Summer Training Report On A Study On Marketing and Sales Strategy

Summer Training Report | TOLAROID TECHNOLOGIES PVT.
, EGYPT
SUMMER TRAINING REPORT ON
A STUDY ON MARKETING AND SALES STRATEGY
Undertaken at
TOLAROID TECHNOLOGIES PVT., EGYPT
in partial fulfilment of the requirements for the
award of degree of
BACHELOR OF BUSINESS ADMINISTRATION
By
ARYAN SAHU
Enrolment Number – 90217701718
Vivekananda School of Business Studies Vivekananda Institute of

Professional Studies Guru Gobind Singh Indraprastha University,
New Delhi December - 2019
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Summer Training Report | TOLAROID TECHNOLOGIES PVT., EGYPT
TO WHOMSOEVER IT MAY CONCERN
I, Aryan Sahu, Enrolment Number 90217701718 from BBA 5C, Fifth Semester of Vivekananda Institute
of Professional Studies, Delhi hereby declare that the Summer Training Report (BBA 311) titled
Marketing, Sales, Financial Analysis & Content Creation, conduct date 15th June 2019 to 4rd August
2019, is an original work and the same has not been submitted to any other institute for the award of any
degree. A presentation of the Summer Training Report was made on 10th October 2019 and the suggestions
approved by the faculty were duly incorporated.
Date: 10th October 2019 Signature of the Student
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CONTENTS
TOPIC PAGE NUMBER
CERTIFICATE 4
SUMMER TRAINING APPRAISAL 5
ACKNOWLEDGEMENT 6
EXECUTIVE SUMMARY 7-8
CHAPTER 1: INTRODUCTION 9-27
CHAPTER 2: REVIEW OF LITERATURE 28-30
CHAPTER 3: RESEARCH METHODOLOGY 31-32
CHAPTER 4: DATA COLLECTION 33
CHAPTER 5: DATA ANALYSIS 34-42
CHAPTER 6: CONCLUSION 43-45
REFERENCES/BIBLIOGRAPHY 46
APPENDICES 47-49
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CERTIFICATE
Aryan Sahu, with enrolment number 90217701718 has submitted a summer training report titled
Marketing, Sales, Financial Analysis & Content Creation conducted at 10th October 2019, for partial
fulfilment of Bachelor of Business Administration to be awarded by GGSIP University, Delhi. I certify
that this report has been completed under my guidance and is satisfactory.
Date:
DR ANUJ AGGARWAL PROJECT
MENTOR at VIPS
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SUMMER TRAINING APPRAISAL
Internship is the process of working as a temporary employee to gain practical experience and skills in an
occupation. In order to expose the students to the actual working environment, internship has been included
as a compulsory requirement for the successful completion of three-year BBA(General), under GURU
GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI. BBA (General) is a management
program where fourth semester comprises a mandatory provision of two-months industrial training.
Internship is an opportunity to observe, learn and understand the corporate culture while acquiring
knowledge and skills in the respective field further aiding the students in their carrier development. It is
carried out in an organization, in area of specialization. Internship provides the opportunity to understand
how the knowledge acquired through the lectures, group discussion and formal study is applied in real
working situation. Furthermore, the assigned responsibilities during this tenure helps to enhance the
interpersonal and communicative skills, while boosting up the confidence level as well. Even though the
interns are not the employees of the organizations, but somehow get exposed to real time professional.
However, they do not have obligations or authority over anything.
DATE: 10TH October 2019
ARYAN SAHU
ENROLMENT NUMBER: 90217701718
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ACKNOWLEDGMENT
The internship opportunity I had with TOLAROID TECHNOLOGIES PVT., EGYPT was a great chance
for learning and professional development. Therefore, I consider myself as a very lucky to be a part of it and
grateful for having a chance to work with pioneers, leading me though this internship period.
Bearing in mind previous I am using this opportunity to express my deepest gratitude and special thanks to
the chairman of Tolaroid Technologies Pvt., Mr. Tawfik Fahmy, who in spite of being extraordinarily
busy with her/his duties, took time out to hear, guide and keep me on the correct path and allowing me to
carry out my project at their esteemed organization.
I express my deepest thanks to my university mentor, Dr Anuj Aggarwal, Project Mentor at VIPS, for
giving necessary advices and guidance. I choose this moment to acknowledge my honour for him.
It is my radiant sentiment to place on record my best regards, deepest sense of gratitude to Mrs. Sabah
Ibrahim, Project Manager at Elsafa Company, for her careful and precious guidance which were
extremely valuable for my study both theoretically and practically.
I perceive this opportunity as a big milestone in my career development. I will strive to use gained skills and
knowledge in the best possible way.
Date: 10th October 2019
ARYAN SAHU
ENROLMENT NUMBER: 90217701718
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EXECUTIVE SUMMARY
This is the internship report based on the two-month long internship program that I had successfully
completed in Tolaroid Technologies Pvt., Egypt under Marketing, Sales, Financial Analysis & Content
Creation across various communication channels along with feedback from 15.06.2019 to 04.08.2019
as a partial fulfilment of the requirement for the award of degree of Bachelor of Business Administration.
As being completely new to practical, corporate world setting, every hour spent gave me some amount of
experience all the time all of which cannot be explained in words. But nevertheless, they were all useful for
my career.
This report exhibits that companies in the contemporary times are not only customer centric, but also
proactive towards the importance of channel satisfaction. My purpose of the study was to deeply
understand on how organizations maintain channel satisfaction and whether their customer base is relishing
their alliance, or it needs improvements. My research is primarily descriptive. To sum it up, the intention
was to find out how companies strategically maintain channel satisfaction and whether the company reaps
benefit from this loyalty while creating competitive advantage or not.
Tolaroid Technologies Pvt. has a rich and diverse customer base since their inception. The core team is
completely organized and well reputed team, spread across various regions of Egypt.
First six weeks of my internship program, I have worked on the product range and prospective customers
along with scrutinizing the existing consumer base, followed by the surveys in the last few weeks. It was so
kind of their chairman to allow me to attend few meetings along with him, imparting unparalleled business
wisdom.
My personal views and my value addition are included in the report. With limited knowledge and experience
I tried my best to make this report as much understandable as possible and translated a short stinted acquired
real-world experience into a document. The various boundaries to process improvement and maintaining
ethical standards in a corporate environment have also been experienced. But even so, how those policies
and practices are In-Line with the corporate strategy are discussed in this report.
Before drawing any conclusion based on this report it may be noted that the report was prepared in a very
short term and there is lack in data. But still the report may be useful for designing any further study.
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DATE: 10th October 2019 ARYAN SAHU

