The Witty Walker

The product we are going to introduce in market is a walker for toddlers which
have unique features built in.

Executive Summary
Witty Walker is the first intelligent baby walker of the new generation toddlers.
Witty is a revolutionary concept as regards design and functionality that solves real
parents and baby needs.

It applies state of the art technology through innovative, minimalist and safe
design. We have built a new baby walker with all the needed intelligence to
provide new levels of child safety and comfort never before imagined together in a
walker.

It fulfills all Safety Regulations also going beyond, providing safety features.

Company Name
“ Witty Pvt. Ltd ”
The Vision
“ To provide new level of child safety and comfort ”

The Mission
“ To bring advance security techniques in childcare products ”

Tag Line
“ Witty Walker for Witty moms ”
 The 4Ps
PRODUCT
These days this product is a necessity as growing child is always ready to explore
more and more. Once he starts to crawl he want to explore every part of house or
where ever he goes.

No one can restrict a child to sit still, no one can stop his little feet to tap but we
can secure those steps.

This product will guard your child from every danger the way you do. It has
special sensors to detect harmful or pointed things or height or extreme heat.

Just put your baby in and let him walk all over the ground. Do your house chores,
your office work or be on a call. Your child is being guarded to which you can
also have an eye through that little camera attached.

Witty Features
Witty is the all-in-one solution that provides
more than 10 safety, security, comfort and
convenience-enhancing functions managed
by Android and IOS smart phones and smart
watches. Following are some of them :

 Attractive Design
 Heat and height Detection
 Bottle Keeper
 Comfortable Seat
 Different Colours
 Rubber Wheels for more grip

All the technologies being used in Witty have already been used and extensively
tested in other industries so we are very optimistic we can meet our launch goals.
The breakthrough is that these technologies are being applied to create not only an
industry disrupting, electrically powered stroller with killer functionality, but also a
stylish, minimalist device designed to fit every parent’s needs and desires.
Place
As this business is new and an individual level innovation. We won’t be having
any outlet for it.

At the beginning, We will advertise it on internet, make our own website and will
be doing home delivery to people who wanted to purchase it.

With the span of time, we will make it available at different child related shops and
to well known supermarkets after setting agreements with them legally.

Promotion Tools
We will be using only 2 promotion tools (sales and advertising) of our product.

We will try our level best that our product catches the attraction of every human
possible.

Website : We are willing to make our own website for this product having
details about the product, its features, its benefits and uses.

Social Media Sites : The most influential social media site nowadays is
Facebook. We will be using the facebook paid advertisement feature for
advertising our product to mass audience.

We will ask different group and page administrators to post about our product so
all the members or followers will get updated about this new invention in market.

Commercial : We will be going to make a video related to our product that

how this product is beneficial for mothers of new generation. Then we will be
uploading it to youtube and facebook or any other platform available.

Sales Tactics : We will be offering free delivery offer to first 10 customers

to catch the attention of public.

We will be giving a free booklet to every customer about the functions of walker
and how to use it properly.We will be offering 1 year warranty to capture trust of
audience.
 Market Research
According to our research, there is no baby walkers of this kind introduced yet.

Other popular baby products sites are :-

Babyplanet.pk
Justbabymart.pk
There is a automatic stroller invented by Indiegogo but again its in US and Europe
not in Pakistan.

Pakistan has baby walker but they are simple and cheap with no safety features.

Target Audience
Demographic Segments

 Age : Our target audience would be parents with babies aged

between 1 to 2.5 years .

 Occupation : Working women will also be target because they

are really busy and have difficulty in roaming with the child as
he walks all over the house.

 Income Level : Upper Middle Class and Upper Class will be

our another segment to target as lower class cant afford the
price and they are not concerned with the advanced functions
this walker have built in.
 Human Resource
Chief Executive Officer :
Nihal Hussain Sheikh
As the whole idea is his, he is the chief
executive officer and he would be keeping
check on all the work and make the final
decisions.

Chief Finance Officer :

Mahnoor Hammad Sheikh
As the money game should be strong so she
will be managing all the cost of manufacturing,
allocate salaries, profit share and make the
major financial decisions.
Sales and Marketing :
Wamiq Sabir
As our target our ladies, we want a good
convincer whether its looks or way of talking.
He will be looking after for all the marketing
strategies and selling tactics.

Operational Manager :
Bilal Naeem
He is the operational manager and
look after all the operations from
assembling of walker till the product
is delivered to the customer
 Suppliers
The raw material we need for all the innovations are as follow

 Plastic frame of walker

 Proximity Sensor( Non Metal )
 24v Battery
 ECU ( Electronic Control Unit)
 Wiring
 Break Shoe
 Rubber Wheels
 Carton for packaging

We have searched the market and then selected the following suppliers :

Aijaz Bothers ( Baby Furniture )

Tell : 021-36827872
Kashif Baby Furnitures
Tell : 02134543685
Kohina Battery Manufacturers
Tell : 021-32775880

Manufacturing Cost can be calculated by adding the cost of raw material and
commission of assembler i.e Mr Farukh Aman qualified in Mechatronics from
AmanTech.

Competitors
The popular brands and baby shops can give us major competition such as

Zubaida’s mothershop
Mothercare Dolmen mall
Justbabymart.pk
Babyplanet.pk
 Financial Projection

Material Cost
Frame of platic walker Rs. 3000
Battery Rs. 1200
Wiring Rs. 200
Commision of assembler per piece Rs. 300
Proximity Sensor Rs. 200
ECU Rs. 800
Break Shoe Rs. 250
Carton per piece Rs. 50
Total Cost Rs. 6000

Estimation Of Selling Price

Profit : Rs. 2000
Selling Price : Rs. 8000