation gap issues
 Early marriage
 Childhood
 Gender
 Education
 Country

 Different roles of society people


 Socioeconomic
 Cultural and Situation analysis

 Symptoms of change
 Social condition
 Psychological change
 Family relationship

 TVC ads condition in Bangladesh


 Social experiment
 People
 Place
 Situation analysis
 Reflection of Society
 Religious
 Culture
 People's tendency

Outline Part: 2
Outline of Data Presentation and Analysis section - (Survey Results – Sample Size 59)

1. How often do you see TVC ads on Social media? 


a. Every day
b. A few times in a week
c. A few times in a month
d. Rarely
o 32.2% people chose - a few times in a week (b)
o 30.5% people said – every day (a)
o 28.8% said rarely (d)
o 8.5% chose – a few times in a month (c)

2. Do you believe positive TVC ads on Social media influence people to change? 
a. Strongly disagree
b. Disagree
c. Maybe
d. Agree
e. Strongly agree
o 50.8% people said agree (d)
o 25.4%, said maybe (see)
o 15.3% said strongly agree (e)
o 8.5% said strongly disagree (b)

3. What types of benefits people are getting from TVC ads on Social media? 

a. Getting informed
b. Learning
c. No benefit
d. Both a & b
o 49.2% chose, both a and b (d)
o 33.9% said, getting informed (a)
o 11.9% said no benefit (c)
o 5.1% said learning (b)

5. What's the expected time period for a TVC ad on Social media? *


a. Less than 1 minute
b. More than 1 minute
c. 2 to 5 minutes
d. Depending on its message
e. Other:
o 45.1% said less than 1 minute (a)
o 35.6% said depending on its message (d)
o 13.6% said more than 1 minute (b)
o 5.1% said 2 to 5 minutes (c)

6. Can this TVC platform, turn a thinker to become change makers for Bangladeshi society? *
a. Maybe
b. Yes
c. Not at all
d. I have no idea
e. Other:
o 59.3%, said maybe (a)
o 20.3% said yes (b)
o 10.2% chose I have no idea (d)
o 5.1% said not at all (c)
o 3.9% said other (e)

7. What do you think about TVC ads on Social media in Bangladesh? *


a. Real life scenario
b. Worst condition
c. Funny
d. Positively influence
e. Other:
o 44.1% said positive influence (d)
o 18.6% said real life scenario (a)
o And again 18.6% said funny (c)
o 13.6% chose worst condition (b)
o 3.9% said other (e)

Link :https://docs.google.com/forms/d/1DP2FYshN444mMSAtfG-impE52EWeYSqmMsuj27a-
ixk/edit#responses

Вам также может понравиться