Mcm401 Collection of Old Papers

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MCM401 Fundamentals of Public Relation

Final Term Examination – Spring 2005
Time Allowed: 150 Minutes
INSTRUCTIONS:
All questions are compulsory.

This exam consists of 5 Multiple Choice Questions (MCQ's), 6 short questions and 2
Descriptive questions.
You should try to complete MCQ's in 10 - 20 minutes in order to give yourself 100 -110
minutes for descriptive questions.
For each MCQ, read the choices available and select the choice which you consider is the
correct answer.
You may wish to pace yourself with your own watch, but the Supervisor will be the official
timekeeper of the test.
Remember not to spend too much time on any one MCQ. Since all MCQs carry equal marks, it
is important to manage your time and response to test questions effectively.
Failure to comply with the Supervisor's directions will result in your test being cancelled.
Please comply with supervisor's directions to avoid any unpleasant event.
Total Marks: 60 Total Questions: 13
Question No. 1 Marks : 02
The reporter's name, usually at the beginning of a story is termed as

o Byline
o Header
o Start line
o Index
--------------- technique in propaganda links a person, or idea, to a negative

symbol.
o Name-calling
o Glittering generalities
o Transfer
o None of the given options
The first P of 4 P's to PR role in marketing stands for ------------------

o Product
o Place
o Price
o Promotion
Huge audiences, good product identification, popular medium are

advantages of which communication channel?
o TV
o Newspaper
o Radio
o Internet
Newsprint may be defined as
o A super calendared and polished paper suitable for magazines,

letterheads, prestigious stationery
o A polished paper with china clay content
o A high class paper with a coating of china clay
o A cheap, absorbent paper suitable for newspapers
Briefly discuss the relationship between Public Relations and Public

opinion.
Explain the importance of code of ethics in Public Relations.

List down various types of campaigns in Public Relations.
What is International Public Relations?
What is difference between formal and informal research?
Write a short note on feedback.
If you have the choice to choose an organization for serving as Public

Relations officer, which organization you will choose and why? Explain the
techniques and methods you will use for successful Public Relations.
Write a critical note on the impact of information technology (IT) on Public

Relations practice.
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Connecting VU Students
MCM401
Final Term Examination – Spring 2006
------------ is the process of communicating information to lots of people at once e.g.

via television, radio or newspapers.
1. Intrapersonal communication
2. Interpersonal communication
3. Mass Communication
4. Mediated communication
What are the key points that must be considered in developing a university’s monthly
newsletter?
PR is a form of Communication which applies to organizations in public sector only.
1. True
2. False
The laws of public opinion were introduced by --------------------.
A picture that represents a word is known as ---------------.

1. Pictogram
2. Jargon
3. Slang
4. Argot
-------------------is the collective opinion of groups of people.
1. Estimation
2. Outlook
3. Inference
4. Public Opinion
Why is PR expanding into every area of our lives – from university to hospital,
corporation to State?
PR role is to inform, educate & create understanding through knowledge.
1. True
2. False
-------------------- is known as father of PR.
1. P.T. Barnum
2. George Creel
3. Elmer Davis
4. Edward Burneys
The complete list of the universe or population of interest in the study is known as
1. Sampling frame
2. Sample
3. Grades
4. None of the given options

False or partly false information used by a government or political party intended to sway
the opinions of the population is known as-----------.
1. Propaganda
2. Jargon
3. Party line
4. Lip service
Describe the functions of Public Relations officer in a political party.

