ASSESSMENT 1 BRIEF

Subject Code and Title HOS203A Food and Beverage Management

Assessment Case Study Report

Individual/Group Individual

Length 1200 words +/-10%

Learning Outcomes (a) Discuss factors essential to the delivery of a

quality dining experience to the food and
beverage consumer.
(b) Calculate food and beverage costings and ratios
typically used by food and beverage operations to
monitor and optimise profitability.
(c) Investigate emerging trends and consider future
developments in the food and beverage industry.

Submission By 11:55pm AEST/AEDT Sunday of Module 3 (Week 6)

Weighting 30%

Total Marks 100 marks

Context:
Decision making within a food and beverage context is a vital skill for a manager within the
hospitality and tourism sectors. Managers must be able to source information relevant to
the needs of the business to allow for informed decisions to be made, as well as take in to
consideration the consequences of their decisions. This assessment addresses such a
situation and allows them to make sense of the information and come up with a decision
that will impact positively on the organisation at hand.
By completing this assessment, students will develop their knowledge of food and beverage
management. Students will act in the role of a manager within a food and beverage context
and approach an authentic scenario typical to those often faced by managers within
industry.

HOS203A Assessment 1 Brief Page 1 of 5

Instructions:
Students are required to read and become familiar with The Freedom Hub case study
provided. The owner of Freedom Hub café has previously engaged two consultants to each
propose a new dining concept for the establishment to assist in increasing covers and
improving overall profitability. Each of the consultants has provided the owner with
information on a new service concept, an overview of the service and operations required
monthly sales projections, and a sample of the proposed menu.

Posing as the manager of the Freedom Hub café, students are required to present a
business report in which they analyse the 3 dining concepts provided in the case study
(continue current operations, Concept A, Concept B). Students should present to the owner
a business report with the main body of the report addressing the following:
 An analysis of the proposed service styles and the potential impacts on the café
should the service style change on customer service;
 Presentation of a financial comparison of the 3 options utilising commonly used food
and beverage ratios (Food and Beverage Cost %, Wage Cost %, Gross Margin, Net
Profit Ratio) to make appropriate comparisons;
 Recommendation in to how (if at all) the proposed concepts align with current and
future trends within the food and beverage industry. Evidence substantiating your
position on this must also be presented.
Once the analysis is complete students should provide a recommendation of which dining
concept the Freedom Hub café should adopt, providing clear justification to support their
choice. Recommendations need to take a holistic approach to the overall operations of the
food and beverage establishment.

Submission Instructions:

This assessment must be submitted in compliance with the following:

1. You should make significant references to the subject material and substantial wider
reading. A minimum four (4) academic (textbooks & peer-reviewed journal articles)
& four (4) other sources (newspaper article, trade publications, websites, etc.) must
be used. These should be referenced in the APA style, both in-text and in a reference
list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be
accepted.
2. Extensions cannot be granted by the lecturer after the submission date. In the event
of serious illness or unusual circumstances, a student may apply for Special
Consideration in accordance with the rules and regulations governing this
application, but it is important that such requests be made as soon as the
circumstance is known.

