BUSINESS PLAN

CusinaMO Joy Marie Basilia Caratay

2.0 Market Analysis

CusinaMO Express is being a new trend in the “New Media Age” and it is very popular
and in demand to the modern social and economic scales. Economic growth by cross-
border trade of commodities and services, in a wide and rapid spread of technologies.

The average Canadian family will pay about $400 more for groceries and roughly $150
more for dining out next year, an annual food price report predicts. Food prices will rise
between 1.5 to 3.5 per cent in 2019, according to the report from researchers at the
University of Guelph and Dalhousie University. That means the average family of four
will spend $12,157 next year - up $411 from 2018. 1

Over the past three years, Canadian food spend has increasingly gone to restaurants,
bars, and other dining establishments. This category, known as food away from home
(or FAFH), has grown 3 percentage points since 1998. In 2017, Canadians spent
CAD68b (~$54b) at restaurants, cafés, and bars.2

By this benchmark, the Canadian restaurant industry could still claim an additional 14
percentage points of total food spend, which would equate to an additional CAD26.5b
($21b) a year. As consumers are increasingly busy, they favor convenience, which is
producing a global trend toward higher shares of FAFH. 3

Therefore, CusinaMO Express has a big chance for progress and development as
today’s markets remain strong.

3.0 Customer Analysis

CusinaMo Express will be available in Montreal. There will be no ages, lifestyle and
country. Our objectives is to serve the finest experienced on variety of food across the
country. From Asia to Midle-East Asia and now to Canada. We are happy to share our
cuisines with full pledges of happiness and passions that somewhat could bring joy to
your life and to your love ones. It is very interesting and challenging anew experience
for CusinaMO to have it here in Montreal, for professional growth, productivity and
personal - social capabality.

To create and deliver quality products and services to consumers in every market
segment. And contributes value for our customers, clients, communities and principals
while offering them a constant growth prospects.

1
https://www.ctvnews.ca/canada/average-canadian-family-to-pay-400-more-for-groceries-next-year-report-1.4203513
2
https://aaronallen.com/blog/canadian-restaurant-industry
33
https://aaronallen.com/blog/canadian-restaurant-industry
 BUSINESS PLAN
CusinaMO Joy Marie Basilia Caratay

4.0 Competitive Analysis

CusinaMo Express will have a competitive new products and service pricing as per
markets innovations and vast demands in supply. It will be challenging and rough at the
start but with strategically distributing accordingly to well access and easily be available
foods and services, and we have the advantage as we manufactured in-house new
retail brand foods and restaurant cuisines. And with growing in business, to start-up a
contract catering and support services. CusinaMo Express will apply for partnership to
all Food Online Delivery application available online in the market for example:
UberEats, Foodora and etc.

In local market we have: Tim Hortons, McDonald, PFK, Sushi Plus, Subway,
FiestaFilipino and many to mention with their long term values in the community. But
CusinaMO Express is a concept of which most Canadian are now demanding for its
service as its called the “Artisan” products, all our products and services will be in-house
and handily crafted to give the best of our products.