Sales promotion refers to marketing efforts designed to generate immediate interest in

purchasing a product or service, including coupons, sales, discounts, premiums,
sweepstakes and contests.
1. T
2. F
---------------culture refers to a company's values, beliefs, business principles, traditions,

ways of operating, and internal work environment.
Choose the item from the following that is not one of the 4 P’s to PR role in
marketing.
1. Product
2. Place
3. Price
4. Positioning
Relationship between an organization and the media as an aid to public relations

activities is known as
1. Marketing
2. Human Resource Management
3. Propaganda
4. Press Relations
Do you feel code of ethics is needed in our country for Public Relations profession and
why?
News releases are only one option when it comes to public relations.
1. True
2. False
--------------is the practice of preparing a communication plan that can be effectively

put into action in the event of a potentially negative issue for a company or
organization.
1. Crisis management
2. Lobbying
3. PR consultancy
--------------kinds of Libel have been introduced in this course.
1. 2
2. 3
3. 4
4. 5
How does an organization depend on its publics?
------------is used to describe the typeface, size, style, and spacing of text.

------------- refers to operating a business in a manner that meets or exceeds the ethical,
legal expectations that society has of business.
1. Social responsibility
2. Social marketing
3. Communication audit
Which of the following terms is best described as being "paid nonpersonal

communication from an identified sponsor using mass media to persuade or influence an
audience"?
1. Personal Selling
2. Public Relations
3. Advertising
4. Interactive Marketing
What is the most common approach used to measure the success of public relations
campaign?
Corporate image and corporate identity are synonymous.
1. True
2. False
Signature file is a -------------- that can be automatically attached to e-mail.
1. Personal footer
2. Cross file
3. Carbon copy
The term --------- publics means employee publics.

A -------------------is a large outdoor signboard, usually wooden, found in places with

high traffic such as cities, roads, motorways and highways.
1. Billboard
2. Direct mail
3. Grapevine
What do you know about formal research in Public Relations? Also give example.
Question No. 31 Marks :1
----------------- is a location on the Internet accessible by inputting a unique address that

provides information on a subject, person or organization.
A/An ------------ buys goods or products in large quantities from manufacturers or

importers, either directly or through a wholesaler, and then sells individual items or small
quantities to the general public.
1. Retailer
2. Adviser
3. Consultant
4. Agent
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FINALTERM EXAMINATION
SPRING 2007 Marks: 60
MCM401 - FUNDAMENTALS OF PUBLIC RELATIONS Time: 150min
(Session - 2 )
StudentID/LoginID: ______________________________
Student Name: ______________________________
Center Name/Code: ______________________________
Exam Date: Wednesday, July 11, 2007
INSTRUCTIONS:

This exam consists of 15 Multiple Choice Questions (MCQ’S), 5 Fill in the blanks Questions, 5
True/False Questions, 5 Short Questions and 2 Descriptive Questions.
correct answer.
Remember not to spend too much time on any one MCQ. Since all MCQ’S carry equal marks, it
is important to manage your time and response to test questions effectively.
Activated mobile phones are not allowed during the exam. Make sure they are switched off.
Failure to comply with the Supervisor’s directions will result in your test being cancelled.
Please comply with supervisor’s directions to avoid any unpleasant event.
For Teacher's use only

Question 1 2 3 4 5 6 7 8 9 10 Total
Marks
Question 11 12 13 14 15 16 17 18 19 20
Marks
Question 21 22 23 24 25 26 27 28 29 30
Marks
Question 31 32
Marks
Question No: 1 ( Marks: 1 ) - Please choose one
--------------is the practice of preparing a communication plan that can be effectively put
into action in the event of a potentially negative issue for a company or organization.
► Crisis management
► Lobbying
► PR consultancy
► None of the given options
---------------------- occurs when two (or a few) people talk face to face.
► Intrapersonal communication
► Interpersonal communication
► Mass Communication
► Mediated communication
---------------------------- is author of book “TEACH YOURSELF PUBLIC RELATIONS”.
► Herta A. Murphy
► Alauddin Masood
► J Harvey Smith
► Lani Arrendondo
Spoken defamation is known as
► Libel
► Slander
► Logo
► Jargon
The last step in the six-Point PR Planning Model is-------------.
► Appreciation of the situation
► Definition of objectives
► Assessment of results
► Definition of publics
The second step in 4 step problem solving process is ----------------------.
► Defining the problem
► Taking action & communicating
► Evaluating the program

