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Here are seven things to consider before naming your blog.

1) What is your blog going to be about?

If you’ve already decided on your niche, then the answer to question one should be straightforward. If you’re still undecided then now is the time to answer the
question.

Think about it logically.

If you spend hours choosing a blog name and then decide to blog about something unrelated you’ll have wasted your time. For instance, say you decide on the
name ‘Genius Photography’ and then choose the gaming niche.

Of course, if you decide on a non-specific name or use your own name, then you’ll have more room for maneuver.

But, I’d still recommend choosing your niche first as it’s a valid exercise.

2) Who is your target audience?

It’s important to consider your target audience when choosing your blog name. Take a look at these two contrasting examples:

Pretty52 has a female target audience:

Pretty52 is the home of women’s entertainment, viral video, celebrity news & showbiz gossip. Discover why our female community loves us so much!

While SPORTBible targets sports fans:

SPORTbible is one of the largest communities for sports fans across the world. With the latest sports news, pictures and videos!

Knowing your target audience will help you choose a suitable name.

3) What is the tone/voice of your blog going to be like?

This question follows on from your target audience. The two examples above – Pretty 52 and SPORTbible – have a young, fresh approach. They’re providing trending
news and gossip with pictures and videos.

Contrast SPORTbible with ESPN, and you can see that the latter has a more mature approach to the way its content is written and presented:

Visit ESPN to get up-to-the-minute sports news coverage, scores, highlights and commentary for Football, Cricket, Rugby, F1, Golf, Tennis, NFL, NBA and more.

4) Will you be building your brand around your blog name?

Your blog name can be an excellent way to build and promote your brand, whether you’re selling a product or a service. For example, Pinch of Yum is a food blog
with hundreds of simple and tasty recipes. It also provides resources for other food bloggers including photography and monetization tips:
But not all blogs use the name of their company or brand.

LADbible started off where the company name was the same as the blog name. Today it’s the group name of the company with multiple blogs for different niches and
audiences; e.g. LADbible, SPORTbible, and Pretty52.

5) Does the blog name read OK when it’s in a domain URL format?
Don’t get caught out on this one. A super blog name can turn into a disaster when you join up separate words and inadvertently create the wrong words.

Here’s a list of unintentional examples, including: