Chapter 1

Introduction

The first part of this chapter consists of the current financial situation and

performance of the company which includes the market share, return of investment,

profitability ratio, liquidity ratio, and the debt ratio of the company. The second half

consists of the company objectives, strategies, and policies in the specific

department such as Human Resource, Marketing, Operation and Financial. The

analyzation and interpretation of vision and mission is also included.

Camp Benjamin officially opened its doors to the world in the year 2011. It is a

subsidiary company which is owned and controlled by We Lead Group Holdings Inc.,

company. Thousands of organizations have experienced its service, it was really a

privilege to have helped enhance the client’s cultural knowledge as well as brought

fore to its organizational growth-drivers. This company offers various activities such

as team building facilitation, Mon’s Restaurant, Shalom Hotel and Win farm

Camp Benjamin is one which provides service, wellness and transformation to

its clients. It is a learning facility at its core and place for physical restoration. It uses

as much as organic methods as it could restore people’s health and strength while at

the same time showcases advances in technology that inspire the mind and makes

the world a better place to live in. They offer programs such as the We Lead Training

program to address the growing need for team building facilitation of different
companies and organizations. The program itself offers strategies and facilitation

techniques for building great teams and creating successful team dynamics.

I. CURRENT SITUATION

Knowing the current situation helps the company to communicate with the

interested stakeholders in the organization. It also used to help investors and

creditors identify where their money went. Financial statement is used to evaluate

the overall performance of the company in the industry, hence, financial statement

cannot be underestimated. The accuracy and reliability of the financial statements

determine the actions need to be done, whether to add or eliminate a thing or two to

improve the performance of the company.

II. Financial Ratios

The financial ratios are used to quantitatively analyze the company’s financial

statement which evaluates different aspect of the current financial and operational

performance of the company such as it solvency, liquidity and efficiency to ensure

the future standing of the company. By analyzing the use of assets and other credit,

it helps the business to conduct a quality performance better. This helps the

company to measure its financial progress towards reaching the business’s goals

and objectives as wells as surpassing its top competitors or larger competitors in the

industry. However, ratios do not make the financial decisions for the business but

rather will provide what decisions may be made. Financial ratios consists of debt-to-

equity ratio, current ratio, quick ratio, return on equity, and net profit margin. In this
paper, the ratios are selected accordingly since the company provides service not

product.

How Calculated 2015 2016 2017

I. Return of 4.75 1.58 -0.33

Investment

II. Market Share Revenue 6.33% 6.53% 4.48%

Total Industry Share

III. Liquidity
Ratios
Working Capital Current Assets – 1,099,280 21,301,514 19, 916,216
Current Liabilities

.83:1 -.24:1 -.36:1

Current Ratios Currents Assets
Current Liabilities

IV. Profitability 2015 2016 2017

Ratio
Gross Profit Margin Sales – Cost Of 0.64 0.35 0.50
Goods Sold
Sales

Net Profit Margin Net Income .3388 .3388 -0.08

Sales
Return on Total Assets Net Income 4.75 1.58 -0.33
Total Assets
Return on Stockholders’ Net Income 4.16 2.53 0.38
Equity Total
Stockholder’s
Equity

V. Solvency 2015 2016 2017

Ratio
Debt Ratio Total Liabilities 1.13 .37 .53
Total Assets
Equity Ratio Total Equitiy 1.14 .63 -2.15
Total Asset

VI. Activity Ratio 2015 2016 2017

 Account Receivables Credit Sales 23.2x 28.40x 20.79x
Turnover Average Account
Receivables

Asset Turnover Sales 25.66x 19.96x 17.65x

Average Asset

Return on Investment 2015 2016 2017

4.75 1.58 -0.33

A. Return on Investment Analysis and Interpretation

Analysis: The fiscal year of 2015 garnered 4.75 which is mildly good

for its return on investment since ROI above 5% are generally considered

good. However, for the succeeding years, the return on investment of the

company is gradually decreasing which indicates that the company was not

able to make up to its investment. The year 2017 is a negative, which means

there is a lost in the company’s investment.