► Planning & Programming
---------------technique of propaganda attempts to arouse prejudices in an audience by

labeling the object of the propaganda campaign as something the target audience fears,
hates, loathes, or finds undesirable
► Name calling
► Transfer
► Testimonial
► Card stacking
A tool to assess the internal and external PR environment that affects the organization's
audiences, objectives, competitors, and past results is called a -----------.
► Environmental control mandate
► Factor analysis
► Communication audit
► Input-output analysis
------------------------ includes the activities of human resources planning, recruitment,

selection, orientation, training, performance appraisal, compensation, and safety in an
organization.
► Human Resource Management
► Public Relations
► Sales Promotion
In England the first printed advertisement pertaining to sale of a book was published in ----
------.
► 1477
► 1577
► 1450
► 1550
A picture that represents a word is known as ---------------.
► Pictogram
► Jargon
► Slang
► Argot
-----------index is an easy and comprehensible appropriate method to identify priority

publics.
► Public vulnerability importance (PVI)
► HDI
► Triple bottom line
► Priority
------------- refers to the statistical study of a population or of populations, including

characteristics such as geographical distribution, physical environment, disease, sex and
age composition, and birth and death rates.
► Archaeology
► Demography
► Sociology
► Ethnography
-------------------- is known as father of PR.
► P.T. Barnum
► George Creel
► Elmer Davis
► Edward Burneys
What do you understand by Press Relations in PR?
► Press Relations is part of PR

► Press Relations and PR are polar opposites
► PR is a part of Press Relations
► Press Relations and PR are synonymous
Marketing is the management process responsible for identifying, anticipating and

satisfying customer requirements profitably.
► True
► False
Logo is a textual and/or graphic image that identifies a company or product.
► True
► False
Byline is a short piece of text under a picture in a newspaper which describes the picture
or explains what the people in it are doing or saying.
► True
► False
Psychographic way describes priority publics on the basis of some emotional and
behavioral characteristics.
► True
► False
PR is a form of Communication which applies to organizations in private sector only.
► True
► False
Question No: 21 ( Marks: 1 )
-------------------------is an aggregate of the individual views, attitudes, and beliefs about a

particular topic expressed by a significant proportion of a community.
---------------------research is empirical research in which the researcher explores

relationships using textual, rather than quantitative data.
------------------------is a printing technique using a planographic process in which prints

are pulled on a special press from a flat stone or metal surface that has been chemically
sensitized so that ink sticks only to the design areas and is repelled by the non-image
areas.
The planned and sustained effort to establish and maintain goodwill and mutual
understanding between an organization and its publics is known as -----------------.
The marketing mix comprises the Product, Price, Promotion and ------------------------
Explain the term "internal publics”?
How does Public Relations differ from propaganda?

What is the significance of house journal in Public Relations?
What do you understand by corporate identity? Explain with the help of an example?
What is E-Public Relations?
How does Public Relations help educational institutions?
Press Relations is a part of Public Relations. Discuss?

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MCM401 Fundamentals of public relations

Mid Term Examination – Spring 2006
INSTRUCTIONS:

This exam consists of 10 Multiple Choice Questions (MCQ’s), 5 Fill in the blanks
questions, 5 Short questions and 1Descriptive question.
You should try to complete MCQ’s in 10 - 15 minutes in order to give yourself 75 -
80 minutes for other questions.
For each MCQ, read the choices available and select the choice which you consider
is the correct answer.
You may wish to pace yourself with your own watch, but the Supervisor will be the
official timekeeper of the test.
Remember not to spend too much time on any one MCQ. Since all MCQ’s carry
equal marks, it is important to manage your time and response to test questions
effectively.
Failure to comply with the Supervisor’s directions will result in your test being
cancelled. Please comply with supervisor’s directions to avoid any unpleasant event.
------------------ is the paid promotion of goods, services, companies and ideas by an

identified sponsor.
------------------------ is the process of communicating information to lots of people at

once e.g. via television, radio or newspapers.
Mass Communication
Intrapersonal Communication
Interpersonal Communication
Mediated Communication
A house journal is a publication produced by an organization in order to inform and

entertain its --------- publics.
Describe the six point PR Planning Model.