ENROLMENT NUMBER - 90217701718
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CHAPTER 1
INTRODUCTION
I. INTRODUCTION
IRON AND STEEL INDUSTRY
The iron and steel business is an important and strategic industry for any given community as it plays a key
role in developing the industry and the economy as a whole.
The Egyptian steel sector is the second largest steel market in the Middle East and North Africa region in
terms of production and the third largest in terms of consumption.
The Egyptian steel industry represents one of the cornerstones of Egypt’s economic growth and
development, due to its linkages to almost all other industries that stimulate economic expansion such as
construction, housing, infrastructure, consumer goods and automotive. All these industries rely heavily on
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steel industry and so the importance and development of the steel sector is imperative for the progress of the
Egyptian economy in general.
BREAD INDUSTRY
The bread making process originated in ancient times. The basis of the operation is to mix flour with other
ingredients, for example, water, fat, salt and some source of aeration followed by baking. As long ago as
2,000 BC the Egyptians knew how to make fermented bread. The practice was to use a little old dough, or
leaven, to "start" the new dough. These two doughs were mixed together and allowed to ferment (rise) for
some hours before baking. They made an astonishing 50 varieties of bread, paid wages with bread, and
painted breadmaking scenes in their tombs.
A variety of methods have since been developed in making leaven. The Baker's Patent required the
fermentation of hops and scalded malt for at least two to three days.
In the early 1900's it was discovered that traditional long fermentation times could be reduced from 18 to 3-4
hours by the use of very small amounts of certain chemicals, called oxidants, in bread or flour. Oxidants,
when added to dough, not only speed up the process but also produce a superior loaf.
8000 BC.
At first grain was crushed by hand with pestle and mortar. In Egypt a simple grinding stone (quern) was
developed. All bread was unleavened, there were no raising agents and bread was made from a mixed
variety of grains. Today’s equivalents are Indian chapattis and Mexican tortillas.
5000 – 3700 BC.
Egypt developed grain production along the fertile banks of the Nile. Grain became a staple food and spread
to the Balkans and throughout Europe, eventually being cultivated in Britain.
3000 BC.
Tougher wheat varieties were developed and the baking of bread became a skill in Egypt along with brewing
beer. In this warm climate wild yeasts were attracted to multi-grain flour mixtures and bakers experimented
with leavened doughs. The Egyptians invented the closed oven and bread assumed great significance.
Homage was paid to Osiris, the god of grain, and bread was used instead of money; the workers who built
the pyramids were paid in bread.
2300 BC.
In India grain cultivation began along the Indus valley.
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1500 BC.
Horses took over ploughing from men, using the first iron ploughshares.
1050 BC.
The south of England became a centre of agriculture – barley and oats were grown freely; by 500 BC wheat
in Britain started to become important.
1000 BC.
In Rome risen, yeasted bread became popular and by 500 BC a circular quern was developed – a circular
stone wheel turned on another which was fixed. This was the basis of all milling until the industrial
revolution in the 19th century and is still the way stoneground flour is produced today.
450 BC.
In Greece the watermill was invented, although it was a few centuries before its significance was fully
realised.
150 BC.
In Rome the first bakers’ guilds were formed and well-to-do Romans insisted on the more exclusive and
expensive white bread – a preference which persists in Europe and English speaking countries to this day. A
Roman invented the first mechanical dough-mixer, powered by horses and donkeys.
55 BC.
Romans invaded Britain where wheat was still being crushed by hand and baked over open fires. More
sophisticated techniques were introduced, including watermills.
40 BC.
Bread and politics. In Rome the authorities decreed that bread should be distributed free to all adult males.
500 AD.
Saxons and Danes settled in Britain and introduced rye which was well suited to cold northern climates.
Dark rye bread became a staple which lasted to the Middle Ages.
600 AD.
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The Persians are said to have invented the windmill. The power generated could drive much heavier stone
querns for milling but it was 600 years before they appeared in Western Europe.
TEXTILES INDUSTRY
Ancient Egyptian clothes refers to clothing worn in ancient Egypt from the end of the Neolithic period (prior
to 3100 BC) to the collapse of the Ptolemaic Kingdom with the death of Cleopatra in 30 BC. Egyptian
clothing was filled with a variety of colors. Adorned with precious gems and jewels, the fashions of the
ancient Egyptians were made for not only beauty but also comfort. Egyptian fashion was created to keep
cool while in the hot desert.
In ancient Egypt, linen was by far the most common textile. It helped people to be comfortable in the
subtropical heat. Linen is made from the flax plant by spinning the fibers from the stem of the plant.
Spinning, weaving and sewing were very important techniques for all Egyptian societies. Plant dyes could be
applied to clothing but the clothing was usually left in its natural color. Wool was known, but considered
impure. Only the wealthy wore animal fibers that were the object of taboos. They were used on occasion for
overcoats, but were forbidden in temples and sanctuaries.
Peasants, workers and other people of modest condition often wore nothing, but the shenti (made of flax)
was worn by all people. Slaves often worked naked.
The most common headdress was the khat or nemes, a striped cloth worn by men.
II. PURPOSE OF STUDY
A detailed study of Tolaroid Technologies Pvt. (Egypt) marketing strategies, the range of the products
offered , while taking into consideration customer satisfaction across communication channels.
III. DURATION OF PROJECT

This is the internship report based on the two-month long internship program that I had successfully
completed in Tolaroid Technologies Pvt., Egypt under Marketing, Sales, Financial Analysis and
Content Creation from 15.06.2019 to 04.08.2019 as a partial fulfilment of the requirement for the award of
degree of Bachelor of Business Administration.
IV. OBJECTIVES OF STUDY
The objectives identified of organizations have been recently engaged in the flexible or agile working:
1. To identify overall Marketing Strategies of TOLAROID TECHNOLOGIES PVT., EGYPT

i. To study about the origin and development of the organization.
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ii. To study about the structure and functions of different departments of the organization.
iii. To know the official protocol maintained by the company.
iv. To make myself confident and active to handle the future jobs and assignments. To give valuable
suggestions if there is any flaw.
vi. To identify the strength, weakness, threats and opportunities of the firm.
2. Ensuring the workplace is most effective and relevant in the long-term

