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MODULE GUIDE
LEARNING OUTCOMES
OUTLINE DELIVERY
ONLINE ACCESS
You can access this module information via the following channel:
1. Google Classroom
Link:
https://classroom.google.com/c/NDg2NDcwMTA0NTZa
Course Name: Basic Business
Access code: i3cigp6
ASSESSMENT
No Assessment Details Value Due Date
1 Mid-Term Exam (Learning Outcome : 1 & 3) 20% 24th June
Students will be tested on the basic 2020
knowledge and understanding on the
concept of business organisation through
a set of mid-term exam question.
FEEDBACK
You are entitled to feedback on your performance for all your assessed work. For all
assessment tasks that are not examinations, feedback should be within 20 working days from
the date of submission. This might be extended to 30 days for a Major Project module (please
note that working days excludes from public holiday). The feedback could either be online, in
the classroom or any other platform utilise by the lecturer.
Click on the class that you wish to view and then you will see the assignments for the module
listed. Click the blue view button to open up the document viewer.
The Document Viewer will open and the main feedback on your work is shown in the General
Comments:
ASSIGNMENT BRIEF
Deliverables:
This is a group work and it is worth 20% of your marks while the individual presentation is worth 10%. It is
compulsory for each team member the present their designated part in the report. A basic requirement is
that the assignment should show a high degree of professionalism in content, structure and presentation
skills. Each group is required to:
(e) Conclusion
(f) Reference
2. The analysis should be supported by authorised sources with citation such official website, journal
publication, books.
3. The expected number of words will be around 2000 words or 8 - 10 pages includes cover page,
table of content and reference. The cover page must include the following:
IUMW Logo
Assignment : The Analysis of the Company
Topic : (Name of Company)
Name, ID No and Student Email :
4. Present the summary report (with complete presentation slides using Ms PowerPoint or any
presentation software) and submit the slides on the day of presentation.
Report Format
1) Cover Page
2) Table of Content & Page
3) Organisation Background
Vision & Mission
Product / Service
Business Process
Business Relationship / Partnership
5) Marketing Analysis
Target market
Price / Promotion / Place
Unique marketing strategy
6) Conclusion
7) Reference (In accordance with the APA of referencing)
Submission Date
Due Date: 22th July 2020
Presentation Date: 27st July – 7th August 2020
Report Submission must be done via Turnitin. Please include the assessment rubrics in your report.
Presentation slides can be submitted to Google Classroom.
NOTE: The guidance offered below is linked to the five generic assessment criteria overleaf.
Your work must be informed and supported by scholarly material that is relevant to and focused on the
task(s) set. You should provide evidence that you have accessed appropriate straightforward sources,
which may be academic, governmental and industrial; these sources may include academic journal articles,
textbooks, current news articles, organisational documents, and websites. You should consider the
credibility of your sources; academic journals are normally highly credible sources while websites require
At level 3, you should be able to demonstrate factual, procedural and theoretical knowledge and
understanding of the basic underlying concepts and principles associated with your area(s) of study.
Knowledge relates to the facts, information and skills you have acquired through your learning. You
demonstrate your understanding by interpreting the meaning of the facts and information (knowledge). This
means that you need to select and include in your work the concepts, techniques, models, theories, etc.
appropriate to the task(s) set. You should be able to explain the theories, concepts, etc. to show your
understanding. Your mark/grade will also depend upon the extent to which you demonstrate your
knowledge and understanding.
You should be able to interpret and evaluate relevant information and ideas with an awareness of different
perspectives or approaches in accordance with basic theories and concepts of your subject(s) of study.
Your work must contain evidence of foundation-level logical, analytical thinking. For example, to examine
and break information down into parts, make inferences, compile, compare and contrast information. This
means not just describing what! But also justifying: Why? How? When? Who? Where? At what cost? You
should provide justification for your arguments and judgements using evidence that you have reflected upon
the ideas of others within the subject area and that you are able to make judgements and arguments using
data and concepts. Where relevant, alternative solutions and recommendations may be proposed.
4. Practical Skills
At level 3, you should be able to apply the basic underlying concepts and principles within the context of
your area of study. You should be able to demonstrate how the subject-related concepts and ideas relate
to real world situations and/or a particular context to address problems that, while well-defined, may be
complex and non-routine. How do they work in practice? You will use models, methods, techniques, and/or
theories, in that context, to assess current situations, perhaps to formulate plans or solutions to solve
problems, or to create artefacts. This is likely to involve, for instance, the use of real world artefacts,
examples and cases or the application of a model within an organisation. You will be able to use appropriate
investigation to inform actions and review how effective methods and actions have been.
Your work must provide evidence of the qualities and transferable skills necessary for employment including
where relevant responsibility for supervising or guiding others. This includes demonstrating: that you can
exercise autonomy and judgement within limited parameters; that you can communicate the results of your
study/work in a suitable format; that you can initiate and complete tasks and procedures, whether
individually and/or collaboratively; fluency of expression; clarity and effectiveness in presentation and
organisation. Work should be coherent and well-structured in presentation and organisation.
awarded
available
Marks
Marks
Generic Assessment Criteria
Assessment Marks
Students delivers
Students does
Student clearly open and closing
Introduction and not display Student displays
uses either an remarks that
Closure clear clear
introductory or capture the
introductory or introduction or
closing remarks, attention of the
closing closing remarks.
but not both. audience and set
remarks.
the mood.
No movement Made Movements
Very little
or descriptive movements or seemed fluid and
Body Language movement or
gestures. gestures that helped the
descriptive
enhanced audience
gestures.
articulation. visualize.
Use of fluid
Satisfactory use
Consistently Displays some speech and
of inflection, but
Voice Delivery uses a level of inflection inflection
does not
monotone throughout maintains the
consistently use
voice. delivery interest of the
fluid speech.
audience.
Tension and Makes minor
Displays mild Student displays
Poise and nervousness is mistakes, but
tension, has relaxed, self-
Personal obvious; has quickly recovers
trouble confidence nature
Appearance trouble from them,
recovering from about self, with no
recovering displays little or
mistakes. mistakes.
from mistakes. no tension.
Total Marks (100)
Percentage (10%)