Case Study Grading Rubric

0.00 – 57.50 – 76.25 - 93.75 -

Undergraduate Percentage Scale: 57.49% 76.24% 93.74% 100%
Undergraduate Scaled Score: 0.0 – 0.6 0.7 – 2.1 2.2 - 3.5 3.6 - 4.0
% Below Approaching At Exceeds
Standard Standard Standard Standard
Clear explanation of key 20% Shows little Shows some Shows Shows
strategic issues understandi understanding adequate superior
• The problems, scope, ng of the of the issues, knowledg knowledge
and seriousness was issues, key key problems, e of the of the
clearly identified in the problems, and the issues, issues, key
discussions. and the company’s key problems,
• There was a well company’s present problems, and the
focused diagnosis of present situation and and the company’s
strategic issues and key situation strategic company’ present
problems that and issues. s present situation
demonstrated a good strategic Executive situation and
grasp of the company’s issues. summary and strategic
present situation and Executive inadequate strategic issues.
strategic issues. summary issues. Effective
• Effective Executive missing or Executive Executive
Summary poorly summary Summary
• Did not waste space constructe adequate
summarizing d
information already
found in the case.
Valid arguments; analysis 20% Critical Critical issues Critical Critical
of financial performance issues and and key issues and issues and
with relevant supportive key problems that key key
detail problems supported the problems problems
 Logically that Case Analysis that that
organized, key points, supported were not supported supported
key arguments, and the Case clearly the Case the Case
important criteria for Analysis identified, Analysis Analysis
evaluating business were poorly analyzed, and were were clearly
strategies were easily identified, supported. partially identified,
identified analyzed, identified, analyzed,
 Critical issues and key and analyzed, and
problems that supported supported. and supported.
the Case Analysis were supported.
identified and clearly
analyzed and supported.
Appropriate analysis, 20% Analysis of Analysis of Analysis Analysis of
evaluation, synthesis for key change key change of key key change
the specific industry drivers and drivers and the change drivers and
identified the underlying the drivers the
 There was complete data underlying issues were and the underlying
on which to base a the issues not identified. underlyin the issues
thorough analysis inadequate. g the were clearly
 Key change drivers issues identified
underlying the issues were
were identified. partially
 Synthesis, analysis, and identified
evaluations were clearly
presented and supported
in a literate and effective
manner.
Conclusions and 20% Effective Effective Effective Effective
recommendations are recommend recommendati recommen recommend
congruent with strategic ations ons and/or dations ations,
analysis and/or plans of action and/or solutions,
 Specific plans of inadequate. plans of and/or plans
recommendations and/or action not action
Specific data of action
plans of action provided. provided. were
or facts were were
 Specific data or Specific not referredpartially provided.
facts were referred to data or facts when provided. Specific
when necessary to necessary necessary toSpecific data or facts
support the analysis and to support support the data or were
conclusions. the analysis analysis andfacts were referred
 Recommendations and conclusions.occasional when
and conclusions were conclusions ly referred necessary to
presented and supported was not when support the
in a literate and effective provided. necessary analysis and
manner. to support conclusions
the .
analysis
and
conclusio
ns.
Proper organization, 20% Key points Key points Key Key points
professional writing, and were poorly were not points were clearly
logical flow of analysis. identified identified and were identified
APA formatting and supported with partially and
 Logically organized, key supported a well thought identified supported
points, key arguments, with a well out rationale and with a well
and important criteria for thought out based on supported thought out
evaluating the business rationale applying with a rationale
logic easily identified. based on specific well based on
 Key points were applying concepts or thought applying
supported with a well specific analytical out specific
thought out rationale concepts or frameworks to rationale concepts or
based on applying analytical the data based on analytical
specific concepts or frameworks provided in the applying frameworks
analytical frameworks to to the data case. specific to the data
the data provided in the provided in Grammar, concepts provided in
case. the case. spelling, or the case.
 Proper grammar, Grammar, punctuation, analytical Excellent
spelling, punctuation, 3rd spelling, professional framewor grammar,
person objective view, punctuation writing, and ks to the spelling,
professional writing, and , syntax needs data punctuation
syntax. professional improvement provided ,
writing, and in the professional
syntax case. writing, and
needs Adequate syntax
significant grammar,
improveme spelling,
nt punctuatio
n,
profession
al writing,
and syntax
FORMAT:

Required Sections Guidelines

I. Executive Summary • One to two paragraphs in length
• On cover page of the report
• Briefly identify the major problems facing the manager/key person
• Summarize the recommended plan of action and include a brief justification of
the recommended plan.
II. Statement of the • State the problems facing the manager/key person
Problem • Identify and link the symptoms and root causes of the problems
• Differentiate short term from long term problems
• Conclude with the decision facing the manager/key person
III. Causes of the • Provide a detailed analysis of the problems identified in the Statement of the
Problem Problem
• In the analysis, apply theories and models from the text and/or readings
• Support conclusions and /or assumptions with specific references to the case
and/or the readings.
IV. Decision Criteria • Identify criteria against which you evaluate alternative solutions (i.e. time for
and Alternative implementation, tangible costs, acceptability to management)
Solutions • Include two or three possible alternative solutions
• Evaluate the pros and cons of each alternative against the criteria listed
• Suggest additional pros/cons if appropriate
V. Recommended • Identify who, what, when, and how in your recommended plan of action
Solution, • `Solution and implementation should address the problems and causes
Implementation and identified in the previous section
Justification • The recommended plan should include a contingency plan(s) to back up the
‘ideal ‘course of action
• Using models and theories, identify why you chose the recommended plan of
action –why it’s the best and why it would work
VI. External Sourcing • 5 external sources (in addition to your textbook) should be referenced to back
up your recommendations or to identify issues. This information would be
ideally sourced in current journals, magazines and newspapers and should
reflect current management thought or practice with respect to the issues
identified.