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  • InPowered-Travel Roadmap For Recovery

    Загружено:

    Tatiana Rokou
    2K просмотров5 страниц
    The document discusses the current state of the travel sector during the COVID-19 pandemic. It notes that 80% of consumers have cancelled or postponed travel plans and 52% are eager to travel for leisure once the pandemic passes. It suggests recovery will start with local and driving-based travel, then expand to domestic flights and longer trips, and lastly group and business travel. It provides recommendations for how travel brands can engage consumers through relevant content, such as virtual experiences, showing compassion, empowering local communities, and becoming a resource for future travel planning.

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    InPowered-Travel Roadmap for Recovery

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    InPowered-Travel Roadmap for Recovery

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    The document discusses the current state of the travel sector during the COVID-19 pandemic. It notes that 80% of consumers have cancelled or postponed travel plans and 52% are eager to travel for leisure once the pandemic passes. It suggests recovery will start with local and driving-based travel, then expand to domestic flights and longer trips, and lastly group and business travel. It provides recommendations for how travel brands can engage consumers through relevant content, such as virtual experiences, showing compassion, empowering local communities, and becoming a resource for future travel planning.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    2K просмотров5 страниц

    InPowered-Travel Roadmap For Recovery

    Загружено:

    Tatiana Rokou
    The document discusses the current state of the travel sector during the COVID-19 pandemic. It notes that 80% of consumers have cancelled or postponed travel plans and 52% are eager to travel for leisure once the pandemic passes. It suggests recovery will start with local and driving-based travel, then expand to domestic flights and longer trips, and lastly group and business travel. It provides recommendations for how travel brands can engage consumers through relevant content, such as virtual experiences, showing compassion, empowering local communities, and becoming a resource for future travel planning.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 5

    Travel Sector

    COVID-19 POV from inPowered


    April 2020
    What’s Happening: The Current Landscape in Travel
    Consumer sentiment is shifting rapidly as consumers feel less safe
    and therefore less likely to travel; however, they look forward to
    being able to do so again

    80% 52%
    have cancelled or eager to travel for
    postponed those leisure, once the
    plans pandemic passes

    10
    Sources: eMarketer, “National Tracking Poll #2003128,” April 2, 2020
    U.S. Travel Association, “COVID-19 Travel Industry Research,” April 17, 2020
    Recovery from COVID-19: How Travel Will Return
    Recovery will start with local travel by car
    and then circle outward to larger driving
    distances, first only with family members
    and then a small group

    The next to come will be shorter domestic


    flights, longer cross-country or
    international trips, and then, finally to group
    and business travel
    Consumers will seek out travel brands that
    have shown themselves to be relevant and
    socially responsible during a global
    pandemic
    11
    What Travel Brands Can Do Now Through Content

    01 02 03 04
    Don’t Go Dark Show Your Compassion Lead the Community Become the Resource
    Build trust among Help consumers change Empower locals to Introduce new ways to
    consumers through their plan and be flexible become ambassadors for enjoy destinations and
    relevant and thoughtful your destination attractions via 360-degree
    Communicate clearly what
    content images/videos or virtual
    the brand is offering (and Share stories of how
    Share deals & offers for don’t hide) tour of museums &
    people are helping one
    future travel attractions
    another 12
    COVID-19: Content Topics Travel Brands Can Own to be
    Relevant & Helpful
    Experiences Go Virtual Prepping for Travel’s Return Imagery that Inspires
    • Video experiences such as shop • Packing Tips • Social channel ”takeovers” by
    tours, concerts • Packing Essentials talented photographers and/or
    • “Fireside chats” with local • Best Travel Gear influencers
    personalities • Reading Lists • Gorgeous location or destination
    • “Q and A” with locals, “What are • Movies about Travel photography keeps consumers
    their favorite spots?” • Movies that inspire Travel daydreaming about travel
    • Museum & Art Galleries • Travel Documentaries • Use photography assets to create
    backdrops for video calls

    Locals to the Rescue Coping with Cancellation Driving Distance


    • Stories about local businesses • How to navigate new cancellation • Road Trip Itineraries & Inspiration
    helping others policies • Where to go 50 miles from home,
    • Inspire locals to support their local • What to do with canceled travel 75 miles, 100 miles
    bars, restaurants with takeout funds • Road Trip Playlists
    • “Shop Local” fundraisers • RV & Camping Destinations

    13

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