Interpretation: The return on investment of Camp Benjamin continued

to decrease in its succeeding years. In the year 2015, the net profit of Camp

Benjamin is 28,102,057 subtracted by 6,742,236 worth of investment which

resulted to 4.75, followed by 2016’s net profit of 28,971,193 subtracted to

18,308,061 worth of investment which resulted to 1.58.

Market Share 2015 2016 2017

6.33% 6.53% 4.48%

B. Market Share Analysis and Interpretation

 Analysis: The fiscal year 2015 garnered 6.33% for its market share.

The following year garnered 6.53% for its market share which is actually

higher than 2015’s percentage. The market share of 2017 decreased by

2.05%.

Interpretation: The latest market share of the company in the industry

decreased by 2.05% which depicts that the company is gradually losing its

share in the competitive market.

Liquidity Ratio 2015 2016 2017

Working Capital 1,099,280 1,793,168 19, 916,216
Current Ratio .83:1 -.24:1 -.36:1

C. Working Capital Analysis and Interpretation

Analysis: The fiscal year 2015 garnered 1,099,280 of working capital,

followed by 1,793,168 for the year 2016 and 19,916,216 for the year 2017.

Working capital is computed by subtracting current assets and current liabilities.

Current liabilities are composed of share capital, retained earnings, equity,

advances from the stockholders and other payables. The currents assets are

composed of cash and cash equivalents, accounts receivables, inventory,

prepayments and other current assets which would generally provide cash within

the operating period of the corporation.

Interpretation: The current asset of the year 2015 is 5,642,956 subtracted

by 6,742,236 worth of current liabilities which resulted to 1,099,280. This indicate

that the company has more debts to pay than its assets. The same goes for the

succeeding years.

D. Current Ratio Analysis and Interpretation

Analysis: The current ratio of Camp Benjamin for 2016 has decreased by

59% from the 83% ratio of 2015. It has continued to decrease in 2017 which was

lesser by 23% because the current liabilities of the year 2017 is higher than its

current asset, therefore the company has a problem meeting its short-term

obligations

Interpretation: Ratio is a proportion or quotient rather an amount. Current

ratio is computed by dividing current assets by the current liabilities. It depicts the

ability of the corporation to generate cash to cover its short-term obligations. The

currents assets are composed of cash and cash equivalents, accounts

receivables, inventory, prepayments and other current assets which would

generally provide cash within the operating period of the corporation. Current

ratio is a useful test of the short-term debt paying ability of any business.

Profitability Ratio 2015 2016 2017

Gross Profit Margin .64 .35 .50

E. Gross Profit Margin Analysis and Interpretation

 Analysis: There is a decrease of 29% in the gross profit in gross profit in

2016 and an increase of 15% in 2017.

Interpretation: Gross Profit Margin is the percentage of the residual amount

after deducting Cost of Goods sold from Sales. This is also the available

revenue to cover for the other expenses of the Company such Selling and

Administrative Expenses, General and Administrative Expenses etc. The higher

the Gross Profit Margin the more efficient the company is. Lower gross profit

could mean that the Company is underpricing or was not able to efficiently

control its overhead.

Profitability Ratio 2015 2016 2017

Net Profit Margin .33 .33 -.08

F. Net Profit Margin Analysis and Interpretation

Analysis: The profit margin in 2015 to 2016 was steady at 33%.

However, there was a significant decrease in profit margin in 2017 of 41%.

Interpretation: Net profit margin is the percentage by which a company's

total sales or revenue exceeds or is less than the sum of its expenses.
 Hence, the negative Net Profit Margin in 2017, means the company spent

more money than it made.

Profitability Ratio 2015 2016 2017

Return on Total 4.75 1.58 -.33

Assets

G. Return on Total Assets Analysis and Interpretation

Analysis: There is a decrease in the net income as percentage of total

assets of 67% and 121% in 2016 and 2017 respectively.

Interpretation: Return on Total Assets measures the net income produced

by total assets during a period by comparing net income to the average total

assets. Based on table below, in can be inferred that there is net loss in 2017

due to its negative value. During 2015 to 2017, it can be noted that there is a

decreasing trend on how efficiently the Company is managing and converting

its investments in assets to produce profits.