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Learning Rubric: Case Study Report Assessment 1
Assessment Fail (Unacceptable)
Attributes 0-49%
Content, Audience and Does not meet minimum
Purpose standard.
20% Demonstrates no
understanding of Food and
Beverage Management
and how this pertains to
decision making within an
operational context
Offers no linkage between
Food and Beverage
Management principles
and application to decision
making.
Alignment of service Does not meet minimum
and customer needs standard.
20% Demonstrates no
understanding of the
alignment of service and
customer needs and how
this pertains to decision
making within an
operational context
HOS203A Assessment 1 Brief
Pass Credit
(Functional) (Proficient)
50-64% 65-74%
Meets minimum standard. Moves beyond minimum
standard.
Demonstrates limited
understanding of Food and Demonstrates consistent
Beverage Management and understanding of Food and
how this pertains to Beverage Management and
decision making within an how this pertains to decision
operational context making within an operational
context
Offers limited linkage
between Food and Beverage Offers consistent linkage
Management principles and between Food and Beverage
application to decision Management principles and
making. application to decision
making.
Meets minimum standard. Moves beyond minimum
standard.
Demonstrates limited
understanding of the Demonstrates consistent
alignment of service and understanding of the
customer needs and how alignment of service and
this pertains to decision customer needs and how this
making within an pertains to decision making
operational context within an operational context
Distinction
(Advanced)
75 -84%
Exceeds minimum standard.
Demonstrates an advanced
and integrated
understanding of Food and
Beverage Management and
how this pertains to
decision making within an
operational context
Offers advanced linkage
between Food and Beverage
Management principles and
application to decision
making.
Exceeds minimum standard.
Demonstrates an advanced
and integrated
understanding of the
alignment of service and
customer needs and how
this pertains to decision
making within an
operational context
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High Distinction
(Exceptional)
85-100%
Exceeds minimum standard
and exhibits high levels of
independence.
Consistently demonstrates a
systematic and critical
understanding of Food and
Beverage Management and
how this pertains to
decision making within an
operational context
Offers advanced and
insightful linkage between
Food and Beverage
Management principles and
application to decision
making.
Exceeds minimum standard
and exhibits high levels of
independence.
Consistently demonstrates a
systematic and critical
understanding of the
alignment of service and
customer needs and how
this pertains to decision
making within an
operational context
Financial comparisons Does not meet minimum Meets minimum standard. Moves beyond minimum Exceeds minimum standard. Exceeds minimum standard
standard. standard. and exhibits high levels of
20% Demonstrates limited Demonstrates an advanced independence.
Demonstrates no understanding of financial Demonstrates consistent and integrated
understanding of financial comparisons and use of understanding of financial understanding of the Consistently demonstrates a
comparisons and use of commonly used food and comparisons and use of alignment of financial systematic and critical
commonly used food and beverage ratios and how commonly used food and comparisons and use of understanding of financial
beverage ratios and how this pertains to decision beverage ratios and how this commonly used food and comparisons and use of
this pertains to decision making within an pertains to decision making beverage ratios and how commonly used food and
making within an operational context within an operational context this pertains to decision beverage ratios and how
operational context making within an this pertains to decision
operational context making within an
operational context

Alignment of concepts Does not meet minimum Meets minimum standard. Moves beyond minimum Exceeds minimum standard. Exceeds minimum standard
with current and future standard. standard. and exhibits high levels of
trends Demonstrates limited Demonstrates an advanced independence.
Demonstrates no understanding of current Demonstrates consistent and integrated
20% understanding of current and future trends within the understanding of current and understanding current and Consistently demonstrates a
and future trends within food and beverage industry future trends within the food future trends within the systematic and critical
the food and beverage and how this pertains to and beverage industry and food and beverage industry understanding of current
industry and how this decision making within an how this pertains to decision and how this pertains to and future trends within the
pertains to decision operational context making within an operational decision making within an food and beverage industry
making within an context operational context and how this pertains to
operational context decision making within an
operational context

Correct citation of key Demonstrates inconsistent Demonstrates use of Demonstrates use of high Demonstrates use of good Demonstrates use of high-
resources and evidence use of good quality, credible and relevant quality, credible and relevant quality, credible and quality, credible and
credible and relevant resources to support and resources to support and relevant resources to relevant resources to
10% resources to support and develop ideas, but these are develop ideas. support and develop support and develop
develop ideas. not always explicit or well arguments and statements. arguments and position
developed. There are no mistakes in using Shows evidence of wide statements. Shows evidence
There are mistakes in the APA style. scope within the of wide scope within and
using the APA style. There are no mistakes in organisation for sourcing without the organisation for

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 using the APA style. evidence sourcing evidence

There are no mistakes in There are no mistakes in

using the APA style. using the APA style.

Structure Discussion points do not Minimal structure evident Good structure evident Good structure evident Excellent structure
flow smoothly or however discussion with some discussion with most discussion evident with all
5% logically, no connection points loosely connected. points presented in a points presented in a discussion points
between ideas. Limited use of logical order. Paragraph clear and logical order. presented in a clear &
Paragraphs not used or paragraphs. structure used throughout. All paragraph are well logical order. Paragraphs
lack structure. organised. well defined and
organised to a high
quality.

Format & Many spelling mistakes A number of spelling A couple of spelling Minimal spelling mistakes No spelling mistakes or
presentation and/or grammatical mistakes and/or mistakes and/or and/or grammatical grammatical errors.
errors. Report format grammatical errors. grammatical errors. Report errors. Report format Clear & logical report
5% not used. Inconsistent report format used. used. format used.
format used.

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