3. Fostering flexibility and mobility while providing choice of where and how to work
4. Encouraging collaboration and knowledge sharing
5. Promoting trust and empowerment in all employees
6. Fostering teamwork and communication
7. Creating a more egalitarian environment and breaking down silos
8. To equip myself with knowledge with their offered product range.
V. TYPE OF RESEARCH
Research is one of the most important parts of any study and pertains to the collection of information and
knowledge. Marketing research is defined as the systematic design, collection, analysis, and reporting of data
and findings relevant to a specific marketing situation facing the company. My project has been developed
on the basis of both, exploratory and descriptive research. The research process depends upon developing
the most efficient plan for gathering the needed information. Designing a research plan calls from decisions
on the data sources, research approaches, research instruments, sampling plan, and contact methods.
VI. SCOPE OF THE STUDY
TOLAROID TECHNOLOGIES PVT., EGYPT is a most leading steel, bread, garments/textiles

manufacturers with their manufacturing units established in Egypt, including imminent projects in China
and U.S.A, dealing into commercial and industrial products such as steel, textiles, garments, bread, yarn
knitting and uniform etc.
Anyone who has worked in an office environment for the last decade can attest to the noticeable difference
in the workplace of today versus five or ten years ago – changes in how the workplace looks, feels, and how
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it operates. And with a robust set of micro and macro forces changing what we do and how we do it,
transformations to the physical workplace have only just begun.
• Developments in external and internal business environments are continuously driving physical
workplace changes. These developments include:
• Increased mobility: Workplace ICT (Information and Communications Technology) allowing
employees to work anywhere at any time
• Global competition: The demands of the work and diversification in business processes and
procedures to remain competitive in a global market
• Demand for flexibility: The need for flexibility driven by demographic changes and work-life
balance preferences
• Reductions across the board: The need to reduce costs including real estate and energy costs and
foster sustainability
• Distribution of work: The dispersal of work and employees being able to work anywhere and at
anytime
• Relationships rule: The customer/client relationship and a general increase in responsiveness
• The war for talent: Increased workforce competition and the need to attract and retain top employees
VII. COMPANY PROFILE

TOLAROID TECHNOLOGIES PVT., EGYPT, is pioneer in the industrial and commercial solutions,
producing industrial and household products such as steel, breads, uniforms for workers, garments, yarn
knitting, jeans and textiles serving a wide variety of customer across the multi-faceted industry spectrum.
Tolaroid Technologies Pvt., Egypt is a leader in the production of specialty MRO (Maintenance, repair and
overall) products (main revenue generation product), steel for the maintenance and repair professional,
serving automotive, iron and steel, cement, marine, electrical, industrial, and aviation markets. They adhere
to strict guidelines in all facets of research, development, and production. Existing client base includes few
companies: EL SAFA IMPORT EXPORT COMPANY PVT. (EGYPT), MIDANI GROUP TEXTILES
(EGYPT), ALIBABA (CHINA) etc.
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Tolaroid Technologies Pvt., Egypt continues to introduce innovative new products to meet the needs of our
customers. Tolaroid Technologies Pvt. delivers above expectation performance at extremely good value to
end users who buy in a variety of trade channels. Their in-house capability boasts of some of the best in its
class features like in-house laboratory (Micro Biological) automatic / online blending and filling In-House
concept / graphic designing bottle / container packaging sourcing drop ship fulfillment.
The production line of Tolaroid Technologies Pvt. has been designed in technical collaboration with
Midani Group Textiles, Egypt which in itself is a name to reckon with company adhering to international
standards. This gives Tolaroid Technologies Pvt. the capabilities to meet the client’s order requirements
whether small or in bulk reaching thousands of litres, as per their exclusive requisites.
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COMPANY REVIEW
NAME OF THE COMPANY : TOLAROID TECHNOLOGIES PVT.
HEAD OF THE FIRM : CAIRO, EGYPT
BRANCHES : EGYPT
INDUSTRIAL STEEL, BREADS, UNIFORMS,

INDUSTRIAL CATOGERY :
GARMENTS, YARN KNITTING, JEANS
STATUS : LARGE SCALE

OFFICE NO. 2, 2ND FLOOR,
2B NEFERTITI BUILDING,
ADDRESS :
MOSHIR STREET, CAIRO,
EGYPT
MANAGING DIRECTORS : MR. TAWFIK FAHMY
WEBSITE : www.tolaroid.com
VIII. PRODUCT RANGE OF TOLAROID TECHNOLOGIES PVT. (EGYPT)
IX. AWARDS AND RECOGNITION