Profitability Ratio 2015 2016 2017

Return on 4.16 2.53 .38

Stockholder’s Equity

H. Return on Stockholder’s Equity Analysis and Interpretation

 Analysis: There is decrease in ROE in 2016 and 2017 of 39% and

85% respectively.

Interpretation: Return on Stockholder’s Equity measures the ability of a firm

to generate profits from its shareholders investments in the company. Based

on the table above, it can be inferred that the company made less profit

based on its stockholders investment in the Company in 2017 compared to

2018.

Solvency Ratio 2015 2016 2017

Debt Ratio 1.13 .37 .53

I. Debt Ratio Analysis and Interpretation

Solvency Ratio 2015 2016 2017

Equity Ratio 1.14 .63 -2.15

J. Equity Ratio Analysis and Interpretation

K. Accounts Receivable Turnover Analysis and Interpretation

Activity Ratio 2015 2016 2017

Account 23.2x 28.40x 20.79x

Receivables

Turnover
 Analysis: There is increase in Account Receivables Turnover by 22%

in 2016 and a decrease by 27% in 2017.

Interpretation: Accounts receivable turnover rate is the rate of many times

does the Company can collect within the year. From the table above, It can

be depicted that the Company can collect faster or sooner (took less days to

collect) in 2016 compared to 2015 and 2017. This means that cash flows is

better in 2016 compared to 2015 and 2017.

L. Asset Turnover Analysis and Interpretation

Activity Ratio 2015 2016 2017

Asset Turnover 25.66x 19.96x 17.65

Analysis: There is a decrease in asset turnover by 22% in 2016 and

by 12% in 2017. This means Company makes $5.7 dollar more on every $1

value of asset compared in 2015 compared to 2016. While it makes $2.31

more on every $1 value of asset in 2016 compared to 2017.

Interpretation: Asset turnover measures a company’s ability to generate sales

from its assets by comparing net sales with average total assets. Based on the

table above, this means that the Company has decreasing capability to

generate sales from its assets.

III. Strategic Posture

A Strategic posture is an approach to gradually apply the business’s

strength to the long-term needs and demands of the market place which is

the first step in creating a mission and vision statement, which displays the

basic reason why the company exists. The statement reflects the

organization’s beliefs such as its image, philosophy, character, and

identity.

Current Vision and Mission Statement

A good strategic direction is formulated through a good vision and mission.

The formulation is important because the organization can know the foundation

of their value and what they believe in. Mission and vision is the backbone of an

organization, it is to assist the organization to develop a strategy to stay in the

competitive market and explain to itself to its employees and customer about

what they believe in.

Vision Statement

“We envisioned a place where the soul of men can be restored and trained

towards godliness and service – A learning facility at its core and a place for the

battle-weary.”

1.1 Evaluation of Current Vision Statement Components

CRITERIA YES NO EXERPTS REASON

Does it show a ✔ “We envisioned a The programs offered
vision of the place where the soul of in Camp Benjamin is
Future? men can be restored God-centered. They
and trained towards envision a future
godliness and service.” where everyone is
God-centered.
 Is it ✔ “A learning facility at its The vision statement
Inspirational? core and a place of is inspirational
rest for the battle- because the camp
weary.” offer programs that will
truly help man to relax
away from the busy
city and savor what
mother nature has to
offer.
Does it show ✔ “A place where the The camp is for the
aspiration? soul of men can be utterly exhausted and
restored and trained dejected, or people
towards godliness and who want to find
service; a place of rest peace and solace.
for the battle weary.” This is conducted
through several
activities that they
offer.
Does it give ✘
clear indication
as to when it
should be
attained?

Overall Evaluation and Analysis of Vision Statement

As seen above the table, almost all of the criteria for a good vision

statement were complied with by Camp Benjamin, except for the last one which

pertains to the time the aspiration of such can be attained. Camp Benjamin has a

good and effective vision statement and it is truly being manifested through their

activities in the camp.