Public Relations includes relationships and goals with which of the following?
Employees
Investors
Special-interest groups
All of the given options
How does Public Relations help educational institutions?

A public relations practitioner's most important job skill is ------------------
Being good with people.

Preparing audiovisual presentations.
Arranging and organizing news conferences.
Writing and editing.
------------- is a written or recorded communication directed at members of the news

media for the purpose of announcing something claimed as having news value.
---------------- is a personal footer that can be automatically attached to e-mail.
Signature file
Cross file
Carbon copy
None of the given options
What do you understand by publics in Public Relations?

A ------------------- is a large outdoor signboard, usually wooden, found in places with

high traffic such as cities, roads, motorways and highways.
Billboard
Direct mail
Grapevine
How does Public Relations differ from propaganda?
The third P of 4 P’s to PR role in marketing stands for-------------
Product
Place
Price
Promotion
Describe sponsorship as an important PR tool.

What do you understand by Press Relations in PR?
Press Relations is part of PR

Press Relations and PR are polar opposites.
PR is a part of Press Relations.
Press Relations and PR are synonymous.
The planned and sustained effort to establish and maintain goodwill and mutual
understanding between an organization and its publics is known as --------------
-------------- is a textual and/or graphic image that identifies a company or product.
Slogan
Logo
Jingle
WWW stands for -------------------

The second step in 4 step problem solving process is -------------------
Defining the problem

Taking action & communicating
Evaluating the program
Planning & Programming.
----------------------- refers to marketing efforts designed to generate immediate interest

in purchasing a product or service, including coupons, sales, discounts, premiums,
sweepstakes and contests.
Sales promotion
Publicity
Propaganda
Human Resource Management
What do you understand by corporate identity?

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MIDTERM EXAMINATION
SPRING 2007 Marks: 40
MCM401 - FUNDAMENTALS OF PUBLIC RELATIONS Time: 90min
(Session - 4 )
StudentID/LoginID: ______________________________
Student Name: ______________________________
Center Name/Code: ______________________________
Exam Date: Thursday, May 03, 2007

This exam consists of 10 MCQ'S, 5 True /False questions, 5 Short Questions
and 1 Descriptive question.
correct answer.
Remember not to spend too much time on any one MCQ. Since all MCQ’s carry equal marks,
it is important to manage your time and response to test questions effectively.
Failure to comply with the Supervisor’s directions will result in your test being cancelled.
Please comply with supervisor’s directions to avoid any unpleasant event.
For Teacher's use only

Question 1 2 3 4 5 6 7 8 9 10 Total
Marks
Question 11 12 13 14 15 16 17 18 19 20
Marks
Question 21
Marks
The first P of 4 P’s to PR role in marketing stands for----------------.
► Product
► Place
► Price
► Promotion
The author of book “TEACH YOURSELF PUBLIC RELATIONS” is --------------------.
► Herta A. Murphy
► Alauddin Masood
► J Harvey Smith
► Lani Arrendondo
The third step in the six-Point PR Planning Model is-------------.
► Definition of objectives
► Definition of publics
► Assessment of results
► Appreciation of the situation

------------------- is commonly used term for computer-generated printed materials such as
newsletters and brochures.
► Desktop publishing
► Direct mail
► E-zine
----------------is the management process responsible for identifying, anticipating and

satisfying customer requirements profitably.
► Marketing
► Human Resource Management
► Propaganda
► Press Relations
-------------- is the practice of preparing a communication plan that can be effectively put
into action in the event of a potentially negative issue for a company or organization.
► Lobbying
► PR consultancy
► Crisis management

