1.

Cover page
2. Page 2- A little about us:

MAD ABOUT DRAMA is a professional performing arts organization based in

Kolkata that believes in pushing the envelope in terms of what performing
arts can be and exploring the contradictions in the times we live in. Formed
in 2011, this group is run entirely by people below the age of 25 and has been
applauded by critics, audience members and media houses alike for the
unique and “mad” theatre experience it has become known for. In the last
five years, the group has toured the nation with its productions being staged
in more than ten cities including prestigious venues like Prithvi Theatre
Mumbai and Stein Auditorium, India Habitat Centre, New Delhi.

The group has also achieved numerous awards and accolades including
an official selection at Thespo at Prithvi ( Mumbai) , numerous best
production awards at theatre festivals in NLSIU, IIM and KIIT and has
also headlined several theatre festivals as guest performers such MY
theatre festival, Chennai, and college fests in IIIT Jabalpur and BITS
Mesra. Recently M.A.D. won the prestigious Stagecraft award 2016 for
the best production in West Bengal. M.A.D. also has an extremely
popular youtube channel and it’s own flagship radio show, The M.A.D.
Hour on 91.9 Friends FM, a first for any performing arts organization
from the city. The ultimate goal of Mad About Drama remains the
creation and curation of permanent performance spaces so that
performing arts becomes a sustainable career option.

3. Page 3:

M.A.D turns Five!

Mad About Drama will complete five tremendously successful years as a

nationally renowned theatre company in 2016. Mad About Drama presently
enjoys a dedicated audience base in its hometown Kolkata thanks to
productions which have enjoyed both popular support and critical acclaim, a
flagship radio show that has a listenership of almost seven lakh people and
YouTube video sketches which have reached out to thousands of fans across
the globe. M.A.D. also enjoys the track record of full house shows and
standing ovations in almost every Indian metropolitan city.

Five years of relentless hard work coupled with glorious moments of putting
Kolkata on the national theatre map calls for celebration. So starting
December 2016, M.A.D. plans to embark on four path breaking ventures that
will push the boundaries of “performing art” as we know it. They are:

 Bring Your Own December

 The Neighbourhood
 The National Theatre Exchange
 The M.A.D. Hour album launch

4. Page 4: Bring Your Own December ( In association with The Telegraph)

Think Winter. Think a grand celebration of performing arts. B.Y.O.D. is

an annual performing arts carnival which brings together young
filmmakers, theatre groups, visual artists, stand up comedians,
musicians and dancers in the same space, at a venue in the heart of
Kolkata.

B.Y.O.D. is a daylong event which started in 2015 and saw an

attendance of more than 1200 people who compared the heart-
warmingly positive vibe and the sheer entertainment to that of NH7
weekender.

When you step inside B.Y.O.D. this year, here’s what to expect:

 A inviting carnivalesque decor. Think bright colours and warm

mellow lighting. Perfect atmosphere for your latest instagram
selfie.
 Impromptu jam sessions with musicians having the time of their
lives. Street magicians. Empty canvases where you can paint
according to your whims. Think Indie. Think DIY.
 Three young theatre groups presenting three brand new plays
along with a performance by a brand new slam poetry group.
  A huge lineup of stalls ranging from home bakeries serving
mouth-watering cupcakes to really cheap handmade jewellery.
Think young start-ups. Think the ethos of a village fair meets the
market value of an urban flea market.
 And finally the headliner that will close the event, Mad About
Drama’s With Love, Calcutta: a play that has moved audience
members and critics alike and has made it to Prithvi Theatre
Mumbai, India Habitat Centre, New Delhi and recently won the
Stagecraft Award 2016 for Best Theatre production in West
Bengal.

5. Page 5: Schedule for B.Y.O.D. 2016

Schedule of the event :

Date: 29th of December

ON STAGE  

PART 1: 1pm to 3pm 

BREAK : 3-3.15pm

PART 2: 3.15pm to 5.15pm

BREAK : 5.15pm to 6.15pm

FINAL ACT
6.15pm to 9pm : 'With Love,Calcutta' a play by M.A.D

OFFSTAGE ACTS:

2pm - 6pm: Street plays and open mic in the portico of Gyan Manch.

All the 3 different parts will have separate tickets.

Expected footfall : 800-1200

About With Love, Calcutta:

The play is an amalgamation of several tiny plays, which move back and forth,
between Calcutta and Kolkata, between people and memories, between old
meetings and new partings, between strangers and their stranger tales, and
tells us the story of how people makes a city, more than a city making its
people.

AWARDS & ACCOLADES:

Official selection Thespo at Prithvi 2015 and 2016
Hall of Fame Prithvi Theatre 2015
NCR Premiere at Stein Audioptrium, India Habitat Centre, New Delhi

Duration: 135 minutes

language: Eng/ Beng/ Hindi

Reviews:

“The author-directors, Aritra Sengupta and Ayanti Ghosh, have definitely

improved their dramatic skills, exploring depth rather than plot and universal
humanity over local specificity in most of the situations”- Dr.Ananda Lal.

