COURSE FILE FOR PLANNING, ASSESSMENT & EVALUATION

B.TECH MECHANICAL

PRODUCT DEVELOPMENT AND LAUNCHING

(VIII SEMESTER)

DEPARTMENT OF MECHANICAL ENGINEERING

GOVERNMENT ENGINEERING COLLEGE, AJMER

RAJASTHAN TECHNICAL UNIVERSITY

(2019-20, Old Scheme)

 B.TECH MECHANICAL

PRODUCT DEVELOPMENT AND LAUNCHING

(VIII SEMESTER)

2019-20

COURSE INSTRUCTOR NAME: VINOD KUMAR VERMA

 GOVERNMENT ENGINEERING COLLEGE, AJMER
DEPARTMENT OF MECHANICAL ENGINEERING

Vision and Mission of Institute:

To develop competent manpower to serve the country

Mission of the Institute:

M1: To be a student-oriented institute for providing innovative and lifelong learning skills.

M2: To develop research aptitude among the student.

M3: To develop leadership qualities to meet needs of the society towards nation building.

Vision of Mechanical Engineering Department:

To contribute towards building technically competent, socially aware and professionally ethical technocrats

Mission of Mechanical Engineering Department:

 To develop core competency by imparting sound theoretical, analytical and practical know how
 To enhance employability skills and develop entrepreneurship aptitude of the students
 To educate and develop human resources for industry, academia, research and development

Program Education Objectives (PEOs):

 To impart conceptual and fundamental knowledge of design, thermal, production, industrial and other
interdisciplinary streams
 To enable students to apply fundamentals of mechanical engineering in solving practical problems by
working in a team
 Students shall be groomed for employability and entrepreneurship by involving experts from academia
and industry
 Students shall be capable of solving industrial and experimental problems using software and other
associated skills
Program Specific Outcomes (PSOs):
 PSO1: Students shall be capable of applying fundamental knowledge in solving problems in the domain
of mechanical engineering
 PSO2: Ability to design mechanical components, develop their production process and evaluate
performance on quality, environment and economic measures
 PSO3: Students shall be capable of applying analytical, practical and soft skills in solving problems in
the domain of mechanical engineering

Program outcomes (POs):

Engineering Graduates will be able to:

PO1: Engineering knowledge: Apply the knowledge of mathematics, science, engineering

fundamentals, and an engineering specialization to the solution of complex engineering problems.

PO2: Problem analysis: Identify, formulate, review research literature, and analyze complex

engineering problems reaching substantiated conclusions using first principles of mathematics,

natural sciences, and engineering sciences.

PO3: Design/development of solutions: Design solutions for complex engineering problems and design

system components or processes that meet the specified needs with appropriate consideration for

the public health and safety, and the cultural, societal, and environmental considerations.

PO4: Conduct investigations of complex problems: Use research-based knowledge and research

methods including design of experiments, analysis and interpretation of data, and synthesis of the

information to provide valid conclusions.

PO5: Modern tool usage: Create, select, and apply appropriate techniques, resources, and modern

engineering and IT tools including prediction and modeling to complex engineering activities

with an understanding of the limitations.

PO6: The engineer and society: Apply reasoning informed by the contextual knowledge to assess

societal, health, safety, legal and cultural issues and the consequent responsibilities relevant to

the professional engineering practice.

PO7: Environment and sustainability: Understand the impact of the professional engineering solutions

in societal and environmental contexts, and demonstrate the knowledge of, and need for

sustainable development.

PO8: Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms

of the engineering practice.

PO9: Individual and team work: Function effectively as an individual, and as a member or leader in

diverse teams, and in multidisciplinary settings.

PO10: Communication: Communicate effectively on complex engineering activities with the

engineering community and with society at large, such as, being able to comprehend and write

effective reports and design documentation, make effective presentations, and give and receive

clear instructions.

PO11: Project management and finance: Demonstrate knowledge and understanding of the engineering

and management principles and apply these to one’s own work, as a member and leader in a team,

to manage projects and in multidisciplinary environments.

PO12: Life-long learning: Recognize the need for, and have the preparation and ability to engage in
independent and life-long learning in the broadest context of technological change.
 PRODUCT DEVELOPMENT AND LAUNCHING
B.TECH MECHANICAL
(VIII Semester)

Subject Code 8ME4.1A No. of Credits

No. of Lecture Hours / Week 3 Exam Hours 3

Total No. of Contact Hours 36 Max. Marks 100

Name of the Course: B. Tech.

