Nirvik Dahal

167018

20 MARKET RESEARCH QUESTIONS TO ASK IN YOUR CUSTOMER SURVEY

The article has defined marketing research as a questionnaire that is answered by customers
or potential consumers, to understand their perception and opinion on a given subject,
typically pertaining to product or service feasibility, understanding consumer needs and
interests, and pricing concepts. Marketing research allows efficiently allocation of resources.
However, its main purpose of is to help in making decisions that helps in business growth by
properly adhering to existing customer needs and also exploring opportunities.

The article also talks about what questions we should be asking in our survey questions. It
tells us that firstly we should properly identify and know about our customers as much as
possible. This will help us to make decisions around their preference and behaviour.
Likewise, we have to know about what customers really want and is it matching to what
you’re offering. If they’re buying from you then why specifically you, it needs to be
understood as it shows that the customers have a perceived value of your product. It is also
important to know through what processes do they go while buying those products and what
are their pain points. This information can be useful for differentiating your product as you
can offer your product/service by easing the pain points the consumer usually goes through.

The differentiation aspect should be also captured through the questions. What different are
we offering in comparison and makes it stand out in comparison to others and is it preferred
by the consumers or not. This differentiation also allows you to know about how the
customers perceive your brand as and what is your brand’s positioning. You can then either
build on it or take it as feedback. Through this unique distinction we know what the
consumer expects as a benefit through our product. This can be used to connect more well
with the customers. This also gives an insight on who are buying your products and why? For
ex; if you’re selling natural preservative free honey then you know that health conscious
people are buying because of the product’s healthiness.

As mentioned earlier, the questions can be used to know why and who are not buying their
products. This information is important to understand if there are shortcomings in a product
or service. Is the product lacking in some areas or those people have different tastes? It also
helps to identify the problems within the organization itself. If there is a branding and
marketing problem as people aren’t aware of the product itself, etc. Through this problem
identification you can reach out to a new range of future customers. You can reach out
through the questions on what will be the optimal way to reach out to them for effective
message delivery. This in return also allows the brand or organization to set a vision.
Through identifying new opportunities, it can aspire it level and determine to what level they
can scale up to. Innovation in your product and service lines by taking into consideration as
to what your customers want and need and things they themselves don’t know that they need.