To study the different policies adopted by Big Bazaar in order to attract customers

To study the performance of Big Bazaar.

To understand the areas to be improved and suggest recommendations for the same

Abstract: This study investigates the structure of the retail sector in India with special reference to Big Bazaar and
its potential in stimulating entrepreneurial skills and knowledge. Study has found that India is dominated by huge
unorganized retail sector. Now, even the organized sector is gradually increasing its share in retail sector. Big
Bazaar is the largest retail brand in our country. It is employing the youth in thousands in different cities all around
the country. It also pays taxes which is abundantly lacking in unorganized sector. After applying many matrices on
Big Bazaar the study found that, it is at a growing stage. It is at a stage where it is increasing as well as diversifying
its operations. It has launched many attracting schemes to catch customers at a large scale. Study also finds out
that indeed the Big Bazaar is a biggest outlet in a country, but it has some limitations also. Abundantly boosting
online stores are the biggest threat to retail sector entrepreneurship in India. Because, increasing purchases from
online stores seem easier to customers rather than going to retail stores.

Pantaloon Retail (India) Limited, is India s leading retailer that operates multiple
retail formats in both the value and lifestyle segment of the Indian consumer
market. The company s leading formats include Pantaloons, a chain of
fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food
Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars
with aspects of modern retail like choice, convenience and quality and
Central, a chain of seamless destination malls. Some of its other formats
include Depot, Shoe Factory, Brand Factory, Blue Sky, and Fashion Station.
The company also operates an online portal, futurebazaar.com. As customer s
tastes and preferences are changing, the market scenario is also changing
from
time to time. It is the changing tastes and preference of customer which has
bought in a change in the market. New generation people are no more
dependent on haat market and far off departmental stores. Today we can see a
new era in market with the opening up of many departmental stores, hyper
market, shoppers stop, malls, branded retail outlets and specialty stores. . My
study is based on a survey done on customers of a hypermarket named big
bazaar.. My study is on determining the customers buying behavior of
customers in big bazaar and the satisfaction level of customers in big bazaar.
My study will find out the current status of big bazaar and determine where it

This main theme of this paper lies in the channel expansion strategy played by the future group. Future group, with
its Big Bazaar (hyper market) has its presence throughout the country and has differentiated itself from traditional
Indian retailers by provide a wide range of categories ranging from FMCG, consumer durables, apparels to food
products. As this model has been widely accepted in Indian market, it has become a huge success to an extent that it
is very easy to come across with long queues
lines in many of the stores during peak hours.
With the objective of increasing its customer base the group has come up with a new and unique channel of
expansion through its
franchise model, “Big Bazaar Direct”.
Through this research, we have tried to analyse the potential and scope of this model by conducting interview
sessions with the
existing franchise owners and other retailers who can convert themselves into this model. We were able to identify
the different
set of perspectives and opinions among them also the advantages and the gaps that exist in it. After consolidating
the
comprehensive opinions, we have charted some suggestions that can be implemented to this model for improving its
scale and
sustainability.