Kindness in Singapore 4/12/19, 11:08 AM

Kindness in Singapore
Hello!

I'm a Year 2 student from Ngee Ann Polytechnic, currently pursuing a diploma in Advertising and
Public Relations. I am conducting a survey for my Marketing Public Relations module in order to
better understand Singaporeans' sentiments towards acts of kindness.

Your response is important to me and the answers given will not be disclosed in any way, shape
or form. This survey should not take more than 10 minutes.

* Required

1. How old are you? *

Mark only one oval.

15 years old and below Stop filling out this form.

16 to 25 years old Skip to question 2.
26 to 35 years old Skip to question 2.
36 to 45 years old Stop filling out this form.
46 to 55 years old Stop filling out this form.
56 years old and above Stop filling out this form.

Could you tell me a little more about yourself?

2. What is your gender? *
Mark only one oval.

Female
Male
Prefer not to say

3. Are you a Singapore citizen, permanent resident or non-resident? *

Mark only one oval.

Singapore citizen
Permanent resident
Non-resident

Skip to question 4.

Neighbourly relations

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Kindness in Singapore 4/12/19, 11:08 AM

4. Do you interact regularly with your neighbours? *

Mark only one oval.

Yes Skip to question 5.

No Skip to question 7.

Yes, I interact regularly with my neighbour...

5. Which of the following have you done for your neighbours? *
Check all that apply.

I greet my neighbours whenever I see them.

My neighbours have been able to rely on me during emergencies.
I have shown consideration for my neighbours by keeping my noise level down.
I have made the effort to know my neighbours better, regardless of race and/or culture.
I have not cluttered the common corridor with my personal items.
I have not parked my bicycle/scooters in a disorderly manner.

6. Which of the following has your neighbour done for you? *

Check all that apply.

My neighbours greet me whenever they see me.

I have been able to rely on my neighbours during times of emergency.
My neighbours have shown consideration for me by keeping their noise levels down.
My neighbours have made the effort to know me better, regardless of race and/or culture
My neighbours have not cluttered the common corridor with their personal items.
My neighbours have not parked their bicycles/scooters in a disorderly manner.

Skip to question 8.

No, I do not interact regularly with my neighbours...

7. Why not? *

Skip to question 8.

Ok, I'm going to need a little more information about you

8. Do you identify yourself as a local or foreigner? *
Mark only one oval.

Local Skip to question 9.

Foreigner Skip to question 10.

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Kindness in Singapore 4/12/19, 11:08 AM

Interactions with foreigners

9. Where do you usually interact with foreigners? *
Check all that apply.

At parties
At school/work
In my neighbourhood
I don't interact with foreigners

Other:

Skip to question 11.

Interactions with locals

10. Where do you usually interact with locals? *
Check all that apply.

At parties
At school/work
In my neighbourhood
I don't interact with locals

Other:

Skip to question 11.

Singapore Kindness Movement

11. Are you familiar with Singapore Kindness Movement? *
Mark only one oval.

Yes Skip to question 12.

No Skip to question 15.

Skip to question 12.

Kindness Initiatives

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12. How did you hear about Singapore Kindness Movement *

Check all that apply.

Newspapers (including online publications)

Magazines
Radio
Television
YouTube
Facebook
Twitter
Instagram
LinkedIn
Word of Mouth
School

Other:

13. Have you heard of the following initiatives by Singapore Kindness Movement? *
Check all that apply.

Just an Extra Chair

Be Greater
HoodChampions
Ben and Bang
Kindness, It's Up to Us
I have not heard of any of the above initiatives

Just an Extra Chair

"We want to connect people who have nowhere to go during festive seasons such as Chinese
New Year, Hari Raya, and Deepavali, with people who have an extra place (or maybe five) at their
dining table."

Be Greater

"These Singaporeans have gone above and beyond their functional responsibilities to bring light to
the lives of people around them, making a permanent and sustainable impact on them. Hear their
story."`

HoodChampions

"HoodChampions creates the perfect opportunity for you to be a part of your neighbourhood."

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Kindness in Singapore 4/12/19, 11:08 AM

Ben and Bang

"Featuring two good friends, Ben & Bang is a 14-episode video series that touches on hot-button
issues ranging from cultural sensitivity and online bullying to community social graces like
neighbourliness."

Kindness, It's Up to Us

"Kindness, It’s Up to Us challenges Singaporeans not only to acknowledge that a nation of

kindness starts with every individual but to make the conscious decision to act out our innate
kindness despite our reservations."

14. After reading the short descriptions of each initiative, which initiatives would you be
interested in taking part in? *
Check all that apply.

Just an Extra Chair

Be Greater
HoodChampions
Ben and Bang
Kindness, It's Up to Us
I am not interested in taking part in any of the above initiatives

Skip to question 15.

Media Usage
15. Where do you get your news from? *
Check all that apply.

Newspapers (including online publications)

Magazines
Radio
Television
YouTube
Facebook
Twitter
Instagram
LinkedIn
Word of Mouth

Other:

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16. On a scale of 1-10, how much trust do you place in recommendations by celebrities? *
Mark only one oval.

1 2 3 4 5 6 7 8 9 10

I
don't
I trust them
trust
wholeheartedly
them
at all

17. On a scale of 1-10, how much trust do you place in recommendations by social media
influencers? *
Mark only one oval.

1 2 3 4 5 6 7 8 9 10

I
don't
I trust them
trust
wholeheartedly
them
at all

You've come to the end of the survey!

Thank you for your participation!

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