Contemporary World

Global- pertaining to the entire globe rather than a specific region or country. Often used
interchangeably with the term international, with one exception being in regards to mutual
funds.

Media- refers to the communication channels through which we disseminate news, music,
movies, education, promotional messages and other data. It includes physical and online
newspapers and magazines, television, radio, billboards, telephone, the Internet, fax and
billboards.It describes the various ways through which we communicate in society.

Cultures-is the characteristics and knowledge of a particular group of people, encompassing

language, religion, cuisine, social habits, music and arts.

What is Global Media Cultures?

Global Media Culture explores the relationship between the media, culture and
globalization. The course approaches past and current challenges concerning international
communication and exllores and problematize the power of media representation.

Role of Media in Cultural Globalization

The media have an important impact in cultural globalization in two mitually

independent ways: firstly, the media provide an extensive transinational transmission of cultural
products and secondly, they contribute to the formation of communicative networks and social
structures. The rapodly growing of supply of media products from the international media
culture presents a challenge to existing local and nnational cultures. Global media cultures
create a continous cultural exchange, in which crucial aspects such as identity, nationality,
religion, behavioral norms and way of life are continously questioned and challenged. These
cultural encounters often involved the meeting of cultures with different socio-economic base,
typically a transnational and commercial culture industry on one side and national, publicly
regulated cultural industry on the other side. Due to their very structure, global media promote
a restructuring of cultural and social communities. Just as media such as the press, and later
radio and tv have been very important institutions for the formation of national communities,
global media support the creation of new communities. The Internet, for example, not only
facilitates communication across the globe, but also supports the formation of new social
communities in which members can interact with each other.

http://www.businessdictionary.com/definition/global.html

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https://www.livescience.com/21478-what-is-culture-definition-of-culture.html
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