NON VERBAL CLUES

ASSIGNMENT# 2 07-OCTOBER-2015

TOPIC: JUDGEMENT OF NON VERBAL CLUES IN COMERCIAL

MEEZAN COOKING OIL T.V COMMERCIAL

Link : http://tune.pk/video/3200190/mezan-cooking-oil

SCREEN SHOTS;

Beautifull branding colour scheme

A pure healthy choice

Peacefull caring relations

PREPARED BY:ZOHAIB IQBAL ANSARI (MPA PREVIOUS)

NON VERBAL CLUES
ASSIGNMENT# 2 07-OCTOBER-2015

Energetic & healthy as natural

Healthy romantic relations

Caring as mother

An essence of life as a mother to his child

PREPARED BY:ZOHAIB IQBAL ANSARI (MPA PREVIOUS)

NON VERBAL CLUES
ASSIGNMENT# 2 07-OCTOBER-2015

Bake everything an important part of every

kitchen

A complete diet and a good choice

Need of a whole day ,empowering relations

PREPARED BY:ZOHAIB IQBAL ANSARI (MPA PREVIOUS)

NON VERBAL CLUES
ASSIGNMENT# 2 07-OCTOBER-2015

Pure and clear

Branding vision & theory of marketing and advertising

Spark the uniqueness of our product makes it more remarkable in market using COLOURS as non verbal
clues

Reason for choosing COLOR as non verbal clue

Colours are most easy approach for capturing the attention of audience that’s why by introducing brand
packaging color scheme in advertisement we make our product more familiar in consumer’s market as
our product is,

 Healthy for whole family

 Provide energetic & save diet
 Need for whole day

Selection of colors in contrast with perceiving ability of audience

Red (Represent energetic and creative powers)

Yellow (Represent oil color which is promoting refresh and balance mind)

Blue (Represent relaxed & healthy physics)

PREPARED BY:ZOHAIB IQBAL ANSARI (MPA PREVIOUS)

NON VERBAL CLUES
ASSIGNMENT# 2 07-OCTOBER-2015

Pink (Represent soft romantic & healthy relations)

White (Represent hygiene, clarity ,purity ,cleanness of our product)

Green (Represent naturally healthy and softness)

Criticism(positive or negative)

It is a complete marketing package and raises a strong appeal which attracts consumer’s willingness
results turning the customer’s taste and choice changed in favors of meezan oil

Having comparable prices it is a good choice of every customer

PREPARED BY:ZOHAIB IQBAL ANSARI (MPA PREVIOUS)