PUNE INSTITUTE OF BUSINESS

MANAGEMENT
LAVASA ROAD, BHUKUM, PUNE – 411 042.

INTERNSHIP
LOGBOOK

Name: ABHISHEK KUMAR SINGH

Roll No.:2019-2405-0001-0001

Company: AARKA SPORTS MANAGEMENT PVT LTD.

Start Date :4TH MAY 2020 End Date: 3RD JULY 2020
 INTERNSHIP DETAILS

DETAILS OF THE INTERN

Name of the Student : ABHISHEK KUMAR SINGH

Roll No : 2019-2405-0001-0001

Name of the Organization : AARKA SPORTS MANAGEMENT PVT LTD.

Industry : SERVICE SECTOR

Product(s) Offered : ONLINE/OFFLINE CRICKET COACHING

EXTERNAL MENTOR DETAILS

Name of the External Mentor : Mr. SAYAN SENGUPTA

External Mentor Mobile : 9836377787

External Mentor Mail ID : sayan@aarkasports.com

INTERNAL MENTOR DETAILS

Name of the Internal Mentor : Prof. YACHNA GHARDE

Internal Mentor Mobile : 9960520677

Internal Mentor Mail ID : yachna.gharde@pibm.in

DETAILS OF MARKET RESEARCH:

Title of the Study : STUDY ON EMERGING TRENDS IN SPORTS

MANAGEMENT

Location of the study : WORK FROM HOME

Target Respondents : BUDDING CRICKETERS, ASPIRING COACHES

SIP LOG BOOK

TABLE OF CONTENTS

Introduction..........................................................................................1
Hints & Tips:YourInternship.................................................................2
Week1Diary..........................................................................................3
Week2Diary..........................................................................................7
Week3Diary........................................................................................11
Week4Diary........................................................................................15
Week5Diary........................................................................................19
Week6Diary........................................................................................23
Week7Diary........................................................................................27
Week8Diary........................................................................................31
Evaluation by HostCompany Staff......................................................35
Host CompanyReference....................................................................36
SIP LOG BOOK

Introduction
Thank you for using this Internship Logbook. It records the progress of the Internship.
BASIC UNDERSTANDING
1. Understand that your internship includes Learning the functions of Business and
conducting Market Research
2. You need to learn the functions of the business as per the weekly schedule
mentioned in this log-book
3. At least two hours in a day is to be spent on conducting Market Research
4. For any clarifications required on the process, you may contact your Internal Mentor
Message: INTERNS
1. This logbook will help to record your experiences and achievements on this
placement. It is required to be filled in completely.
2. Scan and email this Logbook to your internal mentor every week so that it will assist

your internal mentor to track the progress of your Internship.

3. A minimum unbroken 8 weeks, with a total 400 hours, is required to complete this
internship.
Message: EXTERNAL MENTOR
1. Please help the Interns to complete the appropriate pages of this logbook to enable
them to reflect their experiences and to have a record for us upon returning to
college.
2. Sections, such as the Evaluation and Reference, require your input. Your signature on
a weekly basis is also required.
3. Please contact the Internal Mentor or Placement Officer for any queries.

Hints & Tips for your Internship

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SIP LOG BOOK

PREPARE FOR YOUR FIRST DAY

 Get there in plenty of time
 Dress smart
 Make sure that you take this Logbook with you
 Ask about your weekly roster
 Check what work you will be doing
 Make note of your supervisors contact details
HEALTH AND SAFETY
Here are a few common-sense rules which you should follow while you are on your
Internship, to ensure that you do not become involved in an accident at work, or that you
are not the cause of an accident.
OBEY ANY SAFETY RULES
Find out if there are any particular rules where you are working, such as wearing the
correct clothing, where the fire exits are, etc. Get to know the rules and obey them. Listen
carefully to the advice or instructions of your Supervisor and don't be afraid to ask
questions.
FIRST AID
If you injure yourself in any way, report it to your Supervisor immediately and obtain
treatment.
CLEANLINESS
Always keep your work area clean and tidy. Remember to wash your hands regularly.
HELP
What if the unexpected happens? For instance;
 You might have overslept,
 The buses aren't running onetime
Don't panic… Phone your Supervisor as soon as you know that you are going to be late. It
is the polite, professional thing to do.

