Industrial Visit Report

Bachelor Of Business Adminstration

2017-2020

Subject: A visit to Malayala Manorama Kottayam

Date : 27-2-2019
Industrial Visit
Industrial visit is a part of the Education, during which students visit
companies and get insight of on the internal working environment of
the company.
The industrial visit also provides an insight on how companies work and
also useful information related to the practical aspects of the course
which cannot be visualized in lectures

Benefits Of Industrial Visit

Having a successful career in ones respective field of study has become
a great challenge for today’s students. Specifically, for the one who is in
research, engineering and even management studies. Few decades ago,
being a perfectionist in theoretical studies was sufficient to get placed
in industrial and gain experience in the industry. Today the scenario has
changed. In the time span of graduate school, The practical knowledge
of industry in required for a successful career.

Industrial Profile
Malayala Manorama is a morning newspaper, in Malayalam language,
published from Kottayam, Kerala, India by Malayla Manorama
Company Limited, Headed by Mammen Mathew; It was first published
as a weekly on 22 March 1890 and currently has a readership of over 20
million ( With a circulation base of over 2.4 Million copies). It is also the
second oldest Malayalam newspaper in Kerala in circulation, which is
also published from Kottayam. Manorama E Edition which is available
online.
History
According to the Audit Bureau of Circulation Malayala Manorama is the
2nd largest circulating news paper in India with a brand icon value
among the historical perspective of newspaper industry. This induces in
us an eagerness to know how Manorama has build a trust in the minds
of the readers. What where the challenges faced and the milestones
covered by the firm.

 Printing Centers
 Kottayam, Kozhikode, Thiruvananthapuram,
 Kochi, Thrissur, Kannur, Kollam, Palakkad,
 Malappuram, Pathanamthitta,
 Alppuzha,
 Mangalore, Bangalore, Chennai,
 Mumbai, Delhi,
 Dubai, Manama and Doha

Industrial Visit Report

Administration management, BBA Faculty managed a industrial visit
tour to a batch of 10 students of BBA to Malayala Manorama
Kottayam.We were started at 7 am from the college by traveler. We
reach there at 9 am at Malayala Manorama Kottayam. It was located in
MC road near Kodimatha Kottayam. First the industrial staff give
instructions and guidelines about the industry.
Then we get into the industry and the guide introduce the industry
profile and machineries they used for making the products. Manorama
is producing many products like News paper, books, magazines etc. The
guide mainly explain the production process of Newspaper.
The production is done by step by step .The Newspaper is about 20 pages
and each pages are printed in each machineries. The main highlighted
one is use of employees are very less ,only in the editing and operating
sections. Employees were used and they give importance to labour
welfare programs.
THE ACTUAL FINDINGS

LAYOUT IMPLEMENTED IN MALAYALAMANORAMA

Among the various layouts as above mentioned,

Malayalamanorama adopted the various layouts in the practical aspect.
The purposeful for their smooth working

Ground floor

In the ground floor they arranged reporters

bureau, editorial board, circulation wing, marketing wing, finance
department, advertisement wing, MM News studio, a recently started a
matrimonial website named mformarry.com, reception, press, stock
room.

First floor

In the second floor they created a senior co-ordinater

cum editor's cabin (He is the real protege of the entire unit), sub editors
board, proof readers room, designing room.

Second floor

The second floor is set up for preprinting works.

STEPS TO IMPLEMENT PRODUCT LAYOUT

Product layout involves arranging the various

manufacturing processes to fit the sequence required by the product.
Detailed design involves allocating work tasks to locations. The
decisions to be made are:

 What cycle time is needed?

 How many processing stage are needed?
 How should variation in time taken for different tasks be dealt
with?
 How should the layout be balanced?
 How should the stages be arranged?

CYCLE TIME

The cycle time of a product layout is the time

between completed products emerging from the operation. Cycle time
is a vital factor in the design of product layouts and influences most
other detailed design decisions. It is calculated by considering the likely
demand for the products over a period and the amount of production
time available in that period.

NUMBER OF STAGES

The next decision concerns the number of processing

stages, where a processing stage is a distinct period of time to carry out
part of the unit manufacture. The number of such stage can be
anything between one and several hundred, depending on the cycle
time required and the quantity of work involved in making the product.
 The latter quantity is called the ‘total work content' of the product. The
larger the total work content and the smaller the required cycle time,
the more stages will be necessary.

TASK-TIME VARIATION

At the moment we can imagine a line of five

stages, each contributing less than a quarter of the total work content
in processing the single unit ln practice of course, the flow would not be
so regular. Each stage might on s

BALANCING WORK TIME ALLOCATION

The most problematic, detailed design decision

in product layout is ensuring the equal allocation of tasks to each stage
in the line. This is called line balancing. For this particular factory, we
have assumed that 16 minutes of work content has been allocated
equally to the five stations. This is nearly always impossible to achieve
in practice and some imbalance in the work allocation between stages
will inevitably result. This will increase the effective cycle time of the
line.

The effectiveness of line balancing is measured by

balancing loss. This is the time wasted through the unequal allocation
of work as a percentage of the total time invested in processing the
product.

The real beginning of a newspaper is starting

from the bureau. The reporters collecting news from outside and bring
it into the editorial table. Under the Kottayam unit there are seven sub
units and all the seven sub units are connected to the Kottayam unit via
Networking and all the 16 editions are interconnected to the main unit
at Kottayam. Reporting news is the primary step in the creation of a
news paper

The collected news from the reporters trimmed and reshaped

into a soothing manner to read and send it to the sub editors table and
then they arrange the news according to its priority in the newspaper.
The front page, sports page and last page are solely designed at the
Kottayam (head office). Usually all the three pages are same in all
editions the pages from main unit are send to all editions in the late 10
pm through on line. And rest of the pages are printing in the
responsible units.

The next step is designing the newspaper or making layout for the
newspaper and this job is doing by veterans in the industry. The
designing process is doing in a special software called ADOBE IN DESIGN
2.0 and SMART FLOW. The arranged layouts allowed to proof checking.
And the checked layouts are send to pre-press section.

The pre-press section contains proof reading, composing, sheet

preparation which means the PDF files transferred to aluminium sheets.
The aluminium sheets are used for printing the newspaper. Very
sophisticated machinery are used for all these purposes.

The penultimate step is printing the newspaper. A gigantic

machine is used for printing the newspapers its name is Mitch gin which
is imported from Russia. And the paper for printing is imported from
Russia, Brazil, China, and Thailand and also from our own Assam and
Kerala.