MISSION

“We strive to deepen Christian Commitment, establish lifelong friendships,

intensify personal relationship with God, celebrate the presence of God within us

and around us, and through awareness of nature awaken an understanding

 attitude of respect and reverence for all life. This is accomplished through
exploration of our natural environment, daily reflections, adventure and spiritually
dynamic programs combined with community living to foster friendship, faith and
1.2 Evaluation of Current Mission Statement Components
CRITERIA PARAMETERS
Customer Who are the firm’s
customers
Products or Services What are the firm’s major
products or services
Markets Geographically, where
does the firm compete
Technology Is the firm technology
current?
Concern for survival, Is the firm committed to ✔ “We strive to deepen Christian
profitability and growth growth and financial
soundness?
Philosophy What are the basic
beliefs, values,
aspirations, and ethical
priorities of the firm?
Self-concept What is the firm’s
distinctive competence or
major competitive
advantage?
fun.”
YES NO EXERPTS REASON
✘
✔ “This is accomplished through The services is
exploration of our natural usually being held
environment, daily reflections, inside the camp
adventures and spiritually dynamic through its team
programs combined with community building program,
living to foster friendship, faith and farm tour and nature
fun.” friendly adventures
that promote
reflection, faith and
fun.
✔ “Exploration of our natural In their mission
environment” statement, it can be
clearly seen that they
use the beauty of their
strategic location in
Tagaytay Highlands.
This natural
environment is good
for exploration and
other activities
✘
The company focuses
commitment, establish lifelong on the growth of their
friendships, intensify personal customers aligned to
relationship with God within us and what they believe in;
around us, and through an Spiritual and physical
awareness of nature awaken an attitude, rather than
understanding of respect and the company itself.
reverence for all life.”
✔ “We strive to deepen Christian The philosophy of the
commitment; intensify personal company can be seen
relationship with God.” at the first sentence of
their mission
statement. The
intensification and
glorification of
Christian faith is the
reason why Camp
Benjamin was
established. It also
“concludes that God
must be in everything
we do.
✔ “We strive to deepen Christian Camp Benjamin was
commitment, establish lifelong established to
friendships, intensify personal promote Christian
relationship with God, celebrate the faith and deepen the

Concern for public image Is the firm responsive to ✔ “We strive to deepen Christian
social, community, and
environmental concerns?
Concern for employees Are employees a valuable
asset to the frim?
presence of God within us and appreciation of
around us, and through an nature.
awareness of nature awaken an
understanding attitude of respect
and reverence for all life.”
Camp Benjamin
commitment, establish lifelong wanted the public to
friendships, intensify personal perceive them as an
relationship with God, and celebrate institute that help
the presence of God within us and deepen the faith of a
around us.” person in God.
✘

Overall Evaluation and Analysis of Mission Statement

As seen above the table, almost all of the criteria for a good mission statement

were complied with by Camp Benjamin, except for the customer, concern for

employees and use of technology. Camp Benjamin has a good and effective mission

statement to entice its clients, and is truly being manifested through their activities in

the camp.

1.3 Company Objectives as a whole

1. To have effective Corporate Governance

2. To be socially responsible part of the current business community.

3. To maximize and enhance their current performance in the field of

manpower, service and hospitality management.

4. To promote stewardship that will enhance the physical and spiritual being

of more people.

5. To establish another camp in Luzon by 2020.

1.4 Current Strategies

1. Market Penetration – Market penetration occurs when the company wants

to increase the market share for their products or services in present markets

through marketing effort. The company created a website where potential

customers can access the information of the company. The company is also

submitted its name to travel directories to increase the awareness of travelers

and tourists. (Agoda)

2. Related diversification – The diversification occurs when the company

decides to add new product but related to their current products or services.

Camp Benjamin diversified by expanding by putting a restaurant, hotel, and

farm inside the camp.

3. Unrelated Diversification – The unrelated diversification occurs when the

company decides to create another product and services not related to what

they currently offer. Camp Benjamin is now venturing to create a fruit stand

that sells organic food, shakes and other consumable product, since the

camp has its own farm.

1.5 Policies

1.5.1 Marketing

Marketing policies were created to help the company in a professional

way. It has a great impact on the external and internal publics of the company
such as creating a professional image, customer loyalty and good customer

relationship.

Role and Responsibility

The employees are expected to build strict good relationship with the

company’s client, as well as displaying professional behavior to the client and

other stakeholders of the company. Good relationship leads to loyal

customers, and great corporate image.

1.5.2 Finance

The importance of finance really play a huge part in any management.