• Received Business Leadership Award in 2013 for our achievements in the industry
• Manufacturing Excellence Award in Personal Care & Cosmetic by Times Research
• Emerging Business Partner Award by Godrej Consumer Product in Malaysia
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X. LIMITATIONS OF STUDY
• The study was based on a very modest sample size hence cannot be called as a representation of the
views and opinion of the majority.
• In a rapidly changing industry, analysis on one day or in one segment can change very quickly. The
environmental changes are vital to be considered in order to assimilate the findings.
• The conclusion arrived at are based on a very less experience of researcher in this field.
XI. WORKING STRUCTURE OF THE COMPANY
MARKETING AND SALES DEPARTMENT
The marketing department must act as a guide and lead the company's other departments in developing,
producing, fulfilling, and servicing products or services for their customers. The marketing department
typically has a better understanding of the market and customer needs but should not act independently of
product development or customer service. Marketing should be involved, and there should be a meeting of
the minds, whenever discussions are held regarding new product development or any customer-related
function of the company.
The Marketing Department focuses on all product and brand functions and is generally headed by the
director of marketing. Product or brand managers under the director are usually assigned to a specific brand
or category of products. Sales management is the term applied to the process of distributing goods from the
producer to the ultimate user. It consists of advertisement, selling, storing, transporting, financing and risk
taking.
SALES DEPARTMENT
The sales department is responsible for meeting the sales and volume goals as set forth by the chief
marketing officer. The department is usually headed by the director of sales. The sales department works
closely with the marketing department, providing vital insights and feedback on customer needs, issues, and
the competition. Most of their work is external. They are charged to develop strong sustainable relationships
with retailers and key clients and increase sales orders. Feedback from the sales department is critical and
greatly relied upon in new product development, analyzing pricing, and identifying new channels for
distribution, sales and marketing efforts.
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XII. FUNCTIONAL ANALYSIS OF THE COMPNAY
ADVERTISEMENT
Advertisement is one of the main functions of sales and marketing department. It is the pivot of modern trade
and commerce. Advertisement is the art of making know to the percent prospective customers the existence
of service and commodities meant for sales. The TOLAROID TECHNOLOGIES PVT. is using deferent
method of advertisement. They have chosen some Medias for advertisement like newspapers, magazines,
periodicals, journals, printed and flex board in public places, direct mail advertisement, delivery vans, etc.
They are using the modern methods like visual Medias and internet advertisement. The company is having
the website; it is also a tool for the company to advertise its products it focuses the world level customers
through SEARCH ENGINE OPTIMIZATION (SEO).
SALES PROMOTION ACTIVITIES
Every business wants to increase the sale of goods that it deals in. Several ways can be opted for that
increases sales like offering incentives to customers or dealers, to increase the sale of their goods. These
incentives may be in the form of free samples, gifts, discount coupons, demonstrations, shows, contests etc.
The TOLAROID TECHNOLOGIES PVT. also using this kind of promotional tools for increasing their
sale some of the important tools they are using are; premium or bonus offer, exchange schemes, price-off
offer, fairs and exhibitions, scratch and win offer, money back offer, etc. They have been setting up their
stalls in several commercial exhibitions for spreading awareness about their product.
PRICING POLICIES
TOLAROID TECHNOLOGIES PVT. is manly looking for the multi-purpose industries for achieving
economies of scale and provide competitive prices. Based on the variation in the market the price level will
change, the prices are changing on the basis of changes in the raw material and other items cost.
They are using the cost-plus pricing strategies for their products.
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HUMAN RESOURCE DEPARTMENT
With the increase in the size of business, manpower has become the most vital factor in business. Human
recourse management is a specialized branch of management that deal with the people in the organization.
Human resource is the principal asset of business or industry. People are the main subject matter of human
resource management and its business to educate employees, managers, line and staff and supervisors to
place high value of the dignity and work of individual human being.
Human resource management is the part of total management of TOLAROID TECHNOLOGIES PVT.
which specially deal with human resource with respect of their ongoing requirements for sales staff,
accountant, production manager, etc.
RECRUITMENT AND SELECTION
Recruitment is a linking function joining together those with job to fill and seeking jobs. Recruitment makes
it possible to acquire the number and type of people necessary to ensure the continued operation of the
organization. The recruitment and selection process under TOLAROID TECHNOLOGIES PVT. are
doing in two ways internal recruitment and the external recruitment.
- INTERNAL RECRUITMENT
The internal recruitment is seeking applicants for positions from those who are currently employed in this
organisation. The main methods of internal recruitment are transfer, promotion of present employer and
employee references. An employer and employee reference is the main method of recruitment.
- EXTERNAL RECRUITMENT
The external recruitments under TOLAROID TECHNOLOGIES PVT. are advertisements, personal
constancy, recommendations and labour contractors. The advertisement method is usually applied for
selecting office staff and supervisors etc. Under this organisation the recruitment are mainly done through
newspaper advertisement and professional staffing consultants. The applicants are given practical tests to
assess their skill and if it is satisfied, they will be kept under probation for 6 months. After the probation
period, they are permanently appointed in the factory.
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SELECTION
Various tools and techniques are adopted by the firm for the selection of candidates for various categories of
post. Application blanks are employed for extracting the detailed biodata of candidates. The company calls
the eligible candidates for interview. Practical test is conducted for selection to technical post. For the post of
clerical staff, personal interview are conducted for the candidates.
TRAINING AND DEVELOPMENT
Training is the important subsystem of human resource department training is a specialised function and it is
one of the fundamental operative functions for human resource department. Every organisation should
provide training to all employees irrespective of their qualification, skill, and suitability for the job. Training
is not something that is done once to new employees it is used every time in this organisation.
Under this firm the selected candidates are given training in the specified jobs at the end of the training
period the trained people must be capable of taking work as per the conditions if the employees are not able
for particular work the will treated as cancelled. The training activities are conducted not only for new
employees it is used continually in every well run established further, technological changes, automation,
require up-dating the skill and knowledge.
REMUNERATION AND WAGES
The literal meaning of reward is to counterbalance. In the case of human resource department, compensation
is reefed to as money and other benefits received by an employee for providing services to his employer.
Compensation and reward system play vital role in every organization since among four i.e. men, material,
machine and money. Man has been most important factor as it is impossible to a business imagine process
without men.
INCENTIVES
- Bonus
Almost all the employees working here are eligible for bonus irrespective or casual worker.
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- Gratuity
Minimum amount payment payable as gratuity is EGP 4000 (EGYPTIAN POUND). Employees having
continues services of the year are eligible for gratuity.
- Employees Insurance
All the employees working here come under Employees Insurances Scheme and ESI.
PROMOTION
Promotion is the movement of an employee from a lower position to another position with a better pay, and
responsibility. Every organization chances of promotion chances of promotion
came up occasionally. Employees will consider for promotion only if they have qualification and
experience in the respective field. The application received will be screened by the personnel department.
Every employee promoted to a higher post will be on probation in that post for a period of one year. Four
factors are considered for promoting an employee.
• Seniority
• Test/Interview
• Attendance
• Performance
PRODUCTION DEPARTMENT
Production function of a business is with citation of a product or service required to satisfy customer needs,
wands and desires. All the business that sullies a product or service, it quit a belief that the activities of
production system must be closely related to the customer demand as reflected in the continuous flow of
orders.
Production function will be considered most effective when it serves a dual purpose:
1. It must operate primarily to satisfy customer demand, particularly relating to quality, quantity, price
and above all timing of delivery as scheduled in the orders.
2. It must permit production activities to operate in an economical and efficient manner because cost of
production is a vital factor in facing the market competition and is ensuring normal profit or return on
the investment.
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TREATMENT OF WASTE
Under this firm, the production takes various stages. Certain amount of loss occurs in various stages of
production. There is always some waste and sap-wood. The wastes are sold as firewood and dust.
QUALITY ASSURANCE
TOLAROID TECHNOLOGIES PVT. never compromise in quality assurance is their main motto; special
care is taken while manufacturing stainless steel products. Excellent workers, grate furnishing are their key
manufacturing or controlling quality. TOLAROID TECHNOLOGIES PVT. has maintaining the export
quality. They are enjoying monopoly in high quality stainless steel products.
ACCOUNTS DEPARTMENT
TOLAROID TECHNOLOGIES PVT. accounts and finance department is working in the main branch at
Delhi. The company is following the double entry system, the accounts section is fully computerized. The
department is responsible for coordinates bookkeeping, budgeting and financial reporting.
The Accounting Department is divided into two divisions.
Budget Division
The Budget Division prepares the draft budget and amended budget drafts for firm’s structural units and
institutions within its jurisdiction (subjects of the general budget), guarantees the resources necessary for the
firm’s activities and development, audits and submits a report to subjects of the general budget on the use of
finances and proprietary obligations.
Book keeping and Accounts Division
The Bookkeeping and accounts division guarantees the acquisition of up-to-date, important, objective and
comparable information regarding economic and interim account reports on internal expenditure.
MAIN FUNCTIONS OF ACCOUNTS DEPARTMENT
To record/get recorded initial entries of all financial transactions in the initial books of record and to ensure
their proper maintenance.
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• Preparation and submission of monthly Accounts.