A (n) __________________ is a description of some event that an organization writes itself

and sends to the media in the hope that it will be published for free.
► Advertisement
► Press release
► Press announcement
► Media announcement
--------------- refers to donating funds to an organization or event in exchange for supportive

association in order to generate publicity.
► Publicity
► Advertising
► Sales promotion
► Sponsorship
A ------------------- short piece of text under a picture in a newspaper which describes the
picture or explains what the people in it are doing or saying.
► Caption
► Index
► Byline
► Print line
The third step in 4 step problem solving process is -------------------.
► Planning & Programming
► Defining the problem
► Evaluating the program
► Taking action & communicating
False or partly false information used by a government or political party intended to sway
the opinions of the population is known as Propaganda.
► True
► False
Relationship between an organization and the media as an aid to public relations activities
is known as Press Relations.
► True
► False
Edward Burneys is known as father of PR.
► True
► False

Corporate image and corporate identity are synonymous
► True
► False
PR is a form of Communication which applies to organizations in public sector only.
► True
► False
Explain the two-way communication process?
What makes Public Relations different from advertising?
Explain the term “internal publics”.
What is the importance of house journal in Public Relations?
How does corporate image differ from corporate identity?
Describe the six point PR Planning Model.

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www.vujannat.ning.

MCM401 Fundamentals of Public Relation

All questions are compulsory.

Total Marks: 60 Total Questions: 13

Question No. 1 Marks : 02

The reporter's name, usually at the beginning of a story is termed as

Question No. 2 Marks : 02

--------------- technique in propaganda links a person, or idea, to a negative

Question No. 3 Marks : 02

The first P of 4 P's to PR role in marketing stands for ------------------

Question No. 4 Marks : 02

Huge audiences, good product identification, popular medium are

Question No. 5 Marks : 02

Newsprint may be defined as

o A super calendared and polished paper suitable for magazines,

Briefly discuss the relationship between Public Relations and Public

Question No. 7 Marks : 05

Explain the importance of code of ethics in Public Relations.

List down various types of campaigns in Public Relations.

Question No. 9 Marks : 05

What is International Public Relations?

Question No. 10 Marks : 05

What is difference between formal and informal research?

Question No. 11 Marks : 05

Write a short note on feedback.

Question No. 12 Marks : 10

If you have the choice to choose an organization for serving as Public

Question No. 13 Marks : 10

Write a critical note on the impact of information technology (IT) on Public

Question No. 1 Marks : 1

------------ is the process of communicating information to lots of people at once e.g.

Question No. 3 Marks : 3

PR is a form of Communication which applies to organizations in public sector only.

Question No. 4 Marks : 1

The laws of public opinion were introduced by --------------------.

Question No. 5 Marks : 1

A picture that represents a word is known as ---------------.

-------------------is the collective opinion of groups of people.

Question No. 8 Marks : 1

PR role is to inform, educate & create understanding through knowledge.

Question No. 9 Marks : 1

-------------------- is known as father of PR.

Question No. 10 Marks : 3

Question No. 11 Marks : 3

Describe the functions of Public Relations officer in a political party.

Sales promotion refers to marketing efforts designed to generate immediate interest in

---------------culture refers to a company's values, beliefs, business principles, traditions,

Question No. 15 Marks : 1

Relationship between an organization and the media as an aid to public relations

Question No. 17 Marks : 1

Question No. 18 Marks : 10

Question No. 19 Marks : 1

--------------is the practice of preparing a communication plan that can be effectively

--------------kinds of Libel have been introduced in this course.

Question No. 21 Marks : 1

How does an organization depend on its publics?

Question No. 22 Marks : 1

Question No. 23 Marks : 1

Which of the following terms is best described as being "paid nonpersonal

Question No. 25 Marks : 3

Corporate image and corporate identity are synonymous.

Question No. 27 Marks : 1

Signature file is a -------------- that can be automatically attached to e-mail.

The term --------- publics means employee publics.

All questions are compulsory.