"What struck me first is that all plays in this tribute to the city are written by
two of its members.Very refreshing and original work indeed"- Mahesh
Dattani.

"Youthful gushing and earnestness accompanied the announcement of the

play but it was so sincere that it was charming"-mumbaitheatreguide.com

"Had a great time at Prithvi.A band of young theatre prodigies from Kolkata
who served a detectable fare of complete theatre-food for thought with
tremendous economy and precision of razor sharp satirical words,images and
ensemble performances" -Joy Sengupta.

Insert images of Dr. Ananda Lal, Mahesh Dattani and Joy Sengupta as
thumbnails beside their quotes
 6. Page 6: In two separate sections, “B.Y.O.D. 2015” and “ With Love,
Calcutta” featuring articles and photos of the two sections. Available in
the BYOD folder.
7. Page 7: Avenues of sponsorship BYOD

1. Automobile Display : INR 50,000

*Space (size has to be fixed)
*Logo in 1 t2 ad
*Street play on a theme mutually decided upon by both the parties
*Street play actors to wear t-shirts of the company
 
2. Stall Partner (Merchandise) : 10,000 (with logo space in t2 Ad) OR 5,000
(normal stall space without t2 ad)
*Stall space (selling)
*Banner space 
* Audience database
*Online promotion
*Logos in posters (soft and hard copies)
*Logos in t2 
*Leaflets of the company (to be distributed by M.A.D and printed by the
company)

3. Stall partner (food): 20,000 (with exclusivity) OR 10,000 (without exclusivity)

*Stall space (selling)
*Banner space 
* Audience database
*Online promotion
*Logos in posters (soft and hard copies)
*Logos in t2 
*Leaflets of the company (to be distributed by M.A.D and printed by the
company)

 
 
3. Education Partner : INR 15,000 (inclusive of logo in t2 ad)  and 10,000
(without logo in t2 ad)
*Stall space (Interaction with students)
*Banner space 
* Audience database of students 
*Online promotion
*Logos in posters (soft and hard copies)
*Logos in t2 
*Leaflets of the company (to be distributed by M.A.D and printed by the
company)
*Internship with M.A.D for  1 month
 
The avenues are negotiable and can be customized according to your
preference.
 
8. Page 8: The National Theatre Exchange

Think two of the best young theatre companies from our country
coming together for a path breaking project.

 The National Theatre Exchange brings the most promising Indian

theatre companies and their groundbreaking work to Kolkata.
And a M.A.D. production travels to the hometown of that
company.

 The National Theatre Exchange enjoyed it’s extremely well

received first edition in 2016, as Mad About Drama collaborated
with Amygo productions, Mumbai. M.A.D. travelled to Mumbai
with their rib tickling Bollywood comedy Codename:SRK while
Amygo came down to Kolkata with their Thespo winning play
E.Q. as M.A.D. also performed one of their Thespo productions
as a double bill. The attendance and the response in both the
cities were overwhelming.

 This year, Natak Company, an internationally reputed theatre

company from Pune are collaborating with Mad About Drama
for a Pune-Kolkata theatre exchange. The first leg kicks off with
M.A.D. performing their latest production A History of Butchers
at Bharatiya Natya Mandir, Pune on the 7th of January. The
second leg has Natak Company coming down to Kolkata on the
 29th of January to perform their new Hindi play Item. This will be
a double bill show along with M.A.D. performing A History of
Butchers in Kolkata on the 3rd of February. The idea is you get to
see the best of both cities with a single ticket.

Schedule for 2016:

7th January- A History of Butchers by Mad About Drama,

Bharatiya Natya Mandir, Pune
29th January- Item by Natak Company, Gyan Manch, Kolkata
3rd February- A History of Butchers by Mad About Drama, Gyan
Manch Kolkata

9. Page 9:
About Natak Company
Natak company is a contemporary theatre group from Pune consisting
of members with an average age of 25 years.
While critically responding to the socio-political and economic changes
of the time, Natak company has presented some of the most
interesting, experimental as well as entertaining theatre productions
like Dalan, Geli Ekwis Varsha,Mi...Ghalib,Ek Diwas
Mathakade,Binkamache etc. Through the meaningful engagement
with playwrights from different generations and diverse contexts such
as Dharmakriti Sumant,Ashutosh Potdar,Sadanand More and Satish
Alekar, Natak Company has evolved new ways and approaches
towards creating content and form, time, space, body and language in
theatre.