SUMMER INTERHSHIP PROJECT

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SIP LOG BOOK

SIP on “B2B Marketing”

Project Objectives:
After the completion of the SIP and the Project Report the candidate should be able learn the
following:
1. Understanding the Procurement process of the assigned organisation.
2. Understanding the DMU(Decision Making Unit) in formal purchasing Function
3. Understand the purchasing orientation while purchasing various products
4. Understanding the types of Relationships they maintain with suppliers of Various products
5. Understanding the Sales and Distribution process
6. Understanding the role of market research in B2B
7. Increase the revenue- Revenue per Clients
8. To focus on areas of improvement relating to procurement and Supply.
9. To know the technical parameters involved in making a purchase order, Work order etc.,
10. New product development and product strategy
11. Pricing the products.
12. Selling process with emphasis on negotiation techniques
13. To ensure 100% compliance of SOP.

Week 1 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Organization Orientation)

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SIP LOG BOOK

1. To understand and evaluate the industry and the company in SCPS approach
2. To understand the typical functions of the sales and distribution
3. To study the last 3 years annual reports to understand the financial performance of
the organization
4. To understand the product-mix of the company with respect to various regions
5. Understand the personal selling process adopted and relate it with the classroom
learning.
6. Understand the reporting structure

(Note: Please record all the above learning’s on a daily basis in the respective columns
below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1:Date:04-05-2020Day: MONDAY
11.00 am to Induction programme
12.00 pm
12.00 pm to Overview of the company. Explanation on the
1.00 pm working model of the company
1.00 pm to Break time
2.00 pm
2.00 pm to Discussion on online initiatives in the area of
3.00 pm sports
3.00 pm to Discussion on online initiatives in the area of
4.00 pm sports
4.00 pm to *****
5.00 pm
5.00 pm to *****
6.00 pm
6.00 pm to *****
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 2:Date:05-05-2020Day: TUESDAY
9.00 am to *****
10.00 am
10.00 am to Team meeting
11.00 am
11.00 am to Team meeting
12.00 pm

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SIP LOG BOOK

12.00 pm to Self research on online sports platforms

1.00 pm
1.00 pm to Research on their working culture and
2.00 pm promotional activities
2.00 pm to Break
3.00 pm
3.00 pm to *****
4.00 pm
4.00 pm to *****
5.00 pm
5.00 pm to Analysis of cricketor app ( Aarka sports’
6.00 pm application)
6.00 pm to Attended MSDCA webinar
7.00 pm
DAY 3:Date:06-05-2020Day:WEDNESDAY
9.00 am to Self research on online sports platform
10.00 am
10.00 am to *****
11.00 am
11.00 am to *****
12.00 pm
12.00 pm to *****
1.00 pm
1.00 pm to BREAK
2.00 pm
2.00 pm to Discussion on MSDCA competitors, their apps,
3.00 pm social media presence, features, pricing etc
3.00 pm to Discussion on MSDCA competitors, their apps,
4.00 pm social media presence, features, pricing etc
4.00 pm to Attended FB live session on fitness training
5.00 pm conducted by MSDCA
5.00 pm to Attended FB live session on fitness training
6.00 pm conducted by MSDCA
6.00 pm to *****
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4:Date:07-05-2020Day: THURSDAY
9.00 am to *****
10.00 am
10.00 am to Team meeting
11.00 am
11.00 am to Research on various online cricket coaching
12.00 pm platforms
12.00 pm to Research on various online cricket coaching
1.00 pm platforms
1.00 pm to Research on various online cricket coaching

