SWOT Analysis

Strength:

1. New/ innovative service. Our concept is new to Pakistan which is why it’ll attract more people.
2. We will have limited competition. There are other veterinary services offered in Pakistan but
they don’t deliver their services at the doorstep of the customer.
3. Limited start up risk
4. Highly experienced owner-operator
5. Quality and technologically – advanced equipment
6. We’ll hire highly trained and highly skilled staff. We’ll have a very effective communication
system for them.
7. Emphasis on quality care and customized attention.
8. Reduced labor cost is one of our strengths
9. Delivering cat/dog food at the homes of our customers will help us make good relationships
with them

Weakness:

1. Competitor can off similar service soon. Veterinary clinics are available in Pakistan. They can
start their vans providing veterinary services on the customer’s call in order to compete.
2. Transportation cost is high. In order to provide services at the customers home we will have to
cover the fuel charges too.
3. Limited startup cost invested
4. Restricted flexibility in prices is one of our weakness.
5. Small facility ( 1 van in the start)
6. No brand name. Since our service is going to be a new concept for the people it will not be easy
for them to trust us.
7. Low productivity

Opportunities:

1. Development of proprietary products

2. Expansion of business online
3. Acquisition of additional rounds of capital
4. Development of relationship with wholesaler
5. Affiliate relation with vendors
6. Fast growing community
7. A lot of cross-selling opportunities
8. Constant advances in technology are a huge opportunity for our service. With the latest
technology we can attract a large customer base.
9. Set competitor entry barriers by setting high standards for staff and services that people will
prefer our services over the competitors services.
10. We have the first movers advantage.

Threats:

1. Increases in price inputs can cause upward pricing

2. Changes in regulation can impact the business
3. Insurance cost which will be done in start will continually increasing time by time
4. Service is new but the products are also available with our major competitors. The cat or dog
food or vaccinations we will be providing will also be used by our competitors.
5. The concept is new. Initially it will be difficult gaining the trust of our target market and to get
them to try our services.