About Item

The story is about L.Rakesh who is an ordinary light man in the hindi b grade
film industry and his madam Sapna,who is an actress.Rakesh being a
worker,he tells the story through his worker mentality.He tells us about his
industry,the films it makes and about his Sapna madam.The play shows the
relation between L.Rakesh and his madam,their seclusion and their
industry,which due to lack of cinematic sense keeps on showing over
exagerrated love scenes using the female body as an object.Apart from
Rakesh’s story,through its dialogues and scenes the play emphahsises on the
male chauvinist media which intelligently uses a women’s image to sell its
products and changing aesthetics because of the same.

Duration:95 mins,without interval

Language:Hindi

About A history of Butchers

The play is based on Albert Camus's "Les Justes" (The Just Assassins). The
original play is set in Russia in 1905, where five members of the revolutionary
socialist party are planning to bomb The Grand Duke. Loosely based on actual
historical events, Camus's play is a discourse on violence, revolution,
morality, justice, love and life itself. 

A History of Butchers is however not an "adaptation" or a "reinterpretation"

of the original. It's a new text written using Stuart Gilbert's English
translation of the Camus original. It borrows characters, plot, events and
ideas from the original but instead of a "period piece" but here the
characters exist in a limbo, because the idea of assassination itself transcends
the boundaries of time and space. Our play therefore is "A History" as
opposed to "The History" because it simultaneously lives in the past, present
and future.

Language: English (with two short scenes in colloquial Bengali) 

Duration: 120 minutes 

Reviews:
  "Writer-director Aritra Sengupta slides swiftly back and forth from the
pre- Russian revolution assassination plot to contemporary Calcutta
and switches between Bengali and English, without a trace of
artifice" 
- Dr. Ananda Lal

 "What stands out, and engages the audience, is the anachronism. A

History of Butchers is not a historical “period piece” and so it floats in
the limbo of non-time-all-time. The back and forth, modern
references with historical, the feel of limbo, is what I really
enjoyed."- - Express magazine 

 "At a time when religious extremism is a serious threat to world peace,

more such efforts like this play should come out into the surface."
- Subhmon Supantha, Blogger

" A History of Butchers left the audience reflecting on one of the final
dialogues of the play: 'History is not about remembering, it's about
selective forgetting' 

- Malancha Dasgupta, The Telegraph 

10.Page 10: Pictures, articles of last year’s NTE in one section titled “NTE
2015” followed by a section about “ What to expect at NTE 2016”
featuring posters and photos of A History of Butchers and Item .
11.Page 11 NTE Avenues
1. Hospitality Partner : Free Accommodation to the Travelling Team (3 days
and 2 nights)
*Logo in t2 ad
*Showcasing of corporate video
*20 guest tickets for the staff/guests/members
*Special contest run by M.A.D

2.
  Automobile Display : INR 30,000 (2 days) 
*Space (size has to be fixed)
*Logo in 1 t2 ad
*Street play on a theme mutually decided upon by both the parties
*Street play actors to wear t-shirts of the company

3. Stall Partner (Merchandise + Food) : INR 5,000 (both days)

*Stall space (Selling)
*Banner space 
* Audience database
*Online promotion
*Logos in posters (soft and hard copies)
*Logos in t2 
*Leaflets of the company (to be distributed by M.A.D and printed by the
company)

4. Education Partner: 8,000 (with logo) and 5,000 (without logo)

*Stall space (Interaction with students)
*Banner space 
* Audience database of students 
*Online promotion

5. Title Sponsor : INR 50,000 ( all deliverables)

All avenues are negotiable and deliverables can be customized according to

your requirements. 

12.Page 12 The Neighbourhood

Think of a play which is like a video game. Think of a play where you
get to choose the storyline. Think of a play where you are a character
too and you can take a walk inside the world of the play.

The Neighbourhood is Kolkata’s first taste of an interactive and

audience specific theatre experience.

What is audience specific theatre?

Audience specific theatre is a form where only one person experiences

a play at a time creating an unique personal experience. For instance,
The Neighbourhood will have individual audience members take a 30
minute long trail through the dingy lanes, dilapidated houses, and
abandoned go downs in North Kolkata. Each person will have a
different experience depending on the choices they are asked to make
at different points of the trail!

Why is it so interesting?

 It ‘s like a “guided tour”, except that here the “guides” are

actors/performers and they are unpredictable.
 It breaks the audience-performer divide completely. You don’t
watch from a distance, you are at the centre of action all the
time.
 It makes you see your familiar city in a new light. We bet you
have never seen North Calcutta the way this play will show you
the same.
 It’s a thrilling, adrenaline pumping experience that you want to
do again, because each time things will be different based on
what you choose. It’s the rush of a rollercoaster ride coupled
with the world of a real time strategy game.
 It’s a private experience! Imagine a 30 minute play happening
exclusively for you! The fact that it caters to one audience
member at a time, makes it extremely special.
 The first edition of The Neighbourhood is scheduled to take place
on 22nd and 23rd December and will cater to an exclusive
audience of 40 people.

