GROUP MEMBERS - Kasun Indrajith Bandara (183AIB006)

Dinuka Sachin Game Liyanage (183AIB004)

MARKETING MIX

DHL International GmbH is an American and German courier, parcel, and express mail service
which is a division of the German logistics company Deutsche Post DHL. Deutsche Post DHL is
the world's largest logistics company, now in over 220 countries and territories worldwide,
particularly in sea and air mail.

1. List the key external environmental opportunities or threats that face the organization?

OPPORTUNITIES

• The ups with corporate and business houses.

• Opportunities in financial markets.
• Global expansions.
• More package service due to electronic shopping and globalization.
• Product and services expansion takeovers.

THREATS

• Competition
• Economic shutdown
• External change (Government policy, taxes, etc.)
• Massively increasing e-commerce
• Price wars

2. What do you think are the organization’s main strengths and weaknesses?

STRENGTHS

o Effective communication
o Innovation
o Online growth
o Loyal customers
o Market share leadership
o Strong management team
o Strong brand equity
o Supply chain
o Reputation management
 o Excellent Inhouse Consultancy

WEAKNESS

• Large operations mean

standardized operations even in need of customized environment
• Dependence on external agencies, ministries and other regulatory bodies
• Not enough indicators suggesting performance with respect to getting
regulatory permissions

3. Suggest ways in which the organization might respond to the external forces?

In recent we have face to a COVID- 19 virus so for that DHL was promote a "Safety First"
approach with specific recommendations example like, sterilization for all the packages
they delivered.

4. Recommend a possible marketing strategy which will ensure that the organization
matches its internal capabilities with external opportunities.

Since 1970s DHL has constantly evolved itself to cater a wider spectator. Customer
retention has coaxed the enterprise into evolving a customer grievance management
section that overlooks the client relationship.

The premier invention of DHL Express remains to a delivery facility. Individuals and
reputed enterprises from around the world have been creation the best use of the
existing delivery and courier services to send their best wishes and best products to
the loved ones and clienteles, respectively.

DHL Express has providing the startups from around the world with the much-needed
facility and infrastructure to brand their online dreams a reality. E-commerce
businesses have been subtly empowered by logistics services providing by DHL
Express.