A

Summer Training Report

On

“A STUDY OF MARKETING STRATEGIES OF TATA

MOTORS LTD.”

Submitted in partial fulfillment of the degree of Master of Business

Administration (SESSION 2018-20)
Under the supervision of: Submitted by:

Ms. SHIVANI JOSHI SACHIN CHAUHAN

(HR MANAGER) MBA 2nd year

University Roll No:-180174643

Panipat Institute of Engineering and Technology

PANIPAT, HARYANA (INDIA)-132103

AFFILIATED TO KURUKSHETRA UNIVERSITY, KURUKSHETRA

 DECLARATION

I Sachin Chauhan hereby declare that this Project Report entitled “A STUDY OF
MARKETING STRATEGIES OF TATA MOTORS LTD.’’ has been personally done by
me under the guidance of Professor Dr. Himanshu Jain in partial fulfillment of MBA Program
during academic year 2018-20. All the data represented in this project report is correct & true
to the best of my knowledge & belief.

I also declare that this project report is my own preparation and it is not submitted to any other
Institution or University for the award of any degree, diploma/certificate or published any
time before.

Signature of Project In charge: Signature of Candidate:

Dr. Himanshu Jain Sachin Chauhan

Associate Professor University Roll No:180174643

(Department of Management Studies)

Dr. Akhilesh Mishra

(HOD – Department of Management Studies)

 ACKNOWLEDGEMENT

A formal statement of acknowledgement will hardly meet the ends of justice in the matter of
expressing gratitude to all those who help me in completion of my Project.

I express my sincere and profound thanks to my corporate guide Ms. Shivani Joshi whose
supervision and support truly helped the smoothness and progression of the internship
program. The cooperation is highly appreciated. The interest and enthusiasm shown by the
office bearers and members of the team during my internship helped me in understanding
appropriately the functioning of this company. This internship program gave me new
experience of working in corporate world. This two months long internship program exposed
me to interact with different people.

I express my deepest gratitude and reverence to Dr. Akhilesh Mishra, HOD (Management
Studies) and Dr. Himanshu Jain, who was my project guide for guiding me and constantly
encouraging me in preparation of the project. He provides me with valuable information and
suggestions related to the project and really cooperated a lot during my project.
I also want to express my thanks to my institution “PANIPAT INSTITUTE OF
ENGINEERING AND TECHNOLOGY” and all my faculty members of MBA department,
for timely help whenever I needed. I also extend my heartfelt thanks to my family and well-
wishers.

Sachin Chauhan
 PREFACE

Summer training is the bridge for a student that takes him from his theoretical knowledge
world to practical industry world. The main purpose of industrial visit is to expose for
industrial and business environment which cannot be possible in the classroom.

The advantages of this sort of integration, which promote guide to corporate culture,
functional, social and norms along with formal teaching are numerous.

1. To bridge the gap between theory and practical.

2. To install the filling of belongingness and acceptance.

3. To help the student to develop the better understanding of the concept and questions
already raised subsequently during their research period.
 EXECUTIVE SUMMARY

Tata Motors Limited is India’s largest automobile company, with revenues of Rs. 35651.48
crores (USD 8.8 billion). It is the leader in commercial vehicles in each segment, and among the
top three in passenger vehicles with winning products in the compact, midsize car and utility
vehicle segments. The company is the world’s fourth largest truck manufacturer, and the world’s
second largest passenger carrier manufacturer.

In this report we can understand the marketing plan of an organization. And how they are using
there marketing strategy to compete with other organization. From this report we can find about
various marketing plans and strategy used by the organization to garb market and also future
marketing plans and marketing strategy.
In this report we can critically evaluate organizations market plans in relations to its marketing
environment. And we evaluate how media and technology can affect the market plans of an
organization in this present scenario.

From this report we can get an idea of an organization, how affective is there marketing plans
and what are steps they are going to take for implementation of the marketing plan. Combining
all this together we will be know whether the organization got the competitive advantage or not.

The purpose of this report is to find out marketing plans and strategy of an organization and
how this market plans and strategy going to effect the consumers , and how proper analyses can
help us to understand weather the organization satisfy the consumers needs and demand .
 INDEX

SR. CHAPTER PARTICULARS PAGE

NO. NO. NO.

A Certificate

B Declaration

C Acknowledgements

D Preface

E Executive Summary

Chapter-1 Introduction

1.1 Introduction To Industry 1-5

1.2 Introduction To Company 6-21

1.3 Introduction To Topic 22-32

Chapter-2 Review Of Literature 33-38

Chapter-3 Research Methodology 39-44

3.1 Research Methodology 39

3.2 Objective of the Study 39

3.3 Scope of the Study 39-40

3.4 Research Design 40-41

 3.5Collection of Data 41

3.6 Source of Collection of Data 42

3.7 Data Analytical Tool 43

3.8 Limitations 43-44

Chapter-4 Data Analysis & Interpretation 45-68

4.1 SWOT Analysis 45-50

4.2 Data Analysis & Interpretation 51-68

Chapter-5 Findings, Suggestions & 69-71

Conclusions
Bibliography

Annexure