The Neighbourhood is one of our most ambitious projects since

it explores what theatre can become in the long run and is not
confined to a conventional space. We want to make this “play on
the run” a regular theatrical experience in the city. So that both
tourists and Calcuttans can opt for any of the weekly or monthly
shows of this play! It’s like going to an amusement park for your
favourite ride, only that this time it’s a theatre show: on the
road, inside an abandoned house, in a dimly lit garage, a really
narrow lane and every other possible space where you think
theatre can’t happen.

13.Page 13

The Neighbourhood is inspired from the phenomenal work done by

Immersive theatre companies in Europe such as Punchdrunk and
Secret Cinema. Throughout the world, theatre companies are trying to
explore alternative spaces and create a “secret world” for its audience
members to inhabit. The goal is to create a theatre form that is as
addictive as candy crush for a generation that spends half of its time on
tablets and smartphones.

Insert pictures and posters of these companies and Work in progress

poster of the Neighbourhood.

14.Page 14: Avenues for the neighbourhood

1. Title Sponsor : 50,000

*’presents’
*logo on bands
*logo on all posters 
*logo in t2 ad
*audience database
*online promotion

2. Associate : 30,000
*’presents’
*logo on all posters 
*logo in t2 ad
*audience database
*online promotion

Travel Sponsor : Free travel to and fro from the house to the venue
                              *Logo on all advertorials

All avenues are negotiable and deliverables can be customized according to

your requirements. 

15.Page 15- The M.A.D. Hour launch

The M.A.D. Hour is Mad About Drama’s flagship weekly radio show on
91.9 Friends FM that recently completed it’s extremely popular first
season. The show with its repertoire of original Bengali audio plays has
already gained a cult following and reached out to lakhs of people in
West Bengal who tune in to listen to the show every Sunday from 3 pm
to 4 pm.

Due to the increased demand of repeat broadcasts and a national

fanbase which is eager to listen to the plays, Mad About Drama and
Friends FM are planning to do an audio launch, a physical copy
compiling the best plays from season 1 and 2 which will also be
released on itunes and other similar platforms. The launch of the
album will be a gala affair full of eminent guests, luminaries and
connoisseurs from the field of arts and is scheduled to take place in
December as a part of the five year celebrations.

Insert photos from The M.A.D. Hour.

16. Page 16 Why you should associate with our five year celebrations:
  Your brand reaches out to the thriving and growing arts community in
Kolkata and across the nation.
 Brand visibility is assured on a huge scale, right from hoardings and
advertisements in the leading daily of Eastern India to on ground
visibility through kiosks, street plays and display of products.
 You get access to a huge audience database especially the young
working population and the student population who have enough
purchasing power
 Your brand is recognized and respected as a patron of performing arts
and therefore is seen as a brand which maintains its social and cultural
responsibility.
 We will help customize the avenues according to your needs so that
the conversion rate to actual sales is high be it through handbills or
direct selling through stalls.
 You create awareness about what your brand is all about due to our
interactive, informative and effective PR campaign which will highlight
your brand according to your specific area of interest.
 We believe in long term collaboration and mutually beneficial
associations. So a onetime association with Eastern India’s only theatre
company which thinks and works like a startup might evolve into an
even more profitable association for you and your organization.

17.Page 17- Section titled “Package deal ( in case you want to associate
with multiple events):”

For both NTE and BYOD. 3 days. 29th December, 29th January and 3rd February:

1. Automobile Display : INR 70,000

*Space (size has to be fixed)
*Logo in 1 t2 ad
*Street play on a theme mutually decided upon by both the parties
*Street play actors to wear t-shirts of the company

2. Stall Partner (Merchandise/Food) : INR 12,000

*Stall space (Selling)
*Banner space 
* Audience database
*Online promotion
*Logos in posters (soft and hard copies)
*Logos in t2 
*Leaflets of the company (to be distributed by M.A.D and printed by the
company)

3. Education Partner : INR 20,000

*Stall space (Interaction with students)
*Banner space 
* Audience database of students 
*Online promotion
*Logos in posters (soft and hard copies)
*Logos in t2 
*Leaflets of the company (to be distributed by M.A.D and printed by the
company)
*Internship with M.A.D for  1 month

4. Title Sponsor ( all deliverables): INR 80,000

5. Title sponsor for the entire five year plan ( all four events and all
deliverables): INR 1,00000

18.Page 18- Section titled “Some highlights from the last five years”:
Insert photos from the General M.A.D. folder
19.Page 19- Section titled “Some of our previous associates:” insert logos
from the previous associates folder
20.Page 20- Contact us:

 madaboutdrama@gmail.com
 Twitter.com/hometomadness
 Facebook.com/madaboutdrama
 Instagram.com/madaboutdrama
 +91 98364 18088/ +919831222831