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SIP LOG BOOK

2.00 pm platforms
2.00 pm to Break
3.00 pm
3.00 pm to Prepared presentation on research outcomes
4.00 pm
4.00 pm to Prepared presentation on research outcomes
5.00 pm
5.00 pm to *****
6.00 pm
6.00 pm to *****
7.00 pm
DAY 5:Date: 08-05-2020 Day:Friday
9.00 am to *****
10.00 am
10.00 am to Team meeting
11.00 am
11.00 am to Individual presentation on research
12.00 pm
12.00 pm to Individual presentation on research
1.00 pm
1.00 pm to Break
2.00 pm
2.00 pm to Self research on coaching manuals of MSDCA
3.00 pm
3.00 pm to *****
4.00 pm
4.00 pm to Allocation of tasks and responsibilities
5.00 pm
5.00 pm to Did work on feedback given on the research
6.00 pm
6.00 pm to *****
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6:Date:09-05-2020Day: Saturday
9.00 am to *****
10.00 am
10.00 am to *****
11.00 am
11.00 am to Team meeting
12.00 pm
12.00 pm to Break
1.00 pm
1.00 pm to Invitation calling for the webinar
2.00 pm

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SIP LOG BOOK

2.00 pm to Invitation calling for the webinar

3.00 pm
3.00 pm to Invitation calling for the webinar
4.00 pm
4.00 pm to Invitation calling for the webinar
5.00 pm
5.00 pm to Attended webinar of MSDCA on coach
6.00 pm education programme
6.00 pm to Attended webinar of MSDCA on coach
7.00 pm education programme

LEARNINGS CHECKLIST: (Organization Orientation)

SL.N TOPIC TO LEARN 

o
1. To understand and evaluate the industry and the company in SCPS approach √
2. To understand the typical functions of the sales and distribution
3. To study the last 3 years annual reports to understand the financial
performance of the organization.
4. To understand the product-mix of the company with respect to various
regions
5 Understanding the personal selling process
6 Understand the reporting structure √

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

Week 2 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Pricing and Purchasing Orientations in B2B)
1. Understand the purchasing orientations of the company while purchasing various products
2. Understand the purchasing practices
3. Understanding the DMU (Decision Making Unit) in formal purchasing Function
4. Factors influencing Pricing Decision
5. Pricing Methods – Strategies and Policies

(Note: Please record all the above learning’s on a daily basis in the respective columns
below)

7
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 1:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 2:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm

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SIP LOG BOOK

4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
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2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to

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SIP LOG BOOK

6.00 pm
6.00 pm to
7.00 pm
DAY 5:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
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2.00 pm to
3.00 pm
3.00 pm to
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4.00 pm to
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5.00 pm to
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6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm

7
SIP LOG BOOK

6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Pricing and Purchasing Orientations in B2B)

SL.N TOPIC TO LEARN 

o
1. Understand the purchasing orientations of the company while purchasing various
products
2. Understand the purchasing practices
3. Understanding the DMU (Decision Making Unit) in formal purchasing Function
4 Factors influencing pricing decision
5 Pricing methods – Strategies and Policies

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

Week 3 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Organizational Buying Behavior)

1. Buying process by the assigned organization

2. Buying Model followed by the company
3. Influencers in buying process
4. Types of purchases or buying situations

(Note: Please record all the above learnings on a daily basis in the respective columns
below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm

7
SIP LOG BOOK

12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 2:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3:Date:Day:
9.00 am to
10.00 am
10.00 am to

7
SIP LOG BOOK

11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
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5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm

7
SIP LOG BOOK

12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Organizational Buying Behavior)

SL.N TOPIC TO LEARN 

o
1. Buying process by the assigned organization
2. Buying Model followed by the company
3. Influencers in buying process
4. Types of purchases or buying situations

7
SIP LOG BOOK

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

Week 4 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Buyer-Seller Relationship Management)
1. Relationship strategy followed and adopted
2. CRM practices followed in the company
3. Various methods used in influencing business customers
4. Customer Service issues in B2B

(Note: Please record all the above learnings on a daily basis in the respective columns
below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm

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SIP LOG BOOK

6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 2:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to

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SIP LOG BOOK

5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
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3.00 pm to
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5.00 pm to
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6.00 pm to
7.00 pm
DAY 5:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm

7
SIP LOG BOOK

6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Buyer-Seller Relationship Management)

SL.N TOPIC TO LEARN 

o
1. Relationship strategy followed and adopted
2. CRM practices followed in the company
3. Various methods used in influencing business customers
4. Customer Service issues in B2B