• To maintain Objection Book of Accountants.
• Preparation and submission of monthly progress reports of works-in-progress and targets.
• To reconcile the annual Accounts/March Financial Accounts.
• To prepare and submit the annual accounts of the firm.
• To control the budgets and maintain the Accounts, books of records for budgetary control.
• To prepare the annual budget estimates/revised estimates of the firm.
• To test check and internally audit the accounts.
• To tender financial advice to the departmental Officer.
• To maintain the Voucher Registers and all the monthly vouchers properly.
• To maintain and keep updated all the subsidiary books/registers of accounts like, property register,
stock register, inventory register, Ledger and other related records/registers.
CASH MANAGEMENT
Cash is the important current asset for the operation of the business. Firm should keep sufficient cash, neither
more nor less. In this context cash management of a company is very important. At TOLAROID
TECHNOLOGIES PVT. cash flow forecasting is done for a short-term period. The adjusted net income
method is used for the short-term forecasting. Cash budget is prepared periodically. When the company is
running on profit, it is prepared monthly.
The major cash inflow and out flow at TOLAROID TECHNOLOGIES PVT. is through operating
activities. It is giving only adequate importance to collection, since most of the sales are done on ready cash.
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CHAPTER II
REVIEW OF LITERATURE
Iron and Steel Industries are considered as most important industries in the world. Steel products are used in
every industrial process and are crucial in every industry. The Steel industry plays an important role in every
human life. Human beings are depending on steel industries for their day to day needs. The natural resources
cannot be consumed or used directly by humans, so steel industries convert these resources into a useable
format such as metals etc. These products are necessary for producing the products or act as a raw material
for other industries like the transport, and daily used products like TVs, computers etc. Clothes plays an
important role in the clothes we wear and the surrounding around us. Clothes Industry produces 70000
different types of products that are used by individuals as well as other industries. Textile sector is of
considered the important factor in the development of national economies and plays a vital role in the
economic development of any country. Wikipedia also indicated the importance of textiles industries and its
usefulness.
Iron and Steel industries convert raw materials (metals etc.) in to more than 70,000 different useful products
to human life. Globally the steel industry is estimated to be USD 3.4 trillion. Textile industry is growing
very well @ 9% PA up to 2008 and later lowered and again increased in 2010 onwards.
Steel Production in Egypt decreased to 496.67 Thousand Tonnes in September from 525 Thousand Tonnes
in August of 2019. Steel Production in Egypt averaged 398.19 Thousand Tonnes from 1991 until 2019,
reaching an all time high of 750 Thousand Tonnes in May of 2019 and a record low of 48 Thousand Tonnes
in November of 2016.
The industry report Bakery Product Market in Egypt to 2019 - Market Size, Development, and Forecasts
offers the most up-to-date market data on the actual market situation, and future outlook for bakery products
in Egypt. The research includes historic market data from 2008 to 2014 and forecasts until 2019 which
makes the report an invaluable resource for industry executives, marketing, sales and product managers,
analysts, and other people looking for key industry data in readily accessible and clearly presented tables and
graphs.
The latest market data for this research include:
 Overall bakery product market size, 2008-2019

 Bakery product market size by product segment, 2008-2019
 Growth rates of the overall bakery product market and different product segments, 2008-2019
 Shares of different product segments of the overall bakery product market, 2008, 2014 and 2019
 Market Potential Rates of the overall bakery product market and different product segments
The product segments discussed in this data report include:
Crispbread
Toasted bread, rusks, and other toasted products
24
Wafers, waffles, and sweet biscuits

Gingerbread
Other bakery products
Among the key reasons to purchase include the following:

 Gain an outlook of the historic development, current market situation, and future outlook of the
bakery product market in Egypt to 2019
 Track industry development and identify market opportunities
 Plan and develop marketing, market-entry, market expansion, and other business strategies by
identifying the key market opportunities and prospects
Egyptian textile industry is very ancient dating back to the age of the pharaohs. The country is the pivot for
vertically integrated textile industry in the Middle Eastern region. The country involves complete production
process right from the cultivation of cotton, to the making of yarns, fabrics, and ready made apparels. Textile
and apparel industry is the second largest sector, next to agro, and plays a major role in shaping the Egyptian
economy.
Industry Overview:
Apparel sector accounts for 3% of GDP and 27% of the industrial output. 25% of the total industry is
focused on textile production, of which 12% are engaged in home textiles, 8% in cotton yarn, and 5% in
other textiles. Public sector dominates the production industry with 50% in spinning, 60% in hemming, and
60% in weaving. Private sector owns 90% of the garmenting side of the industry. Spinning and weaving
sector is being dominated by the large scale industries with a strong influence of public sector.
As per a research data of 2010, its textile sector consists of 3,243 companies with a total investment of 3.2
billion USD. Textile industries of Egypt produce 315 million apparels, and exports 305,000 tons of cloth and
apparel annually. US constitute 80% of the countrys export market, followed by EU and Arabian countries
comprising the remaining 20%.
White gold of Egypt:
Cotton cultivated in Egypt has international appreciation for its excellence. Egypt had contracts with 23
international countries for cotton exports amounting to USD 140.882 million during 2009-10. Egypt has
many favorable factors that have made it attractive in the global textile arena. Core areas for investment in
Egypt are cotton cultivation, yarn making, spinning, weaving, dyeing, knitting, and RMG sectors. Egypt
imports yarn from Turkey, India, Pakistan and Turmenistan, and grey fabrics for RMG industry from India,
Bangladesh, and Turkey. Main markets for Egypt are the Arabian countries, EU and US. Cotton and textile
fabrics ranked third in the countrys exports accounting for 25% of the total exports.
Factors benefiting Egypt in the global market:
Egypt has adequate labor resource. Wages are competitive and stable. Government runs various training
programmes, continuously upgrading the skill sets of the labors. The location of the country facilitates quick
and easy exports to other countries such as Asia, Africa, and Europe. It is closer to US than its counterparts
which makes it a preferred sourcing location. Egypt is equipped with 15 commercial ports facilitating its
exports.
25
Comparative analysis of labor cost of Egypt with other countries
Textile industry has clustered in the main areas of Egypt.
 The Canal region is dedicated to denim production and imports of thick cotton yarns. The Suez Canal
facilitates its exports to Europe and Asia.
 The Alexandria region facilitates exports through its ports.
 Middel Delta region where new players are establishing their business.
Mr Mohamed Midani, Board Member of Midani Group of Companies discusses the textile scenario of Egypt
at length with Fibre2fashions team.
What factors make Egyptian textiles competitive in the global arena?
"Egypt is an evolving country; so far we have achieved very promising scales in fields of industry and
economics. We have a lot of good points that encourage us to improve and compete like electricity cost,
labor cost, export funding".
What are the challenges you see for the textile sector?
"One of our major problems in our industry is not having our main raw materials PET Chips produced in
Egypt in enough scale, so we have to export it from outside which eventually decreases our competitive
abilities a bit."
Which countries are the major markets for Egyptian textiles?
"Knitwear market size is growing rapidly and it is very promising in the near future, especially about
countries like India, South Africa, Spain, Morroco, Algeria, Pakistan and others. These countries are major
consumers and main targets for knitted fabrics."
Where do you see the industry in the years to come?
26
"I truly believe that within couple of years to come i.e. may be 3 or 4 years ahead, we will witness a great
increasing in the potential, I am very optimistic about that."
Healthy working conditions in the QIZ zones:
Egypt offers a favorable cost-effective environment due to its infrastructure, reliable low cost electricity, gas
and water utilities. It has signed a QIZ agreement with US and Israel stating that 35% of its commodities are
made in a qualifying zone and minimum 10.5% of its products are made from Israeli materials. This
agreement enables Egypts manufacturers tariff and quota fee access into the US markets.
The recent documents of Wikileaks, as published in The Telegraph reveal Egypt as a competitive sourcing
country, with a positive reputation for cotton exports. Officers from the New York's Jones Apparel Group
state that they do not see any negative environment in the QIZ factories. This gives Egypt a competitive edge
among its Southeast Asian rivals.
The Telegraph reports Kesavi Murali, the Senior Compliance Specialist in the Middle East for Jones Apparel
Group saying, "In addition to favorable customs treatment under the QIZ, production in Egypt provides cost
advantages and efficiencies in production lead time since Egypt is located closer to the U.S. than most other
suppliers. While other producers such as Bangladesh, Madagascar, and Sri Lanka have lost market share,
Egypt has gained market share".
Despite all the positives, the country still has to take care of a few factors. The Telegraph quotes Murali
saying, "Egypt was a better producer than countries who use migrant labor, though Egypt does suffer from
high worker turnover which damages operational efficiency". He said that from his standpoint, there were no
labor issues with local labor, the main issues in Egyptian factories are qualitative management issues and a
lack of health and safety awareness. (Source: telegraph.co.uk)
Egypt has potential opportunities to expand both in the local and international markets. With much care,
effort, and Government patronage, textile sector revenue can be doubled and a sustainable annual growth
could be achieved.
27
CHAPTER III
RESEARCH METHODOLOGY
I chose a sample size of 40 respondents consisting of based on judgment sampling All respondents were the
customers of TOLAROID TECHNOLOGIES PVT.. The method was simple random sampling.
DATA SOURCE
For this project both primary and secondary data were valuable sources of information.
- PRIMARY DATA
Primary data are data freshly gathered for a specific purpose. For my project work the primary data was
collected by means of survey though questionnaires.
- SECONDARY DATA
Secondary data provides a starting point for any research and offers valuable sources of already existing
information. Secondary data are the easiest to gather and the cost of collecting this data is also very low. For
my project work it was collected through the help of various directories of various associations, magazines,
newspapers, websites etc.
COMMUNCATION MEANS
Once the client had been decided now my task was how to contact them, and for me there only two ways of
contacting them.
1. PERSONAL INTERVIEW - this method was the most appropriate way of survey, because by
personal interview I came to know about their feeling for TOLAROID TECHNOLOGIES PVT..
28
2. PHONE AND EMAIL- This method was also used by me once or twice, keeping in mind the busy
schedule of a few respondents and customers, but it was the best way to get personalized response,
which is ultimately an indirect marketing for the company.
RESEARCH DESIGN
Research design is the arrangement of condition and analysis of the data in a manner that aims to combined
relevance to research purpose with economy in procedure.
The type of research was “Exploratory”. Exploratory research is when the researcher is seeking insights
into the general nature of the problem and possible decision alternatives for which he uses highly flexible,
unstructured, and qualitative methods. Exploratory research design is characterized by flexibility to gain
insights and develop hypotheses. It does not follow a planned questionnaire or sampling. It is based on
literature survey, experimental survey, and analysis of selected cases. Unstructured interviews are used to
offer respondents a great deal of freedom. No research project is purely and solely based on this design. It is
used as complementary design to descriptive design and causal design.
UNIVERSE OF THE STUDY
Universe of the study is limited to company profile.
SOURCE OF DATA
The study is based on Primary data. It was qualitative data. The concepts in quantitative research methods
are usually expressed in the forms of variables, while the concepts in qualitative research methods are
expressed in motives and generalizations.
PERIOD OF STUDY:
The time period of the study was almost eight weeks i.e. from 15.06.2019 to 04.08.2019.
29
CHAPTER IV
DATA COLLECTION
DATA COLLECTION TOOL
Questionnaire containing open ended and closed ended question along with some descriptive questions to
make interaction more result oriented.
SAMPLE DESIGN
A sampling design is that in which decision need to be taken about population, sampling unit, sampling size
and sampling procedures.
SAMPLING UNIT
The sampling unit refers to the particular person or that is to be observed. A sampling unit of this study is the
officials of organization, industries and dealers.
SAMPLING SIZE
This refers to the number of persons, institutions to be surveyed. Total size of this study is almost
shortlisted 40 candidates.
SAMPLING METHOD
This study is conducted on the basis of observation. Non-Probability Sampling was being conducted
In probability sampling it is possible to both determine which sampling units belong to which sample and the
probability that each sample will be selected.
30
CHAPTER V
DATA ANALYSIS
1. WHICH AGE GROUP DO YOU BELONG (AGE WISE)?
Less than
25
25 to 40
40 to 55
Above
55
After looking this bar graph, it can be said the middle-aged group are the main customer of the company as
they occupied almost 75% of this graph. The TOLAROID TECHNOLOGIES PVT. has a huge potential
in terms of the untapped market – Young and old age group people. Good quality products attract the youth
and large number old age people (especially in metro cities) has made them attractive potential customers
that are somehow stakeholders in an industry, depending on the nature of good required, if Tolaroid can
cater their requisite.
31
2. WHAT IS YOUR OCCUPATION?
Serv
ice
Busi
ness
Stud
ent
Oth
ers
Most of the industrial peoples needs the products that TOLAROID TECHNOLOGIES PVT. deals.
Because they gives them high class quality of Steel, Bread, Garments, Uniforms, Yarn Knitted Products,
Jeans etc, they hold a high potential in market.
3. WHAT FEATURES/ATTRIBUTES ARE EXPECTED WHILE PURCHASING A PRODUCT

