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Rohan Saneja
3/13/2020
Introduction
Coliving as a concept isn’t new per se. We have seen manifestations of the same either through
‘flat-sharing’ concepts which have been popular with singles through the world, or informal ‘paying
guest’ accommodation option seen in many developing countries. What we are seeing is
formalization of this unorganized industry. We estimate the presence of nearly 400 coliving
operators across the world today, which is up from about 150 operators in 2016. That’s a dramatic
increase! What’s also heartening to see is the emergence of coliving at a global level - and not
merely restricted to certain geographies.
What is Coliving?
Coliving is the cohabitation of people with access to private or shared rooms for living, with access
to shared amenities like kitchen, living rooms, etc. leading to a community lead living. An operator,
typically, gets into a contract with property owners (or developers) and converts their dwelling into
a coliving facility. This transformation includes design of the space based on the principles of human
interaction, construction or renovation as the case maybe, addition of appropriate furniture, etc.
Once the space is ready, the operator manages the complete lifecycle of the facility including
marketing and tenant identification, rent collection, property maintenance and management,
organizing community events, addressing any complaints and concerns of both the property owner
and tenants.
The basic concept is hardly new. The ‘boarding houses’ of a 1940s New York City or London housed
single working professionals in much the same way that the ‘mess houses’ of Calcutta or ‘PG’
accommodations of Bombay did during the same years. What has changed today, however, is the
emergence of purpose built co-living spaces constructed and/or managed by professional firms who
increasingly perceive opportunity and healthy returns on their business investment.
India has become the torchbearer in the ‘co-living’ space with several players looking to grab a share
of the burgeoning opportunity. The ‘co-living’ market in the country is expected to grow at a CAGR
of 17% in the next five years to touch nearly INR 1-trillion by 2024
• Landlords
• Tenants
• Consultants
• Technology providers
Majority of the metro cities are bursting at their seams due to rapidly growing in-migration, which
has put considerable pressure on the existing rental housing set-up. With more millennials entering
the workforce and continuing to contribute towards a major proportion of the population, their
lifestyle choices will contribute towards a greater need for organised rental housing. Further,
limited accommodation capacity within academic institutions for students in higher education is
also likely to act as a demand driver for similar for-rent accommodation.
However, the concept of shared rental accommodation in cities/locations offering employment and
academic opportunities, is not a new one. The migrant workforce and students have been availing
such shared rental accommodation options for the last 3 to 4 decades. Tier I cities offering abundant
employment options and improved academic opportunities have always attracted young migrants.
What is different now is the type of improved, organized shared rental accommodation options that
the migrants can access, which are a considerable improvement over the informal rented
accommodation that was available earlier.
At present, most of this demand is being catered to by the informal rental housing market, thereby
creating an opportunity gap for an improved product offering by organised players. Millennials
moving into new cities for work or education are left to deal with negative perceptions harboured
by landlords and homeowners’ about those who are single or students. This coupled with the
limited availability of quality accommodation that meets the basic requirements, makes the stay in
these unorganised set-ups, (PGs/ dorms/hostels) a not so favourable option for millennials, who
having higher disposable incomes are even ready to spend a little more to enjoy better lifestyle
standards with experience being a key element of their consumption pattern.
Community Living
A broader concept of shared accommodation/spaces supported by shared facilities and amenities
Student
Housing
Essentially Co-living Catering to millennials (mostly
for migrant working professionals) who have not yet
student decided to settle in a particular city
population
Flexibility,
Free of gender Low entry costs/flexible convenience, reduction
discrimination deposits, no brokerage in commute time and
providing common and affordable rentals easy access to social
connecting ingredients in highly desirable and physical
to residents housing markets infrastructure
India’s young workforce driving the shift
In recent years, the demand for co-living spaces has been driven by millennials or the Gen Y
population, the age group born between 1981 and 1994 (22 to 37 years). According to a Bloomberg
report, millennials account for 31% of the world’s population in 2019, slightly lower than the Gen Z
population which stands at 32%.
According to the Deloitte Global Millennial Survey 2018, given today’s globalised workforce, the
average tenure of millennials in their jobs is 3 years and most of them prefer to travel across cities
for work.
In 2018, millennials constituted around 42% of the workforce in India across top seven cities
(Mumbai, Delhi NCR, Bengaluru, Hyderabad, Kolkata, Pune and Chennai), and are expected to grow
at 6% CAGR by 2023. India is home to the largest millennial population globally in absolute terms,
with millennials comprising 34% of the country’s total population. Counting the Gen Z population,
the median age of the country is 28 years, making it one of the youngest emerging economies. India
is, therefore, a market with high growth potential for the co-living sector.
