CONSERVATIVE CUSTOMER

Definition

They are usually mostly men (53%) with an average age of 41 years. This consumer
is satisfied with his life, with what he has achieved, and they often avoid shopping.

Traditionalists are difficult consumers to influence and are committed to buying the
essentials, and the low price is a key factor. When choosing, they opt for the
cheapest product. Furthermore, 34% of these consumers are looking for natural food
products and 22% of these are willing to pay a little more for it.

Characteristics

1. They don't usually look for branded or premium products and prefer to save.

2. They like to tell their personal stories looking to strike up a conversation.

3. He tends to be repetitive in his arguments and not listen to others.

4. They are nice and friendly but sensitive

Way of attending

1. We should try to turn the conversation toward selling if we stray from it. It is
convenient to be brief in the exhibition, presenting the central points of the product or
service.

2. Likewise, we should adopt a firm attitude, taking command of the situation. It is

usually very helpful to resort to the opinion of other customers about the service or
product

We should avoid

We should not show tiredness or boredom, break their enthusiasm, or enter into
personal conversations or discussions about the client's personal matters.

We have to be patient and we cannot make them feel that they do not interest us
and that we want to get rid of them.