Step 3: Execute
Marketing
Communication Plan
Launching your Microsoft Teams practice requires development of a marketing
communication plan that covers three key steps: Planning, Building, and Execution. We’ve
laid out a suggested roadmap below on how to build out a plan and marketing campaign
that will ignite your Microsoft Teams practice.
Best practices:
1. Make your marketing plan unique for your business
2. Ensure your plan reflects customer needs
3. Deliver consistent messaging across your organization
Step 1 Plan
A critical component in any go to market strategy is
building out a comprehensive marketing plan that will
enable you to win and keep customers.
Customer targeting – Existing customers are the
starting point. Know your audience – who they are, your
selection strategy, and how you’ll target them. Use the
targeting guide with My Insights to identify potential
customers.
Strategy – Effective marketers use a variety of
communication channels to inspire customer action
with a personal and targeted approach. This can include
email, social, and web. We’ve created a number of
communication materials to support building your
Microsoft Teams practice.
Timing – Maximize your approach through a series of
communications to build awareness and drive Microsoft
Teams adoption.
For the full Partner Marketing Toolkit for Microsoft Teams click here
Step 1: Plan
Step 2 Build
Create your unique approach, that maintains a consistent
look and feel, and drives action. We’ve created a number
of communication materials to support your Microsoft
Teams communication strategy.
Landing Page – This template gives you a starting point
to customize a web presence for your Teams practice.
Email Templates – Tailor these templates for your
company and offerings. Ensure consistency of look and
feel. Choose the templates that are right for
your message.
Customer Sales Presentation – Brand this presentation
for your sales teams to deliver the core value proposition
and benefits of Microsoft Teams.
Social Assets – Use these social examples to build a social
strategy for your Microsoft Teams practice.
Flyer – Brand this flyer to support your sales and
marketing activities.
Step 2: Build
Step 3 Execute
When your plan is in place and marketing assets are
ready, it’s time to turn your strategy into results. Learn
what works best for your organization by measuring
results and making adjustments as you move forward
with your communication plan.
Send emails – Send your emails according to your
campaign plan. To help improve delivery performance,
test for factors such as send day/time, subject lines and
preheaders, and CTAs.
Start outbound calling – Pair your outbound marketing
campaign with outbound calls to ensure greater sales
opportunities from your communication efforts.
Host events – In person or online events are an effective
way to share the value of your Microsoft Teams practice
at scale. If hosting an online event, you can showcase a
Microsoft Teams Live Event.
Get social – Leverage your social channels to extend
your reach of your marketing efforts to include blogs,
Twitter, LinkedIn, Facebook, etc.