This existential role in the organization keeps the right flow of money and

hereby direct the course of the said business.

Compensation and Salary

The compensation and salary of the employees are strictly in

accordance with the industry’s standards. Usually the salary may vary

according to the employees’ evaluation and performance from the

management.

13TH and 15TH Month pay

Regular employees are paid through banking system every 13 th and

15th of the month. However, for those who work temporarily and in

probationary status, the company pays them through cash. The basis for the
computation of salary for temporary and probe employees are through actual

working hours and work days.

Salary Deductions

Under the Labor Code, the following are the standard deductions

authorized by the code. Deductions from the salary of the employee must not

be above 25%.

1. Social Security System (SSS)

2. Philhealth Contribution

3. Withholding Tax

Overtime, Holiday and Rest Day Pay

The company has the right to require their employees to work overtime

during rest days, holidays and ordinary working days, including Sundays. The

excess work rendered by the employee or overtime is also shouldered by the

company, however, this is not applicable for employees under the managerial

position and members of the managerial staff as written in the Labor Code of

the Philippines.

1.5.3 Operation

Operation policies were designed to keep track of the day-to-day

operations of the company. The policies are also boundaries set by the
management which reflects the overall behavior of employees in the

workplace.

Working Hours, Days and Attendance

The operation policies of Camp Benjamin consists of the working

hours, days, and attendance of employees. Policies like this are created by

the company to keep track of daily operations to ensure that each

departments maximize its working time. The company is strict when it comes

to the working hours and attendance of each employees, because this

policies focuses on the efficiency and productivity to execute its goals and

objectives.

The employees are expected to render exactly 8 hours of work for 5 to

six days a week in accordance with the labor code of the Philippines, lunch

hours are not included.

Camp Benjamin:

Working Hour/s
Shalom Hotel  24/7 with night and morning shift

for receptionist and hotel staff.

Mon’s Restaurant  10:30 AM – 8:30 PM ( 9 hours )
WIN’s Farm  7:30 AM to 4:30 AM

The working schedule of each employee may vary according to the

demand of the customers, since Camp Benjamin consists of Hotel,

Restaurant and Farm. However, the employees may be tasked to work

beyond the 8 hours limit, since overtime rendered by the employee is

compensated and shouldered by the company. This is only applicable if the

task came from the management.

1.5.4 Human Resource

The policies in Human Resource were created to ensure that

employees know their responsibilities and the company’s expectation from

them.

Work and Health Safety Policy

The company will provide an orientation for new comers about

the proper safety precautions inside the workplace, it is a requirement

to complete the hiring process. Injuries and disasters a in workplace

cannot be predicted, that is why the company strictly observe proper

safety procedures.

Code of Conduct

The company expects a good standard of behavior from the

employees, such as proper / decent dress code, mobile phone use,

language and punctuality and professional behavior.

Social Media Policy

The employees cannot post anything related to the company and

lude comments and post on their social media.The company aims to

keep their information confidential, where in the employees are not

allowed to post anything related to the company on social media. This

policy also protects the reputation of the company, especially the

behavior of employees on social media which may reflect the

company.

Drug-Free Workplace Policy

The employees who are under the influence of drugs will be

terminated automatically. Drug test is also mandatory for the hiring

process. Camp Benjamin aims for a drug-free workplace by

implementing the Comprehensive Dangerous Drugs Act of 2002, and

its rules and regulations under DOLE Department Order No. 53-03,

series of 2003 which is a guide on drug-dree workplace policies and

programs for private sectors inside Camp Benjamin.

Sexual Harassment Policy

The company believes that the working environment of Camp

Benjamin should be Sexual Harassment free, employees who

intentionally harassed a co-worker will automatically be terminated. A

workplace where everyone is supportive to the self-esteem and dignity

of individuals one that is free from all kinds of sexual harassment, such

as sexual intimidation and exploitation. The company has a set of

guidelines regarding how this situations can be addressed.

Alcohol-Free Workplace Policy

 The employees who are under the influence of alcohol will be

sanctioned immediately. The company believes that a workplace free

from alcohol influence leads to better performance and efficiency of

employees. This is also incompliance to the requirements of the

Department of Labor and Employment, where the company is required

to provide a safe and healthy working environment.