Year & Semester: 4th Year, VIII Semester

Course Prerequisites: Basic knowledge of Design, Production & Thermal

Syllabus and Scheme: As prescribed by RTU, Kota (Old Syllabus w.e.f. 2012-13)

Max. Marks: 100 (Internal Assessment: 20, External Exam: 80)

Internal Assessment (20): Mid Term 1: 20/3; Mid Term 2: 20/3; Quiz: 20/3

External Exam (30): University Exam: 80

Name of Faculty In-charge: Vinod Kumar Verma

Designation: Assistant Professor

Course Objectives:

 To understand the basic concepts of product design and development process.

 To understand the applicability of product design and development in industrial applications.
 To learned about the key reasons for design or redesign including ergonomic and aesthetics.
 Learn to choose an appropriate production process for the products.
 Learn the art of management for Developing and Launching new products
Lecture Plan with Course Content:
Lecture Schedule
Unit Name of Topic
No. Date
1 1A Importance of New Product: Definition-importance-Development Process 09/12/2019
2 1A Importance of new product for growth of enterprise, Definition of product and new product 10/12/2019
3 1B Responsibility for new product development, Demands on product development team 12/12/2019
4 1B Classification of products from new product development point of view- Need based/Market 16/12/2019
pull products, Tech. push, Platform based
5 1B Process based and customized products 17/12/2019
6 1C New product development process and organization 19/12/2019
7 1C Generic product development process for Market Pull Products, 06/01/2020
8 1C Modification of this process for other types of products. 07/01/2020
9 1 Doubt Session, Discussions & evolution 09/01/2020
10 2 Need Analysis: Problem Formulation 13/01/2020
11 2 Establishing economic existence of need, 14/01/2020
12 2 Need Identification and Analysis, 16/01/2020
13 2 Engineering Statement of Problem, 20/01/2020
14 2 Doubt Session, Discussions & evolution 21/01/2020
15 1&2 Mid Term syllabus discussion & Discussion of Case Studies in PDL 23/01/2020
16 3A Generation of Alternatives and Concept Selection: Concept generation- a creative 27/01/2020
process
17 3A Creativity, Road Elects to creative thinking 28/01/2020
18 3A Fear of criticism and Psychological set 30/01/2020
19 3B Tools of creativity like brain storming, Analogy, Inversion etc., 03/02/2020
20 3B Creative thinking Process, 04/02/2020
21 3B Concept feasibility and Concept Selection 06/02/2020
22 3B Establishing Engineering Specification of Products. 10/02/2020
23 3 Doubt Session, Discussions & evolution 11/02/2020
24 4A Preliminary and Detailed Design: Design Review Preliminary design 13/02/2020
25 4A Identification of subsystems, Subsystem specifications 17/02/2020
26 4A Compatibility, Detailed design of subsystems 18/02/2020
27 4A component design, 20/02/2020
28 4B Preparation of assembly drawings, 24/02/2020
29 4B Review of product design from point of view of Manufacturing, 25/02/2020
30 4B Ergonomics and aesthetics. 27/02/2020
31 4 Doubt Session, Discussions & evolution 03/03/2020
32 5 Management of New Product: Development and Launch New Product 05/03/2020
33 5 Management’s Challenges, 12/03/2020
34 5 Maintaining focus, Promotion of Right Culture, 16/03/2020
35 5 Management of Creativity, Top Management attention 17/03/2020
36 5 Design Team Staffing and Organization, 19/03/2020
37 5 Setting key mile stone, Identification of Risk Areas, 23/03/2020
38 5 Project Execution and Evaluation 24/03/2020
39 5 Product Launch Strategies, 30/03/2020
40 5 Doubt Session, Discussions & evolution 31/03/2020
Books:

TEXT BOOK
1 Product Design and Manufacturing, Chitale and Gupta. McGraw Hill.
REFERENCE BOOKS
S. No. Name of Authors /Books /Publisher Year of Pub.
1 Product Design and Development, Ulrich and Eppinger, McGraw Hill 2003
2 Project Management in New Product Development, Barkley B.T., 2008
TataMcGraw Hill.
3 Product Management, Anandan C., McGraw Hill. 2009
4 Engineering Design Methods, Cross, Nigel, John Wiley and Sons. 1995
5 Product Design and Manufacture, Lindbeck, J.R., Prentice Hall of India. 1995

Course Outcomes:

Upon successful completion of this course, the student shall be able to:

CO1: Able to understand the basic concepts of product design and development process.

CO2: Able to understand the applicability of product design and development in industrial applications.