FROM TOLAROID TECHNOLOGIES PVT.?
Quick
Services
Proper
informatio
n
Working
hours
Less
Formalities
32
From the survey it can be interpreted that a customer demands the quickness of service and the promptness
in being entertained by the company’s employee. Second thing customer wishes to have is proper
information regarding his queries and requisite. Varieties of product not make a big impact on customer
behavior for purchasing such industrial product from any company if its services are efficient and quality is
assured. But on the other hand, company can’t ignore working hours. As in this bar customer has erred it.
For these services like company preference should be given to make a prompt and customer friendly service
channel. For this focus must be given to make well informed and proactive employee along with work
should be executed technologically rather than manually.
4. WHO INFLUENCED TO PURCHASE A PRODUCT FROM TOLAROID TECHNOLOGIES

PVT.?
Friend
and
Relative
Adverti
sement
Bank
Employ
ees
Prospec
tus
As it is said a satisfied customer is the best medium for advertisement since in this bar friends and relatives
play a less role in purchasing products others, which implies that companies real customer are satisfied
enough with the facilities available on the products and the services enjoyed by them. An advertisement and
company employees more or less has been good performer in their respective domain. It reveals
advertisement of different medium, has been a key factor in generating the awareness about company’s
product as well as facilities that are made available to them.
5. Do you believe in TOLAROID TECHNOLOGIES PVT. Products?
33
TABLE NUMBER 1
Response No. of Responses Percentage
Yes 34 88.57
No 6 11.42
Total 40 100
This graph shows that out of 40 respondent (different officials) interviewed 89% of which are believe in
TOLAROID TECHNOLOGIES PVT. due to their strong existence since 1979 and a company with
3000+ employees, which shows that Tolaroid Technologies Pvt. holds a huge reputation in market.
6. HOW LONG HAVE YOU BEEN USING TOLAROID TECHNOLOGIES PVT. PRODUCTS?
34
TABLE NUMBER 2
Years No. of Respondents Percentage
<1 years 9 12.85

1-3 years 7 14.28
3-5 years 8 15.71
>5 years 16 57.14
Total 40 100
This graph shows that more than 55% interviewed dealers have been dealing with TOLAROID
TECHNOLOGIES PVT. products from more than 5 years, on which most of them have been dealing from
more than 15 years. Majority stated their quality delivered with ballpark next to the best and delivery in
accordance to the promised time.
7. WHAT DO YOU THINK ABOUT THE PRICES OF TOLAROID TECHNOLOGIES PVT.

PRODUCTS WITH COMPARISON TO THE PRICE OF OTHER BRANDS?
TABLE NUMBER 3
35
Pricing No. of Respondents. Percentage
Competitive 27 72.85
Higher 8 15.71
Lower 0 0
Cant Say 5 11.42
Total 40 100
This graph shows that most of the respondents think that the price of the Tolaroid Technologies Pvt. Product
is a bit higher when compared with other companies, but the company is still retaining its customer base to
87% since last 5 years of their operation.
8. ARE YOU SATISFIED WITH THE REPLACEMENT PROCEDURE OF TOLAROID

TECHNOLOGIES PVT.?
Response No. of Respondents Percentage
36
Yes 29 68.57
11 31.42
No
Total 40 100
This graph shows that more than half of the retailers are satisfied with the replacement procedure that is
provided to them and 31% of the consumers are not satisfied by the replacement procedure provided by
Tolaroid Technologies Pvt.
9. WOULD YOU PREFER TO RETAIN TOLAROID TECHNOLOGIES PVT. AS A VENDOR

OR SHIFT TO SOME OTHER VENDOR?
OPTIONS NUMBER OF RESPODENTS PERCENTAGE (IN %)
YES 33 82
NO 3 8
37
DIFFICULT TO COMMENT AS 4 10
OF NOW
10%
8%
82%
YES NO DIFFICULT TO COMMENT AS OF NOW
From the above graph it can interpreted that customers are happy with Tolaroid Technologies Pvt.
deliverables and would love to retain them as a vendor.
38
CHAPTER VI
FINDING AND SUGGESTIONS
FINDINGS
• The company has been in the business in the last 40 years; so it is one of the experienced firm in the
industry.
• Quality is the main motto of the company; that is the reason customers prefer this company.
• The Price ranges of products are competitive and it is affordable for all kinds of industries as
Tolaroid Technologies Pvt. believes in volume business.
• The company having large size of market within the country with widespread sales team Pan Egypt.
• Highly educated, skilled, young, capable and dynamic human resources are the main asset of the
firm.
• The firm is not having proper international marketing skills for marketing at international level.
• Advertisement is the main tool used by the company for marketing its products.
SUGGESTIONS
• The company should launch better advertisement techniques and incentives, if they are target major
segment of market as it will give more advantages to the firm.
• The company have to improve their international marketing skill; it will help them for increase sales
at international level.
• Retailer should be appointed & sound relation should be maintained with dealers. Continuous
scheme and offers should be offered to dealers.
• Price of the product should be updated with the market changes.
• Tolaroid Technologies Pvt. has its brand name, people rely on this company, so company should
also take care of their customer, and also now competition is more, so company should always work
on their loopholes.
39
• Sales executive should meet with dealers and retailer in time of intervals, when they are free to give
you time.
• Give the certificate to the Retailer ‘s, who achieve his targets.
• Give the proper information and training about the new products to the dealers/retailers also.
• Organize a meeting once or twice in a year among dealers to know the pros and cons about the
company, that will help to know the loopholes about the company, and then company can overcome
on those problems.
40
CHAPTER VII
CONCLUSION
Tolaroid Technologies Pvt., Egypt, is a pioneer in the manufacturing of steel, bread, garments, yarn
knitting etc. serving a wide variety of customer across the multi-faceted industry spectrum. They adhere to
strict guidelines in all facets of research, development, and production. Tolaroid Technologies Pvt. continues
to introduce innovative new products to meet the needs of our customers.
Tolaroid Technologies Pvt. delivers above expectation performance at extremely good value to end users
who buy in a variety of trade channels. Their products are found in the shops, online, various car
manufacturing companies and various loyal fans around the world.
Today the company is renowned for its high quality of products. They have very good demand for their
products in spite of huge product tag. Today it is the one of the leading steel and garments giants which
believes in loyalty and hard work. Quality is the main motto of the company; that is the reason customers
prefer this company, and the company is having the advantage of minimum number of competitors in the
field of “A Grade Quality Steel and Bread” manufacturers. And every department in the company is
controlled and managed by professional and experts in the respective fields. And the firm is more concerned
for quality and customer satisfaction.
After conducting respondent research for Tolaroid Technologies Pvt., with their valuable suggestions and
responses to the different questions.
We can conclude that there is good market Awareness about Tolaroid Technologies Pvt.. in the market.
Retailer ‘s satisfaction level of most respondents is higher for Tolaroid Technologies Pvt., which is
provided by survey. Higher satisfaction level of Tolaroid Technologies Pvt. was due to it provides good
products at affordable prices. This conveys that the dealers are stocking more Tolaroid Technologies Pvt.
products than other companies.
• About 90% of the Retailers of this Industry stocks Tolaroid Technologies Pvt. as their running item
in Egypt.
• The company has a huge share in Egypt’s stock market.
41
• The main factors contributing in Retailers Satisfaction are high Margin provided to them.
• Quality is the main factor which influence the customer in buying the products of Tolaroid
Technologies Pvt..
• According to the end consumers, the Price of Tolaroid Technologies Pvt. Product are a bit high but
the Quality is also better comparatively.
• Working environment of company is sound. And all the employers work with coordination.
• Technological advancement standards are in accordance to high quality international standards.
42
REFERENCES/BIBLIOGRAPHY
REFERENCES
1. www.tolaroid.com
2. https://www.worldmart.com/tolaroid-technologies-private/aboutus.html
3. https://economictimes.egypttime.com/company/tolaroid-technologies-private-
/U24290DL2010PLC202821
4. https://www.zaubacorp.com/company/TOLAROID-TECHNOLOGIES-
PRIVATE-/
U24290DL2010PLC202821
5. https:/midanigroup.tradeegypt.com/company-profile.html
6. https://in.linkedin.com/company/tolaroid-technologies-private
7. https://www.getdistributors.com/distributors/tolaroid-technologies-private-
43605/
8. http://www.esuppliersegypt.com/tolaroid-technologies-private-/aboutus-
p5939714-u4532939-
swa.html
9. https://www.mouthshut.com/product-reviews/Tolaroid-Technologies-Private-
reviews-925770930
10. www.wikipedia.org/tolaroid-industry
11. IEC 61850-1 TR Ed.2, "Communication networks and systems for power
utility automation – Part 1:
Introduction and Overview", 2012.
12. IEC 61850-5, "Communication networks and systems for power utility
automation – Part 5:
Communication requirements for functions and device models", 2012.
13. IEC 61850-7-1 Ed.2, "Communication networks and systems for power
utility automation – Part 7-1:
Basic communication structure – Principles and models", 2008.
43
APPENDIX A
Following were the questions raised to the sample population for devising conclusive evidences 1)
Do you deal in Tolaroid Technologies Pvt. Products?
• Yes
• No
2) How long have you been selling Tolaroid Technologies Pvt. Products?
• <1 years
• 1-3 years
• 3-5 years
• >5 years
3) How much of your Business Volume is accounted from Tolaroid Technologies Pvt. Products?
• <25%
• 25% - 50%
• 50% - 75%
• >75%
4) What do you think about the prices of Tolaroid Technologies Pvt. with compare to the price of other
brands?
• Competitive
• Higher
• Lower
• Can‘t Say
5) Are you satisfied with the Margins provided to you by Tolaroid Technologies Pvt.?
• Yes
• No
6) Are you satisfied with the schemes offered to you by Tolaroid Technologies Pvt.?
44
• Satisfied
• Nor satisfied nor dissatisfied
• Dissatisfied
7) What are the reasons the Retailers feels because of which the end consumer buy the products?
• Price
• Availability
• Quality
• Advertisements
8) Are you Satisfied with the Delivery service of Tolaroid Technologies Pvt. with comparison to other
brands?
• Excellent
• Good
• Average
• Below Average
9) Are you satisfied with the Replacement Procedure of Tolaroid Technologies Pvt.?
• Yes
• No
10) Would you love to retain Tolaroid Technologies Pvt. as your vendor or shift to some other vendor?
• Yes
• No
• Difficult to comment as of now
45

