Speed & Popularity

To reach 50 million customers

Radio took 38 years
It took 13 years for TV

Internet took 4 years

Added 50M in 62 days in 2010

In 2015 it took 2 days for same
 Digital Marketing Overview
Key Points

• What is digital marketing?

• Why people are going online?
• What is digital marketing funnel?
• What does digital marketing consist of?
 Digital Marketing Overview
What is digital Marketing?

‘Digital Marketing’ is a process of building & maintaining customer

relationship through online activities to generate sales and/or
capture customer that are searching on internet for answer.

Plain English: Getting found online

Digital Marketing Overview
Why people are going online?

• Learn
• Have Fun
• Socialize
• Express Yourself
• Advocate
• Do Business
• Shop
Digital Marketing Overview
Statistics
Digital Marketing Overview
Digital Marketing Funnel

• Contact us
• Landing page
• Enquiry / Registrations / Purchase
 Digital Marketing Overview
What does digital marketing consist of?

Email Website

Digital Marketing
Design
Content

Analytics SEM/
SEO SMO Email

PPC
Mobile Affiliate
Digital Marketing Overview
Search Engine Optimization (SEO)

SEO is the act of modifying a

website to increase its
ranking in Organic Search.
 Digital Marketing Overview
Example

Keyword
Paid (PPC)

Organic
(SEO)
Digital Marketing Overview
Why SEO?

• The results are low cost (comparison to

Adwords & PPC)
• Better ROI
• Definite increase in traffic
• 60% of clicks go to first result
• 280 million websites on web, SEO makes you
stand out
• Higher brand credibility, people trust Google
• Your competitors are doing it
Digital Marketing Overview
SEO techniques
Digital Marketing Overview
Pay per click (PPC)

Pay per click (PPC), also

called cost per click, is an
internet advertising model,
in which Advertisers pay the
publisher when the ad is
Clicked.
Digital Marketing Overview
Who provides PPC advertising?
Digital Marketing Overview
Why SEM/PPC?

• Highly targeted audience (demographics,

area, keywords, websites etc)
• Speed-to-market
• No dependencies on SEO or Google
Algorithmic changes
• Better Reporting
• Remarketing
Digital Marketing Overview
Process of PPC Advertising

Find Acquire Convert

Keywords Ad copy Landing Page

Budget
Digital Marketing Overview
Social Media Optimization (SMO)

Social media
optimization (SMO) is the
use of a number of social
media outlets and
communities to generate
publicity to increase the
awareness of a product,
brand or event
Digital Marketing Overview
Why SMO?

• Branding & Brand recall

• Increase brand visibility
• Direct communication with prospect user / buyer
/ seller
• Create groups and reach to niche audience
• Latest way of marketing and promotions
• Stand out of the crowd
• Drive more traffic
• Back links
Digital Marketing Overview
How to do SMO?
Thank you for your attention

• Contact us
• Landing page
• Enquiry / Registrations / Purchase
Presented by: Darshan Torane
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