CO3: Able to learn about the key reasons for design or redesign including ergonomic and aesthetics.

CO4: Able to choose an appropriate production process for the products.

CO5: Learned the art of management for Developing and Launching new products.

Mapping Between Course Outcomes & Programme Outcomes:

CO
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2 PSO3
PO
CO1 3 3 2 1 1 1 3 - 1 2 2 3 3 1 1

CO2 2 2 3 3 2 3 2 1 2 2 3 3 1 2 2

CO3 2 2 3 3 3 2 2 1 2 1 - 2 3 3 3

CO4 2 3 3 3 3 2 2 2 2 1 1 2 2 3 3

CO5 1 3 3 3 3 3 3 2 3 3 3 3 2 3 3
WT.
2.00 2.60 2.80 2.60 2.40 2.20 2.80 1.20 2.00 1.80 1.80 2.60 2.20 2.40 2.40
AVG
AVG 2.00 2.40 2.80 2.60 2.40 2.20 2.80 1.50 2.00 1.80 2.25 2.60 2.20 2.40 2.40
Academic calendar: 2019-20 (Even Semester)

Time Table: 2019-20 (Even Semester)

 FACULTY COURSE REPORT

1. The efficacy of the Course Curriculum:

a) Does the course deliver on the COs and POs (Students Outcomes)?
Yes No

If no, then what are the areas it is found deficient in?

If no, then suggest any changes in COs

b) Is the course curriculum relevant and contemporary?

Yes No

If no, then what are your specific suggestions to improve the curriculum?
c) Does the course prepare students for the Industry/society (as applicable, depending on POs it
meets)?
Yes No

2. Is the credit assigned to the course adequate?

Ans: Yes
3. Specify the teaching methodologies/tools used by you to deliver each unit of the course.
Ans: The teaching methodologies are:
• Deployment of syllabus
• Oral Quiz in the class
• Interactive involvement of students
• Competitive group discussions
• Case study
• Correlate project work with PDL and steps involved in it

4. The teaching methodologies/tools you suggest would work better for the type of classes of this course; state
the same briefly.
 Ans: The use of active learning methods and tools like video lectures will help the students to gather enough
knowledge using these methods and make the concepts clear and proficient. Working on real time problems
will also help them to get better understanding of syllabus.

5. List of weak students and meritorious students (last 5 and top 5 in the class):
Weak students: ………..………………………………………………………………………...
…………………………………………………………………………………………………...
Meritorious students: ………….………………………………………………………………...
…………………………………………………………………………………………………..
6. How did you enable weak students during the course to help learn and perform better
Ans: Counseling, Make them learn in groups, Parents meeting with tutor

7. Were the majority of students interested in the course and found it useful to their attributes attainment?
Highly interested Interested Not interested

8. Were you able to cover the course with ease or was the curriculum too vast?
Ans: Yes, successfully.
 Mid Term Old Question Papers (2018-19)

Govt. Engineering College, Ajmer (Mechanical Engineering Department)

Product Development & Launching Ist Mid Term - VIII Sem (2018-2019)

Time : 1 Hour Max Marks : 10 (3+3+2+2)

Q 1. (a) If you are asked to develop a new product, what steps will you follow, and what points you will
consider? You can take an example for explanation. {CO1}

Q 2. Write five step of need analysis. Explain each sub-points in 2-3 lines. {CO1}

Q 3. If LG is launching a new electronic product, a washing machine, in what new product category you may
place this product and why? Write merits and demerits about this product category. {CO2}

Q4. For doing an individual survey of an industrial product “PEN DRIVE” prepare a list of questioner which
you can ask in survey, recording techniques you can use and to whom you involve in survey?{CO5}

Govt. Engineering College, Ajmer (Mechanical Engineering Department)

Product Development & Launching IInd Mid Term - VIII Sem (2018-2019)

Time : 1 Hour Max Marks : 10 (2+4+2+2)

Q 1. Explain various tools of creativity in short. How they will help to generate more concepts. {CO3}

Q 2. Take any suitable example (with at-least 6 concepts, and 7 selection criteria) and draw its “concept-
selection matrix” followed by its “concept-scoring matrix”. {CO4}

Q 3. What will be your main consideration during subsystem design and component design? Is there any big
role of aesthetics while designing each component? {CO3}

Q4. Write points (NO EXPLAINATION REQUIRED): (a) Any 5 Management Challenges (b) Any 4 Product
Launching strategies (c) Draw layout for various Product Development Organization ? {CO5}
RTU Old Question Paper (2018-19).