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

7
SIP LOG BOOK

Week 5 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Understanding the Sales and Distribution Process-1)
1. Customer Prospecting

2. Pre-Approach
3. Approaching Techniques

4. Product Presentation

(Note: Please record all the above learnings on a daily basis in the respective columns
below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
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5.00 pm
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6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

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SIP LOG BOOK

DAY 2:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
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6.00 pm
6.00 pm to
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DAY 3:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4:Date:Day:
9.00 am to

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SIP LOG BOOK

10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to

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SIP LOG BOOK

12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Understanding the Sales and Distribution Process-1)

SL.N TOPIC TO LEARN 

o
1. Customer Prospecting
2. Pre-Approach
3. Approaching Techniques
4. Product Presentation

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

Week 6 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Understanding the Sales and Distribution Process-2)

1. Objection Handling
2. Sale Closing Techniques
3. Customer Follow-up
4. Maintenance of Field Activity MIS

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SIP LOG BOOK

5. Managing Industrial Distribution

(Note: Please record all the above learnings on a daily basis in the respective columns
below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 2:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm

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2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
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3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to

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4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to

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SIP LOG BOOK

6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Understanding the Sales and Distribution Process-2)

SL.N TOPIC TO LEARN 

o
1. Objection Handling
2. Sales Closing Techniques
3. Customer Follow-up
4. Maintenance of Field Activity MIS
5 Managing Industrial Distribution

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

Week 7 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Market Research and New Product Development)
1. Role of Market research in B2BMarkets
2. Demand Forecasting and Sales Forecasting
3. New Product Development Process
4. Impact of Technology and Innovation in New Product Development
5. Role of customization in B2B Markets

(Note: Please record all the above learnings on a daily basis in the respective columns
below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1:Date:Day:
9.00 am to
10.00 am

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SIP LOG BOOK

10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 2:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3:Date:Day:
9.00 am to
10.00 am
10.00 am to

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11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm

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12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Market Research and New Product Development)

SL.N TOPIC TO LEARN 

o
1. Role of Market research in B2BMarkets
2. Demand Forecasting and Sales Forecasting
3. New Product Development Process

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SIP LOG BOOK

4. Impact of Technology and Innovation in New Product Development

5 Role of customization in B2B Markets

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

Week 8 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Summarize learnings and Submission project report)
Students need to summarize their learnings and outcomes from the earlier weeks and
complete the research project report as per the given guidelines.

(Note: Please record all the above learnings on a daily basis in the respective columns
below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 2:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm

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6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 6:Date:Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Merchandise Management)

SL.N TOPIC TO LEARN 

o
1. Summarized the Learnings
2. Learning Outcomes listed
3. First draft of Research Project report is prepared

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

Evaluation by External Mentor

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SIP LOG BOOK

Attendance o Good o Acceptable o NeedsAttention

Punctuality o Good o Acceptable o NeedsAttention

Suitability of Office Attire o Good o Acceptable o NeedsAttention

Ability to Communicate o Good o Acceptable o NeedsAttention

Behavior o Good o Acceptable o NeedsAttention

Industry Skills o Good o Acceptable o NeedsAttention

Working without supervision o Good o Acceptable o NeedsAttention

Working as part of a Team o Good o Acceptable o NeedsAttention

Working Safely o Good o Acceptable o NeedsAttention

Flexibility o Good o Acceptable o NeedsAttention

Interest shown o Good o Acceptable o NeedsAttention

Organising own work o Good o Acceptable o NeedsAttention

Attitude to work o Good o Acceptable o NeedsAttention

Relationship with Mentor o Good o Acceptable o NeedsAttention

Additional comments

External Mentor’s Signature Date

Host Company Reference

1. The Intern benefits from formal feedback of their strengths, weaknesses and achievements
during the Internship.
2. This information assists future Employees to better understand this Candidate for

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Employment.
3. The Supervisor or Manager may attach a separate letter into this Logbook, or alternatively
write it below:

External Mentor’s Signature Date

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Congratulations!

You have now finished the Internship

Please check that every page has been completed.

Now, submit this completed Logbook to

your internal mentor

Good Luck!