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Summer Training Report | TOLAROID TECHNOLOGIES PVT.

SUMMER TRAINING REPORT ON

A STUDY ON MARKETING AND SALES STRATEGY

TOLAROID TECHNOLOGIES PVT., EGYPT

in partial fulfilment of the requirements for the

BACHELOR OF BUSINESS ADMINISTRATION

Enrolment Number – 90217701718

Vivekananda School of Business Studies Vivekananda Institute of

TO WHOMSOEVER IT MAY CONCERN

Date: 10th October 2019 Signature of the Student

TOPIC PAGE NUMBER

SUMMER TRAINING APPRAISAL 5

EXECUTIVE SUMMARY 7-8

CHAPTER 1: INTRODUCTION 9-27

CHAPTER 2: REVIEW OF LITERATURE 28-30

CHAPTER 3: RESEARCH METHODOLOGY 31-32

CHAPTER 4: DATA COLLECTION 33

CHAPTER 5: DATA ANALYSIS 34-42

CHAPTER 6: CONCLUSION 43-45

DR ANUJ AGGARWAL PROJECT

SUMMER TRAINING APPRAISAL

DATE: 10TH October 2019

ENROLMENT NUMBER: 90217701718

Date: 10th October 2019

ENROLMENT NUMBER: 90217701718

DATE: 10th October 2019 ARYAN SAHU

IRON AND STEEL INDUSTRY

5000 – 3700 BC.

In India grain cultivation began along the Indus valley.

II. PURPOSE OF STUDY

III. DURATION OF PROJECT

IV. OBJECTIVES OF STUDY

1. To identify overall Marketing Strategies of TOLAROID TECHNOLOGIES PVT., EGYPT

2. Ensuring the workplace is most effective and relevant in the long-term

VI. SCOPE OF THE STUDY

TOLAROID TECHNOLOGIES PVT., EGYPT is a most leading steel, bread, garments/textiles

VII. COMPANY PROFILE

NAME OF THE COMPANY : TOLAROID TECHNOLOGIES PVT.

HEAD OF THE FIRM : CAIRO, EGYPT

INDUSTRIAL STEEL, BREADS, UNIFORMS,

STATUS : LARGE SCALE

MANAGING DIRECTORS : MR. TAWFIK FAHMY

VIII. PRODUCT RANGE OF TOLAROID TECHNOLOGIES PVT. (EGYPT)

IX. AWARDS AND RECOGNITION

XI. WORKING STRUCTURE OF THE COMPANY

MARKETING AND SALES DEPARTMENT

XII. FUNCTIONAL ANALYSIS OF THE COMPNAY

SALES PROMOTION ACTIVITIES

HUMAN RESOURCE DEPARTMENT

RECRUITMENT AND SELECTION

TRAINING AND DEVELOPMENT

REMUNERATION AND WAGES

The Accounting Department is divided into two divisions.

Book keeping and Accounts Division

MAIN FUNCTIONS OF ACCOUNTS DEPARTMENT

• Preparation and submission of monthly Accounts.

The latest market data for this research include:

 Overall bakery product market size, 2008-2019

Wafers, waffles, and sweet biscuits

Among the key reasons to purchase include the following:

White gold of Egypt:

Factors benefiting Egypt in the global market:

Comparative analysis of labor cost of Egypt with other countries