RAJAR DATA RELEASE | QUARTER 1, 2020

PLEASE NOTE THIS DATA CARRIES A STRICT EMBARGO OF 00.01 HOURS THURSDAY 14 th MAY 2020
ALL RADIO LISTENING
ALL RADIO LISTENING
Today RAJAR announced 48.9 million adults or 89% of
the adult (15+) UK population tuned in to their selected
radio stations each week in the first quarter of 2020.
The total average number of weekly hours listened to
89%
radio for this Quarter is 988 million. of the population
tune in to radio
every week

90.3 90.3 89.3 89.3 89.3 90.2 89.4 88.8

2013 Q1 2014 Q1 2015 Q1 2016 Q1 2017 Q1 2018 Q1 2019 Q1 2020 Q1

AVERAGE HOURS PER LISTENER

On average a listener tunes into 20.2 hours of Live Radio per week.

DIGITAL PLATFORMS
In terms of reach, 37 million adults or over two thirds of
the population aged 15+ are now tuning in to radio via a
digitally enabled platform (DAB, DTV, Online or App)
each week.
67%
of the population
* Weekly reach is the number of people (adults 15+) in the UK who
listened to a radio station for at least five minutes in the course of an
tune in to digital
average week during the quarter. radio every week

DIGITAL SHARE OF ALL RADIO LISTENING

SHARE %

56.4 58.6
47.2 50.9
39.6 44.1
34.3 36.6

2013 Q1 2014 Q1 2015 Q1 2016 Q1 2017 Q1 2018 Q1 2019 Q1 2020 Q1

*As of Q1 2016 a Platform Attribution model has been applied to the data which eliminates
any “unspecified” listening.

MOBILE/TABLET LISTENING
27% of Adults 15+ claim to listen to Live Radio via a Smartphone or Tablet at least once per month
all adults 15-24s 25+ 37% 37%
36%
34%
32% 33%
31%
28% 28% 27% 27% 26%
26%
25% 25% 25%
23% 23%
22% 22%
18% 18%
20% 24%
16%
13%
11% 11%
8% 9%
7% 60%
16%

Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015 Q1 2016 Q1 2017 Q1 2018 Q1 2019 Q1 2020

DIGITAL LISTENING HOURS

DIGITAL LISTENING HOURS
In an average week, digital listening
accounts for 578 million hours; DAB has a
69% share of digital listening hours, DTV
8% and Online 24%.
Digital Hours 578 million 69% 8% 24%

DAB hours 397 million DTV hours 43 million Online hours 138
million

*As of Q1 2016 a
Platform Attribution
model has been
applied to the data
which eliminates any
“unspecified”
listening.

VOICE ACTIVATED SPEAKERS

32% 18% of which

Claim to own a claim to use it to
Voice Activated listen to Radio
Speaker everyday

LISTENING VIA LOCATION

16
23

REACH% SHARE%
of Population 24 60
68
65
68

For Publication Enquiries contact;

Lyndsay Ferrigan – Communications Manager "Please note that the information contained within this quarterly
RAJAR data release has yet to be announced or otherwise made public and
Tel: 020 7395 0636 as such could constitute relevant information for the purposes of
Email: Lyndsay@rajar.co.uk section 118 of FSMA and non-public price sensitive information for
the purposes of the Criminal Justice Act 1993. Failure to comply
MORE INFORMATION with this embargo could result in prosecution’’.

Any use of information in this news release must

acknowledge the source as "RAJAR/Ipsos MORI/RSMB.