Chapter 5

Summary of Findings, Conclusions and Recommendations

Nowadays, people are too busy with their gadgets and some people are buying

products online. The researchers chose the SHS students of LSCA since the SHS

students are teenagers and they are always active with their social media accounts and

also, they are seeing online advertisements and online shops while browsing the

internet so that some of them tend to buy online products.

Summary of Findings

The findings are summed up as follows:

1. Daily Use of Social Media

In terms of the usage of social media, seventy-three percent (73%) of the

respondents are using social media. Based on the result, most of the respondents

chose to answer "sometimes" in questions asking if they are watching or paying

attention to online advertisements or and if they are easily encouraged to buy online.

2. Preference

The research shows that in choosing a product, respondents tend to pay more

attention to the product's affordability and quality, followed by the brand name and

popularity. In addition to the results, the respondents tend to pay more attention and buy

products such as clothing and accessories. People are less likely to buy cosmetics and

skin care products, appliances and furniture, and school appliances online.
3. Experience

Majority of the respondents have experienced buying online. Most have answered

"often" if they have ever experienced being a victim of deceitful products/advertisements

and if they will still continue to buy online products despite of such experiences. Most

have also answered "often" if the products meet their expectations.

Conclusion

In conclusion, the responses show that the respondents, representing the SHS

students of LSCA, have the experience of buying online and have considered different

factors in choosing the products they purchase. Moreover, the online advertisements

that are seen are a factor affecting the buying preference of the said population.

Advertising is a great way to communicate to customers. The researchers have

concluded that majority of teenagers within La Salle College Antipolo spend most of

their time in social media. With this, it was discovered that they already have knowledge

of buying products online and online advertisements affect the buying behaviour of a

teenager. It was also concluded that teenagers pay attention to the online

advertisements if they are good and catchy as well. In addition, due to the issues of

deceitful products that are bought online, teenagers are aware of the products that they

are buying through online and might did researchers before purchasing.
Recommendations

Online advertisements are a great way to reach larger markets; however, there

are advertisements that are being ignored due to lack of interactions and failure to be

true to the products' description. This study looks into the effect of online

advertisements to the buying preference of the senior high school students of La Salle

College Antipolo (LSCA). The study has been only limited to senior high school students

reaching only small portions of the large number of respondents.

To further improve the study, it is better to conduct a survey that would reach not

only students but also those who are moms, dads, and young adults. The bigger the

scope of the respondent the more the findings will be more acceptable by the society

not only by the school where it is conducted.