India is the third largest start-up hub in the world, with a significant number of the young workforce
willing to take up employment in new ventures. They are also willing to relocate to other cities on
job assignments. Gen Y or millennials are digital nomads who are not yet ready to put down roots,
but are willing to travel and work remotely across locations.
• Student population trends –In addition to the burgeoning demand from a migrant
millennial workforce, there exists a continued capacity accommodation constraint within
university campuses. Campuses typically fulfil 25-30% of their total student housing
demand. This presents an off-campus housing demand from close to 1 million migrant
students (aged 18-23) across the top seven cities, which can translate into a significant
business opportunity for organised co-living players. As per the AISHE 2017–18 by the
Ministry of Human Resource Development, the number of universities listed on AISHE
heightened by 25% between the 2013–14 to 2017–18 period at a compounded annual
growth rate (CAGR) of 5%. The student enrolment has grown by 13.3% during this time
and stands at 36.64 million students as of 2017–18 for all India.
Most of the unmet demand from students is concentrated in Delhi NCR, followed by
Mumbai and Hyderabad
Types of co-living models in India
Such leased properties are typically taken either on a fixed lease rental or revenue share basis for a
period of 3-9 years with the lease tenor varying across cities. The co-living player or property owner
undertakes the renovation or upgradation of the property. The revenue sharing between the landlord
and the operator is typically 50:50 and can be higher for the landlord if the latter undertakes renovation
or refurbishment.
PREMIUM
About Colive
Colive is a Bangalore based co-living space provider. Colive offers ready to move-in homes, which
are located near IT parks and business hubs. These homes are chic and equipped with modern tech-
enabled safety features. Besides, all homes are fully serviced and professionally managed, and
offers flexible and affordable options suitable for urban living. These co-living spaces are designed
especially for single professionals & young couples who prefer living in a social community of like-
minded millennials.
Colive is driven by the vision to get established as India’s No.1 Coliving brand offering technology
enabled, fully-managed homes for millennials & Gen Z in urban markets.
Background
How was Colive Started
During his stint at Artha, Suresh realized that India’s real estate sector has great potential. He noticed
the housing challenges being faced by the millennials in India, and to solve the same he started Colive.
The idea behind Colive was simple – to offer an effective solution to urban India’s housing owes.
The USPs of Colive Homes are-
1.Style
• Modern Furnishing
• Cinema and Sports Arena
• Fitness and games room
2. Safety
3. Service
4. Savings
• Affordable rentals
• Flexi Lock in
• Instalment facility
5. Smart
• Skype booth
• Co-working space
• Community kitchen
6. Social
• Networking
• Free holiday once a quarter
• Invitation to exclusive events and parties.
Colive - Competitors
Competition ranges from a PG operator to the global player that provides rental
accommodation. Some major competitors of Colive are, Your Own ROOM, Stay Abode, Zolo,
CoHo, NestAway, NoBroker, Grabhouse, Square Plums, SimplyGuest and Comfy Stays
Colive - Growth
Colive - Awards
• Suresh was conferred the prestigious Udyog Rattan award and WCRC. Ernst & Young also
awarded him as the “Trend Setter in Real Estate”.
• Colive recognized as 'The Promising Brand' of the year by Economic Times
Employee count
Website
Real estate developers looking to own
and manage co-living spaces
In the near future, select large and mid-sized real estate developers have plans to foray into co-
living and student housing segments. Select developers have already tied up with operators in Delhi
NCR and Pune to lease out select towers from their township projects. Developers are also
exploring opportunities to construct purpose built co-living facilities and either operate the same
themselves or lease them out to operators.
Bengaluru-based Embassy Group will invest around Rs 2,000 crore to build a co-living community in
six cities in 2020. Called 'Olive', the Embassy Group’s co-living facility will be launched in Bengaluru,
Chennai and Pune this year. Olive is purpose-built for young working professionals and students in a
world-class safe and secure environment.
Olive will launch its first experiential centre in the heart of Whitefield in Bangalore and its flagship
project in Chennai. The expansion plans cover Bengaluru, Hyderabad, Mumbai, Pune and Delhi
NCR. The first phase will see the launch of 20,000 beds in total — 15,000 in Bengaluru, 2500 in
Chennai and 2500 in Pune.
Olive by Embassy projects will range from 500 to 5,000 beds and be customised with diverse
formats and priced competitively to suit respective markets.
Each Olive property will have amenities like wellness centres, cafes, chill-out areas, cooks and
shared kitchens, cinema, gaming, music and karaoke rooms, laundry, convenience stores,
coworking areas, and rooftop terraces.
