AMITY SCHOOL OF SCHOOL OF BUSINESS

WEEKLY PROGRESS REPORT (WPR)– 1

For week commencing 20 May 2018 to 27 May 2018

Enrolment No. – A3906418274

Program – BBA (General)
Batch - 2018 - 2021
Student Name – Shubh Taneja
Faculty Guide's Name – Mrs. Manika Sharma

Project Title:
Hero MotoCorp

Targets set for the week:

Understanding The History And Introduction Of The Company

Progress/Achievements for the week:

History of the company, Present Scenario/ Growth Pattern, Operating Industry,
Products/ Services, Board Of Members, Geographic Presence, Competitors, Merges and
Acquisitions, Contribution to GDP.

Future Work Plans:

To know about how it all started and who proposed the idea of the company

Regards 
Shubh Taneja
ASB-21(Y)
 INTRODUCTION

Hero Moto Corp, formerly Hero Honda, is Indian motorcycle and scooter manufacturer

based in New Delhi, India. The company is the largest two-wheeler manufacturer in the
world, and also in India, where it has a market share of about 46% in the two-wheeler
category. Hero Honda started its operations in 1984 as a joint venture between HeroCycles
(sometimes called Hero Group, not to be confused with the Hero Group food company of
Switzerland) of India and Honda of Japan. In 2010, when Honda decided to move out of the
joint venture, Hero Group bought the shares held by Honda. "Hero" is the brand name used
by the Munjal brothers for their flagship company, Hero Cycles Ltd. A joint venture between
the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda
Motors Limited at Dharuhera, India. Munjal family and Honda group both owned 26% stake
in the Company.
 HISTORY

Hero MotoCorp is the World's single largest two–wheeler motorcycle company. Motor
Company of Japan and the Hero Group entered a joint venture to setup Hero Motors Limited
in 1984. The joint venture between India's Hero Group and Motor Company, Japan has not
only created the world's single largest two wheeler company but also one of the most
successful joint ventures worldwide. During the 80s, Hero became the first company in India
to prove that it was possible to drive a vehicle without polluting the roads. The company
introduced new generation motorcycles that set industry benchmarks for fuel thrift and low
emission. A legendary 'Fill it – Shut it – Forget it' campaign captured the imagination of
commuters across India, and Hero sold millions of bikes purely on the commitment of
increased mileage. Over 20 million Hero two wheelers tread Indian roads today. These are
almost as many as the number of people in Finland, Ireland and Sweden put together. Hero
has consistently grown at double digits since inception; and today, every second motorcycle
sold in the country is a Hero. Every 30 seconds, someone in India buys Hero's top –selling
motorcycle – Splendor. This festive season, the company sold half a million two wheelers in
a single month—a feat unparalleled in global automotive history. Hero became the first
company in the country to introduce four–stroke motorcycles and set the standards for fuel
efficiency, pollution control and quality. It has an excellent distribution and service network
spread throughout the country. Hero bikes currently roll out from its three globally
benchmarked manufacturing facilities. Two of these are based at Dharuhera and Gurgaon in
Haryana and the third state of the art manufacturing facility 2 | P a g e was inaugurated at
Haridwar, Uttrakhand in April this year. These plants together are capable of producing out
4.4 million units per year. Having reached an unassailable pole position in the Indian two
wheeler market, Hero is constantly working towards consolidating its position in the market
place. The company believes that changing demographic profile of India, increasing
urbanization and the empowerment of rural India will add millions of new families to the
economic mainstream. This would provide the growth ballast that would sustain Hero in the
years to come. As Brijmohan Lall Munjal, the Chairman, Hero Motors succinctly points out,
'We pioneered India's motorcycle industry, and it's our responsibility now to take the industry
to the next level. We'll do all it takes to reach there.''
 OPERATING INDUSTRY

Hero MotoCorp has manufacturing facilities located at five locations in India. The five
manufacturing plants of Hero MotoCorp have a combined production capacity of more than 9
million vehicles annually.

 Satyavedu, Andhra Pradesh

 Dharuhera, Haryana
 Gurgaon, Haryana
 Neemrana, Rajasthan
 Haridwar, Uttarakhand

Hero MotoCorp has over 7,000 dealership and service centre units in 29 states and four union
territories of India.
 PRODUCTS

Being the largest manufacturer of two-wheelers in India and the world, Hero MotoCorp
produces a diversified range of models and variants to cater to the needs and demands of its
customers.

Following are the current models.

Scooters
 Pleasure
 Maestro Edge
 Duet

Motorcycles
 HF Dawn
 HF Deluxe
 HF Deluxe Eco
 Splendor+
 Splendor Pro
 Splendor Pro Classic
 Splendor iSmart
 Splendor ismart 110cc
 Passion Pro
 Passion Pro TR
 Passion XPro
 Super Splendor
 Glamour
 Achiever
 Impulse
 Hunk
 Xtreme
 Xtreme Sports
 Karizma
 Karizma ZMR
 BOARD OF MEMBERS

Name
Mr. Pawan Munjal
Mr. Pradeep Dinodia
Mr. Suman Kant Munjal
Mr. Paul Edgerly
Dr Anand C. Burman
Ms. Shobana Kamineni
Mr. Vikram Kasbekar
Prof. Jagmohan Singh Raju
Designation
Chairman & Managing Director
Non-Executive Director
Non-Executive Director
Non-Executive & Independent Director
Non-Executive & Independent Director
Non-Executive & Independent Director
Executive Director Operations (Plants)
Additional & Independent Director

COMPETITORS

Below are the 7 main Hero Moto Corp competitors :

 Yamaha.
 Bajaj Auto Limited.
 TVS Motors.
 Suzuki Motors.
 Harley Davidson.
 Royal Enfield.
 Ducati Superbike.

CONTRIBUTION TO GDP

India, one of the fastest growing major economies, has recently emerged as the world’s sixth
largest manufacturing country as well. India’s GDP for FY 2016-17 touched 7.1%,
demonstrating the fact that India’s economic fundamentals continue to be strong. While
emerging urban clusters are driving this growth, rural India is seeing a recovery after around
3-4 years. Such a scenario is likely to generate momentum for India Inc. The country’s
economic prospects appear optimistic with policymakers creating enablers for strong and
sustainable growth for the medium to long-term.

India’s GDP grow (%)

2013-14 2014-15 2015-16 2016-17
6.9 7.3 7.6 7.1