Metvy Student Partner Program- WORKSHEET

INSTRUCTIONS-

1. You can use the topics and the suggested reference links for your research. You
may use other relevant websites/ content for your reference.

2. Strictly abide by the word limit mentioned against each question while answering.

3. Date and time of Submission- 23rd May 2020, 9PM.

4. Mail your worksheet at metvyapp.msp@gmail.com

5. Worksheets sent after the deadline will not be accepted. In case you face any
difficulty or technical error/ network problem, please inform your POC
immediately.

Looking forward to your participation, Good Luck!

Team Metvy

Segmenting-targeting-positioning (STP Analysis)

Segmenting, targeting and positioning (STP) is a broad framework that summarizes and simplifies the
process of market segmentation.
Segmentation comprises identifying the market to be segmented; identification, selection, and
application of bases to be used in that segmentation; and development of profiles.
Targeting is the process of identifying the most attractive segments from the segmentation stage,
usually the ones most profitable for the business.
Positioning is the final process, and is the more business-orientated stage, where the business must
assess its competitive advantage and position itself in the consumer's minds to be the more attractive
option in these categories.
Resources:
https://www.mindtools.com/pages/article/stp-model.htm
https://www.abcassignmenthelp.com/stp-analysis-of-marks-and-spencer

Competitive Analysis
A competitive analysis is the process of identifying your competitors and evaluating their strategies to
determine their strengths and weaknesses relative to your own business, product, and service. The goal
of the competitive analysis is to gather the intelligence necessary to find a line of attack and develop
your go-to-market strategy.
Resources:
https://blog.hubspot.com/marketing/competitive-analysis-kit
https://www.shopify.in/blog/competitive-analysis
https://www.mykpono.com/how-to-conduct-competitive-analysis/

Marketing Strategy
A marketing strategy refers to a business's overall game plan for reaching prospective consumers and
turning them into customers of the products or services the business provides. A marketing strategy
contains the company’s value proposition, key brand messaging, data on target customer demographics,
and other high-level elements.
Resources:
https://www.investopedia.com/terms/m/marketing-strategy.asp
https://www.entrepreneur.com/article/299335
https://blog.hubspot.com/marketing/digital-strategy-guide
Q1. Prepare a STP Analysis for Metvy explaining all the features of the different components
and the benefits the company will receive. (150-200 words)

Answer-

Q2. Describe the benefits of our Application (the SPECIFIC problems the product solves or
SPECIFIC advantages it offers to the customer). (150-200 words)

Answer-

Q3. How will our service differ from our competitors?  Formulate a competitive analysis for
the company. (200-250 words)
Answer-

Q4. What among the following Strategies should we aggressively use to Market our Product
and increase the brand reach? Choose any 3 and explain their implementation process/
approach in detail. (500-600 words)

i) Email Marketing
ii) SEM/ Paid Ads/ Performance Ads
iii) SEO
iv) Collaborations with College Cultural Societies
v) Content Marketing/ Social Media Campaign
vi) Other (Please specify, and answer)

Answer-