Zolo Stays has been operating residential towers and bulk inventory inside residential townships
with a tie-up with leading real estate developers in India such as Olympia Group, Hiranandani,
Sobha Group, DRA, Urbtech India, SMP Builders among others in Bengaluru, Chennai, Noida, Pune,
and Coimbatore.
Further, Tulip Infratech has leased two residential towers to a newly entered co-living operator,
Housr, in Gurugram. M3M has also tied up with Ziffy Homes for its upcoming project at Golf Course
Extension Road in Gurugram.
Select large developers in Hyderabad prefer to lease out to an operator with the financial and
technical wherewithal to take on such projects. Even in Bengaluru, developers such as Elegant
Builders, Gopalan and the Ozone Group are building BTS co-living accommodations and tying up
with dedicated operators for operating and managing these facilities.
Co-living in the global market
China
Like with many other new business opportunities, China has moved first and fast in the coliving
segment. With close to 2 Million people already staying in professionally managed properties (majority
of them in coliving setups), Chinese coliving companies have truly pioneered this industry.
Increasing urbanization, explosive growth of the technology sector and increased spending power of the
middle class have all played positively towards the growth of coliving in China. It would be interesting to
see if this industry can continue growing at this breakaway speed as this is an operationally challenging
business to scale.
Developers, property brokerages, Hotel Management firms, PE backed start-ups and other various
players have jumped onto china's rapidly growing coliving sector, as the government of China continues
to push the idea of renting the homes instead of buying, to ease the rampant tendency of recent years of
buying simply for profit, as property prices have soared.
You+
Ziroom
Xiangyu
United States of America
Normally at the forefront of innovation and new age businesses, The USA has been a slow mover on
the coliving trend. Many operators are changing this trend by moving aggressively on this
opportunity, but they haven’t yet had a large-scale impact.
A positive trend to be noted is that the number of operators across the country has been increasing
steadily, and is expected to increase even further. It also needs to be noted that a few coliving
players from Europe are setting up facilities in the US (Both The Collective and Quarters now have
active facilities), which is creating good awareness in the market.
The US has very large real estate focused funds and many PropTech VCs. Given that coliving is
starting to prove itself in many other geographies, we can expect good traction in the next few
years.
Bungalow
Bungalow was cofounded in 2016 and has headquarters in San Francisco in California. Bungalow is a
residential real estate platform that provides renters with a more convenient, flexible, and
communal living solution. It utilizes existing housing supply by signing long-term leases with
homeowners, and offers multi-bedroom homes in some of the most desirable neighbourhoods in
cities throughout the United States. Bungalow offers private bedrooms with handpicked
housemates in beautifully furnished homes across seven major cities. Each home comes furnished
and includes Wi-Fi, utilities, housekeeping, and monthly community events for members.
HubHaus
HubHaus is a real estate agency that provides coliving housing solutions for working professionals.
The company was founded in 2016 and is headquartered in Los Altos, California. The company rents
out large houses, typically with five to 10 bedrooms, and then subleases out the individual
bedrooms to renters starting with a six-month lease. People can apply to rent the rooms online and
the company personally screens and matches prospective roommates together to start a housing
community.
Common
Common launched in October 2015 with its first property in Crown Heights, Brooklyn and is
headquartered in New York. Common Living is a community-driven residential company that brings
community, convenience, and flexibility to housing. The company operates collaboratively and
value self-starter-ship to ensure the work is done well.
Investors:
• 8VC
• Maveron
• Grand Central Tech
• Norwest Venture Partners
Investors active in the Indian co-living
market
• Private equity firm Warburg Pincus in a joint venture with Lemon Tree Hotels Ltd has set up
a fund of $500 million to develop full-service accommodation for students and young
working professionals under the brand name of Hamstede
• Accor Hotels, a Paris based hospitality company has entered the coliving space with a
brand-new name “Jo&Joe”
Hotel owners and investors can improve rental yields by up to 12.1% if they convert an existing
property into a coliving scheme
Senior Living
Coliving isn't just for young and unmarried millennials aged anywhere between 20-30 years. Senior
cohousing is a relatively new but growing housing trend for the Older generation as well. Senior
cohousing communities can also be a more cost-effective option for older Americans who need to
stretch their retirement savings as far as possible. According to the Bureau of Labour Statistics,
Americans aged 65 and older spend an average of 35% of their income on housing each year.
In the sense of mixed-use zoning or mixed-use planning, it is a type of urban development, urban
planning and/or a zoning type that blends residential, commercial, cultural, institutional, or
entertainment uses into one space, where those functions are to some degree physically and
functionally integrated, and that provides pedestrian connections. Instead of leaving our homes
empty for 12 hours a day and then leaving our offices empty for the other 12 hours, we need to
retool how spaces are used, around the clock.
For example, take a high-rise building of 30 floors, which were distributed in the following order:
•Floors 1 to 5 are entirely for commercial use such as supermarkets, vegetable stores, recreation
stores, medical centres, etc.
• Floors 6 to 15 are used by offices
• Floors 16 to 28 are used for residential purposes.
• The top two floors can be used for recreational activities such a rooftop bar where people come
and meet each other, Clubhouse accessible to anyone who wants to use by paying a nominal fee.
So, a person living in the 23rd floor will have to just walk down to the 10th floor for work, saving a lot
of time in commuting.
University Collaborations
While university collaborations are commonplace across the globe, the concept is at a nascent stage
in India. In many countries such as the US, Canada and Australia, student accommodation is
provided by universities and managed by private players. With the amplified need for student
accommodation and entry of several organised players in India, collaborations among educational
institutions and private players are already happening and expected to further pick up pace in India
as well.
Regulatory and government initiatives in
this sector
The Model Tenancy Act 2019
The Model Tenancy Act 2019 may impact the student accommodation industry positively
In order to reduce the current housing gap in the country, the Act has proposed to overhaul the
legal framework that currently governs rental housing, thereby encouraging private participation in
the segment. This move is expected to impact the student accommodation industry as well. Some
of the provisions of the act which are likely to ease the rental housing process are as follows:
Security Deposit:
• The act has capped the security deposit to a maximum of two months’ rent in case of a
residential property and minimum of one month’s rent for a non-residential property.
• Although there is no clarity on whether the student accommodation industry would fall
under the ambit of residential or non-residential property, lower deposits would act as an
advantage to the industry.
Unit Management
• Since there is a regular outflow and inflow of tenants in such units, these properties are
subjected to frequent wear and tear. For this purpose, the act has explicitly specified the
responsibilities of both the landlord and the tenant.
Rent Courts and Rent Tribunals
• As per the Act, it is the responsibility of the state governments to constitute rent courts /
rent tribunals as they deem necessary, thus providing a grievance redressal platform to
both landlords and tenants.
Demand estimation for co-living in India
• Using GDP estimates & growth rate to derive & focus on top 30 Major Economic centres
• Population enumeration for Age Group Classification: 20-39 years
• Extrapolating and dicing Census 2001 & 2011 on 20-39 Years in Top-30 Cities
• Segregation based on marital status, domicile status (domicile/migrant) in relevant age
group
• Analysis based on home ownership data (rental/owned) and parity (education level, assets
possession, job level classification)
• Segregation based on main white-collar workforce out of total workers for age groups
CO-LIVING DEMAND=
Chosen age group for demand estimation Population in age group 20-39 years in Top-30 Cities:
~many students in the age group of 20-24 years and 25-29 Years might opt for core living instead of
student housing and thus their numbers have to be included to calculate the total size of co-living
market
Although 35-39-year olds represent a small ratio in number of singles; their high ratio of parity in
terms of income level proposes a sizeable share in core demand
(INCREMENTAL DEMAND)
What lies ahead for the co-living market
in India
As of 2018, the realised demand in the top seven cities stood at about 94,000 beds. Most of this
demand came from the millennial workforce employed in these cities, followed by students who
had migrated for pursuing higher education. While the market has witnessed rapid strides in the last
two years, realised demand continues to be miniscule, given the size of the overall opportunity. This
can be gauged from the fact that the currently realised demand accounts for merely 2.6% of the
overall shared rental accommodation opportunity.
At the same time, it is relevant to note that the existing capacity of organised players stands at
nearly 108,000 beds across the top seven cities. Further, most of these capacities operate at more
than 85-90% on the back of strong demand and limited supply in these cities. Going ahead, the
supply of beds by organised co-living players is expected to increase by more than 5 times to about
541,000 beds by 2023. Delhi NCR and Bengaluru will account for more than 50% of this cumulative
capacity. In response to this strong expansion in supply, demand will grow in tandem to about
470,000 beds.
India’s co-living market is expected to increase at a strong CAGR of 17% in the next five years to
burgeon to a nearly INR 1-trillion market. Delhi NCR will constitute nearly 40% of this potential
market opportunity by 2023, followed by Mumbai at 25%.
References:
Personal interaction with a leading student housing operator based in Delhi with over 1300+ beds