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Prof. Anuj Verma
Identify Users and their
Information Needs
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Prof. Anuj Verma
TYPES OF RATIOS
Liquidity Ratios
Turnover Ratios
Leverage/ Gearing/ Structural Ratios
Profitability Ratios
Investment Ratios
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Prof. Anuj Verma
LIQUIDITY RATIOS
Current Ratio
Quick Ratio
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Prof. Anuj Verma
TURNOVER RATIOS
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Prof. Anuj Verma
GEARING RATIOS
Gearing ratio
Interest coverage ratio
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Prof. Anuj Verma
PROFITABILITY
RATIOS
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Prof. Anuj Verma
INVESTMENT RATIOS
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Prof. Anuj Verma
Horizontal Analysis
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Prof. Anuj Verma
Horizontal Analysis
20x4 20x5 Difference
Sales Rs 37,850 Rs 41,500 Rs 3,650
Expenses 36,900 40,000 3,100
Net income 950 1,500 550
What are the percentage increases in sales, expenses and
net income?
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Prof. Anuj Verma
Vertical Analysis...
–compares each item in a financial statement to a base
number set to 100%.
Every item on the financial statement is then reported as
a percentage of that base.
Year 1 % Year 2 %
Sales 346 100 451 100
Cost of Goods 193 56 231 51
Gross profit 153 44 220 49
S & A 90 26 99 22
Income tax 20 6 38 8
Net income 43 12 83 19
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Prof. Anuj Verma
Things to consider when using
Ratios
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Prof. Anuj Verma
Limitations of Financial Analysis
Business decisions are made in a world of
uncertainty.
No single ratio or one-year figure should be relied
upon to provide an assessment of a company’s
performance.
The manager must evaluate data on all ratios in the
light of other information about the company and
about its particular line of business such as increased
competition or slowdown in the economy.
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Prof. Anuj Verma
Limitations of Ratio Analysis
Seasonality
Window Dressing
Differences in Accounting Practices
Industry Averages are NOT a Goal
Data from Balance Sheet
Market Values versus Book Values
Older firms look better than newer firms
Does not focus on cash flow
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Prof. Anuj Verma