S.

No Functions
1 Financials
a) Sales Figure
1) Turnover
2)Cost of goods sold
3) Gross profit margin
b) Financial ratios
c) Making charges
d) Wastage charges
2 Operation
a) supply chain management
1) Mining,refining and recycling
2) Procurement
3) Manufacturing
4) standardizing
5) Sales
b) Sales channels
1) Offline
2) offline
3 Marketing
a) Product Mix
1) Product Line
2)Product length
3)Product depth
b) Strategy
1) Forward intergration
2) Backward integration
3) Market development strategy
c) Celebrity Endrosement
d) Advertising
1) traditional approach
2) digital appraoch
4 HR policies and Management
a) Organization structure
b) Organization culutre
c) Training and development
d) Customer Policies
e) Risk mangement
f) Corporate social responsibility
5 Market
a) Change in climate
b) Festivals, weddings and occasions
c) Change in lifestyle
d) Gold price fluctuation
 Information

sales of the goods during a particular period

cost incured in the whole process during the particular period
Monetary benefit of selling the goods
solvency, liquidity, profitablity, activity and price ratios

The charge which is levied upon due to cutting and designing by the jeweller.

India’s global production rate is only at 0.05%.

gold is procured from licensed government players
manufacturing to multiple varities and compliance with the order
BIS hallmarking for all the jewelry manufactured
Final sales from the retailer to the consumer

Retail outlets
Websites and apps

Gold and diamond jewelry

earrings, bangles, necklace, chains, rings
Different design, shape, quality and other factors

The manufacturer decides to retail the jewelry

The manufacturer decides to own the supplies of raw materials
Entering into new market with existing product
To increase the brand visibility

Advertising through Tv, newspapers, billboards etc

Social media advertising and digital marketing

Management, Board of directors and independent directors

competency driven culture with greater sense of accountability and responsibility
Employee's skill and knowledge affects the operation of business
Refund and exchange policies subjected to the organization
Insurance of the inventory and security
Social service activities differs with organizations

Unseasonal monsoons can affect the rural segment who are the main consumers of gold
These special auspicious occasions increase the purchase of gold
Due to westernization, millennials consumption pattern is changing
Gold price changes due to numerous factors which affects their demand
 Source

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